* This transcript was created by voice-to-text technology. The transcript has not been edited for errors or omissions, it is for reference only and is not the official minutes of the meeting.
           
          [00:00:04]
CALL THIS 
          [CALL TO ORDER]
MEETING OF THE RICHARDSON CITY COUNCIL TO ORDER AT 9:00 AM UH, WE WILL START OFF WITH ITEM A, WHICH IS PUBLIC COMMENTS ON AGENDA ITEMS AND VISITORS FORM. 
          MR. MAGNER. 
          THANK YOU, MAYOR. 
          UH, MAYOR AND COUNSEL. 
          WE ARE IN RECEIPT OF ONE COMMENT IN ADVANCE OF, UH, THE MEETING. 
          IT'S FROM MR. UH, JUSTIN NEFF. 
          I WOULD, UH, REASSURE MR. NEFF THAT WE PRESENTED, UH, COUNSEL WITH A COPY OF HIS COMMENTS FOR CONSIDERATION THIS MORNING. 
          MS. NEER, IS THERE ANYONE ELSE TO SPEAK? I DON'T HAVE ANY CARDS. 
          ALRIGHT. 
          GO ANSWER THAT. 
          ALRIGHT. 
          SEEING NO OTHER PEOPLE WANTING TO, UH, SPEAK, 
          [B. REVIEW AND DISCUSS CITY COUNCIL GOALS FOR THE 2025-2027 COUNTIL TERM]
WE'LL MOVE ON TO ITEM B, REVIEW AND DISCUSS CITY COUNCIL GOALS FOR THE 20 25 20 27 COUNCIL TERM. 
          MR. MAGNER, UH, THANK YOU MAYOR. 
          MAYOR COUNCIL, UH, VERY EXCITED TO, TO TODAY TO HELP FACILITATE, UH, YOUR 2025, UH, 2027 CITY COUNCIL GOAL SESSION. 
          WE'RE EXCITED AGAIN TO HAVE RICK ROBINSON OF RAMSEY CONSULTING GROUP JOIN US, UH, TO FACILITATE YOUR WORKSHOP. 
          UH, MAYOR, IF IT'S OKAY, I'LL TAKE JUST A MOMENT HERE TO, UH, LET EVERYONE IN THE AUDIENCE AND WATCHING FROM HOME, UH, KNOW WHAT THEY, UH, CAN EXPECT TODAY. 
          UH, RICK IS, UH, GONNA START WITH AN INTRODUCTION AND AN OVERVIEW OF THE PROCESS THAT, UH, YOU'LL, YOU'LL GO THROUGH TODAY. 
          UH, NEXT, UH, YOU'LL TURN YOUR ATTENTION TO REVIEWING AND UPDATING AS YOU DEEM APPROPRIATE, UH, YOUR STATEMENT OF GOALS. 
          UH, OF COURSE THAT INCLUDES YOUR ROLE OF THE COUNCIL, THE RULES OF ENGAGEMENT, YOUR VISION, GOALS AND STRATEGIES, UH, FOR THE CITY. 
          AS WE CONCLUDE, THAT PORTION OF, UH, THE MEETING WILL BREAK FOR LUNCH. 
          AND, UH, WE'LL LOOK TO YOUR DIRECTION. 
          IF YOU WANNA, UH, UH, GET YOUR LUNCH AND COME BACK AND CONTINUE TO WORK THROUGH LUNCH, WE'RE HAPPY TO DO THAT. 
          OR IF YOU WANT TO TAKE A SHORT BREAK, WE'RE HAPPY TO FACILITATE THAT AS WELL. 
          WHEN WE, WHEN WE RETURN FROM FROM LUNCH, UH, YOU'LL FOCUS ON SHARING AND PRIORITIZING, UH, THE TACTICS THAT YOU WOULD LIKE TO SEE, UH, POTENTIALLY INCLUDED IN, IN THE WORK PLAN FOR THIS TERM. 
          AND THEN FINALLY, YOU'LL CONCLUDE WITH TWO EXERCISES THAT'LL HELP SET EXPECTATIONS ABOUT, UH, WHAT SUCCESS, SUCCESS LOOKS LIKE, UH, MOVING FORWARD TO YOU, UH, FOR THOSE VIEWING IN THE AUDIENCE, UH, ON AND AT HOME AS WELL. 
          THERE WILL BE SEVERAL TIMES THROUGHOUT, UH, UH, THE SESSION TODAY WHERE COUNCIL WILL BE, UH, WORKING EITHER INDEPENDENTLY OR, OR PERHAPS IN SMALL GROUPS. 
          UM, DURING THESE TIMES, YOU MAY EXPERIENCE, UH, SILENCE, UH, ON THE, ON THE, UH, VIDEO OR EVEN, UH, MAYBE SOME DISCUSSION THAT'S HARD TO KIND OF HEAR OUT. 
          THE THE IMPORTANT POINT I WANNA MAKE HERE IS THAT, UM, ALL OF THIS, UH, WILL BE, UM, SHARED PUBLICLY, UM, THROUGH, UH, KIND OF REPORT OUT SESSIONS THAT, UH, RICK WILL FACILITATE. 
          AND SO I THINK, AGAIN, THE, THE IMPORTANT POINT HERE IS WHATEVER THAT WORK THAT'S PRODUCED IN THOSE TIMES, UH, YOU'LL, YOU'LL HAVE THE OPPORTUNITY TO, UH, TO BE UPDATED ON THAT. 
          AND, AND THAT'LL BE SHARED, UH, AS WELL. 
          UH, AS WE CONCLUDE, UM, THIS SESSION THIS MORNING, I'LL, UH, TAKE JUST A SECOND TO OUTLINE NEXT STEPS, UH, INCLUDING WHEN WE'LL ASK RICK TO RETURN, UH, TO PRE TO TO PRESENT TO YOU, UH, YOUR UPDATED OR NEW STATEMENT OF GOALS. 
          UH, AND THEN WE'LL TALK ABOUT WHEN WE WILL PUT THAT, UH, ON A, A, A FUTURE AGENDA FOR YOUR CONSIDERATION FOR ADOPTION. 
          AND THEN SUBSEQUENT TO THAT, UH, WE'LL KIND OF OUTLINE WHEN WE'LL COME BACK WITH, UH, THE PROPOSED TACTICS, UH, FOR THIS TERM. 
          SO, MAYOR, UM, APPRECIATE THE CHANCE JUST TO KINDA GIVE EVERYBODY AN OVERVIEW OF THE DAY, AND I'LL TURN IT BACK OVER TO YOU FOR ANY COMMENTS THAT YOU MAY HAVE BEFORE RICK, UH, TAKES THE PODIUM. 
          WONDERFUL. 
          THE O ONLY OTHER COUPLE THINGS I'LL, I'LL MENTION, UH, STARTING WITH, UH, WE DO HAVE A COUPLE COUNCIL MEMBERS THAT HAD, UM, ENGAGEMENTS JUST BEFORE THIS AND MIGHT BE ARRIVING JUST A FEW MINUTES LATE. 
          SO, UH, IF YOU NOTICE THAT THERE ARE A COUPLE COUNCIL MEMBERS NOT HERE, BUT, UH, ATTENDING IN A MOMENT, UH, THAT'LL BE FOR THAT REASON. 
          AND ALSO BECAUSE IT IS A MUCH LONGER THAN NORMAL, UH, COUNCIL SESSION. 
          UM, ALTHOUGH I THINK WE'VE MAYBE ALREADY HAD A COUPLE, UH, THIS LONG, UH, FROM 9:00 AM TO 2:00 PM THERE MAY BE, UH, MULTIPLE TIMES WHERE, UH, COUNCIL MEMBERS MAY, UH, STEP OUTTA THE ROOM, UH, UH, FOR BIO BREAKS OR ANY OTHER KIND OF NEEDS AND, AND COME RIGHT BACK. 
          SO, UH, IF YOU DO SEE ANY OF THAT, JUST UNDERSTAND THAT THIS IS, UH, A LITTLE BIT OF A, A LOOSER, UH, TYPE MEETING THAN OUR TRADITIONAL COUNCIL MEETING. 
          UH, BUT ONE THAT'S, UH, JUST AS IMPORTANT, UH, ALONG THOSE LINES, UM, I WANNA THANK RICK, UH, FOR ALL THE WORK YOU'VE DONE AHEAD OF TIME, UH, SPEAKING TO EACH COUNCIL MEMBER, SPEAKING TO MYSELF, UM, UH, AND ALSO THE ADJUSTMENTS YOU'VE MADE TO KIND OF MAKE THIS A BIT MORE, UH, VIDEO FRIENDLY. 
          UH, SO THAT FOR POSTERITY, WHETHER PEOPLE NEED TO WATCH IT NOW OR THEY WANNA WATCH IT LATER, UH, THERE'S OPPORTUNITIES TO DO THAT. 
          AND, AND I APPRECIATE, UH, CITY STAFF ACCOMMODATING, UH, THAT PART OF THE, UH, ASPECT AS WELL. 
          AND THEN THE LAST THING I'LL SAY IS I'M EXCITED TO WORK WITH THE TEAM, UH, TO COME UP WITH KIND OF THE, THE PLAN AND THE APPROACH FOR HOW WE WANT TO TRY AND, UM, UH, TAKE THE MOST ADVANTAGE OF THE REST OF THIS TWO YEAR TERM. 
          UH, TWO YEAR TERMS ARE VERY SHORT. 
          UH, WE DON'T GET A LOT OF TIME TO DO A WHOLE LOT OF THINGS, UH, BUT, UH, BUT THERE ARE OPPORTUNITIES, UH, FOR US TO MAKE MEANINGFUL CHANGE AND I'M THRILLED TO BE ABLE TO WORK WITH, UH, THE CITY COUNCIL, UH, ON THOSE. 
          SO RICK, I'LL PASS IT OFF TO YOU AND YOU CAN TAKE IT FROM HERE. 
          OUTSTANDING. 
          THANK YOU. 
          UH, AND THANKS TO ALL OF YOU FOR ALLOWING ME TO, 
          [00:05:01]
TO BE BACK THIS YEAR. 
          UH, I'M LOOKING FORWARD TO IT. 
          I, UH, AS I'VE SHARED WITH YOU, UH, IN THE CALLS, UH, AND IN THE UPFRONT CONVERSATIONS WE'VE HAD IN THE PREVIOUS MEETINGS, I REALIZE THAT THIS IS A SIGNIFICANT INVESTMENT OF YOUR TIME. 
          UH, AND I WILL DO EVERYTHING IN MY POWER TO MAKE SURE THAT IT'S A GOOD INVESTMENT OF YOUR TIME. 
          SO, ONE OF THE THINGS I WOULD LIKE TO DO IS KIND OF STARTING OFF, IS KIND OF GET A FEEL FOR YOU OF WHAT IT IS THAT YOU GUYS WANNA ACCOMPLISH TODAY. 
          SO WHEN WE LEAVE AT FIVE O'CLOCK THIS AFTERNOON, UH, WHAT DO YOU WANT TO HAVE ACCOMPLISHED? I'M JUST TEASING. 
          IT'S TWO O'CLOCK, RIGHT? . 
          ALRIGHT. 
          WHAT DO YOU GUYS WANT ACCOMPLISH BY TWO O'CLOCK? SO THAT YOU WALK OUTTA HERE SAYING THAT I WAS A GOOD USE OF MY TIME. 
          I'M GLAD WE DID THAT. 
          SO I'LL GIVE YOU JUST A SECOND. 
          AND TO THOSE PEOPLE THAT ARE WATCHING THE, UH, I HAVE DONE MY BEST TO MINIMIZE THE AMOUNT OF TIME THAT WE'RE KIND OF JUST WORKING. 
          UH, HOWEVER, THERE'S CERTAIN THINGS THAT, THE EFFECTIVENESS OF NOT DOING IT THAT WAY, UH, THAT OUTWEIGHS THE, THE DISTRACTION IT MIGHT BE IF YOU'RE WATCHING IT ONLINE. 
          SO, UH, WE WILL HAVE A COUPLE OF BREAK BREAKOUT SESSIONS THAT, BUT I'VE TRIED TO MINIMIZE THOSE AS MUCH AS POSSIBLE. 
          RICK, YOU CAN SEE OUR LIGHTS RIGHT? WHENEVER WE LIGHT 'EM UP? YES. 
          OKAY. 
          JUST FEEL FREE TO CALL ON WHOEVER HAS THEIR LIGHT ON WHENEVER YOU'RE ASKING THESE QUESTIONS. 
          THAT'S OKAY. 
          VERY GOOD. 
          UH, JENNIFER, LET'S START WITH YOU. 
          SO POLITICAL, YOU'RE MAKING HIM CALL ON PEOPLE. 
          UH, RICK, RICK, YOU'RE GONNA HAVE TO PAY ATTENTION TO LIKE, WHO GOES FIRST, YOU KNOW? THAT'S RIGHT. 
          . 
          JUST KIDDING. 
          UM, MY FOR, FOR SUCCESS TODAY LOOKS LIKE, UM, THAT WE'RE ALL READING FROM THE SAME BOOK, FROM THE SAME CHAPTER, FROM THE SAME PAGE IN THAT CHAPTER, UH, GOING FORWARD. 
          AND THAT OUR STAFF HAVE A VERY CLEAR DIRECTION ABOUT, UM, WHAT THEY'RE TO BE DOING OVER THE NEXT TWO YEARS. 
          ALL RIGHT. 
          SO EVERYBODY ON THE SAME PAGE, UH, CLEAR DIRECTION TO STAFF. 
          YES. 
          NO, RICK, I'M GONNA, I'M GONNA TAKE THAT BACK AND I'M GONNA GO AHEAD AND HELP YOU. 
          UH, COUNCILMAN CORCORAN, YOU WANT TO GO NEXT? OH YEAH, SURE. 
          YEAH. 
          THAT WAY YOU DON'T HAVE TO TRY TO REMEMBER. 
          I'LL, I'LL, I'LL TAKE CARE OF THAT PIECE. 
          ALRIGHT. 
          I THINK, YEAH, I THINK, UM, I MEAN, UH, I THINK THAT IT'S SO WEIRD. 
          I DON'T KNOW IF I SHOULD SAY JENNIFER OR COUNCIL MEMBER JUSTICE, WHATEVER YOU LIKE, IT'S JUST A LITTLE MORE CASUAL. 
          I MEAN, I THINK THAT JENNIFER IS ABSOLUTELY, I THINK THAT JENNIFER IS PRETTY SPOT ON. 
          I WOULD JUST GO A LITTLE BIT MORE GRANULAR AND SAY, YOU KNOW, FOR, FOR ME PERSONALLY, I MEAN, WHAT WE DO ON OUR OWN TIME AS COUNCIL MEMBERS TO ACCOMPLISH GOALS THAT WE HAVE IS FINE WITH ME. 
          BUT HOW WE USE STAFF'S TIME, IF WE CAN ALL BE ON THE SAME PAGE ON HOW WE USE STAFF'S TIME, I'LL BE HAPPY. 
          EXCELLENT. 
          SNAPPING AN AGREEMENT. 
          THANK YOU. 
          YEAH. 
          COUNCIL MEMBER DOAN. 
          YES. 
          THANK YOU. 
          I, YOU KNOW, WELL, I DON'T WANT TO CONTINUE TO REPEAT IT, BUT I'M, I'M, I'M AGREEING WITH THAT. 
          I THINK WE WANNA WALK AWAY WITH, UH, WHAT OUR VISION IS FOR THE CITY, UM, AND TRY TO GET ON THE SAME PAGE AND HAVE SOME CO COHESIVENESS ON WHAT THE DIRECTION AND WHAT THAT, UH, TRUE MASTER PLAN LOOKS LIKE. 
          LIKE, TO HOPEFULLY ENGAGE IN THAT, UM, PRIMARILY. 
          AND AGAIN, THAT I THINK THAT ALSO OFFSETS WHAT TYPE OF LOAD IS GIVEN TO THE STAFF AS WELL. 
          EXCELLENT. 
          SO, CLEARED SHARED VISION FOR THE CITY AND, UH, REITERATED, UH, HOW WE INTERACT OR USE STAFF'S TIME. 
          VERY GOOD. 
          COUNCILMAN VARS. 
          THANK YOU. 
          UM, AGREE WITH ALL THIS. 
          I REALLY LIKE THE WAY JOE MIN, UM, MENTIONED THAT, UH, THAT CLEAR, CLEAR ON WHAT STAFF'S GONNA USE THEIR TIME MM-HMM . 
          AND IN THAT CLEARNESS, I GUESS I WANNA MAKE SURE IT'S SPECIFIC YOU, WHEN I THINK OF SMART RIGHT? AND WHAT A SMART GOAL IS, IT'S ABOUT THE FIRST ONE THERE IS BEING SPECIFIC MM-HMM . 
          SO I, I WANNA MAKE SURE IT'S SPECIFIC, NOT JUST KIND OF BROAD AND GENERAL TERMS TO WHERE WE JUST, UM, I DON'T KNOW. 
          IT, IT FEELS TOO BROAD TO WHERE IT'S KIND OF ALL ENCOMPASSING. 
          'CAUSE SOMETIMES IT COULD BE SO BROAD, IT JUST CREATES A GIANT UMBRELLA. 
          AND THAT I THINK ADDS TO MAYBE PEOPLE QUESTIONING CLARITY OR, OR, UM, HOW, HOW CLEAR THE PROCESS IS. 
          SO I THINK THE MORE SPECIFIC WE ARE, I THINK THAT RELIEVES THE STRESS FROM THE STAFF, BUT ALSO AT THE SAME TIME IT ADDS THAT CLARITY TO THE PUBLIC. 
          SO, AND I THINK THAT I'D LIKE TO LEAVE TODAY FEELING THAT, HEY, ME BEING HERE ALL DAY ON A SATURDAY WASN'T JUST SOME PRE ORCHESTRATED THING. 
          IT WAS ACTUALLY, I COULD SEE MY STAMP ON THIS, THAT IT WAS WORTH MY TIME BEING HERE. 
          EXCELLENT. 
          ALL RIGHT. 
          I'LL, I'LL, I GUESS I'LL THROW MY 2 CENTS IN AND THEN, UH, WE CAN, WE CAN MOVE ON. 
          I, I, I, I, I AGREE WITH ALL OF IT. 
          UH, I THINK THE, THE DIFFICULTY ON SMART GOALS, 
          [00:10:01]
UH, FROM MY PERSPECTIVE, I, I'M A BIG SMART, SMART GOAL PERSON, UM, IS THAT IF YOU START MAKING IT SPECIFIC, IT CAN BE TOO SPECIFIC. 
          UM, SO I DON'T, I, WE'LL HAVE TO PROBABLY FIGURE OUT HOW TO MAKE THAT WORK. 
          UM, SO IF YOU, FOR EXAMPLE, SAY, HEY, I WANNA LOOK AT THIS VERY SPECIFIC ELEMENT OF HOUSING POLICY. 
          UM, BUT IF THAT ELEMENT, IF IT'S JUST THIS ONE ELEMENT, THEN YOU'RE, ARE YOU IGNORING THE REST OF HOUSING POLICY AND DO YOU WANNA SEE MULTIPLE, YOU KNOW, UH, OPTIONS, UH, AS IT RELATES TO, LET'S SAY, HOW TO IMPROVE WORKFORCE HOUSING AS A, AS AN EXAMPLE. 
          SO I JUST, I WANT US TO BE CAUTIOUS AS TO NOT GET INTO LIKE THE LETTER AND DECIMAL POINT OF THE, OF THE LAW TO WHERE ALL OF A SUDDEN WE'RE BEING TOO SPECIFIC, UH, COUNCIL MEMBER JUSTICE. 
          I'M SORRY SHE PUT HER WELL, I WAS JUST GONNA SAY, I THINK WE NEED TO BE CAREFUL ABOUT THE LANGUAGE WE'RE USING. 
          'CAUSE I DON'T THINK YOU ACTUALLY MEAN THE WORD GOAL. 
          I THINK YOU MIGHT MEAN STRATEGIES OR TACTICS, RIGHT? CORRECT. 
          LIKE, AND SO I THINK THERE IS AN OPPORTUNITY TO GET DOWN TO THE GRANULARITY YOU'RE TALKING ABOUT. 
          SO WE JUST NEED TO RE-USE THE RIGHT WORDS. 
          I THINK THAT'S WHERE WE'RE MISSING EACH OTHER. 
          RIGHT. 
          AND I BY NO MEANS TO CLARIFY. 
          AND I, I APPRECIATE YOUR POINT, MAYOR. 
          UM, GOOD. 
          YEAH. 
          BY NO MEANS DO I SAY WE NEED TO BE WRITING LEGISLATION FROM THE DAAS TODAY, THAT THAT'S BY NO MEANS. 
          UM, BUT YEAH, SAYING WE'RE GONNA LOOK AT THIS AND THEN YEAH, COME BACK WITH OPTIONS. 
          AND THEN OBVIOUSLY AS WE RESEARCH AND HAVE THAT COMMUNITY ENGAGEMENT PIECE OF IT THAT GETS CLARIFIED. 
          SO BY NO MEANS DO, I MEAN THAT WE'RE GONNA GET THAT ANNUAL AND BEING A WORKING SESSION, I THINK THERE'S AN OPPORTUNITY FOR US TO JUST COLLABORATE AND FIGURE IT OUT, RIGHT? IF, IF, HOPEFULLY NO ONE WILL, INCLUDING ME, HOPEFULLY NO ONE WILL GET THEIR FEELINGS HEARD IF SOMETHING THEY SAY IS EITHER TOO GENERAL OR TOO SPECIFIC. 
          AND LET'S JUST HASH THAT OUT SO THAT IT CAN BE SOMETHING THAT WE CAN ACTION ON. 
          SO, RIGHT. 
          COUNCILMAN DORY. 
          YEAH, I, I DO AGREE THAT, YOU KNOW, UM, GETTING KIND OF AN OVERALL, UH, UH, OVERALL GOAL, UH, A THEME OF WHAT WE NEED TO DO IS GOOD, BECAUSE WE CAN ALWAYS WORK OUT THE, YOU KNOW, THE DETAILS LATER ON IN DIFFERENT SESSIONS OR WITH STAFF THAT CAN HELP WITH THAT. 
          SO I AGREE IT WILL ALSO SAVE US TIME TODAY AND, UH, GENERALIZING IT. 
          YEAH, WE, UH, WE WILL TALK A LITTLE BIT ABOUT, UH, TERMINOLOGY. 
          AND THE WORDS, UH, WORDS ARE VERY IMPORTANT TO ME. 
          I WAS RAISED BY AN ENGLISH TEACHER, SO I TAUGHT THE WORDS AT MEANING. 
          SO I'M GONNA USE AN ANALOGY FOR, YOU KNOW, MISSION, VISION, GOALS, STRATEGIES, OBJECTIVES, TACTICS, SO THAT WE CAN PUT THOSE IN THE RIGHT FRAMEWORK. 
          HOWEVER, WHEN YOU GUYS COME UP WITH IDEAS, I DON'T CARE WHETHER YOU PUT IT IN THE RIGHT BUCKET OR NOT, THAT'S KIND OF MY JOB IS TO PUT THAT ORGANIZING STRUCTURE TOGETHER THROUGH THAT. 
          UM, SO IT'S, I, THE, THE ANALOGY I LIKE TO USE IS, IT'S LIKE A BARREL OF OIL COMING UP OUT OF THE GROUND. 
          THERE'S A LOT OF REALLY GOOD STUFF IN THERE, BUT NONE OF IT'S USABLE UNTIL YOU REFINE IT. 
          AND THIS IS A REFINING PROCESS. 
          IT'S TAKING ALL THESE GOOD IDEAS THAT ALL OF YOU HAVE AND FIGURING OUT IS THAT A STRATEGY? IS IT A TACTIC? IS IT PART OF YOUR, UH, VISION? IS IT PART OF YOUR MISSION, ET CETERA. 
          SO I DON'T WANT YOU TO WORRY ABOUT THAT PIECE OF IT. 
          I WANT YOU GUYS TO THINK AND HAVE THOSE GOOD IDEAS AND WE'LL, WE'LL GET 'EM IN THE RIGHT SPOT. 
          DOES THAT MAKE SENSE? YEP. 
          EXCELLENT. 
          JUST, JUST A QUICK NOTE OF PERSONAL PRIVILEGE. 
          UM, MY, AS YOU CAN SEE, I'M IN A SLING. 
          MY WRITING HAND IS NOT WORKING FOR THE NEXT COUPLE WEEKS. 
          SO IF ANYBODY SEES ME ON MY PHONE WHILE WE'RE SUPPOSED TO BE WRITING, IT'S, I'M TAKING NOTES ON MY PHONE. 
          'CAUSE THAT'S, IT'S EASIER TO TYPE IN MY RIGHT HAND THAN WRITE. 
          THANK YOU, SIR. 
          OKAY. 
          YEAH. 
          I, I HAD TO LEARN NOT TO GET MAD AT PEOPLE, UH, ABOUT 15 YEARS AGO. 
          'CAUSE I USED TO SAY LAPTOPS CLOSED PHONES DOWN, AND I GOT, I KIND OF GOT MAD AT SOMEBODY IN A SESSION AND SHE'S LIKE, LOOK, I'M JUST TAKING NOTES ON MY LAPTOP. 
          I'M LIKE, OKAY. 
          I HAD HAD TO LEARN TO DEAL WITH THAT. 
          YEAH. 
          SO, MAYOR, DO YOU HAVE, WHAT IS YOUR EXPECTATION? WHAT WOULD YOU LIKE TO LEAVE IN BY THE DAY? OH, WELL, I, I, I THINK I MENTIONED IT. 
          I THINK AS, AS, AS LONG AS WE'RE KIND OF WORKING TOGETHER TO, TO TRY AND COME UP WITH, I, I, I COULDN'T AGREE MORE WITH ALL THE THINGS THAT WERE SAID EARLIER. 
          AND I'M, I'M COMFORTABLE WITH ALL OF THAT. 
          EXCELLENT. 
          SO I'LL JUST ADD, UH, WORK TOGETHER. 
          SO WE'RE GONNA DO THAT. 
          WE WILL BE A COLLABORATIVE EXERCISE THAT WE'RE GONNA GO THROUGH. 
          AND THE GOOD NEWS IS WE'RE GONNA DO ALL OF THAT. 
          UM, WHEN I HAD THE UPFRONT INTERVIEWS AND THE SURVEYS AND I SAID, YOU KNOW, WHAT DO YOU WANT TO ACCOMPLISH? AND I SHARED WITH YOU WHAT THE PRELIMINARY AGENDA WAS. 
          ONE OF THE THINGS YOU GUYS WANT TO GET OVER THE CAMPAIGN, PULL TOGETHER AND WORK AS A TEAM. 
          SO I THINK THAT'S THAT LAST BULLET OF WORKING TOGETHER AND COMING TOGETHER AS A TEAM. 
          UH, WHEN I ASKED YOU, DO YOU FEEL THAT THE OTHER MEMBERS OF THIS COUNCIL HAVE THE BEST INTEREST OF THE CITY AT HEART? UH, IT WAS TRUE OR MOSTLY TRUE. 
          EVERYBODY, UH, I WAS ONLY ABLE TO INTERVIEW, UH, SIX OUTTA SEVEN OF YOU. 
          SO JUST DUE TO TIMING ISSUES. 
          SO THE GOOD NEWS IS YOU ALL FEEL THAT EACH OTHER ALL WANT 
          [00:15:01]
WHAT'S BEST FOR THE CITY. 
          NOW, YOU MAY NOT AGREE ON WHAT BEST IS, WHICH IS AWESOME BECAUSE THAT, WHAT'S THAT IS WHAT MAKES OUR FORM OF GOVERNMENT WORK, IN MY OPINION. 
          IF YOU ALL SEVEN AGREED ON EVERYTHING, I'D BE REALLY SCARED AND THEY DON'T NEED SEVEN OF YOU. 
          SO, UM, UH, CONFLICT IS GOOD. 
          QUESTIONS ARE GOOD. 
          DISAGREEMENT IS GOOD BECAUSE FROM CONFLICT COMES CLARITY. 
          SO I'M GONNA ENCOURAGE YOU GUYS TO, UH, EXPRESS YOURSELVES, HAVE THE CONFLICT, BE COMFORTABLE WITH IT. 
          I KNOW IT'S SOMEWHAT DIFFICULT WHEN IT'S BROADCAST, BUT JUST, UM, THAT'S GONNA GET YOU THE CLARITY THAT YOU NEED SO YOU CAN GIVE CLEAR DIRECTION TO STAFF. 
          SO OUR AGENDA FOR TODAY, IT LOOKS LIKE A LOT. 
          IT'S NOT  AS CUMBERSOME BECAUSE WE'VE DONE A LOT OF THIS WORK ALREADY. 
          WE'VE LAID THE GROUNDWORK. 
          UH, WE WILL BE REFINING SOME OF THIS STUFF. 
          SO I HAVE A FEW SLIDES I'M GONNA DO ON CONTEXT AND WHY LEADERSHIP'S IMPORTANT AND WHY THE WORK YOU'RE GONNA DO TODAY IS SO VITALLY IMPORTANT. 
          UH, THEN WE'LL GONNA LOOK AT THE DIFFERENT ELEMENTS, AS DON MENTIONED, OF THE WORK YOU'VE DONE BEFORE. 
          THE STRATEGIC PLAN THAT YOU'VE DONE BEFORE, ROLE OF COUNCIL, RULES OF ENGAGEMENT. 
          WE'LL LOOK AT THAT ANALOGY ON THE DIFFERENCE BETWEEN A MISSION, A VISION, A GOAL STRATEGY OBJECTIVE, A TACTIC. 
          WE'VE LOOKED AT IT BEFORE. 
          WE USE THE BUILDING ANALOGY. 
          THAT'LL GIVE US A GOOD FRAMEWORK TO LOOK AT THE, A VISION, YOUR VISION, AND IF YOU WANT TO UPDATE IT AND HOW, UH, THEN THE INDIVIDUAL GOALS THAT FURTHER DEFINE THE VISION. 
          DO THOSE NEED, UH, SOME TWEAKING? THERE'S SOME SUGGESTIONS THAT YOU GUYS HAD TO MAKE THOSE A LITTLE BETTER. 
          UH, THEN WE'LL LOOK AT THE STRATEGIES. 
          WE'LL LOOK AT THE PRIORITIZATION LAST YEAR. 
          UH, DO YOU NEED ADDITIONAL STRATEGIES? DO YOU HAVE SUFFICIENT STRATEGIES TO ACHIEVE YOUR GOALS AND ACCOMPLISH YOUR VISION? THEN WE WANT TO TAKE A A LOOK AT TACTICS. 
          WE'RE GONNA DO SOMETHING A LITTLE BIT DIFFERENT THIS YEAR. 
          AND WE'RE GONNA COME UP WITH A SET OF TACTICS OR SHORT TERM INITIATIVES THAT KIND OF MOVE THE NEEDLE FOR YOU. 
          KIND OF YOUR FOCUS, LIKE THE, YOU KNOW, WHAT YOU GUYS CAN ALL AGREE WITH, UH, ARE INTERESTING THINGS TO YOU OR THINGS THAT YOU WANT TO EXPLORE IN MORE DETAIL. 
          UH, WE'RE GONNA END UP WITH A LIST OF BETWEEN FIVE AND 10 OF THOSE, MAYBE 12 AT MOST. 
          AND THEN WE'RE GONNA PRIORITIZE THAT AND SEE WHICH ONES YOU WANNA MOVE FORWARD WITH. 
          SO WE GOT A LITTLE EXERCISE WITH THAT, AND WE'RE GONNA END WITH DEFINING TWO SESSIONS OF WHAT DO WE NEED FROM EACH OTHER. 
          THE FIRST ONE'S GONNA BE JUST FOR COUNCIL. 
          UH, SO WHAT DO YOU GUYS NEED FROM EACH OTHER ON COUNCIL? SECOND IS YOU AS COUNSEL, WHAT DO YOU NEED FROM STAFF? AND WHAT DOES STAFF NEED FROM COUNSEL IN ORDER FOR EVERYONE TO BE SUCCESSFUL? ALWAYS WANNA MAKE IT CLEAR, AND I'LL REPEAT THIS LATER. 
          THIS IS NOT A B***H SESSION. 
          THIS IS NOT SAYING, I'M NOT GETTING THIS FROM YOU. 
          IT'S A LIST OF WHAT I NEED. 
          80% OF IT. 
          USUALLY YOU'RE ALREADY GETTING. 
          SOME OF IT MAY NEED TO BE BETTER OR YOU NEED TO GET IT EARLIER, BUT IT'S NOT, NOR WILL I LET IT BE A B***H SESSION OF I'M NOT GETTING THIS FROM YOU, YOU'RE FAILING, BLAH, BLAH, BLAH, . 
          SO JUST WANNA BE CLEAR, BECAUSE THE FIRST TIME I DID IT, THEY TRIED TO MAKE IT THAT AND , I WAS LIKE, OH, NO, NO, NO. 
          THAT'S NOT THE POINT HERE. 
          THE POINT HERE IS GETTING CLARITY AROUND WHAT WE NEED FROM EACH OTHER SO THAT, UH, YOU ARE MORE LIKELY TO GET IT. 
          THE NUMBER ONE REASON PEOPLE FAIL, NUMBER ONE WITH A BULLET IS UNCLEAR EXPECTATIONS AND INEFFECTIVE FEEDBACK. 
          NOT MANY PEOPLE WAKE UP IN THE MORNING SAYING, I'M GONNA SEE WHAT I CAN SCREW UP TODAY AND HOW BAD I CAN SCREW IT UP. 
          IF THEY MADE A MISTAKE, IT'S MOST LIKELY BECAUSE THEY MISUNDERSTOOD THE ASSIGNMENT AND THAT'S OUR FAULT 'CAUSE WE WEREN'T CLEAR ENOUGH. 
          SO THE GOAL HERE IS TO GET CLARITY ON THAT. 
          THEN WE'LL WRAP IT UP, TALK ABOUT NEXT STEPS AND GET OUTTA HERE. 
          ALL RIGHT, CONTEXT. 
          SOME OF YOU HAVE SEEN THIS BEFORE, SOME OF YOU HAVE SEEN IT A LOT, SO YOU SHOULD BE ABLE TO HELP ME OUT HERE. 
          SO FIRST QUESTION, IS LEADERSHIP IMPORTANT? ALL RIGHT, I NEED A VERBAL RESPONSE. 
          IS LEADERSHIP IMPORTANT? YES. 
          EXCELLENT. 
          EVERYBODY AGREE? ALL RIGHT. 
          WHY, WHY DOES LEADERSHIP MATTER? STRUCTURE, ALRIGHT? WHY IS IT IMPORTANT TO HAVE STRUCTURE? WELL, IT IT HELPS TO BE ORGANIZED WHEN YOU HAVE, WHEN YOU'RE SETTING GOALS AND TACTICS. 
          YEAH, WHAT IS THAT? AND A AND A AND CREATING A VISION FOR THE CITY, OF COURSE. 
          EXCELLENT. 
          ALL RIGHT. 
          SO YOU GOTTA HAVE A VISION. 
          YOU GOTTA S OTHERWISE YOU HAVE CHAOS, OTHERWISE YOU HAVE CHAOS. 
          WHAT ELSE? WHY ELSE IS LEADERSHIP IMPORTANT? MR. MAYOR? OH, I, SORRY, I LEFT MY LIGHT ON SO THAT I COULD, COULD, UH, CALL ON ANYONE ELSE IF, IF NEED BE, BUT, UH, YOU'RE DOING A GREAT JOB AT IT. 
          UM, I, I THINK LEADERSHIP'S IMPORTANT JUST BECAUSE AT THE END OF THE DAY, RIGHT, WE'RE THE VOICE OF OUR RESIDENTS. 
          UM, EXCELLENT. 
          AND UH, AND THAT'S WHAT THEY'RE EXPECTING AND THAT'S WHAT THEY, YOU KNOW, HAVE, HAVE CHOSEN FOR US. 
          UM, AND SO, YOU KNOW, WE HAVE 
          [00:20:01]
AN OBLIGATION TO THE RESIDENTS TO BE THEIR VOICE, TO BE BOTH LISTENING TO THEM AS WELL AS HOPEFULLY ADVOCATING FOR THEM AND, UH, UNDERSTANDING WHAT THOSE NEEDS ARE AND, AND SHOWING THAT BY WAY OF LEADERSHIP. 
          EXCELLENT. 
          SO ANYBODY ELSE? WHY DOES LEADERSHIP MATTER? YEAH, JOE, SOMEONE HAS TO BE ACCOUNTABLE. 
          ONE HAS TO BE ACCOUNTABLE, ACTUALLY. 
          YEAH, YOU GOTTA HAVE SOMEBODY TO BLAME 'EM. 
          . 
          NO. 
          SO HERE'S WHAT WE COME UP WITH, WHY LEADERSHIP MATTERS. 
          EVERY ORGANIZATION COMES INTO EXISTENCE TO MEET A NEED, TO FILL A NICHE, TO UH, ACCOMPLISH AN INITIAL SET OF GOALS. 
          AND WE CALL THAT THE HORIZON ONE SET OF GOALS. 
          AND YOU WORK REALLY, REALLY HARD. 
          YOU GET THERE, YOU'RE SUCCESSFUL. 
          AND CONGRATULATIONS, YOU GUYS ARE VERY SUCCESSFUL. 
          YOU GET TO THIS HORIZON ONE, YOU DO YOUR LITTLE HAPPY DANCE, YOU SAY WE MADE IT, BUT THEN YOU LOOK UP AND YOU SAY, OH WAIT, THERE'S MORE. 
          I COULD GET BETTER RESULTS IN THE FUTURE. 
          AND EVERY ORGANIZATION I'VE WORKED WITH, EXCEPT FOR TWO IN THE LAST 30 YEARS HAS SAID, YES, I WANT MORE. 
          WHAT DO YOU THINK HAPPENED TO THE TWO ORGANIZATIONS THAT SAYS, YOU KNOW, I WANNA STAY RIGHT HERE. 
          WHAT'S THAT, DAN? THEY WERE RIGHT. 
          NO, THEY DID NOT. 
          THERE'S A LITTLE DIP HERE. 
          THE LAW OF ENTROPY TELLS YOU YOU'RE EITHER MOVING FORWARD OR FALLING BACK. 
          THERE IS NO STAYING HERE. 
          IF YOU TRY TO STAY HERE AS A FOR-PROFIT BUSINESS OR EVEN A MUNICIPALITY, YOUR COMPETITION'S GONNA COME IN AND THEY'RE GOING TO EAT INTO YOUR MARGINS AND YOU'RE GONNA END UP NOT WITH MORE BUT WITH LESS. 
          UM, SO KURT CREATES DIVIDE. 
          YEAH, SORRY. 
          THERE, THERE I WOULD JUST SAY IT'S GONNA, YOU KNOW, IT CREATES DIVIDE, GENERALLY SPEAKING. 
          YEAH. 
          ACCORDING TO THAT CHART. 
          SO, SO ONE OF THE ORGANIZATIONS THAT DECIDED THEY WANTED TO STAY WHERE THEY WERE, UM, WOKE UP IN TIME. 
          AND THAT'S WHY THIS, ONE OF THE REASONS THERE'S A LITTLE DIP HERE IS THAT BECAUSE IF YOU TRY TO STAY HERE, YOU'RE ACTUALLY GONNA START GETTING LESS. 
          THE OTHER REASON THERE'S A LITTLE DIP HERE IS WHAT GOT YOU HERE IS NOT NECESSARILY WHAT'S GONNA GET YOU THERE. 
          SO IN THE SHORT RUN, YOU MIGHT ACTUALLY GET A LITTLE WORSE RESULTS BEFORE YOUR NEW, UH, THINGS TAKE EFFECT. 
          ALRIGHT, SO WHAT IS IT THAT YOU SUPPOSE IS THE MOST IMPORTANT FACTOR THAT'S GONNA DETERMINE WHETHER YOU CAN GET FROM HORIZON ONE TO HORIZON TWO? ADAPTABILITY. 
          WHAT'S THAT? ADAPTABILITY. 
          ADAPTABILITY. 
          ANYBODY ELSE? YES, MAYOR. 
          LEADERSHIP. 
          EXCELLENT LEADERSHIP. 
          'CAUSE YOU CAN GET HERE ON THE BACKS OF A FEW PEOPLE WORKING REALLY, REALLY HARD. 
          BUT YOU GET TO A POINT WHERE YOU CAN'T WORK ANY HARDER AND YOU'RE GONNA HAVE TO REPLICATE YOURSELF AND GET RESULTS THROUGH OTHER PEOPLE. 
          AND THAT REQUIRES LEADERSHIP. 
          IF YOU WANNA JUST KIND OF STAY IN THIS AREA, YOU DON'T REALLY NEED STRONG LEADERSHIP. 
          BUT IF YOU WANT TO GET TO THE NEXT LEVEL, IF YOU WANT BETTER RESULTS IN THE FUTURE, HOWEVER YOU DEFINE RESULTS OR BETTER, UH, YOU'RE GONNA NEED STRONG LEADERSHIP. 
          AND THAT'S WHY LEADERSHIP MATTERS. 
          LEADERSHIP MATTERS BECAUSE YOU WANT MORE AND WE BREAK IT DOWN INTO THIS HORIZON. 
          ONE LEVEL OF RESULTS. 
          THOSE ARE YOUR CURRENT RESULTS. 
          AND THE THING ON THE RESULTS SIDE OF THE EQUATION IS ANYTHING AT THE END OF A PROCESS, UH, THINGS LIKE REVENUE AND EXPENSES, NET NET INCOME, CITIZEN ENGAGEMENT, EMPLOYEE ENGAGEMENT, ALL OF THESE THINGS THAT YOU MEASURE AND SHOW UP ON A DASHBOARD SOMEWHERE ARE RESULTS. 
          AND THEY'RE BEING DELIVERED BY YOUR PERFORMANCE. 
          AND THE THINGS ON THE PERFORMANCE SIDE OF THE EQUATION. 
          PEOPLE, PROCESS, TECHNOLOGY, STRUCTURE, CONTROLS, CULTURE, ALL OF THAT IS WORKING TOGETHER TO DELIVER THE RESULTS YOU'RE GETTING TODAY. 
          NOW, DO YOU GUYS WANT BETTER RESULTS IN THE FUTURE? YES. 
          YES. 
          EXCELLENT. 
          CAN YOU KEEP THIS SIDE OF THE EQUATION THE SAME AND EXPECT TO GET BETTER RESULTS? NO. 
          WHAT DOES THAT SOUND LIKE TO KEEP DOING THE SAME THING OVER AND OVER AND EXPECT A DIFFERENT RESULT IS INSANITY. 
          NOW THAT'S ATTRIBUTED TO EINSTEIN AND I'VE READ RECENTLY THAT HE ACTUALLY NEVER SAID THAT, BUT I LIKE THE QUOTE, THE QUOTE THAT HE WAS ATTRIBUTED TO HIM. 
          THE THING HE DID SAY IS EVEN BETTER, NO PROBLEM HAS EVER BEEN SOLVED BY THE SAME MINDSET THAT CREATED IT. 
          SO, UH, IF YOU WANT BETTER RESULTS IN THE FUTURE, IF YOU WANT MORE, YOU'RE GONNA HAVE TO CHANGE SOMETHING ON THIS SIDE OF THE EQUATION, THERE'S A DELTA HERE. 
          NOW, YOU'LL NOTICE A COUPLE OF THINGS ABOUT THIS AND WE COULD TALK THE REST OF THE DAY ON THIS MODEL, BUT WE'RE NOT GOING TO, DON'T WORRY. 
          BUT THIS MODEL EXPLAINS EVERY SALE THAT'S EVER BEEN MADE IN THE HISTORY OF MANKIND. 
          IT EXPLAINS WHY PEOPLE RESIST CHANGE. 
          YOU'LL NOTICE ON THE BOTTOM THE ARROW GOES FROM PERFORMANCE TO RESULTS. 
          SO YOU HAVE YOUR PEOPLE WORKING THROUGH PROCESSES USING TECHNOLOGY THAT'S DELIVERING THE RESULTS YOU'RE GETTING TODAY. 
          [00:25:01]
THE ARROW GOES THE OTHER WAY ON THE TOP. 
          WHY DO YOU THINK THAT IS? WHY DO YOU THINK THE ARROW GOES FROM RESULTS TO PERFORMANCE ON THE TOP? OTHER THAN THE FACT THAT I DREW IT THAT WAY? YEAH. 
          WELL GENERALLY YOU GENERALLY YOU HAVE TO CREATE RESULTS FIRST BEFORE YOU CAN HAVE, UH, DIVIDE OR UH, EXPLOIT PERFORMANCE. 
          YEAH. 
          SO YOU HAVE TO DEFINE WHAT WHAT YOU WANT YOUR RESULTS TO BE, RIGHT? THAT BUBBLE IS YOUR VISION, THE FUTURE RESULTS. 
          THAT'S VISION. 
          THAT'S WHERE YOU WANT TO BE IN THE FUTURE. 
          AND YOU HAVE TO FIGURE THAT OUT BEFORE YOU CAN START TO LOOK AT WHAT HAS TO CHANGE OVER HERE. 
          THE PROBLEM IS, A LOT OF TIMES WE JUST START CHANGING STUFF AND WE DON'T KNOW WHAT WE WANT THE RESULT TO BE OR WE DON'T ARTICULATE. 
          AND THAT'S WHY PEOPLE RESIST CHANGE. 
          PEOPLE RESIST CHANGE. 
          'CAUSE THIS IS YOUR COMFORT ZONE. 
          THIS IS PEOPLE WORKING THROUGH PROCESSES THAT EXIST TODAY USING TECHNOLOGY THEY'RE USING TODAY AND THEY'RE USED TO IT AND THEY'RE GETTING WHAT THEY'RE GETTING. 
          AND THEN I'M GONNA ASK YOU IF THIS IS YOUR COMFORT ZONE, I'M GONNA ASK YOU TO PERFORM AT THE TOP LINE LEVEL. 
          I'M GONNA ASK YOU TO BE, WHAT IF THE BOTTOM LINE'S YOUR COMFORT LEVEL? AND I ASK YOU TO PERFORM AT THAT LEVEL. 
          I'M ASKING YOU TO BE WHAT MR. MAYOR, ASPIRATIONAL. 
          ASPIRATIONAL. 
          OR IF THIS IS YOUR COMFORT LEVEL AND I'M ASKING YOU TO PERFORM THERE, YOU'RE GOING TO BE FLEXIBLE, UNCOMFORTABLE, UNCOMFORTABLE, UNCOMFORTABLE. 
          HOW MANY OF YOU WOKE UP TODAY SAYING, I'M GONNA SEE HOW UNCOMFORTABLE I CAN MAKE MYSELF? YOU'RE, THIS IS WHY PEOPLE RESIST CHANGE. 
          WE ARE ASKING 'EM TO BE UNCOMFORTABLE AND WE FOCUS ON THIS SIDE OF THE EQUATION. 
          WE SAY, USE THIS NEW TECHNOLOGY, USE THIS NEW SOFTWARE PACKAGE, AND HERE'S HOW WE TRAIN 'EM HOW TO DO THAT. 
          IT'S ALL OVER HERE. 
          AND WE DON'T TELL 'EM WHAT THE RESULTS ARE. 
          WE DON'T TELL 'EM WHAT THE FUTURE LOOKS LIKE AND HOW GOOD IT IS IF THEY DO THAT. 
          THAT'S WHY PEOPLE RESIST CHANGE. 
          SO IT'S NOT PEOPLE BEING RESISTANT TO CHANGE. 
          'CAUSE I BELIEVE THEY'RE SMART ENOUGH TO KNOW THERE'S NO GROWTH WITHOUT CHANGE. 
          BUT BY THE SAME TOKEN, THERE'S NO GROWTH WITHOUT PAIN OR DISCOMFORT. 
          IF I GO TO THE GYM AND I WORK OUT AND I'M NOT SORE AND SWEATY, I DIDN'T DO MYSELF MUCH GOOD, RIGHT? SO THERE'S NO, NO GROWTH WITHOUT PAIN, NO GROWTH WITHOUT DISCOMFORT. 
          AND IN ORDER FOR ME TO GO THROUGH THE PAIN OR DISCOMFORT, CERTAIN THINGS HAVE TO BE TRUE. 
          WHAT ARE SOME OF THE THINGS YOU THINK HAVE TO BE TRUE? IF I'M GONNA GO THROUGH, LET'S SAY I'M GONNA GO THROUGH A DIET AND EXERCISE PROGRAM. 
          YOU KNOW, MY DOCTOR TOLD ME AT THE LAST CHECKUP I COULD PROBABLY STAND TO LOSE 15, 20 POUNDS. 
          AND I LOOKED AT HIM, I GO, WELL, I GOT A MIRROR AND A SCALE. 
          THIS IS NOT A SURPRISE TO ME, BUT FOR ME TO DO THAT AND TO GIVE UP THE FOOD I LIKE AND THE THINGS I LIKE TO DRINK AND GO TO THE GYM, GET SWEATY AND WAKE UP WITH MY WIFE AT FIVE EVERY MORNING AND GO FOR A FIVE MILE WALK, WHAT HAS TO BE TRUE? I HAVE TO BE WILLING TO BE WHAT WOULD MAKE ME WILLING TO BE UNCOMFORTABLE DRIVE THE RESULT. 
          I, I HAVE TO WANT THE RESULT. 
          I HAVE TO WANT IT. 
          NUMBER ONE. 
          WHAT ELSE? I HAVE TO BELIEVE IT'S, IT'S POSSIBLE. 
          I HAVE TO BELIEVE IT'S GONNA CREATE THE RESULTS. 
          BUT THE MOST IMPORTANT THING IS I HAVE TO WANT THAT FUTURE RESULT. 
          AND THAT'S WHAT YOUR VISION SHOULD DO FOR PEOPLE, IS TO CREATE OR DEFINE A FUTURE RESULT THAT PEOPLE WANT TO BE RELEVANT TO BE PART OF. 
          AND I TELL THIS STUPID LITTLE STORY, BUT I THINK IT ILLUSTRATES THE POINT PRETTY WELL. 
          SO IF I WERE TO SAY TO Y'ALL, ALRIGHT, WE'RE GONNA STOP RIGHT HERE. 
          I WANT YOU ALL TO GO HOME. 
          I WANT YOU TO PACK A BAG AND SET ON AN ALARM FOR FOUR O'CLOCK TOMORROW MORNING. 
          WHAT'S YOUR REACTION? WHY YOU'RE CREEPY. 
          I DON'T WANNA DO THAT. 
          NO, I'M NOT GOING WITH YOU. 
          NOW THE ADVENTURE. 
          SOME PEOPLE ARE LIKE, WHERE ARE WE GOING? HOWEVER, 'CAUSE I'M TALKING ABOUT PERFORMANCE, SIDE OF THE EQUATION, THINGS I WANT YOU TO CHANGE. 
          IF, HOWEVER, I SAID, LOOK, I HAVE ANOTHER CLIENT, THEY HAVE A HOTEL IN UH, KAUAI AND THEY'VE OFFERED IT FOR NEXT WEEK, BUT WE HAVE TO LEAVE TOMORROW AND THE FLIGHT LEAVES AT SIX. 
          I'VE WORKED WITH YOUR EMPLOYERS. 
          YOU'RE NOT GONNA, IT'S NOT GONNA KINDA GET YOUR PTO. 
          YOU'RE GONNA GET FULL SALARIES, YOU'RE GONNA ALL YOUR BENEFITS. 
          YOU CAN BRING YOUR SPOUSES, SIGNIFICANT OTHERS, FAMILIES, WHOEVER YOU WANNA BRING. 
          WELCOME. 
          WHO WANTS TO GO? AND WE'RE GONNA DO THIS IN A DAY AND YOU'LL HAVE THE REST OF THE TIME TO EXPLORE THE ISLAND. 
          ANYBODY WANNA GO? SURE. 
          YES. 
          SO I CREATED A VISION FOR NEXT WEEK THAT EVERYBODY WANTS TO BE A PART OF. 
          AND NOW I DON'T EVEN HAVE TO TELL YOU WHAT YOU HAVE TO CHANGE. 
          I CAN ASK YOU, WHAT DO WE NEED TO DO TO MAKE THAT A REALITY? AND YOU'LL COME UP WITH THINGS I DIDN'T EVEN REALIZE. 
          SO THAT'S WHY THE WORK WE'RE DOING TODAY IS SO VITALLY IMPORTANT IS 'CAUSE IT'S PAINTING THAT PICTURE OF THE FUTURE. 
          AND WE'RE GONNA INVITE PEOPLE TO BE A PART OF THAT. 
          [00:30:01]
IT'S GONNA ENABLE PEOPLE TO OVERCOME THEIR, THAT NATURAL RESISTANCE THAT WE ALL HAVE TO CHANGE. 
          NOW, THERE'S THREE ROLES OF LEADERSHIP WITHIN OUR STRUCTURE. 
          UH, WITHIN MOST STRUCTURES, ONE PERSON WOULD ASSUME ALL THREE ROLES. 
          A LOT OF TIMES WITHIN MUNICIPALITIES WE KIND OF SEPARATE 'EM A LITTLE BIT 'CAUSE WE HAVE ONE GROUP THAT SETS DIRECTION. 
          ANOTHER GROUP IS MAINLY RESPONSIBLE FOR EXECUTION OF THOSE STRATEGIES. 
          AND THE THIRD IS TO ENGAGE AND INSPIRE PEOPLE. 
          AND IT DOESN'T SAY MOTIVATE BECAUSE PEOPLE ARE INHERENTLY MOTIVATED. 
          IF YOU WANT TO KNOW WHAT THEY'RE MOTIVATED BY AND FOR, YOU CAN LOOK AT MASLOW'S HIERARCHY OF NEEDS AND I'LL GIVE YOU A GOOD START. 
          BUT WHAT I NEED TO DO IS ENGAGE AND INSPIRE THEM. 
          AND WHAT I NEED TO ENGAGE AND INSPIRE THEM WITH IS BEING RELEVANT TO THAT TOP LINE. 
          I NEED TO ENGAGE AND INSPIRE THEM WITH THAT FUTURE THAT WE'RE PAINTING. 
          AND THERE'S LEVERS WE PULL. 
          BUT IT ALL STARTS WITH SETTING DIRECTION, UH, SETTING DIRECTION. 
          THE LEVER'S ALL ABOUT STRATEGY, WHICH IS MISSION, VISION, GOALS, STRATEGIES, OBJECTIVES, UM, EXECUTION'S ALL ABOUT STRUCTURE, INFRASTRUCTURE AND CONTROLS. 
          CONTROLS IN THIS CASE ARE NOT FINANCIAL CONTROLS PER SE. 
          THEY'RE KPI, DASHBOARDS, MEASUREMENT SYSTEMS, ALL OF THESE KINDS OF THINGS. 
          I I HAVE TO TELL ME WHETHER OR NOT I'M IN THE, GOING IN THE RIGHT DIRECTION. 
          AND ENGAGING AND INSPIRING PEOPLE IS ALL ABOUT THE CULTURE YOU CREATE AND YOUR ORGANIZATION'S CAPABILITY. 
          BUT I CAN'T HAVE A CONVERSATION ABOUT ANY OF THAT UNTIL I KNOW WHICH DIRECTION I'M HEADED. 
          NOT A RELEVANT CONVERSATION. 
          DO YOU HAVE THE RIGHT C UH, CULTURE? YOU THINK NORDSTROM AND WALMART HAVE THE SAME CULTURE? YES. 
          NO. 
          NO. 
          WHICH ONE'S BETTER? ? YEAH. 
          WELL, A LOT OF PEOPLE WOULD SAY NORDSTROM'S IS BETTER, RIGHT? OKAY. 
          YES, CUSTOMERS BETTER, ACCURATE, BUT IF YOU BUT EACH ONE'S RIGHT FOR WHAT THEY WANT TO ACCOMPLISH, THEY HAVE, THEY HAVE CREATED AN INTENTIONAL CULTURE THAT ACCOMPLISHES WHAT THEY WANT TO ACCOMPLISH. 
          AND IF I TOOK NORDSTROM CULTURE AND PUT IT AT WALMART, THEY'RE GONNA FAIL NOW. 
          UH, AND VICE VERSA. 
          SO I HAVE TO KNOW WHAT DIRECTION I'M GOING AND WHAT MY STRATEGY IS BEFORE I CAN TALK ABOUT ANY OF THE REST OF THIS. 
          I DON'T KNOW IF I HAVE THE RIGHT PEOPLE OR THE PEOPLE HAVE THE RIGHT SKILLS OR THE RIGHT PROCESSES, THE RIGHT TECHNOLOGY OR THE RIGHT CONTROLS. 
          AM I MEASURING THE RIGHT THINGS? I DON'T KNOW. 
          IT ALL GOES BACK TO STRATEGY. 
          SO THAT'S WHY WHAT WE'RE DOING TODAY IS SO IMPORTANT. 
          'CAUSE IT'S ALL ABOUT SETTING DIRECTION AND STRATEGY. 
          SO FIRST THING WE WANNA DO IS LOOK AT THE ROLE OF COUNSEL, UH, AND HOW YOU GUYS FEEL ABOUT THE ROLE OF COUNSEL STATEMENT THAT YOU'VE CREATED PREVIOUSLY. 
          UM, IN THE INTERVIEW, IT WAS INTERESTING, I ASKED YOU WHAT IS THE, YOU KNOW, HOW WOULD YOU DEFINE THE ROLE OF COUNSEL IN DEALING WITH THE ISSUES THAT YOU HAD IDENTIFIED? UH, MOST COMMON CON UH, RESPONSE IS WE'RE BOARD OF DIRECTORS PROVIDING COMMON VISION AND DIRECTION, ENGAGE AND REPRESENT THE COMMUNITY, DO GOOD FOR THE CITY, MAKE HARD AND POTENTIALLY UNPOPULAR DECISIONS, UH, DETERMINE WHICH THINGS IN FRONT OF US MOVE US TOWARDS OUR GOALS. 
          ESTABLISH POLICY TO HIGH LEVEL CATALYST FOR GETTING THINGS DONE AND COMMUNICATE VISION WITH THE CITY MANAGER'S OFFICE. 
          SO ALL OF THAT'S ABOUT SETTING DIRECTION AND PROVIDING POLICY. 
          I ASK YOU IF, DO YOU THINK ALL OF MEMBERS OF COUNCIL AGREE WITH WHAT YOU THINK THE, UH, THE ROLE IS? AND OUTTA SIX OF YOU FIVE SAID NO. 
          SO THAT'S WHY WE DO A ROLE OF COUNCIL STATEMENT. 
          UM, AND WHEN I ASK YOU HOW YOU LIKE THE CURRENT STATEMENT, UH, OF THIS, SO ALL 70, YOU RESPONDED, FOUR SAID, PERFECT, LEAVE IT AS IT IS. 
          UH, THREE SAID, GOOD, BUT I HAVE SOME CHANGES. 
          SO HERE WERE THE SUGGESTIVE CHANGES. 
          UH, ONE OF THEM WAS WE TEND TO USE THE WORD TRANSPARENCY VERY LOOSELY. 
          SECOND WAS THE ROLE OF, UH, THEY REWROTE IT. 
          SO THERE WAS AN EXAMPLE. 
          UH, AND THE THIRD IS I WOULD PUT THE VOICE OF RESIDENTS ABOVE ALL ELSE. 
          THE BURDEN IS GREATER THAN THE, UH, BEING THE VOICE BOX OF THE CITY. 
          SO, OKAY, I'LL GIVE YOU A MINUTE TO KIND OF PROCESS THAT WOULD WOULD'VE BEEN NICE TO HAVE A RED LINE ON THAT ONE. 
          WELL, I GOT SOMETHING FOR YOU HERE IN A MINUTE. 
          ALRIGHT, SO HERE'S THE CURRENT VERSION YOU GUYS NEED TO READ. 
          ARE YOU EVERYBODY GOT THIS MEMORIZED? OH, IT'S ON YOUR SHEETS. 
          OUTSTANDING. 
          I SHOULD HAVE KNOWN STEPH WAS GONNA BE ON TOP OF THAT. 
          THANKS DON. 
          UM, THE ROLE OF COUNCILS 
          [00:35:01]
TO BE THE RESPONSIBLE, ETHICAL, TRANSPARENT, RESOURCEFUL ADVOCATES OF THE CITY WE COMMUNICATE WITH, SEEK INPUT FROM AND PROVIDE A VOICE FOR RESIDENTS AND ALL STAKEHOLDERS. 
          WE SET POLICIES AND DEVELOP STRATEGIES THAT WILL ENSURE TRANSPARENCY AND ENABLE US TO ACHIEVE OUR VISION. 
          UH, YOU CAN TELL THE LAST TIME YOU GUYS REVISED THIS TRANSPARENCY WAS A REALLY BIG TOPIC FOR YOU. 
          BUT, UH, THE COUNCIL SUPPORTS CITY STAFF BY PROVIDING THE RESOURCES, DIRECTION AND GUIDANCE THAT ENABLES THE CITY MANAGER TO IMPLEMENT THE OPERATIONAL AND TACTICAL ASPECTS OF OUR VISION GOALS AND STRATEGIES. 
          ALRIGHT, SO WHAT I DID IS I TOOK, UM, THE, THIS ROLE STATEMENT AND I TOOK YOUR SUGGESTED CHANGES AND I TOOK A FIR, I MADE A FIRST CUT AT WHAT IT WOULD LOOK LIKE IF WE INCORPORATED SOME OF THOSE. 
          SO WITH YOUR PERMISSION, I WILL SHARE THAT WITH YOU NOW. 
          AND THE CHANGES ARE IN BLUE ITALIC. 
          SO THE ROLE OF COUNCILS TO BE THE, UH, RESPONSIBLE AND RESOURCEFUL ADVOCATES OF THE CITY. 
          WE EXECUTE OUR ROLE BY ACTIVELY ENGAGING WITH RESIDENTS AND STAKEHOLDERS, SOLICITING THEIR INPUT AND PROVIDING A REPRESENTATIVE VOICE FOR ALL STAKEHOLDERS. 
          WE SET POLICIES AND DEVELOP THE STRATEGIES NECESSARY TO ACHIEVE OUR VISION. 
          THE COUNCIL PROVIDES THE DIRECTION, RESOURCES AND COLLABORATIVE GUIDANCE THAT ENABLES THE CITY MANAGER TO IMPLEMENT THE OPERATIONAL AND TACTICAL ASPECTS OF OUR VISION GOALS AND STRATEGIES. 
          SO WASN'T, IT WAS MORE OF A TWEAK THAN A REWRITE? UM, REACTIONS, MR. MAYOR? UH, I JUST HAD MY MICROPHONE ON JUST, JUST IN CASE, BUT YES, JENNIFER. 
          YEAH, WE'VE, WE'VE LOST ETHICS. 
          UM, THAT DEFINITELY NEEDS TO GO BACK IN THERE. 
          AND I DON'T UNDERSTAND, UM, MOVING AWAY FROM THE TERM TRANSPARENCY, I THINK IT HAS A DEFINITION. 
          UM, WE'VE BEEN RECOGNIZED BY THE STATE JUST EVEN RECENTLY WITH A SIX STAR ON IT. 
          IT, IT IS IMPORTANT. 
          UM, SO IF WE WANT TO BETTER DEFINE WHAT THAT MEANS, THAT'S FINE. 
          BUT I THINK THE WORD NEEDS TO SAY THERE, THE SPIRIT OF WHAT THAT WORD IS, NEEDS TO BE IN OUR VISION OR IN, IN THE ROLE OF COUNCIL. 
          YES, SIR. 
          IF, I THINK THAT'S, THAT'S FAIR. 
          AND I, UH, I DIDN'T MAKE THE REQUEST ON THIS, BUT I WONDER, DOES WHOEVER HAD SOME CHANGES IN MIND? YOU DON'T HAVE TO SPEAK UP. 
          I GUESS THERE'S OBVIOUSLY SOME LEVEL OF AN ANONYMITY, BUT I WAS JUST CURIOUS IF THERE WAS A PARTICULAR REASONING OR THINKING ALONG THE CHANGES THAT MIGHT HELP US BECAUSE I, I AGREE WITH YOU JENNIFER. 
          I THINK ETHICS OBVIOUSLY SHOULD STAY IN THERE AND THERE'S OTHER ELEMENTS THAT SHOULD STAY IN THERE. 
          YEAH, I THINK, YOU KNOW, ETHICS AND TRANSPARENCY, THOSE, THOSE NEED TO BE THERE AND UH, WE CAN, WE NEED TO DEFINE THIS THING A LITTLE MORE CLEARLY, BUT, BUT THOSE WERE SHOULDN'T BE MISSING. 
          I, GO AHEAD. 
          OKAY. 
          UM, I WOULD, I I, YEAH, I THINK JENNIFER WAS SPOT ON. 
          UH, WE NEED TO ADD THAT TRANSPARENCY, THE ETHICAL BACK, UM, WHERE SCROLL, I, I DON'T KNOW WHY, BUT I, I DUNNO THE NO KNOW IF IT'S WORDSMITHING. 
          IT'S PROBABLY MY WORDSMITHING BRAIN HERE, BUT, UM, EXECUTE, I'M KIND OF TRYING TO UNDERSTAND THE ANGLE ON THIS WORDING OF WE EXECUTE OUR ROLE BY YEAH, I WOULD, I WOULD JUST ADD IT FEEL LIKE THAT SENTENCE IS, IS JUST WORDSMITHING WHAT WE ALREADY HAVE. 
          SO I DON'T, I DON'T KNOW IF WE NEED TO SPEND A LOT OF TIME WORDSMITHING WHAT WE ALREADY HAVE. 
          I MEAN, THERE ARE A COUPLE WORDS WE MIGHT BE ABLE TO ADD BACK IN LIKE, UM, YOU KNOW, REPRESENTATIVE OR, UM, ACTIVELY OR, YOU KNOW, SOMETHING LIKE THAT. 
          BUT I DON'T KNOW THAT WE NEED TO DO A WHOLESALE REWRITE OF THAT SENTENCE. 
          IT'S MY OPINION. 
          YEAH. 
          I LIKED OUR PREVIOUS YEAH. 
          ROLE. 
          I'M, I'M GOOD WITH THE PREVIOUS ONE AS WELL. 
          I'M NOT AGAINST CHANGING IT IF THERE'S SOMEBODY ON THE COUNCIL WHO FEELS LIKE WE'RE NOT GOING FAR AND MAYBE I'M MISSING WHAT THE SUGGESTION WAS THERE, BUT I, I LIKE WHAT WE HAD. 
          UM, BUT I'M OPEN TO HEARING IF SOMEBODY WANTS TO SPEAK UP AND TELL, GIMME SOME INSIGHT. 
          'CAUSE IF THERE'S SOMETHING I'M MISSING, I'M OPEN TO THAT TOO. 
          COUNCIL MEMBER SAMSO. 
          UH, YEAH, I THINK WE NEED TO ADD ALSO MAYBE ANOTHER SENTENCE THAT SAYS THAT, YOU KNOW, HOW WE UPHOLD THE TRANSPARENCY. 
          LIKE, UH, WE UPHOLD TRANSPARENCY THROUGH, UH, OPEN MEETINGS, ACCESSIBLE INFORMATION AND INCLUSIVE PUBLIC PARTICIPATION, THIS KIND OF THINGS. 
          PROBABLY IF WE SAID THAT, I, I THINK THAT MIGHT BE GOING INTO THE WEEDS. 
          YEAH, I WAS GONNA SAY, I'M NOT SURE THAT, I THINK THAT GOES INTO THE WEEDS, TO BE HONEST WITH YOU. 
          I THINK WE HAVE, WE HAVE THE WORDING THERE. 
          RESPONSIBLE, ETHICAL, TRANSPARENT, AND RESOURCEFUL ADVOCATES OF THE CITY DOWN IN TACTICS. 
          WE CAN CERTAINLY DEFINE HOW, LIKE WHAT YOU'RE 
          [00:40:01]
SAYING MM-HMM . 
          I JUST WOULDN'T PUT IT INTO THE ROLE OF COUNCIL PERSONALLY. 
          I THINK, I DON'T, I DON'T DISAGREE WITH WHAT YOU'RE SAYING. 
          I'M JUST SAYING I DON'T, I DON'T THINK IT BELONGS HERE. 
          I THINK IT BELONGS MORE IN MAYBE A, A TACTIC OR AN OVER OVERARCHING, UH, UH, GOAL. 
          EXCUSE ME. 
          YEAH. 
          I'M IN AGREEMENT WITH COUNSELING. 
          YEAH, I AGREE. 
          AMER UH, YOU KNOW, THIS IS THE THING. 
          UNCOMFORTABLE ZONE. 
          IF WE DO THE SAME THING OVER AND OVER AGAIN,  IS GONNA BRING THE SAME RESULT. 
          MM-HMM. 
          SO IF WE CAN PUT SOME UNCOMFORTABLE STATEMENT WITH THE, WITH THE VISION, UH, THAT WILL TAKE US INTO DIFFERENT LEVELS. 
          UH, OTHERWISE TWEAKING WORD HERE AND THERE, IT'S NOT GOING TO CHANGE ANYTHING. 
          UH, IT'S GONNA VARY DOWN. 
          THIS ISN'T OUR VISION THOUGH. 
          THIS IS THE ROLE OF COUNCIL. 
          YEAH. 
          THIS, THE ROLE GET OF WE, THIS IS JUST THE ROLE OF COUNCIL. 
          YEAH. 
          EVEN THE ROLE OF THE COUNCIL I THINK SHOULD BE LIKE, YOU KNOW, THAT'S HOW YOU DO THAT. 
          IF YOU DON'T PUT THAT IN YOUR MIND EVERY TIME IT IN FEW SENTENCE ALL THE TIME. 
          YEAH. 
          IT STAYS SOMEWHERE ELSE. 
          I MEAN, THIS IS JUST MY OPINION. 
          UH, I THINK WE JUST NEED TO WORK IN THAT. 
          CAN YOU, CAN YOU SAY ONE MORE TIME WHAT IT WAS THAT YOU WANTED TO ADD, JUST SO WE COULD DIGEST IT AND MAKE A DECISION? AND, UH, I JUST WANT TO ADD THAT, YOU KNOW, WE UP UPLOAD UPHOLD TRANSPARENCY THROUGH OPEN MEETINGS, ACCESSIBLE INFORMATION AND INCLUSIVE PUBLIC PARTICIPATION. 
          UH, YEAH. 
          I, I MEAN, I AGREE WITH THAT AND I LIKE THE WAY WE HAD IT BEFORE WHERE IT STATES WE SET POLICIES AND DEVELOP STRATEGIES THAT WILL ENSURE TRANSPARENCY AND ENABLE US TO ACHIEVE OUR VISION. 
          UH, PUTTING THAT MUCH DEPTH INTO IT. 
          I, I AGREE. 
          I THINK THAT NEEDS TO BE PART OF EITHER A TACTIC OR A GOAL. 
          I THINK THIS NEEDS TO BE SHORT TO THE POINT, AND I LIKE WHAT WE HAD BEFORE SURE. 
          WHEN WE HAVE TRANSPARENCY ON THERE. 
          YEAH. 
          I APPRECIATE THE SPIRIT OF THAT. 
          COUNCILMAN SHAEL. 
          IJ MY, MY FEAR IS, YOU KNOW, I COULD THINK OF PROBABLY 10 MORE THINGS I WOULD WANNA ADD TO THAT SENTENCE. 
          AND THEN OF COURSE WE'RE GONNA WIND UP NOT INCLUDING SOMETHING THAT WAS REALLY IMPORTANT, UM, AND, AND WAS WITHIN THE, THE DEFINITION OF TRANSPARENCY THAT WE ALL WANTED. 
          UM, YOU KNOW, I WANT FINANCIAL TRANSPARENCY. 
          WE HAVE THAT THROUGH THE, YOU KNOW, THE CHECKBOOK. 
          I MEAN, THERE'S A LOT OF WAYS THAT WE CAN REALLY DEFINE THAT TERM. 
          AND I THINK THAT'S THE PROBLEM OF TRYING TO, TO DO WHAT YOU'VE SUGGESTED FROM MY PERSPECTIVE. 
          AND I, I WILL REITERATE THIS IS, UM, THIS IS WHAT KIND OF THE WHAT, NOT THE HOW, RIGHT? THERE'S A BUNCH OF HOW'S THAT WOULD GO INTO HOW DO YOU, HOW DO YOU DO ALL OF THIS? YEP. 
          BUT THIS KIND OF DEFINES YOUR LANE OR DEFINES YOUR SCOPE AS A BODY. 
          YOU KNOW, YOUR, YOUR SCOPE IS TO BE RESPONSIBLE, ETHICAL, TRANSPARENT, RESOURCEFUL, ADVOCATES OF THE CITY. 
          YOU'RE GONNA COMMUNICATE WITH CKP FROM AND PROVIDE A VOICE FOR RESIDENCE SET POLICIES, DEVELOP STRATEGIES, ENSURE TRANSPARENCY, UH, SET THE VISION, PROVIDE RESOURCES, DIRECTION, AND GUIDANCE. 
          SO FROM WHAT I'M HEARING, THE OVERWHELMING MAJORITY OF THE COUNCIL WOULD PREFER TO LEAVE IT AS WRITTEN. 
          YES. 
          YES. 
          YES. 
          ALL RIGHT. 
          IS EVERYBODY GOOD WITH THAT? YES. 
          AND THEN WE WILL, WHEN WE GET TO TACTICS, WE WILL FOCUS A LITTLE BIT ON KIND OF THE, HOW WE'RE GOING TO EXECUTE THAT. 
          DO YOU MIND TURNING ON YOUR, UH, THAT ONE WILL BE ABLE TO HEAR YOU. 
          MY APOLOGIES. 
          THANK THAT'S OKAY, MAYOR. 
          UM, THE SECOND PART ISN'T PRINTED ON OURS. 
          IT'S, NO, IT'S NOT. 
          THE SECOND PART OF WHAT THAT, THAT SECOND PARAGRAPH IS NOT CURRENTLY. 
          IS THAT CURRENTLY PART OF THE OH, THAT'S A GOOD POINT. 
          THAT'S, BUT SECOND PART IS NOT ADDED. 
          OKAY. 
          WAS THAT ADDED? IS THAT PART OF THE RED LINE THAT WAS IN THE LAST NO, THAT WASN'T ADDED THIS YEAR. 
          NO, THAT WAS IN THE LAST VERSION I HAD IN MY, I THINK THIS, IT, IT JUST DIDN'T GET ADDED TO THIS SHEET. 
          IT'S ON THE SHEET THAT CERTAINLY COULD BE MODIFIED. 
          SO LET ME JUST ASK YOU THIS. 
          DO YOU LIKE THAT SECOND PARAGRAPH? DO YOU THINK THAT'S NECESSARY OR DO YOU WANT, IS IT BETTER WITHOUT IT? I THINK IT'S NECESSARY. 
          ABSOLUTELY. 
          I THINK IT'S LIKE A MAIN PURPOSE OF THE COUNCIL. 
          YEAH, I AGREE. 
          I THINK THAT'S, I AGREE. 
          THAT'S NECESSARY. 
          YEAH, WE CAN LEAVE IT AS IS. 
          ALL RIGHT. 
          SO WHAT WE'LL DO IS JUST MAKE SURE THAT IT GETS ALIGNED AND STANDARDIZED WITH WHAT'S ON YOUR SHEETS, ET CETERA. 
          SO YEAH. 
          DONE. 
          YEAH. 
          I, I, I APOLOGIZE. 
          IT, IT DIDN'T MAKE IT ON THE SHEET. 
          IT IS ON THE WEBSITE. 
          UM, SO IT'S JUST A, IT'S JUST A, A, UM, SOMETHING THAT WAS LEFT, THE LAST SENTENCE WAS LEFT OFF UNFORTUNATELY. 
          OKAY. 
          WE'LL GET THAT CORRECT. 
          YEAH. 
          VERY GOOD. 
          EXCELLENT. 
          SO DELETE THAT. 
          UM, SO STANDS AS WRITTEN RULES OF ENGAGEMENT, UM, FIVE OF YOU SAID PERFECT. 
          I HAVE NO SUGGESTION CHANGES. 
          TWO SAID IT WAS GOOD, BUT I HAVE SOME SUGGESTIONS. 
          [00:45:02]
UH, THERE'S A REWRITE HERE IN THE FIRST BULLET. 
          AND THEN THERE WAS A COMMENT ON EFFICIENTLY WE, UH, JUST CHANGING THAT EFFICIENT BULLET TO WE VALUE CITY'S RESOURCES. 
          IT BASICALLY, IT ADDS, UM, UH, LIMIT INTERRUPTIONS, DISTRACTIONS, AND THE ONLY AD WAS IRRELEVANT DISCUSSION ONTO THAT . 
          SO IN THE RULES TODAY, IT, IT DOES SAY, UM, WE STRIVE TO KEEP OUR DISCUSSIONS RELEVANT. 
          SO I'M JUST WONDERING IF WE START GETTING KIND OF ITERATIVE HERE OR REITERATIVE BY SAYING THAT WE DON'T WANT SOMETHING THAT'S IRRELEVANT AFTER SAYING THAT WE'RE SAYING WE WANT IT TO BE RELEVANT, BUT I'M OPEN TO SUGGESTIONS ON, ON THAT PARTICULAR PIECE. 
          MM-HMM . 
          GREAT. 
          WELL THIS IS WHAT THE CURRENT VERSION, DO YOU HAVE THOSE IN YOUR SHEETS AS WELL? MM-HMM . 
          YEP. 
          SO WHAT WERE THE ADS? UM, UH, HERE, IS THERE A WAY YOU CAN GO TO FULL PRESENTATION MODE JUST SO WE CAN SEE THE FULL ? IT'S A LITTLE BIT OF AN EYE CHART FOR ME. 
          THANK YOU. 
          UH, ARE THESE YOUR SUGGESTIONS? THIS IS, THIS IS, I INCORPORATED THE SUGGESTIONS THAT WERE PROVIDED IN THE SURVEY. 
          OKAY. 
          SO IF YOU WERE TO INCORPORATE ALL SUGGESTIONS, THIS IS WHAT IT WOULD LOOK LIKE. 
          I DON'T SEE HOW THIS REALLY, THE NEEDLE IT ALL, THIS IS BASICALLY JUST A REWORDING WHAT WE ALREADY HAVE. 
          AGAIN, THE LAST ONE. 
          UM, SO I'M, YEAH, SORRY. 
          SORRY. 
          NO PROBLEM. 
          THIS IS BASICALLY JUST A REWORDING OF WHAT WE ALREADY HAVE. 
          SO I'M, I'M NOT SURE ALL OF THAT, FOR THE MOST PART IS IN HERE. 
          AND THIS IS JUST SORT OF A, A REWRITE. 
          UM, I'M NOT, I'M NOT SEEING, I GUESS WHAT, WHAT IS MOVING THE NEEDLE ON USING THIS LANGUAGE VERSUS WHAT WE HAVE. 
          I'M, I'M GOOD WITH IT AS IT'S WRITTEN AS WELL, BUT UH, AGAIN, IF THERE ARE ADVOCATES FOR CHANGING IT, I'M HAPPY TO LISTEN TO IT. 
          YEAH. 
          IT, IT'S PRETTY MUCH THE SAME, DEPENDS HOW YOU LOOK AT IT. 
          IT'S SOMETIMES IT'S LIKE FEW THINGS ARE NOT LIKE MORE DIRECT THAN LIKE IMPLIED. 
          SO THIS IS MORE DIRECT AND MORE LIKE, PUT THAT IN YOUR MIND THAT WHAT'S THERE. 
          IT IS JUST THE WORD CHANGE MM-HMM . 
          UH, AND, BUT THE WORD CHANGE ARE IMPORTANT. 
          UH, DO, DO YOU MIND GOING BACK TO THE SLIDE THAT'S GOT THE ACTUAL, UH, THE, THE INDIVIDUAL? NO, THE, THE ONE BEFORE THAT I THINK, I'M GUESSING. 
          THERE WE GO. 
          UM, SO COUNCIL MEMBER SHAM, WAS THERE A SPECIFIC PART OF IT THAT YOU'RE TRYING TO, OR YOU'RE SUGGESTING THAT THE WORD SHOULD CHANGE TO MAKE IT MORE UH, IT'S UH, IT'S MORE LIKE, UH, AND I'M A LITTLE SLOW THIS MORNING. 
          UM, ONE IS THAT WE'LL WORK TOGETHER, OTHER ONE IS LIKE COMMITTED TO WORK TOGETHER. 
          THIS IS LIKE A COMMITMENT. 
          UM, WHAT ELSE THERE, UM, AND UH, EVEN THOUGH WE SAID THAT YES, WE'LL BE WORK, YOU KNOW, WE'LL BE SUPPORTIVE, THE COUNCIL DECISION, UH, ONE IS LIKE SUPPORT AND OTHER ONE IS LIKE ACTIVELY WORK, MAKE SURE THAT IT, IT GETS THROUGH. 
          UH, EVEN THOUGH IF YOU DON'T SUPPORT SOMETHING, BUT IF YOU DECIDE SOMETHING, THEN IT'S NOT JUST SUPPORTING. 
          IT'S ALSO LIKE ACTIVELY WORKING TO MAKE SURE THAT WE GET THE RESULT OUT OF IT AFTER THE COUNCIL COMMITMENT, UH, NOT PULLING OUT, SAY OKAY, I SAY, SO I NEVER SUPPORTED THIS, UH, THIS KIND OF THINGS. 
          MM-HMM . 
          YEAH. 
          IT'S STILL RECORDED ALREADY THERE, SO IT'S LIKE JUST WORDING CHANGE. 
          ABSOLUTELY. 
          BUT, BUT AGAIN, YOU KNOW, THAT'S, UH, JUST AN OPINION. 
          COUNCIL MEMBER. 
          BARRIOS, DID YOU HAVE SOME INPUT AS WELL? YES, MAYOR, UH, CAN YOU GO BACK TO THE BLUE LINE ADDITION? OKAY. 
          UH, READING THE BLUE LINE AND SEEING THE PIECES THAT WERE ADDED, THE ONE AREA OF THIS, OF THE BLUE THAT I FEEL THAT I DO REALLY LIKE THE WAY THIS WAS WORDED AND I WOULD SUPPORT IF IT WANTED TO BE ADDED. 
          BUT AGAIN, I DON'T KNOW THIS SPIRIT IN WHICH THIS WAS ADDED, THIS WAS OFFERED, BUT THE PART AT THE 
          [00:50:01]
END OF THE SECOND SENTENCE WHERE IT STATES AND RESPECTFUL OF DIFFERING DIFFERING VIEWS, I WOULD ABSOLUTELY SUPPORT PUTTING THAT INTO IT. 
          BUT I ALSO DON'T THINK IT'S ABSOLUTELY NEEDED. 
          SO IF I'M THE ONLY ONE THAT BELIEVES THAT, THAT'S FINE. 
          BUT THE REST OF THIS, I DON'T FEEL THAT'S A NEEDED CHANGE. 
          I THINK, I MEAN, I LIKE THE SPIRIT OF IT. 
          I JUST THINK IT STARTS TO GET REALLY, UM, SORT OF REPETITIVE BECAUSE THE BULLET RESPECTFULLY IS EXACTLY WHAT THAT LANGUAGE SUGGESTS. 
          I DON'T THINK WE NEED IT IN BOTH PLACES. 
          POINT TAKEN. 
          UNDERSTOOD. 
          YEAH, I AGREE WITH THAT AS WELL. 
          COUNCILMAN PORTMAN. 
          AND, AND I'M GONNA JUST REITERATE TOO, I, I THINK THE WAY WE HAD IT PRIOR IS, IS FINE. 
          IT, IT SAYS EXACTLY WHAT THE RULES OF ENGAGEMENT ARE TO BE. 
          I I REALLY SUPPORT JUST NOT HAVING ANY CHANGE AT ALL. 
          COUNCILMAN CORCORAN. 
          I GUESS I WOULD JUST THROW OUT THAT IF, UM, IF COUNCIL MEMBER SHAEL, YOU KNOW, IF, IF WE ALL AGREE THAT THESE CHANGES ARE REALLY FUNCTIONALLY THE SAME AND WE'RE THE ONES THAT ARE EXECUTING THESE AND COUNCIL MEMBER SHAEL FEELS MORE COMFORTABLE WITH THESE CHANGES, I MEAN, IF WE ALL AGREE THAT IT'S THE SAME AND IT'S KIND OF LIKE, WELL, LET'S JUST DO WHAT, I DON'T KNOW IF YOU FEEL COMFORTABLE WITH THEM. 
          MAYBE WE JUST SAY, OKAY, WELL IF THE CHANGES ARE ARE FINE AND THAT'S SOMETHING WE CAN ALL AGREE TO AND MOVE, MOVE ON. 
          UH, I MEAN, I DON'T, OR IS THERE SOMETHING, WHY WOULD WE DO A WHOLESALE REWRITE? YOU KNOW, IF, IF THE VAST MAJORITY ARE COMFORTABLE WITH THE WAY THAT IT'S ALREADY WRITTEN, I GUESS I WOULD JUST SORT OF PUSH BACK ON THAT. 
          I, 'CAUSE THEN WE'RE GONNA START WORDSMITHING THIS AND I'M JUST NOT REALLY SURE WE NEED TO DO THAT. 
          YEAH, I, I AGREE. 
          I'LL, I'LL JUST SAY AT A, AT A VERY HIGH LEVEL, AND MAYBE I COULD HAVE SAID THIS AT THE VERY BEGINNING, YOU KNOW, UH, WHEN I REREAD WHAT YOU GUYS DID IN THE PREVIOUS COUNCIL, THERE WEREN'T A WHOLE LOT OF MAJOR CHANGES I HAD. 
          AND SINCE THERE WEREN'T MAJOR CHANGES, I DIDN'T EVEN SUGGEST MINOR CHANGES. 
          'CAUSE FOR THE MOST PART, THEY WERE ALONG, YOU KNOW, LINES THAT COULD BE ARGUED ARE STILL RELEVANT TODAY. 
          THE VISION, THE GOALS, UH, EVEN THE VAST MAJORITY OF THE STRATEGIES. 
          SO I THINK, UM, IF, IF THERE ISN'T A STRONG DESIRE ACROSS THE BOARD TO TRY AND MAKE A MOVE, I'D RATHER JUST NOT GET TOO FOCUSED ON THE WORDSMITHING MM-HMM . 
          UNLESS THERE'S REAL RELEVANT CHANGES THAT MAKE A DIFFERENCE AND CAUSE IT TO BE A, A NO LONGER A A VIABLE STATEMENT. 
          BUT IT SEEMS VERY VIABLE TO ME. 
          UM, THERE IS SOME STUFF IN THIS THAT I ACTUALLY AM NOT, WOULDN'T BE, I, I'D WANNA DEBATE FURTHER. 
          AND I DON'T KNOW THAT IT'S EFFECTIVE USE OF OUR TIME IF WE ONLY HAVE THE TIME THAT WE HAVE. 
          I'D MUCH RATHER SPEND MORE TIME ON SHORT-TERM ACTION ITEMS. BUT, UH, ESPECIALLY IF THERE AREN'T ANY MAJOR CHANGES. 
          I AGREE. 
          I AGREE. 
          I UNDERSTAND. 
          I RESPECT THAT OPINION. 
          PERFECT. 
          THANK YOU. 
          OKAY. 
          SO JUST TO BE CLEAR ON WHAT WE'RE AGREEING TO, WE'RE AGREEING TO KEEP IT THE WAY IT WAS OR ORIGINALLY WRITTEN. 
          YES. 
          ALRIGHT. 
          EXCELLENT. 
          ALRIGHT, OUTSTANDING. 
          SO THAT CONCLUDES THE, UH, ROLE OF COUNCIL RULES OF ENGAGEMENT. 
          UM, NOW IT, IT MIGHT SEEM LIKE IT'S NOT IMPORTANT TO, BECAUSE WE KIND OF SETTLED ON STAYING WHERE WE, WHERE WE WERE BEFORE, BUT IT'S ABSOLUTELY VITAL FOR YOU GUYS TO INTERACT WITH THESE STATEMENTS ON A REGULAR BASIS. 
          AND WE WANNA PROMOTE A LITTLE BIT OF CONFLICT BECAUSE COME FROM CONFLICT COMES CLARITY AND WE WANNA MAKE SURE EVERYBODY'S INTERPRETING THEM THE SAME WAY. 
          SO JUST THAT CONVERSATION OF WHAT DOES THAT MEAN IS ABSOLUTELY VITAL. 
          SO BECAUSE WE'RE GONNA USE THIS ROLE OF COUNCIL RULES OF ENGAGEMENT THROUGHOUT THE PROCESS, UH, I CREATED THESE EXERCISES BECAUSE IN, IN MY EXPERIENCE AND STARTING WITH THE FIRST COUNCIL I EVER WORKED WITH IN THE TOWN OF ADDISON, UM, THE, WHEN I ASKED THEM WHAT THEIR ROLE WAS, THEY COULD ALL TELL ME OUR ROLE IS TO SET POLICY, ESTABLISH THE VISION, HIRE FIRE, CITY MANAGER, BLAH, BLAH, BLAH, BLAH, ALL THIS STUFF. 
          BUT THEN THEY WOULD RUN OFF AND GET IN THE WEEDS ON SOME SPECIFIC STUFF BECAUSE THE FUN STUFF'S IN THE TACTICS, MOSTLY  IN GETTING YOUR STUFF YOU CAN SINK YOUR TEETH INTO. 
          AND SO IT MAKES PERFECT SENSE. 
          THEY WANT TO, UH, OR THEY WANT TO GO FIX THIS SPECIFIC POT POTHOLE ON A SPECIFIC STREET. 
          AND WHAT THIS ENABLED ME TO DO IS THEN PUT A STAKE IN THE GROUND AND KEEP PEOPLE FROM RUNNING OFF IN THE WEEDS. 
          SO MY, WELL THAT'S A AND I COULD TELL PEOPLE THAT'S A GREAT IDEA, BUT AS YOU DEFINE IT, THAT'S NOT YOUR ROLE. 
          UH, SOMEBODY ELSE IS GONNA DO THAT. 
          SO THAT'S WHY IT WAS CREATED. 
          SO IT IS REALLY IMPORTANT TO HAVE A COMMON UNDERSTANDING OF WHAT THAT MEANS. 
          SO EVEN THOUGH IT DOESN'T SEEM LIKE YOU CHANGED IT SINCE YOU DIDN'T, UM, IT'S IMPORTANT THAT YOU INTERACT WITH IT AND ALL AGREE THAT THAT'S WHAT YOU WANT IT TO BE. 
          NOW I MENTIONED THAT, UM, THERE'S A LOT OF CONFUSION ABOUT THE TERMINOLOGY WITHIN STRATEGIC PLANNING. 
          THE WORDS MISSION, VISION, 
          [00:55:01]
GOAL, STRATEGIES, OBJECTIVES, AND TACTICS GET USED INTERCHANGEABLY. 
          AND PEOPLE ARGUE WITH WHETHER THAT'S STRATEGIC OR TACTICAL OR ALL THIS OTHER STUFF. 
          SO JUST TO PUT IT INTO CONTEXT, AND THIS HELPS ME AND I'VE BEEN TOLD IT HELPS OTHER PEOPLE, IS TO LOOK AT THIS ANALOGY AND WE'RE GONNA BUILD A THREE STORY BUILDING. 
          AND THE FOUNDATION OF THE BUILDING IS YOUR MISSION. 
          SO AN ORGANIZATION'S FOUNDATION IS THEIR MISSION. 
          IT'S THEIR FUNDAMENTAL REASON FOR EXISTING. 
          IT'S WHY WE'RE HERE. 
          IT'S VERY SIMPLE. 
          IT'S NOT SEXY, IT'S NOT MARKETING. 
          THE MISSION IS THE WHAT, WHO AND HOW OF VALUE CREATION. 
          WHAT DO WE DO? WHO DO WE DO IT FOR? THIS IS WHY I DON'T DO MISSION STATEMENTS FOR CITIES. 
          'CAUSE EVERY CITY HAS 99% THE SAME MISSION TO CREATE A CLEAN, SAFE PLACE FOR PEOPLE TO EAT, WORK, STAY, PLAY, VISIT, BLAH, BLAH, BLAH. 
          ALRIGHT? HOWEVER, EVERY COUNCIL HAS AN IDEA OF WHAT THEY WANT TO CREATE FOR THEIR CITY. 
          AND THAT'S YOUR VISION. 
          THAT'S YOUR ASPIRATIONAL STATEMENT FOR THE FUTURE OF WHAT IT IS YOU WANT TO BE. 
          AT SOME POINT IN TIME, WHERE DO WE, WHAT DO WE WANNA LOOK LIKE? AND BY DEFINITION, IT'S GONNA BE A LITTLE FUZZY, YOU KNOW, AND I'VE HAD PEOPLE SAY, WELL, WE NEED TO HAVE A MEASUREMENT ON THAT. 
          NO, YOU CAN'T MEASURE IT 'CAUSE IT'S FUZZY. 
           VISIONS ARE OUT THERE. 
          THEY'RE IN THE FUTURE, THEY'RE IN THE CLOUDS. 
          AND BECAUSE THEY'RE FUZZY, THEY NEED FURTHER DEFINITION. 
          WE FURTHER DEFINE IT BY GOALS. 
          A BALANCED SCORECARD SET OF GOALS. 
          WE TYPICALLY TAKE THE STANDARD FOUR. 
          WE HAVE A GOAL FOR OUR FINANCIALS, CUSTOMER EXPERIENCE, INTERNAL PROCESSES, AND EMPLOYEES AND CULTURE. 
          THOSE ARE OUR FOUR GOALS. 
          AND THOSE ARE LIKE THE ROOF OF ROOFTOP OF OUR BUILDING. 
          THEY FURTHER DEFINE THAT VISION BECAUSE THE VISION IS FUZZY. 
          WE NEED MORE, UH, DEFINITION AROUND IT. 
          NOW, IF I'M AT THE GROUND FLOOR OF A BUILDING AND I WANT TO GET TO THE ROOFTOP, HOW DO I GET THERE? WHAT'S THAT? STAIRS? YES. 
          THE STAIRS. 
          STAIRWELLS THE STRATEGY. 
          BROAD AVENUES OF EFFORT. 
          THEY'RE GONNA HELP US IMPLEMENT THESE GOALS. 
          SO THE STRATEGIES CREATE, HELP US ACCOMPLISH THE GOALS. 
          AND EVERY NOW AND THEN WE GOTTA REST. 
          THE LANDINGS ON THE STAIRWELL ARE YOUR OBJECTIVES AT THE END OF YEAR ONE. 
          HERE'S WHERE WE WANT TO BE IN THE YEAR TWO, HERE'S WHERE WE WANT TO BE AT THIS POINT IN TIME. 
          HERE'S WHERE WE WANNA BE. 
          THIS IS WHERE MEASUREMENT STARTS TO CREEP IN, IS ON THE OBJECTIVE LEVEL. 
          SO YOUR MISSION, VISION, GOALS AND STRATEGIES AREN'T NECESSARILY MEASURABLE. 
          YOUR OBJECTIVES ARE, AND THE INDIVIDUAL STEPS YOU TAKE TO ACHIEVE THE OBJECTIVES ARE YOUR TACTICS. 
          SO JUST SO GET THE TERM SO WE'RE ALL TALKING ABOUT THE SAME THING IN THE SAME WAY. 
          THIS IS THE TERMINOLOGY WE'RE GONNA USE FOR THE REST OF THE DAY AS WE TALK ABOUT THIS, AND ANY QUESTIONS ABOUT THAT? OKAY. 
          OH, AND BY THE WAY, THIS STRUCTURE THEN ENABLES YOU TO HAVE A RELEVANT MEASUREMENT SYSTEM. 
          IF YOU DON'T HAVE THIS STRUCTURE OR ONE SIMILAR TO IT, YOU'RE MEASUREMENTS, YOU'RE JUST MEASURING WHAT'S AVAILABLE. 
          AND IT MAY OR MAY NOT BE RELEVANT. 
          ORGANIZATIONS SPEND A LOT OF MONEY MEASURING THINGS THAT DON'T REALLY MATTER OR DON'T REALLY INDICATE WHETHER OR NOT THEY'RE DOING WHAT THEY SHOULD BE DOING. 
          SO THIS WILL HELP ENABLE YOU TO HAVE A RELEVANT MEASUREMENT SYSTEM. 
          SO THE THAT FUZZY ASPIRATIONAL STATEMENT FOR THE FUTURE IS YOUR VISION. 
          SO, UH, WHEN I ASKED YOU A COUPLE OF YEARS AGO, WHEN YOU CLOSE YOUR EYES, AND WHEN I TALK ABOUT VISION, THIS IS SIMPLY WHAT I WANT TO KNOW. 
          WHEN YOU CLOSE YOUR EYES AND THINK ABOUT THE CITY OF RICHARDSON, 10, 15, 20 YEARS FROM NOW, WHAT DO YOU WANT IT TO LOOK LIKE? WHAT WORDS DESCRIBE IT AND THE WORDS YOU USED A COUPLE YEARS AGO WERE MORE VIBRANT, TRUE DOWNTOWN ACTIVE, SAFE GROWING, INCLUSIVE, UPPER END, BOUTIQUE ENVIRONMENT, PEDESTRIAN ORIENTED AND FRIENDLY. 
          , YOU CAN TELL WHO SAID SOME OF THIS STUFF. 
          . 
          UH, OUTDOOR INDOOR VENUES WHERE I COULD SPEND THE WHOLE AFTERNOON FRESH, UPDATED DIVERSITY OF HOUSING AND REGIONALLY RESPECTED THIS YEAR. 
          UH, ECONOMICALLY STRONG FISCALLY SOUND DOWNTOWN. 
          MORE CROWDED WITH BUSINESSES, SHOPPING, ENTERTAINMENT OPTIONS, WALKING CITY, ENGAGED CITIZENS, SAFE AND SECURE, WELCOMING, THRIVING, FORWARD LOOKING BUSINESS HUB, INNOVATIVE CITY STARTUPS. 
          YOU SEE, THERE'S SOME SIMILARITIES, SOME LITTLE BIT DIFFERENCES. 
          WHEN I ASK ON THE SURVEY, FIVE OF YOU SAID IT WAS PERFECT, YOUR VISION STATEMENT, UH, TWO, HAD SOME MINOR CHANGES. 
          UM, ONE OF THE COMMENTS WASN'T REALLY A SUGGESTED CHANGE, IT'S JUST THAT IT TOO LONG AND COMPLICATED. 
          MAYBE WE COULD BE SERVED BY HAVING IT A LITTLE SHORTER. 
          UH, WE GET THAT A LOT. 
          UM, AGAIN, THIS IS FOR YOU GUYS, JUST TO BE 
          [01:00:01]
CLEAR ON WHAT IT IS. 
          YOUR COMMON VISION IS TO CREATE, IT'S NOT MEANT TO BE A MARKETING, UH, MECHANISM. 
          HOWEVER, YOU CAN GIVE IT TO A MARKETING PERSON. 
          THEY COULD DO SOMETHING WITH IT, BUT WE WANNA, UM, MAKE SURE THAT IT'S CLEAR SO YOU CAN GIVE CLEAR DIRECTION TO STAFF ON WHAT IT IS THEY'RE WORKING TO CREATE FOR YOU. 
          UH, THE OTHER SUGGESTED CHANGE WAS TO WAS, UH, REWRITE RICHARDSON IS RECOGNIZED IN STUDIES AS A WELL-RUN, PROFESSIONALLY MANAGED AND FORWARD-LOOKING CITY. 
          WE'RE KNOWN FOR FOSTERING A CLEAN, SAFE, VIBRANT, DIVERSE AND INCLUSIVE COMMUNITY. 
          WE'RE RESIDENTS AND STAKEHOLDERS ENJOY HIGH QUALITY AMENITIES, ARTS, ENTERTAINMENT, AND HIGH QUALITY OF LIFE. 
          HERE'S YOUR CURRENT VERSION, AND IT IS A LITTLE BIT LONG. 
          DO YOU HAVE THAT ON YOUR SHEETS AS WELL? OKAY. 
          WHAT'S THAT? YOU HAVE A BLUE LINE? UH, WELL, I, THIS IS THE POTENTIAL VERSION. 
          IT WAS BASICALLY WE TOOK, UM, THIS, I MERGED THIS WITH, UH, AND GOT RID OF THE TWO SUPPORTING BULLETS PRETTY MUCH. 
          OH, SURE. 
          YEAH. 
          SO, SO TO MY, FROM MY PERSPECTIVE, UM, WE EITHER I'D BE INCLINED TO A MUCH MORE ASPIRATIONAL VISION, BUT I ALSO RECOGNIZE THAT, YOU KNOW, WHAT WE HAVE HERE IS, IS CHECKS THE BOX ENOUGH FOR NOW, FROM MY PERSPECTIVE TO NOT NECESSARILY WANNA MAKE IT INTO A, A THING THAT WE CAN GO INTO A FULL REWRITE ON. 
          BUT I'M OPEN TO THOUGHTS OR SUGGESTIONS BECAUSE I, I I, MY, AND WHEN I SAY MUCH MORE ASPIRATIONAL, I APOLOGIZE. 
          UM, WHEN RICK WAS TALKING ABOUT KIND OF WHAT EVERY SINGLE OTHER CITY HAS AS THEIR BASIC, BASIC MISSION MM-HMM . 
          I DON'T THINK THERE'S GOING TO BE A CITY IN OUR REGION THAT ISN'T GOING TO SUGGEST THAT THEY WANT EACH AND EVERY ONE OF THESE THINGS AS WELL ON THE VISION. 
          SO IT DOESN'T FEEL UNIQUE, BUT, BUT I'M ALSO, IT'S NOT A, IT'S NOT A MASSIVE OBJECTIVE OF MINE TO CHANGE OUR VISION TODAY. 
          UH, OTHERWISE I'D PROBABLY BE PREPARED WITH SOMETHING ALREADY WRITTEN THAT YOU GUYS COULD CONSIDER. 
          BUT COUNCIL MEMBER, BARRIOS MAYOR, I AM. 
          I MEAN, I LIKE WHAT WE HAD. 
          YEAH. 
          UM, I'M OPEN TO A MORE ASPIRATIONAL VISION. 
          I DON'T KNOW WHAT THAT WOULD LOOK LIKE. 
          ARE THERE CERTAIN KEYWORDS OR ANYTHING YOU CAN MAYBE CLARIFY IN YOUR POINT? 'CAUSE I WOULD BE OPEN THEN HAVING THAT DISCUSSION IF IT'S SOMETHING THAT, YOU KNOW, SEPARATES IT. 
          I MEAN, OBVIOUSLY SOMETHING THAT'S WE HAVEN'T THOUGHT OF OR SOMETHING LIKE THAT. 
          YEP. 
          I WILL SAY, BEFORE YOU ANSWER THAT, UM, I DO LIKE THAT ON THE BULLET POINTS WE HAD PREVIOUSLY, I FEEL LIKE THE BULLET POINTS KIND OF WENT INTO DETAIL, YOU KNOW, THAT FIRST BULLET POINT. 
          IT SAYS THE QUALITY AND VARIETY OF OUR CITY SERVICES, VOCATIONAL OPPORTUNITIES, GREEN SPACES, KIND OF GOES INTO THAT DETAIL. 
          UH, SO I REALLY LIKE THAT ABOUT LAST COUNCIL'S, UM, VISION KIND OF TAKES AWAY SOME OF THAT DETAIL IN THIS, IN THIS SUGGESTED CHANGE. 
          I, I PREFER THE DETAIL MORE THAN A SHORTER ONE. 
          SO MAYBE THERE'S A WAY TO MIX THAT. 
          I DON'T KNOW. 
          BUT CAN YOU SPEAK TO WHAT YOUR POINT WAS ABOUT THE ASPIRATION ALL? YOU SAID YOU DIDN'T HAVE ANYTHING WRITTEN. 
          YEAH, I, I DIDN'T HAVE ANYTHING WRITTEN. 
          I THINK, UM, IN GENERAL, MY FEELING ON THESE SORTS OF THINGS IS WHEN YOU HAVE, YOU KNOW, EIGHT OR NINE COMMAS IN A STATEMENT, IT, IT'S SORT OF LIKE ONE OF THOSE THINGS WHERE, OKAY, WHAT DID WE LEAVE OUT? WHAT DID WE FORGET? YEAH. 
          AND THEN WE JUST KEEP ADDING THINGS AND, AND, YOU KNOW, SO I THINK IF, IF THAT'S WHERE RIGHT NOW THE COUNCIL IS COMFORTABLE, I'M TOTALLY FINE WITH IT AS WELL. 
          AGAIN, IT DOESN'T REALLY CHANGE ANYTHING THAT I HOPE WE CAN ACCOMPLISH OVER THE NEXT TWO YEARS. 
          UM, BUT IT MAY CHANGE WHERE I WOULD LIKE TO SEE OUR CITY BE IN 10 TO 12 YEARS. 
          UM, SO IT'S, IT'S, IT'S MORE THAT SORT OF THING. 
          UH, COUNCIL MEMBER BARRIOS. 
          UM, SO FOR EXAMPLE, YOU MIGHT SAY SOMETHING LIKE, CONSIDERED THE REGIONAL LEADER IN INNOVATION AND 
          [01:05:01]
ENTREPRENEURSHIP. 
          YOU COULD SAY THAT. 
          AND THAT COULD BE A VISION AND IT WOULD BE A BIT MORE SPECIFIC AND A BIT MORE ASPIRATIONAL THAN, UM, YOU KNOW, WHAT'S WRITTEN THAT'S NOT, THAT'S NOT ME, ME CRITICIZING WHAT'S WRITTEN. 
          IT'S JUST A, A DIFFERENT TYPE OF VISION. 
          BUT AGAIN, IF THIS IS COMFORTABLE, I MAYBE OUR TIME IS BETTER USED WORKING ON SOME OF THE LOWER POINTS OF THIS FOR THIS GOAL SETTING SESSION. 
          AND IF I'M HONORED TO DO IT AGAIN, I, I MAY BE A LITTLE BIT MORE PREPARED FOR A BIGGER DISCUSSION ON THE VISION, UNLESS WE ALL WANNA REWRITE THE VISION. 
          COUNCILMAN CORCORAN? YEAH, I MEAN, I, I MEAN I'M, I'M, I'M FINE WITH THE CURRENT STATEMENT AND I ANSWERED HERE THAT I WAS FINE. 
          YEAH, I DID TOO WITH THE CURRENT STATEMENT. 
          AND IT'S, IT'S GOOD. 
          I DO LIKE THE NEW STATEMENT. 
          I DO THINK THAT THE CURRENT STATEMENT, YOU KNOW, I, I WOULD, I WOULD SAY THAT IT IS, IT IS LONG, UM, AND, YOU KNOW, JUST TO, YOU KNOW, THE TWO BULLET POINTS CAN REALLY BE IF THEY'RE NOT ALREADY THERE ABSORBED INTO GOALS AND STRATEGIES THAT WE HAVE. 
          UH, THE OTHER THING I WOULD SAY THOUGH IS THAT, YOU KNOW, I DO THINK THAT THERE IS SOMETHING, EVEN IN THE NEW STATEMENT, EVEN WITH ALL THE DIFFERENT COMMAS THAT MAKE IT A LITTLE BIT MORE OF A RICHARDSON SPECIFIC THING, RIGHT? THE EMPHASIS ON PROFESSIONALLY MANAGED, WELL RUN AND DIVERSE AND INCLUSIVE. 
          I THINK THOSE ARE ALL THINGS THAT MAYBE OTHER CITIES MAY NOT VALUE ENOUGH TO PUT INTO THEIR OWN VISION STATEMENTS. 
          OKAY. 
          I DON'T KNOW. 
          THAT'S ALL. 
          FAIR ENOUGH. 
          COUNCIL MEMBER SHAMON? UH, YEAH. 
          WELL, UH, I, I DO LIKE THE WAY WE HAVE OUR STATEMENT AND, UH, YOU KNOW, SOMETIMES WE THINK THAT JUST A SHORTER VERSION MIGHT BE BETTER, BUT THE CURRENT STATEMENT IS NOT TOO, YOU KNOW, TOO BIG EITHER. 
          SO IT'S, IT'S A SHORT, BUT IT HAS LITTLE CLARITY. 
          SOMETIMES, UH, SOME BUSINESSES THEY LOOK THIS STATEMENT TO CONSIDER FUTURE POSSIBILITY. 
          I THINK THIS GIVE THEM SOME CLEAR MESSAGE, SOME OF THE DETAILS THAT OKAY. 
          WHY THEY WOULD CONSIDER RICHARD. 
          SO I THINK I LIKE THE WAY WE HAVE IT RIGHT NOW. 
          PERFECT. 
          COUNCILMAN DORIAN, THANK YOU. 
          I, I'M, I'M GONNA HAVE TO AGREE. 
          I KIND OF LIKE WHAT WE HAVE. 
          IF I WERE, IF I WERE GONNA CHANGE ONE THING ADDED TO THE NEW STATEMENT, IT SAYS, AND A HIGH QUALITY OF LIFE, BUT AFTER, I'VE JUST READ IT OVER A COUPLE TIMES IN THIS LAST SENTENCE, IT SAYS, COMMUNITY IN WHICH RESIDENTS AND ALL STAKEHOLDERS ENJOY HIGH QUALITY AMENITIES, ARTS AND ENTERTAINMENT. 
          IT KIND OF ALREADY SAYS THAT WE'RE LEANING TOWARD THAT HIGHER QUALITY OF LIFE BY PROVIDING ALL THESE SERVICES, UH, AND AMENITIES. 
          SO I'D ALMOST KIND OF SAY THIS, LEAVE IT LIKE IT IS IF WE WERE TO ADD ANYTHING MAYBE IN A HIGH QUALITY OF LIFE, BUT I THINK IT'S KIND OF ALREADY REPRESENTED IN, IN THAT PARAGRAPH. 
          THAT'S JUST MY OPINION. 
          YEP. 
          COUNCILMAN BARRIO. 
          THE ONLY THING I, IF ANYTHING WE ADD, AND I DON'T KNOW IF IT'S ALREADY STATED HERE, AND I'M, I'M GLAD WHEN I VISION RICHARDSON AND KIND OF SOME OF THE CONVERSATIONS I HAD, AND OBVIOUSLY I PERSONALLY BELIEVE, AND SOME OF THE CONVERSATIONS I HAD ON THE, ON THE CAMPAIGN TRAIL WAS KIND OF CELEBRATING THAT DIVERSE, UH, RESIDENTIAL AND BUSINESS COMMUNITY OF RICHARDSON. 
          I'VE ALWAYS SAID, LOOK, ONE OF THE GREATEST THINGS ABOUT RICHARDSON IS OUR FOOD SCENE. 
          I THINK THAT'S ONE OF THE MOST, I GUESS, UM, ONE OF THE BEST KEPT SECRETS TYPE THING. 
          YOU KNOW, IF YOU'RE A FOODIE, YOU KNOW ABOUT RICHARDSON. 
          IF, IF YOU'RE, YOU LIVE HERE, OBVIOUSLY YOU KNOW ABOUT A GREAT DIVERSE FOOD SCENE, UM, BUT TRULY IS ONE OF THE BEST FOOD SCENES IN ALL OF NORTH TEXAS. 
          UM, AND WHEN I THINK I'VE ALWAYS SAID WE NEED TO NOT JUST EMBRACE IT, BUT IT'S ABOUT CELEBRATING THAT. 
          UM, SO WHEN I THINK OF CELEBRATING OUR DIVERSE BUSINESS, AND WHILE WE ARE OF COURSE TRADITIONALLY A KIND OF TECH FORWARD THINKING CITY, UM, WE ALSO HAVE A DIVERSE BUSINESS COMMUNITY, EVEN WITH WITHIN OUR BUSINESS COMMUNITY. 
          SO I WOULD LIKE TO PERSONALLY SEE SOMETHING, UH, THAT SAID, WE DO CELEBRATE A DIVERSE BUSINESS AND, YOU KNOW, I GUESS RESIDENTIAL COMMUNITY, I DON'T KNOW HOW YOU WOULD WORD THAT, BUT, UH, AS WE ARE KNOWN, THAT ADDED SOMEWHERE HERE, AND I DON'T KNOW THE, 'CAUSE I'M KIND OF JUST THINKING OFF THE FLY HERE BECAUSE, BUT I DO FEEL LIKE I NEEDED TO SAY THAT. 
          UM, AND PERHAPS SOMEBODY ELSE HAS SOME BETTER WORDING ON THAT, BUT I THINK YOU UNDERSTAND WHERE I'M COMING FROM THERE. 
          YEAH, I THINK SO. 
          UM, I MEAN, COUNCIL MEMBER DWAYNE. 
          YEAH, DAN, I, AND I TOTALLY AGREE WITH YOU. 
          I MEAN, OUR FOOD IS INCREDIBLE HERE AND IT'S CERTAINLY DIVERSIFIED, BUT YOU KNOW, GENERALLY SPEAKING, NOT TO GO INTO WORDSMITHING, THE, THE FIRST BULLET AT THE END, IT SAYS RETAIL CHOICES AND TRANSPORTATION OPTIONS. 
          I'M KIND OF FEELING LIKE THAT THAT RETAIL CHOICE WORDS KIND OF COVERS THE, ALL THE RETAIL, INCLUDING RESTAURANTS. 
          UM, I MEAN, IN THE EVENT THAT WE HAD TO ADD AN EXTRA WORD, RETAIL AND RESTAURANT CHOICES, I MEAN, THAT WOULD BE POTENTIALLY AN ADD-ON, 
          [01:10:01]
IF ANY. 
          BUT YEAH, AND IT, AND THAT WAS ONE EXAMPLE OF LIKE THE DIVERSE, I MEAN, FOR EXAMPLE, I THINK THERE ARE, THERE ARE OVER 60 LANGUAGES SPOKEN IN OUR, IN RICHARDSON, ISD ALONE. 
          IT'S THAT WHOLE CONCEPT ABOUT CELEBRATING IT. 
          AND IT IS A BIG PART OF WHAT RICHARDSON IS. 
          UM, AND I THINK BOTH BUSINESS, I MEAN, THE RETAIL WAS ONE PIECE OF IT, BUT I THINK IT NEEDS TO BE A MORE BOLDER VISION STATEMENT. 
          JUST TO CLARIFY THAT. 
          MAYOR PROM, HUTCHIN MATTER. 
          THANK YOU, MAYOR. 
          THE, THE ONE THING, I MEAN, I ACTUALLY LIKE WHAT YOU MENTIONED AS FAR AS THE ENTREPRENEURIAL SPIRIT. 
          AND WHAT I'M WONDERING IS, IS IF, IF WE LEFT THE VISION WITH THE TWO BULLET POINTS, WE'RE, WE'RE A LITTLE DUPLICATIVE WHEN WE SAY IN THE, AT THE END OF THE FIRST BULLET WHERE IT SAYS, UM, RETAIL CHOICES AND TRANSPORTATION OPTIONS, AND THEN WE SAY, AND EASY ACCESS TO THE NORTH TEXAS REGION, IT'S A LITTLE DUPLICATIVE. 
          SO I, I JUST WONDER, WOULD WE, IF WE WANTED TO ADD IN THE, THAT, UM, COULD WE TAKE A, COULD WE TAKE MAYBE THE END EASY ACCESS TO THE NORTH TEXAS REGION OUT AND DO THE, UM, AND TALK ABOUT THE ENTREPRENEURIAL SPIRIT IN SOME WAY, SHAPE, OR FORM? BECAUSE I DO THINK, YOU KNOW, WE HAVE THE IQ, WE HAVE, YOU KNOW, WE HAVE A LOT OF ENTREPRENEURIAL SPIRIT THAT I, THAT I THINK IS UNIQUE TO US AND IT'S CERTAINLY A VISION THAT WE HAVE. 
          SO I LIKE THAT. 
          YEAH. 
          AND THINK WE OUGHT TO, YOU KNOW, AND AGAIN, I DON'T WANNA RE WORDSMITH THE WHOLE THING, BUT IF WE COULD JUST WORK IN, EVEN IF WE, YOU KNOW, BUSINESS FRIENDLY ENVIRONMENT AND ENTREPRENEURIAL SPIRIT AND MAYBE TAKE OUT AND EASY ACCESS TO THE NORTH TEXAS REGION. 
          MM-HMM. 
          'CAUSE I, I THINK PROBABLY MOST PEOPLE WOULD SAY THAT EVERYBODY HAS THE, UH, EVERY CITY'S PROBABLY GONNA SAY THEY HAVE EASY ACCESS TO THE NORTH TEXAS REGION. 
          SO THAT, THAT, THAT'S MY ONLY THOUGHT IS JUST, IT'S A LITTLE BIT OF WORDSMITHING, BUT IT DOES ADD IN THAT, THAT SPIRIT, WHICH I, I LIKE. 
          SO YEAH. 
          I THROW THAT OUT THERE. 
          THAT'S, YEAH, I WAS JUST SAY, I MEAN, I THINK THAT THAT'S, I THINK THAT'S A GOOD IDEA. 
          AND THEN, YOU KNOW, MAYOR, IF IN THE FUTURE YOU THAT CAN MORPH INTO SOMETHING YEAH. 
          YOU KNOW, AS THE CITY EVOLVES AND COUNCIL EVOLVES, RIGHT? YEAH. 
          THEY CAN MORPH INTO SOMETHING A LITTLE BIT MORE DIRECT. 
          YEAH. 
          RIGHT. 
          YEAH. 
          THAT'S, THAT'S WHERE MY HEAD'S AT AS WELL IS, UH, IF WE WANNA DO SOME MINOR WORDSMITHING, I'M TOTALLY OKAY WITH IT. 
          UM, AGAIN, I WOULD LOVE FOR US TO ONE DAY BE ABLE TO HAVE SOMETHING THAT SAYS THERE IS A VERY SUPER SPECIFIC THING THAT WE'RE TRYING TO ACHIEVE. 
          UM, AND, AND SO I DON'T KNOW. 
          I DON'T KNOW THAT TODAY IS THE TIME. 
          AND SO, DESPITE THE FACT THAT I'M SAYING THAT, I'M ALSO SUGGESTING WE SHOULDN'T, I DON'T THINK HANDLE IT TODAY. 
          UM, BUT IT, BUT IT IS PROBABLY SOMETHING WE SHOULD ALL BE NOODLING ON. 
          'CAUSE WE GET OPPORTUNITIES, OBVIOUSLY WITHIN VISION RICHARDSON, YOU GUYS HAD THE OPPORTUNITY TO DO IT IN THE LAST TWO YEARS. 
          UM, BUT WE DO HAVE THE OPPORTUNITY AT SOME POINT TO REALLY KIND OF FORMULATE A COHESIVE VISION THAT AGAIN, DOESN'T SOUND LIKE WE'RE TRYING TO NECESSARILY CHECK 14 BOXES, BUT INSTEAD THAT THERE ARE TWO OR THREE VERY, VERY SPECIFIC THINGS THAT WE, UH, SEEK TO ACHIEVE. 
          LET'S, LET'S GO BACK SOMETHING LIKE 40 YEARS OR SO AGO. 
          AND, AND THERE MAY HAVE BEEN A VISION AT ONE POINT THAT SAID, HEY, WE WANT THIS PLACE TO BE RIGHT. 
          RECOGNIZED AS THE LEADER IN TECHNOLOGY, FOR EXAMPLE. 
          UM, AND, AND SO OBVIOUSLY THEY ACHIEVED THAT, YOU KNOW, SOMEWHERE IN THE EIGHTIES, NINETIES, THAT'S EXACTLY WHERE WE WERE. 
          RIGHT. 
          UM, SO WHAT IS, WHAT IS THAT NEXT VERSION OF THAT? NOT NECESSARILY JUST BUSINESS. 
          IT COULD BE IN THE ARTS, IT COULD BE, UH, IN THE FOOD SCENE. 
          IT COULD BE MULTICULTURAL, IT COULD BE A NUMBER OF THINGS. 
          UM, BUT I'M, I'M NOT EQUIPPED TO BE ABLE TO HELP WITH MY OWN THOUGHTS ON THIS. 
          UM, AND I DON'T KNOW THAT IT'S THE BEST USE OF TODAY'S TIME. 
          SO IT MAY JUST BE A DIFFERENCE IN THE WAY WE APPROACH IT, YOU KNOW, POTENTIALLY IN A, IN, IN, IN A FUTURE FUTURE OPPORTUNITY. 
          YEAH, I AGREE. 
          OKAY. 
          IN THAT, UH, IS THERE, ARE THERE ANY THOUGHTS ABOUT WHAT, UH, UH, MAYOR PRO TEM HUTCHIN RIDER SUGGESTED, UM, ON THE THRIVING BUSINESS COMMUNITY? BULLET, UH, THAT WAS THE SECOND BULLET OF THE VISION. 
          THAT'S ON THE PIECE OF PAPER WE ALL HAVE. 
          UH, HE WAS SUGGESTING THAT, UM, THE BULLET ABOVE IT TALKS ABOUT TRANSPORTATION OPTIONS AND, UH, ESSENTIALLY ACCESSIBILITY BY WAY OF TRANSPORTATION THERE. 
          DO WE CHANGE THAT LAST PART OF THE, UH, BUSINESS VERSION ON THAT SECOND BULLET, UH, AND INCLUDE BUSINESS FRIENDLY ENVIRONMENT AND, UH, ENTREPRENEURIAL SPIRIT, I THINK WAS WHAT WAS SUGGESTED? UH, OR DO WE FEEL LIKE WE SHOULD JUST LEAVE IT AS IS? I, I I, I'D LOVE TO CAPTURE IT, JUST 'CAUSE I THINK IT IS A PART OF US AND, UH, I MEAN, AND I DO TOO. 
          WHAT'S THE SUGGESTED WORDING? MAYOR? UH, I BELIEVE IT WAS, 
          [01:15:01]
IF YOU LOOK AT THE VERY END OF THE SENTENCE. 
          YEAH. 
          UH, IT SAYS A, A BUSINESS FRIENDLY ENVIRONMENT AND ENTREPRENEURIAL SPIRIT, I THINK, OR SOME, OR WITH THEY, WITH AN ENTREPRENEURIAL SPIRIT. 
          WITH AN ENTREPRENEURIAL SPIRIT. 
          I MEAN, WHATEVER, WHATEVER WAY, WHATEVER WORD YOU WANT. 
          TO SOME, SOME WAY TO CAPTURE THAT, DOING THAT CHANGE BUSINESS FRIENDLY ENVIRONMENT TO ENTREPRENEURIAL SPIRIT. 
          NO, NO. 
          I WOULD LEAVE BUSINESS FRIENDLY ENVIRONMENT. 
          I WOULD TAKE OUT AND EASY ACCESS TO THE NORTH TEXAS REGION AND JUST PUT IN A BUSINESS FRIENDLY ENVIRONMENT WITH AN ENTREPRENEURIAL SPIRIT. 
          I, I WOULD SUPPORT THOSE CHANGES. 
          MAYOR PRO TIM, I LIKE THAT. 
          YOU KNOW, AS YOU'RE THINKING ABOUT THAT AND TALKING ABOUT IT, JUST A KIND OF A HISTORY LESSON, , UH, THE FIRST BULLET IS ABOUT, UH, RESIDENTS AND VISITORS. 
          SECOND BULLET WAS ABOUT BUSINESSES AND WHAT WOULD BE APPEALING TO THEM. 
          SO THAT'S KIND OF WHERE THIS CAME ABOUT, THESE TWO BULLETS. 
          UH, SO, UM, SO THAT, AND IT WAS JUST THAT IT WAS EASY ACCESS FOR BUSINESSES TO HAVE ACCESS TO THE NORTH TEXAS REGION. 
          THAT'S WHY THAT WAS IN THERE. 
          UM, NOT NECESSARILY RELATED TO TRANSPORTATION, IF YOU WILL. 
          NO, I, YEAH. 
          UNDERSTOOD. 
          I, I UNDERSTAND WHERE YOU'RE COMING FROM, BUT I THINK, YOU KNOW, AGAIN, I THINK IF, IF YOU WENT UP AND DOWN MM-HMM . 
          GEORGE BUSH, UP AND DOWN 75, UP AND DOWN 35, EVERY CITY'S GOING TO SAY THAT. 
          AND SO I WAS JUST TRYING TO, I WAS THINKING, CAPTURING WHAT THE MAYOR SAID, SOME OF MY OWN THOUGHTS AS FAR AS WE HAVE ALWAYS HAD THIS, THIS REALLY, UM, BLESS, BLESS YOU. 
          BLESS, BLESS YOU. 
          WE'VE ALWAYS HAD THE SPIRIT. 
          AND, AND, BUT IT, BUT IT REALLY, YOU KNOW, WE DON'T, WE DON'T HAVE THAT PER SE IN OUR VISION STATEMENT. 
          AND AT LEAST IT, IT PUTS SOME, I'M GONNA USE THE WORDS, IT PUTS A MARKER OUT THERE, IF YOU WILL. 
          AND THEN MAYBE A FUTURE REWR RE I CAN'T SAY THAT A FUTURE REWRITE WOULD, WE COULD EXPAND ON THAT COUNCIL MEMBER JUSTICE. 
          YEAH, NO, I, I THINK I LIKE WHAT, UM, HAS BEEN SUGGESTED, BUT I THINK RICK'S POINT'S AN IMPORTANT ONE TOO. 
          THESE ARE TWO DIFFERENT SORT OF VISIONS RELATED TO RESIDENTS AND THE OTHER RELATED TO BUSINESS COMMUNITY AND STAKEHOLDERS. 
          AND I THINK THAT THE TRANSPORTATION OPTIONS MAYBE, UH, WHILE THERE MAY BE SOME CROSSOVER, THEY ARE DIFFERENT AS WELL. 
          UM, YOU KNOW, TRANSPORTATION OP OPTIONS WITHIN THE RESIDENCE, FOR EXAMPLE, COULD BE BIKE LANES. 
          UM, BUT THE TRANSPORTATION OPTIONS FOR BUSINESS COMMUNITY IS A BIG FOCUS OF DART, RIGHT? SO I THINK THAT THEY ARE, YOU KNOW, WHILE THERE MAY BE SOME CROSSOVER, THEY ARE GETTING AT SOMETHING SLIGHTLY DIFFERENT. 
          AND SO I WOULD, I, I'M IN SUPPORTIVE OF ADDING THE LANGUAGE THAT'S BEEN SUGGESTED, BUT I WOULDN'T WANNA TAKE OUT EASY ACCESS TO THE NORTH TEXAS REGION, UH, PARTICULARLY GIVEN THE ENVIRONMENT RIGHT NOW AROUND BUSINESS AND DART AND ALL THOSE SORTS OF THINGS. 
          I THINK THAT, UM, OUR VISION SHOULD CONTINUE TO INCLUDE THAT WITH RESPECT TO BUSINESS. 
          IT'S PART OF OUR ECONOMIC DEVELOPMENT STRATEGY. 
          SO, SO IS ONE WAY TO PERHAPS, UH, ACHIEVE BOTH THOSE THINGS, UH, WHILE ALSO TRYING TO KEEP THINGS CONCISE. 
          UM, WOULD ONE OPTION BE ADDING SOMETHING ABOUT CENTRALIZED LOCATION AND EASY ACCESS TO TRANSPORTATION IN THE UPPER PARAGRAPH, AND THEN REMOVE THE REFERENCE IN BOTH THE LOWER ONES, SO THEREFORE YOU DON'T HAVE TO REPEAT IT IN BOTH SIDES. 
          SO IF WE THINK OVERALL, OUR OVERALL VISION, UM, STAKEHOLDERS ENJOY, I DON'T KNOW, CENTRAL, CENTRALLY LOCATED OR EASY ACCESS, UH, HIGH QUALITY AMENITIES, SO ON AND SO FORTH, YOU CAN ADD IT TO THE, THAT LIST. 
          YEAH. 
          ENJOY HIGH QUALITY AMENITIES, ARTS, UH, ENTERTAINMENT AND TRANSPORTATION, SOMETHING LIKE THAT. 
          YEAH. 
          IF YOU DID IT THERE, THEN YOU COULD TAKE IT OUT OF THE NEXT TWO BULLETS AND THEN, AND THEN YOU HAVE IT BE SLIGHTLY MORE CONCISE IF YOU WANTED TO DO IT THAT WAY, ESPECIALLY IF IT APPLIES TO BOTH. 
          YEAH. 
          WITH Y'ALL'S PERMISSION. 
          I'LL PLAY WITH THAT. 
          OKAY. 
          I'M NOT, WE'RE DANGEROUSLY CREEPING INTO WORDSMITHING AS A GAME. 
          YEAH, OF COURSE. 
          AND I AM, I'M, I'M NOT INTERESTED , I JUST, AND I'LL THINK ANYBODY I LIKE, BUT HERE'S WHAT, WHAT I'M ALSO GONNA SUGGEST. 
          SURE. 
          OF COURSE. 
          I, I LOVE THE ENTREPRENEURIAL SPIRIT, THE INNOVATION ENTREPRENEUR MAKING THAT A FOCAL POINT. 
          SURE. 
          UM, AND I THINK IT'S GREAT TO HAVE IT AS PART OF YOUR VISION. 
          I THINK IT ALSO SHOULD BE WHEN WE GET TO TALKING ABOUT STRATEGIES, LOOK AT YOUR STRATEGIES AND MAYBE YOU NEED A SPECIFIC STRATEGY AROUND THAT. 
          YEP. 
          BECAUSE I AGREE THAT SEEMS TO BE KIND OF A DRIVER FOR Y'ALL. 
          YEAH. 
          COUNCIL MEMBERSHIPS. 
          SO YEAH, I DO AGREE, BUT I, YOU KNOW, DO NOT WANT TO TAKE OUT THE EASY ACCESS TO THE NORTH TEXAS REGION. 
          THIS IS, UH, THIS IS IMPORTANT, UH, NOT BECAUSE I'M SAYING THIS IS IMPORTANT BECAUSE I'VE SEEN PRESENTATION FROM BUSINESSES WHEN THEY WERE CONSIDERING MOVING INTO NORTH TEXAS, WHY THEY WOULD CHOOSE, UH, YOU KNOW, DIFFERENT CITIES. 
          UH, SO CHAR IS SOMETHING THAT WE ARE SO SMALL THEY DON'T SEE ON THE MAP SOMETIMES, BUT SOMEBODY, YOU KNOW, THIS NEED TO BE THERE SO THAT THEY SEE THAT WE ARE SO, YOU KNOW, JUST NEXT TO THE, UH, DOWNTOWN DALLAS SURE. 
          WE HAVE ALL THE OTHER TRANSPORTATION THINGS AND WE CAN GO ANY PLACE ANYWHERE WITHIN A FEW MINUTES. 
          SO. 
          YEP. 
          UH, 
          [01:20:01]
THIS IS, THAT'S WHY THIS IS SO IMPORTANT. 
          FAIR ENOUGH. 
          SO HAVING HEARD OUR INPUT, ARE YOU GUYS COMFORTABLE HAVING RICK KIND OF REWRITE IT AND WE'LL BE GETTING A PRESENTATION LATER ABOUT THIS ANYWAY? YEAH. 
          COUNCIL MEMBER DWAYNE. 
          YEAH. 
          I JUST WANNA AL YEAH, I, I AGREE WITH THE EASY ACCESS TO NORTH TEXAS REGION DOWN ON THE SECOND BULLET. 
          FAIR ENOUGH. 
          AND THEN I JUST ALSO WANT TO BRING TO ATTENTION, UM, RICK DID MAKE THE MODIFICATION UP THERE ON BULLET ONE WHERE IT SAYS RETAIL AND RESTAURANT CHOICES. 
          I KNOW HE WAS DOING THAT. 
          I KNOW WE TALKED ABOUT IT, BUT IT WAS AT ETHIC. 
          I LIKE THAT. 
          YOU, YOU DO LIKE IT. 
          I, I LIKE HAVING THE RETAIL AND RESTAURANT CHOICES. 
          IT KIND OF, I MEAN, RETAIL IS OUR, IS IS RESTAURANTS, BUT IT KIND OF DEFINES IT A LITTLE MORE. 
          UNDERSTOOD. 
          SPECIFICALLY. 
          AND AS A REMINDER, THIS IS AN ASPIRATIONAL STATEMENT. 
          SO THIS IS NOT MEANT TO DESCRIBE WHAT YOU ARE TODAY. 
          YEAH. 
          IT'S WHAT YOU WANT TO BE AT SOME POINT IN THE FUTURE. 
          SO IF THERE ARE THINGS IN HERE AND YOU LOOK AT IT AND SAY, WELL, OUR TRANSPORTATION CHOICES AREN'T THAT GREAT, THAT'S OKAY BECAUSE THAT THIS IS GONNA DRIVE STRATEGIES. 
          YEAH. 
          AT THE RISK OF MAKING ME WANT TO, UH, REDO THE ENTIRE VISION AGAIN. 
          UH, THAT WAS SORT OF A LITTLE BIT MY POINT ALSO ABOUT THE ASPIRATIONAL VERSUS, UH, IS I THINK IF ANY OF Y'ALL GAVE A SPEECH TODAY, YOU WOULD SAY THAT RICHARDSON WAS A WELL RUN, PROFESSIONALLY MANAGED FORWARD LOOKING LIKE ALL OF THESE THINGS ARE HYPOTHETICALLY WHAT WE ARE TODAY, OR AT LEAST PROBABLY WHAT YOU WOULD SAY IN A, IN A GIVEN SPEECH. 
          SO JUST PERHAPS GIVEN MORE TIME AND, AND, AND SPACE. 
          UH, THAT'S WHY I SPEAK ABOUT THE IDEA OF REALLY TALKING ABOUT WHAT WE ARE NOT TODAY, UH, VERSUS WHAT WE ARE. 
          UM, BUT I THINK FOR NOW, I'M, I'M COMFORTABLE WITH THE ADJUSTMENTS THAT ARE BEING MADE AND ALLOW US TO BE ABLE TO MOVE FORWARD IN THIS PARTICULAR SESSION. 
          BUT I REGRETFULLY, I, I SHOULD HAVE WORKED A WEEK OR TWO IN ADVANCE OF THIS TO ACTUALLY MAYBE START PLANTING THE SEED THAT WE SHOULD REALLY CONSIDER A TOTALLY DIFFERENT TYPE OF VISION. 
          BUT THAT'S, UH, WATER UNDER THE BRIDGE. 
          YES. 
          COUNCIL MEMBER, YOU MAYOR I AM. 
          AS WE GO THROUGH THIS PROCESS ON THE VISION STATEMENT, I'M AGREEING MORE AND MORE WITH YOU ON THAT. 
          AND I'M WONDERING, AND I DO AGREE, WE DON'T NEED TO SPEND A BUDGET OF TIME. 
          I'M WONDERING IF IT MIGHT HELP THE COUNCIL TO KIND OF REVERSE ENGINEER IT A BIT IF WE GO FORWARD INTO OUR TACTICS. 
          YEP. 
          AND MAYBE SPEND 15, 20 MINUTES ON IT ON THE BACK END TO SEE IF, CAN WE REVISIT THIS LATER TODAY? SURE. 
          FOR 15 OR 20 MINUTES AND MAYBE SAY, GOT FIVE LOOK THE TACTICS AND TILL, GIVE SOME TIME. 
          FIVE. 
          NO, I'M JUST KIDDING. 
          ALRIGHT. 
          AND GIVE US SOME TIME TO CHEW ON IT. 
          'CAUSE I AGREE. 
          I THINK WE NEED TO, ESPECIALLY AFTER THOSE COMMENTS, I FEEL LIKE, OKAY, MAYBE WE NEED TO BE MORE, I GUESS, VISIONARY AND IT DOESN'T, IT KIND OF FEELS LIKE WHERE WE'RE AT NOW, THIS IS OUR CURRENT VISION AND WE'RE KIND OF STAYING STAGNANT. 
          AND SO I DON'T HAVE THE ANSWER LIKE YOU, BUT I FEEL LIKE WE COULD DO BETTER. 
          ALRIGHT, COOL. 
          LET'S MAYBE, UH, COUCH IT FOR LATER AND IT MAY EVEN BE SOMETHING THAT WE TAKE AS HOMEWORK AND BRING BACK TO YOU AND ALLOW YOU TO, UH, TO AMALGAMATE SOMETHING, BUT WE'LL, WE'LL, WE'LL FIGURE THAT OUT BY THE END OF THE MEETING. 
          YEAH. 
          AND ACTUALLY WE'RE GOING TO, I'M GONNA SUGGEST WE DO BOTH. 
          ALRIGHT. 
          PERFECT. 
          AS PART OF OUR PROCESS, WE COME BACK TO THIS. 
          COOL. 
          AFTER WE TALK ABOUT STRATEGIES, WE'RE GOING TO RE-LOOK AND SAY, OR DO, DO THESE MATCH UP WITH OUR VISION. 
          YEAH. 
          THANKS FOR THAT SUGGESTION, DAN. 
          ALL RIGHT. 
          SO AGAIN, REMEMBER THE GOALS. 
          THESE ARE HIGH LEVEL BALANCED SCORECARD GOALS THAT FURTHER DEFINE THE VISION. 
          UH, THEY'RE INTO FOUR DIFFERENT CATEGORIES. 
          THEY ARE FINANCIAL, CUSTOMER, INTERNAL PROCESS AND CULTURE FLASH EMPLOYEES. 
          UH, THE CULTURE SURVEY, UH, WELL IN THE SURVEY ASKED ABOUT THE CULTURE GOAL. 
          UM, I GOT, UH, AND SIX OF YOU SAID, HEY, IT'S GREAT, LEAVE IT AS IT IS. 
          AND THERE WAS ONE PERSON THAT SAID, HEY, HAS SUGGESTIONS. 
          UM, THE SUGGESTED CHANGE WAS TO REWRITE IT. 
          WE ARE COMMITTED TO CULTIVATING A WORKFORCE THAT IS WELL TRAINED, ENGAGED AND FORWARD LOOKING, DELIVERING  SERVICE TO OUR COMMUNITY WITHIN A WORKPLACE THAT IS SAFE, INCLUSIVE, AND EQUITABLE FOR ALL. 
          UM, THE CURRENT ONE IS TO HAVE A WELL-TRAINED, ENGAGED AND INNOVATIVE EMPLOYEES WHO DELIVER AN EXCEPTIONAL CUSTOMER EXPERIENCE WHILE WORKING IN A SAFE, INCLUSIVE, AND EQUITABLE ENVIRONMENT. 
          UH, LET'S SEE. 
          SO I HAVE A PRINTOUT FOR YOU GUYS THAT HAS BOTH OF THOSE ON IT. 
          SO YOU COULD DO AN EASIER COMPARISON. 
          YOU CAN, YEAH. 
          I GOT ONE FOR YOU, MAYOR. 
          YES. 
          COUNCIL MEMBER BARNS. 
          UM, QUESTION. 
          THESE HANDOUTS WE'RE GETTING, I KNOW THESE ARE ALL BASICALLY JUST PRINTOUTS OF THE SLIDES. 
          ARE THESE AVAILABLE, UH, AS PART OF THE PACKET THAT THE PUBLIC CAN ACCESS OR THESE YEAH. 
          ANYTHING THAT THEY WILL BE, YES. 
          EVERYTHING THAT'S HANDED OUT TODAY, WE'LL POST THEM. 
          THANK YOU FOR THE CLARIFICATION. 
          YEAH. 
          [01:25:03]
SO, I'M SORRY. 
          THIS IS THE EMPLOYEE, UH, CULTURAL EMPLOYEE GOAL? YES. 
          IS THAT RIGHT? AND, AND YOU SHOWED THE VOTE COUNT ON THAT ONE. 
          WHAT WAS THAT? THE ONE SIX SAID, LEAVE IT ONE. 
          THERE WAS ONE ZERO THAT SUGGESTED CHANGE HERE. 
          OH, THERE WAS ONE THAT SUGGESTED A CHANGE HERE. 
          YEAH. 
          OKAY. 
          I THOUGHT, I THOUGHT YOU ONLY GOT SIX, UH, BACK, SO, NO, NO, I GOT THE SURVEY. 
          I GOT SEVEN. 
          OKAY. 
          ON THE, THE INTERVIEW'S I ONLY GOT SIX. 
          OKAY. 
          OKAY. 
          SO, SO SIX ONE, WE WANT TO CHANGE, RIGHT? WE WANT, YEAH. 
          I, AND I WANTED TO LEAVE IT UP TO Y'ALL TO SEE IF THERE WAS ANYTHING SIGNIFICANT IN THE PROPOSED CHANGES THAT WOULD I I THINK IT SAYS THE SAME THING ACTUALLY. 
          IT'S JUST, IN OTHER WORDS, IT'S MORE WORDSMITH THING AGAIN. 
          AND PERSONALLY I THINK THE CURRENT GOAL SAYS IT EXACTLY. 
          IT JUST REWRITTEN A DIFFERENT WAY. 
          YEP. 
          YOU'RE HERE. 
          YEP. 
          AND THAT'LL SAVE SOME TIME. 
          YEP. 
          YEAH, IT, UH, PROBABLY, UH, I'M NOT, NOT, I'M NOT SURE WHO SUGGESTED THE REWRITE, BUT I'D, I'D LOVE TO AT LEAST UNDERSTAND THE WHY JUST SO THAT WE DON'T GLOSS OVER IT TOO QUICKLY. 
          BUT FOR NOW, MAYBE LET'S MOVE ON TO THE NEXT GOAL AND WE'LL COME BACK TO BEFORE WE BUTTON THAT ONE UP SINCE WE'RE MISSING ONE RIGHT NOW. 
          OKAY. 
          GIMME A SECOND. 
          YEAH. 
          IT TAKES A WHILE WHEN WE DON'T GET RED LINE ADDITIONS, Y'ALL, THIS, THIS IS 'CAUSE I'M HAVING TO COMPARE EVERY WORD. 
          YEAH, I AGREE. 
          I I REALLY LIKE TO SEE THESE RED LINE ADDITIONS WHEN WE ARE COMPARING PAST AND CURRENT. 
          UM, READING THIS BRIEFLY, IT APPEARS THAT THE ONLY DIFFERENCE IS CHANGING INNOVATIVE EMPLOYEES TO FORWARD THINKING. 
          AM I WRONG ON THAT? WELL, THERE'S SOMETHING ELSE. 
          THERE'S A COMMITMENT TO CULTIVATE IT VERSUS TO HAVE IT. 
          SO THAT'S I THINK ONE OF THE OTHER KIND OF, AH, THERE'S, I THINK THERE'S SOME NUANCE INTENDED HERE. 
          UH, COUNCIL MEMBER JUSTICE, THE, YOU'VE PROBABLY GOT ON YOUR TABLE. 
          UH, THIS ONE. 
          UM, SO WE WERE LOOKING AT THE POSSIBLE NEW GOAL VERSUS A CURRENT GOAL. 
          AND I DIDN'T WANNA MOVE ON UNTIL WE KIND OF HAD EVERYONE, UM, FEELING COMFORTABLE. 
          I THINK ONE SUGGESTION, UH, MAYBE EVEN A COUPLE SUGGESTIONS WAS THE POSSIBLE NEW GOAL JUST SOUNDED LIKE A REWRITE THAT MAY NOT BE NECESSARY, BUT THERE MAY BE SOME THINGS IN THE POSSIBLE NEW GOAL THAT, UM, YOU OR OTHERS MIGHT SEE AS VALUABLE TO ADJUST IT. 
          YEAH, I MEAN, I FEEL LIKE THE ONLY THING THAT'S DIFFERENT HERE IS FORWARD THINKING. 
          SO IF WE WANNA ADD THAT WORD N FINE, BUT OTHERWISE I, AS OPPOSED TO INNOVATIVE IS I THINK THE, THE SWAP. 
          YEAH, THAT'S GOOD POINT. 
          IS THERE ANYBODY WANTS TO, I MEAN, YEAH, I COULD BE. 
          YEAH. 
          I MEAN IT'S DEFINITELY, BUT NO, I DON'T, I DON'T THINK IT NEEDS TO BE REWRITTEN. 
          I MEAN, IT'S JUST LIKE IT'S COUNCILMAN BARRIS. 
          DID YOU HAVE A DIFFERENT OPINION OR ANYTHING? SO, NO, I, I DON'T, I I THINK IT'S KIND OF THE SAME THING. 
          OKAY. 
          I MEAN IT'S, I HAVE NO PROBLEM CHANGING IT, BUT I HAVE NO PROBLEM KEEPING THE SAME. 
          I DON'T SEE THE DIFFERENCE. 
          SO I WAS GONNA SAY, IF THERE'S ANYBODY WHO WOULD LIKE TO SPEAK UP AND FEEL THAT THEY CAN, OBVIOUSLY WE'RE NOW SEVERAL, WE'VE NOW GONE THROUGH SEVERAL THINGS WHERE THERE IS SOME SUGGESTIONS. 
          I FEEL LIKE THERE'S MAYBE UNDER SOMEBODY ON THE COUNCIL THAT MIGHT BE SUGGESTING THINGS, BUT NOT FEELING COMFORTABLE SPEAKING UP AT THIS TIME, WHICH IS FINE. 
          IT'S THEIR PREROGATIVE. 
          BUT I, I REALLY WISH I UNDERSTOOD SOME, SOME OF THE THINKING BEHIND SOME OF THESE SUGGESTIONS. 
          YEAH, SAME. 
          AND I'M NOT HEARING THAT FROM THE COUNCIL RIGHT NOW. 
          SAME HERE. 
          FAIR ENOUGH. 
          IF IF THERE'S NO STRONG OPINION ON THAT, WE'LL JUST PROCEED WITH IT THE WAY IT IS ON THAT ONE. 
          LEAVE IT AS STATED. 
          YEAH. 
          I DIDN'T SEE A DIFFERENCE. 
          OKAY. 
          IN INTENT. 
          AND THAT'S, UH, MY, MY GOAL IS THAT YOU GET AT LEAST 90 TO 95% OF THE INTENT IS CAPTURED AND YOU GUYS ALL UNDERSTAND IT THE SAME WAY. 
          THAT'S WHAT'S IMPORTANT. 
          UM, AND THEN IN CONJUNCTION WITH THAT, GETTING AT LEAST 85% OF THE RIGHT WORDS. 
          SO I THINK THEY BOTH, THE INTENT OF BOTH OF THOSE IS THE SAME. 
          YEP. 
          SO WHETHER YOU GO WITH ONE OR THE OTHER, UM, THAT'S UP TO YOU. 
          'CAUSE WHAT I LIKE DOESN'T MATTER. 
          I'M GONNA, SO I DELETE THAT. 
          SO WAS THAT THE FIRST GOAL OR WAS THAT THE SECOND GOAL? THAT FIRST. 
          OKAY. 
          UM, YEAH, THEY, IT'S INTERESTING WHEN THEY PRESENT BALANCE SCORECARD GOALS, THEY PRESENT FINANCIAL, FIRST INTERNAL PROCESS, UH, CUSTOMER EXPERIENCE AND EMPLOYEE LAST. 
          UM, TO ME, WHEN YOU RUN AN ORGANIZATION, EMPLOYEE IS FIRST. 
          SO YOUR EMPLOYEES WORK THROUGH PROCESSES TO CREATE A CUSTOMER EXPERIENCE AND THE FINANCIALS KIND OF TAKE CARE OF THEMSELVES IF YOU DO THAT WELL. 
          SO I ALWAYS LIKE TO LOOK AT THE CULTURE SLASH EMPLOYEE GOAL FIRST. 
          ALRIGHT. 
          [01:30:02]
SECOND GOAL, UH, BUSINESS PROCESSES. 
          SIX SAID, PERFECT. 
          UH, ONE SAID, I HAVE SOME SUGGESTIONS, BUT THEY DIDN'T GIVE ANY SUGGESTIONS, SO WE'RE GONNA MOVE ON ON THAT ONE. 
          WHICH, WHICH ONE WAS THAT AGAIN? UH, INTERNAL BUSINESS PROCESS GOAL. 
          AND THE GOAL FOR YOUR PROCESS IS, IS TO HAVE CLEAR, EFFECTIVE, EFFICIENT, AND CONTINUOUSLY IMPROVED CONSISTENTLY APPLIED PROCESSES AND POLICIES THAT MAKE IT EASY FOR RESIDENTS, EMPLOYEES, AND ALL STAKEHOLDERS TO INTERACT WITH THE CITY. 
          OKAY. 
          OKAY. 
          ANY, ANY SUGGESTIONS SINCE THE SURVEY? NO. 
          ALRIGHT. 
          GOOD ENOUGH. 
          ALRIGHT. 
          CUSTOMER EXPERIENCE OR CUSTOMER GOAL SURVEY? UH, FIVE SAID PERFECT. 
          TWO SAID I HAVE SOME CHANGES. 
          UH, THE CUSTOMER GOAL CHANGES. 
          UH, THE ONLY SUGGESTION WAS TO BREAK IT INTO TWO GOALS. 
          ONE FOCUS ON RESIDENTS, ONE FOCUS ON BUSINESS. 
          SO THAT WAS MINE. 
          AND, AND I JUST, I FELT LIKE WHEN I WAS READING IT THAT WE WERE KIND OF LUMPING RESIDENTS AND BUSINESSES TOGETHER, UM, WHICH I THINK MIGHT BE DOING A DISSERVICE TO BOTH, UH, PERSONALLY. 
          UM, SO I, I WONDERED WHETHER OR NOT NOW IT WOULD REQUIRE A LITTLE BIT OF CURATION, BUT I WONDER WHETHER OR NOT WE SHOULD HAVE A SEPARATE GOAL FOR THE RESIDENTS, A SEPARATE GOAL FOR THE BUSINESSES THAT THEN WOULD HAVE POTENTIALLY STRATEGIES THAT WOULD BE DEPLOYED FOR THAT. 
          AND IF WE KEPT THEM ALL TOGETHER, THEN THE STRATEGIES WOULD SOMEHOW BE KIND OF INTERMIXED OR SOME OTHER KIND OF THING. 
          BUT COUNCIL MEMBER JUSTICE. 
          YEAH, I WAS GONNA ASK, WHAT DOES THAT LOOK LIKE TO YOU? IS IT LITERALLY THE EXACT SAME GOAL WHERE THEY'RE JUST IDENTICAL EXCEPT ONE IS TO HAVE RESIDENTS CHOOSE RICHARDSON AND THEN ONE TO HAVE ALL STAKEHOLDERS CHOOSE RICHARDSON. 
          HOW IT WOULD BE, IT WOULD PROBABLY BE RESIDENTS AND THEN PROBABLY BUSINESSES OR ENTERPRISES OR ORGANIZATIONS OR SOME OTHER, BUT THEN EVERYTHING THAT FOLLOWS IS THE SAME, EVERYTHING ELSE, ESSENTIALLY. 
          IT, IT COULD BE, I, I DIDN'T, I DIDN'T REWRITE IT MYSELF MORE SO I JUST LOOKED AT IT AND SAID, HEY, I LIKE THE IDEA OF US BEING ATTRACTIVE TO STAKEHOLDERS, PERIOD. 
          BUT I THINK BECOMING ATTRACTIVE FOR RESIDENTS AS A GOAL HAS TOTALLY DIFFERENT, UH, STRATEGIES AND, AND ACTION ITEMS THAN BEING ATTRACTIVE TO A BUSINESS. 
          MM-HMM . 
          UH, THERE ARE SOME SIMILARITIES, RIGHT? SAFETY, UH, UH, IF, IF WE HAVE A CRIME FREE CITY, THEN BOTH OF THEM ARE GONNA LOVE THAT. 
          AND THAT'D BE ONE, ONE STRATEGY FOR BOTH. 
          BUT THERE WOULD BE VERY DIFFERENT STRATEGIES, I WOULD THINK, TO MAKE THIS A PLACE THAT IS THE PREEMINENT PLACE TO LIVE VERSUS THE PLACE YOU WANNA BRING YOUR BUSINESS COUNCIL MEMBER. 
          BARRIOS. 
          YEAH, I WOULD AGREE. 
          BUT, UM, I, I THINK IT'S A DISCUSSION WORTH HAVING. 
          I, I THINK I UNDERSTAND THE SPIRIT THERE BECAUSE YES. 
          WHAT MAKES SOMETIMES, WELL, WE ALL WANT IN A SAFE ENVIRONMENT, WE WANT A PRODUCTIVE ENVIRONMENT WHERE WE HAVE STRONG CORPORATE COMMUNITY, BUT WE ALSO STRONG A STRONG RESIDENTIAL COMMUNITY. 
          THEIR GOALS AREN'T ALWAYS, OR THE WAY THEY GO ABOUT DOING THOSE AREN'T ALWAYS ALIGNED. 
          YEAH. 
          UM, AND WE NEED TO SPEAK INDIVIDUALLY TO THE TWO. 
          UM, AND ULTIMATELY A CITY EXISTS WHILE WE NEED THE BUSINESS, UH, TO MAKE IT WORK. 
          AND OBVIOUSLY TO HAVE STRONG TAX BASE AND MANY OTHER BENEFITS HAVING STRONG BUSINESS, CUNY COMES WITH, ULTIMATELY IT'S ABOUT PROVIDING SERVICES TO RESIDENTS AND IT EXISTS AND GOVERNMENT EXISTS FOR THE PURPOSE OF RESIDENCE. 
          YEAH. 
          UM, TO DO WHAT WE CAN'T DO FOR OURSELVES. 
          RIGHT. 
          AND, UM, SO I WOULD BE OPEN TO THAT. 
          I'M WITH YOU ON PERHAPS SEPARATING, I DON'T KNOW WHAT THAT LOOKS LIKE, BUT I'M ALSO, I DON'T KNOW IF THIS IS THE SPOT, SO I'M OPEN EITHER WAY, BUT I HAVE, I DON'T THINK I HAVE ANY SUGGESTION TO ADD IT, BUT I THINK I AM FOLLOWING THAT. 
          AND LET ME GIVE ONE TINY BIT MORE CONTEXT. 
          MAYBE IT'LL BE HELPFUL IN TERMS OF THE WAY I WAS THINKING ABOUT IT, I, I TOOK DOWN ALL OF THE TACTICS OR SHORT TERM ACTION ITEMS THAT YOU GUYS HAD LAST, UH, IN THE LAST TERM. 
          AND ESSENTIALLY I TOOK EACH ONE OF THEM AND THEN TRIED TO MARRY THEM UP, WHICH I SEE ON THIS, UH, UH, ONE DOCUMENT THAT WAS, UH, CREATED BY, UH, CITY STAFF. 
          I TRIED TO CONNECT EACH TACTIC TO ONE OF THE STRATEGIES, AND THEN I TRIED TO CONNECT ONE OF THE, EACH OF THOSE STRATEGIES TO A GOAL. 
          AND YES, THEY DID FLOW ALL THE WAY UP, BUT WHAT I WAS FINDING WAS A NUMBER OF THOSE STRATEGIES SEEMED VERY FOCUSED ON BUSINESS. 
          AND A NUMBER OF THOSE SEEMED VERY FOCUSED ON RESIDENTS. 
          AND IT WAS ENOUGH TO WHERE I FELT LIKE MAYBE THOSE SHOULD BE TWO SEPARATE GOALS. 
          UM, BUT OTHERWISE YOU JUST HAVE ONE GOAL. 
          I WANNA HAVE THE GREATEST CITY EVER. 
          AND THEN, YOU KNOW, IT'S LIKE YOU COULD ALSO BE THAT, UH, GENERIC IF, IF ONE WANTED TO BE, BUT COUNCILMAN CORCORAN, I JUST DON'T KNOW. 
          I MEAN, I, SO I, YOU YOU EXPLAINED IT REALLY WELL. 
          UM, BUT I ALSO, I MEAN, YOU EXPLAINED WELL HOW IT ALL FLOWS, FLOWS UP, BUT I JUST DON'T KNOW. 
          I GUESS TO YOUR POINT, LIKE, I DON'T, I DON'T KNOW. 
          I MEAN, IS THIS KIND OF GOAL THAT, I DON'T KNOW HOW YOU DO, HOW YOU SPLIT IT UP, IF IT'S GONNA BE THE EXACT SAME THING ON BOTH. 
          LIKE, I DON'T REALLY KNOW THE VALUE IT PROVIDES. 
          ON THE OTHER HAND, I DON'T KNOW THE VALUE 
          [01:35:01]
OF, YOU'RE RIGHT. 
          EVERY CITY'S GONNA HAVE THIS GOAL BECAUSE IT'S A WORTHWHILE GOAL TO HAVE. 
          SO I DON'T KNOW, LIKE WHAT WE, WHAT YOU'RE SUGGESTING, I GUESS AS FAR AS LIKE THE SPECIFICS OF EACH GOAL. 
          YEAH. 
          AND WE'LL CHANGE TO BE, TO BE THE GREATEST PLACE FOR RESIDENTS MIGHT BE ONE OF THE GOAL. 
          AND THEN TO BE THE PLACE THAT EVERY BUSINESS WANTS TO MAKE HOME BE. 
          THE OTHER GOAL, IF YOU WANTED A KIND OF A ROUGH, VERY GENERIC VERSION OF THAT COUNCIL MEMBER SSO. 
          UH, WELL, I THINK BEING TOGETHER IS, YOU KNOW, MAKES SENSE TO ME. 
          UH, THE REASON I'M, I, I'M SAYING THAT IS THAT, YOU KNOW, UH, THE BEST PLACE FOR BUSINESS AND BEST PLACE FOR RESIDENTS SOMETIMES ARE NOT GONNA GO TOGETHER. 
          UH, BECAUSE IF YOU FOCUS ON TOO MUCH ON THE BUSINESS, YOU ARE GONNA LOSE SOME OF THE THINGS FROM THE RESIDENTS. 
          AND IF YOU FOCUS ON TOO MUCH ON RESIDENTS, YOU KNOW, THEN BUSINESS IS LIKE, OKAY, WE DON'T WANT ANY BUSINESS NEARBY BECAUSE IT'S GONNA BRING CROWD. 
          SO SOMETIMES, YOU KNOW, YOU, THE MOST IMPORTANT THING IS LIKE, WE ARE BALANCING THIS THING. 
          WE'RE FOCUSING ON THE RESIDENTS. 
          WE, YOU KNOW, BOTH COMMUNITY NEEDS NEED EACH OTHER. 
          SO I THINK BEING ON THE GOAL, THIS THING IS IMPORTANT, BUT STRATEGY AND OTHER THINGS COULD BE SEPARATED BECAUSE WE'RE GONNA BE BALANCING THESE THINGS DOWN DOWN THE ROAD WITH OTHER, OTHER STRATEGY. 
          SO I THINK THE GOAL IS LIKE, YES, WE'RE NOT IGNORING RESIDENTS, WE'RE NOT IGNORING BUSINESS. 
          WE'RE BOTH OF THEM ARE EQUALLY IMPORTANT. 
          THAT'S WHAT WE ARE SAYING. 
          JUST BECAUSE OF THE GOAL. 
          THAT'S, THAT'S MY UNDERSTANDING. 
          YEP. 
          COUNCIL MEMBER JUSTICE. 
          YEAH, I THINK TO COUNCILMAN CHAEL'S POINT, I, I WROTE DOWN, UM, IT'S A LITTLE BIT OF A CHICKEN AND EGG SITUATION, I GUESS, BECAUSE A LOT, YOU KNOW, WHAT DO BUSINESSES WANT? THEY WANT, UH, A GREAT WORKFORCE. 
          THEY WANT SCHOOLS, YOU KNOW, SO ON AND SO FORTH. 
          WHAT DO RESIDENTS WANT? THEY WANT A PLACE WHERE THEY CAN WORK. 
          THEY WANT GREAT SCHOOLS. 
          AND SO I, I THINK THAT YOU'RE RIGHT, THAT MAYBE THERE ARE SOME GOALS THAT ARE VERY SPECIFIC TO RESIDENTS AND VERY SPECIFIC TO BUSINESSES. 
          BUT AS AN OVERARCHING GOAL, I FEEL LIKE THERE IS QUITE A BIT OF OVERLAP ABOUT WHAT THEY'RE LOOKING, UH, YOU KNOW, THOSE TWO CATEGORIES ARE LOOKING FOR. 
          AND WE CAN ACHIEVE BOTH, YOU KNOW, WHY CLAIMS AREN'T JUST FOR RESIDENTS, THEY'RE FOR BUSINESSES, YOU KNOW, SO I, I I DON'T KNOW. 
          UM, I I'M OPEN TO SORT OF SEPARATING IT OUT, BUT THEN I THINK WE'RE GONNA HAVE AN INSTANCE WHERE WE MAY HAVE STRATEGIES OR TACTICS THAT THEN FALL UNDER TWO GOALS VERSUS THE ONE GOAL. 
          AND SO I, I GUESS I WOULD BE CURIOUS IF YOU, I KNOW YOU SAID YOU SORT OF WORKED ALL THESE OUT. 
          IF THERE ARE A GLARING NUMBER OF LIKE, DIFFERENCES BETWEEN THE TWO CATEGORIES, OR IF IT WAS JUST A HANDFUL, IF YOU CAN PROVIDE AN EXAMPLE. 
          YEAH, I, I, UH, I DO HAVE SOME EXAMPLES, BUT I, I, I, I THINK, WELL, I MEAN, I THINK MOST OF THEM ARE, MOST OF THE EXAMPLES WOULD BE PROBABLY INTUITIVELY LIKE, LIKE IF YOU THINK OF OBVIOUSLY, UH, WHAT WE DO FOR THE NEIGHBORHOOD, HOA PRECEDENTS MM-HMM . 
          RIGHT? THAT'S, THAT'S A, UH, AN ACTION THAT WE TAKE RIGHT. 
          TO FURTHER A STRATEGY THAT FURTHERS MAKING OUR RESIDENTS AND, YOU KNOW, MAKING THIS A PLACE THAT RESIDENTS WOULD WANNA LIVE. 
          RIGHT. 
          UM, WHICH IS VERY, VERY DIFFERENT THAN TRYING TO MAKE THIS THE MOST ATTRACTIVE PLACE FOR BUSINESSES. 
          THAT'S ALL. 
          AND, AND AGAIN, I, I THINK, I DON'T MIND, I, AGAIN, IT DOESN'T IMPACT WHAT WE DO FOR THE NEXT TWO YEARS FROM MY PERSPECTIVE. 
          SO IT'S NOT A, IT'S NOT SOMETHING THAT I WOULD WANNA SPEND A EXORBITANT AMOUNT OF TIME ON. 
          UH, I JUST FELT LIKE THERE WAS AN OPPORTUNITY THERE TO SPLIT THAT FROM A GOAL PERSPECTIVE. 
          BECAUSE IF YOU THINK OF SOME OF THE OTHER GOALS, RIGHT? UM, WELL, HOW ARE WE GONNA BE ABLE TO HAVE RESIDENTS AND STAKEHOLDERS CHOOSE RICHARDSON IF WE'RE NOT EFFICIENTLY RUN AND EFFECTIVE AND TRANSPARENT, RIGHT? DON'T ALL THOSE THINGS ALSO MAKE THIS A GREAT PLACE TO LIVE, OR A GREAT PLACE TO PUT BUSINESSES. 
          AND SO YES, THERE'S GONNA BE, AND ACTUALLY I THINK PROBABLY SOME OF THE STRONGEST TACTICS, UH, THAT WE COME UP WITH AS A GROUP WOULD HOPEFULLY BE ABLE TO HELP ACHIEVE MULTIPLE GOALS, RIGHT? UM, BY WAY OF DOING THIS, I'M DOING 14, OR I'M HITTING THREE OF MY GOALS OR FOUR OF MY GOALS. 
          SO, UH, AGAIN, IT'S NOT CRITICAL TO ME. 
          I JUST WANTED TO HAVE A DISCUSSION ABOUT IT AND MAKE SURE THAT IF, IF PEOPLE FEEL LIKE WE CAN SPLIT IT UP AND IT DOESN'T CAUSE TOO MANY BULLETS IN YOUR MIND, UH, THAT'D BE GREAT. 
          IF NOT, I'M TOTALLY OKAY WITH US. 
          UH, KEEPING IT AS IT IS. 
          IT'S NOT, IT'S NOT THAT CRITICAL. 
          YEAH. 
          I THINK CONCEPTUALLY IT'S, IT'S FINE. 
          I GUESS I, I GUESS, 'CAUSE YOU SAID YOU'VE DONE SOME OF THE WORK, I WAS JUST CURIOUS ABOUT YEAH, LIKE IF YOU LIKE THE HOA EXAMPLE, I THINK IS A GOOD ONE. 
          I THINK YOU COULD ARGUE THEN, LIKE STRONG NEIGHBORHOODS, YOU KNOW, ATTRACT STRONG WORKFORCE, YOU KNOW, AND SO I THINK LIKE WE COULD REALLY, REALLY START SPLITTING HAIRS HERE. 
          AND SO I, YOU KNOW, I I, YOU KNOW, AGAIN, IF THE, THE REST OF THE COUNCIL FEELS STRONGLY ABOUT SPLITTING THEM OUT, I WOULD BE OKAY WITH IT. 
          I THINK ULTIMATELY TO, WE'RE GONNA JUST WIND UP WITH A LOT OF STRATEGIES AND TACTICS THAT HIT BOTH CATEGORIES. 
          AND, YOU KNOW, TO YOUR POINT, IF THE COUNCIL DOESN'T CARE THAT WE'RE ACHIEVING MULTIPLE GOALS AT ONCE, I, I JUST THINK ANYWAY, THAT, THAT, SO IF, IF I MAY, UH, JUST FROM A PURELY STRATEGIC PERSPECTIVE, UM, WHAT YOU DESCRIBE MAYOR IS THE REASON WHY THERE'S A 
          [01:40:01]
BALANCED SCORECARD SET OF GOALS, RIGHT? AND IT'S THE REASON WHY THERE'S FOUR, BECAUSE IT INITIALLY THEY WERE DEVELOPED BECAUSE FOR-PROFIT BUSINESS SOLELY FOCUSED ON THE FINANCIAL GOAL PROFIT. 
          AND IF THAT'S ALL YOU FOCUS ON, YOU'RE GONNA MAKE SOME VERY BAD LONG-TERM DEC YOU KNOW, DEC DECISIONS FOR THE LONG TERM, RIGHT? BECAUSE I'M GONNA MAXIMIZE MY SHORT-TERM PROFIT. 
          I GOTTA SACRIFICE MY LONG TERM SUSTAINABILITY. 
          SO THAT'S WHY WE TOOK, UH, THESE BALLOT SCORECARD GOALS. 
          AND THIS IS THE GOAL FOR YOUR CUSTOMERS. 
          SO YOUR CUSTOMERS ARE RESIDENTS, BUSINESSES, OTHER STAKEHOLDERS? UM, I THINK AT THE GOAL LEVEL, MY SUGGESTION IS TO KEEP IT ONE, UH, FOR ONE, IT KIND OF SIMPLIFIES THINGS A LITTLE BIT. 
          UH, AND THEY ARE A PART OF THE CUSTOMER GROUP. 
          NOW YOU WILL HAVE DIFFERENT STRATEGIES. 
          SO AT THE STRATEGY LEVEL, YOU WOULD DEFINITELY HAVE STRATEGIES FOR RESIDENTS AND STRATEGIES FOR BUSINESSES IS STRATEGIES POTENTIALLY FOR OTHER STAKEHOLDERS. 
          DOES THAT MAKE SENSE? I DON'T HAVE ANY OBJECTION TO THAT. 
          COUNCIL MEMBER. 
          YEAH, I GO AHEAD. 
          I THANK YOU. 
          I, I, I JUST, JUST FOR THE RECORD, I, I JUST, I AGREE. 
          I, I, AND I LOVE THE FACT THAT WE'RE GONNA CREATE RESIDENTS AND BUSINESS DIFFERENT STRATEGIES. 
          'CAUSE I DO BELIEVE IN THAT. 
          'CAUSE THERE ARE SOME DIFFERENCES. 
          MM-HMM . 
          BUT MOST OF IT IS CROSSOVER. 
          AND THEY WORK TOGETHER AS THOSE THREE THINGS. 
          THERE'S RESIDENTS, BUSINESSES, AND STAKEHOLDERS. 
          YOU HAVE THREE. 
          SO I, I JUST SUPPORT LEAVING IT AS IS AND COOL. 
          DIVE INTO SOME OF THE WEEDS ON THE FAIR. 
          WELL, AND, AND I DID MAKE A CHANGE BASED ON THE COMMENT AND TO CALL OUT, UH, SEPARATE BUSINESSES FROM THE OTHER STAKEHOLDERS. 
          'CAUSE THE PREVIOUS VERSION JUST SAID RESIDENTS AND OTHER STAKEHOLDERS. 
          SO SPECIFICALLY CALLING OUT BUSINESSES AS, YOU KNOW, PART OF YOUR GOAL AND THE GOAL HERE. 
          AND I DID MAKE A, I THINK A MINOR CHANGE TO CHANGE THE WORD TO INVEST. 
          UM, SO YOU'RE LOOKING FOR RESIDENTS TO INVEST. 
          YOU'RE LOOKING FOR BUSINESS TO INVEST AND ENGAGE AND CONTRIBUTE. 
          AND THAT'S ONE OF THE THINGS TO BE, YOU KNOW, I'M GOING TO TOTALLY HONEST THAT I THINK IS DIFFERENT FOR YOU GUYS, IS YOU SINCERELY WANT YOUR RESIDENTS AND BUSINESSES TO BE ENGAGED WITH THE CITY. 
          MM-HMM . 
          AND OTHER CITIES SOMETIMES TALK ABOUT IT, BUT DON'T , I DON'T KNOW THAT THEY REALLY WANT WHAT THAT ENTAILS. 
          YEAH. 
          I, I AGREE, RICK. 
          I THINK THE RESIDENT BUSINESS STAKEHOLDERS GREAT. 
          AND I LOVE THE PLACE TO INVEST. 
          LOCATE, I MEAN, IT SAYS IT PERFECTLY. 
          OKAY. 
          SO IS EVERYBODY GOOD WITH THIS? I, I WILL JUST, AGAIN, NOT TO WORDSMITH, THIS WILL BE THE ONLY PLACE WE USE THAT WORD. 
          UM, WE SPECIFICALLY WERE INTENTIONAL, I THINK LAST TERM AND THE TERM BEFORE THAT ABOUT TRYING TO SAY BUSINESS IS ENCOMPASSED AND STAKEHOLDERS. 
          UM, BECAUSE THERE ARE OTHER PLACES WHERE WE USE THAT TERM WHERE WE DON'T USE BUSINESS, RIGHT? WHERE WE, WHERE WE ABSOLUTELY MEAN BUSINESS, BUT WE'RE INCLUDING INCLUDING THEM IN STAKEHOLDER. 
          SO I WOULD JUST CAUTION THAT MAYBE WE DON'T START ADDING HERE WHERE WE HAVEN'T ADDED IN OTHER PLACES, OR WE NEED TO GO BACK AND ADD IT IN OTHER PLACES. 
          I, I DON'T MIND LEAVING IT AS IT WAS. 
          IT, IT DOESN'T, IT DOESN'T, IT DOESN'T MOVE THE NEEDLE ENOUGH FOR ME. 
          I JUST WANTED TO, IF WE WANTED TO HAVE A GOAL SPECIFIC TO EACH OF THOSE, I WANTED TO HAVE THE DISCUSSION. 
          WE HAVE THE DISCUSSION. 
          I'M COMFORTABLE WITH IT. 
          YEAH. 
          AND I THINK, AND THIS IS THE LAST THING I'LL SAY ABOUT IT. 
          I THINK AT A GOAL LEVEL, IT'S FINE. 
          AND THEN YOU CAN HAVE, WHEN YOU START TO PUT METRICS AGAINST IT, YOU CAN HAVE METRICS FOR EACH ONE. 
          MM-HMM . 
          THERE YOU GO. 
          CAN I ADD JUST ONE THING? I, I DO. 
          I MEAN, AS I MENTIONED EARLIER AND, UH, UH, COUNCILMAN JUSTICE JENNIFER, WE'LL CALL FOR TODAY. 
          UM, I AGREE THOUGH. 
          I MEAN, IF WE'RE GONNA ADD, UM, FIRST OF ALL, I DO BELIEVE THAT WE SHOULD HAVE ALL THREE EVERYWHERE THAT IT, IT'S APPLICABLE. 
          AND THAT WOULD BE BUSINESSES, UM, UH, STAKEHOLDERS AND RESIDENTS BECAUSE HONESTLY THEY ARE THREE DIFFERENT, 'CAUSE A STAKEHOLDER DOESN'T NECESSARILY HAVE TO LIVE HERE. 
          MM-HMM. 
          THERE'S SOMEONE INVESTING IN THE COMMUNITY. 
          SO ANYWHERE, EVEN THE LAST, UH, STATEMENT, I THINK WE JUST USED TWO OF THEM. 
          MM-HMM . 
          I WOULD BE WILLING TO OR OKAY WITH JUST SAYING, HEY, LET'S, LET'S TAKE THAT AND ADD THOSE THREE, WHEREVER IT APPLIES. 
          IF WE HAVE RESIDENTS AND STAKEHOLDERS SOMEWHERE ELSE, THEN ADD, YOU KNOW, RESIDENTS OR, OR WHATEVER THE CASE MAY BE. 
          'CAUSE I THINK THOSE REALLY SHOULD REALLY APPLY. 
          ALRIGHT. 
          SO JUST TO BE CLEAR, SO MAKE SURE I'M CLEAR. 
          MY UNDERSTANDING IS THAT WE'RE, WE'RE GONNA GO WITH JUST AS IT WAS WRITTEN BEFORE BECAUSE SEPARATING IT OUT DIDN'T MOVE THE NEEDLE. 
          AND THAT PRECLUDES YOU HAVING TO GO BACK THROUGH AND MAKING CHANGES, CORRECT? YES. 
          OKAY. 
          EXCELLENT. 
          ALL RIGHT. 
          YOU'RE GONNA LOVE THIS FINANCIAL GOAL. 
          PERFECT. 
          EVERYBODY AGREES. 
          NO CHANGES, SUGGESTED CHANGES, NONE. 
          GOAL STANDS. 
          ALRIGHT. 
          SO THOSE ARE YOUR FOUR BALLOT SCORECARD GOALS. 
          I WILL, UM, UPDATE THIS SLIDE BASED ON ANY CHANGES THAT WE MADE. 
          UH, AND THEN WE'LL LOOK AT STRATEGIES. 
          MY SUGGESTION IS WE, UH, WE'VE BEEN GOING FOR A LITTLE WHILE, IF IT'S OKAY WITH EVERYBODY. 
          IS EVERYBODY GOOD WITH A 10 MINUTE BREAK? OKAY, LET'S GET A QUESTION IN REAL QUICK AND THEN, YEAH. 
          I'M NOT SURE WHERE WE NEED TO PUT THIS, BUT THIS HAS BEEN AN OVERARCHING CONCERN THAT I HAVE. 
          AND I DON'T KNOW IF I, I, I WANT TO CAREFULLY TRY TO BRING THIS UP. 
          [01:45:01]
ONE OF THE CONCERNS I HAVE AS WE'VE STARTED TO GET INTO THIS YEAR, AND I EVEN HAVE SEEN IT A LITTLE BIT FROM LAST YEAR, OUR PREVIOUS COUNCIL IS WE HAVE 120,000 PEOPLE IN THIS CITY. 
          WE HAVE, I'M NOT EVEN SURE HOW MANY BUSINESSES, AND SOMETIMES I FEEL LIKE WE GET CAUGHT UP IN A VERY SMALL MINORITY GROUP THAT ARE VOCAL AND IT PULLS US IN A DIRECTION THAT DOESN'T NECESSARILY REPRESENT THE ENTIRE CITY. 
          AND I DON'T KNOW WHERE TO PUT THAT IN HERE, BUT I FEEL STRONGLY THAT WE'VE ALWAYS GOTTA KEEP THE VISION. 
          AND, AND, AND I, I DON'T WANNA USE THE WORD VISION THAT, 'CAUSE THEN I'M, I'M NOT TRYING TO GO BACK TO THE VISION STATEMENT. 
          I'M JUST TRYING TO SAY, I THINK WE HAVE TO KEEP IT IN OUR MIND THAT WE'VE GOTTA REPRESENT THE ENTIRE CITY. 
          AND SOMETIMES THERE'S A VERY LARGE GROUP THAT ARE NOT VOCAL AND THEY KIND OF GET LEFT OUT. 
          AND I DON'T KNOW HOW TO, I DON'T KNOW HOW TO CAPTURE THAT, BUT I WORRY A LOT, ESPECIALLY IN THE REALM OF, OF WHEN, WHEN WE START, YOU KNOW, IN THE REALM OF, UM, SOCIAL MEDIA, OFTENTIMES WE HAVE PEOPLE THAT GET VERY, VERY VOCAL, BUT THEY DON'T NECESSARILY REPRESENT THE MAJORITY. 
          BUT WE GET PULLED IN THAT DIRECTION. 
          AND I MAY BE THE ONLY ONE FEELING THAT WAY, AND I'LL FREELY SAY THAT, BUT SOMEWHERE I, I FEEL LIKE WE NEED TO, MY OPINION, WE NEED TO ACKNOWLEDGE THAT AND FIGURE OUT HOW, OOPS, I'M SORRY. 
          HOW DO WE, HOW DO WE RECOGNIZE THAT? AND I'M NOT SAYING THAT, THAT, THAT, THAT, THAT WE SHOULDN'T LISTEN, I'M, I'M NOT SUGGESTING THAT AT ALL. 
          BUT I THINK WE GOTTA BALANCE IT. 
          AND SOMETIMES I DON'T THINK WE HAVE THAT BALANCE. 
          AND I DON'T, AND I DON'T KNOW HOW TO, I DON'T KNOW HOW TO CAPTURE THAT. 
          AM AM I MAKING, DOES ANYONE ELSE FEEL THAT WAY? DOES ANYONE ELSE, UH, AM I MAKING SENSE WHAT I'M TRYING TO SAY? AND I, AND I DON'T KNOW. 
          YEAH, I, I UNDERSTAND WHAT YOU'RE SAYING FOR SURE. 
          UM, AS YOU WERE TALKING, I, I ACTUALLY JUST WENT RIGHT BACK TO THE ROLE OF COUNSEL AND THE RULES OF ENGAGEMENT. 
          WE CAN ALWAYS LOOK TO FIND OTHER WAYS TO VERBALIZE IT, BUT WE DO SAY IN THE ROLE OF COUNCIL THAT WE'RE PROVIDING A VOICE FOR RESIDENTS AND ALL STAKEHOLDERS. 
          SO I THINK THAT'S SORT OF IMPLYING THE BALANCE OF I'M TAKING EVERYONE'S VOICES AND MAKING A DECISION BASED ON THAT. 
          AND THEN EVEN IN THE RULES OF ENGAGEMENT, BEST INTEREST OF OUR RESIDENTS AND ALL STAKEHOLDERS, AGAIN, WHERE IT FEELS LIKE YOU'RE TAKING ALL THAT DATA AS OPPOSED TO JUST THE VOCAL MA UH, MINORITY. 
          BUT, UH, COUNCILMAN CORCORAN, YOU HAD YOUR LIGHT ON AS WELL. 
          YEAH, I WAS, NO, I WAS JUST GONNA SAY, I THINK THAT IT'S, IT'S PROBABLY A WORTHWHILE DISCUSSION TO HAVE, BUT WE HAVE THAT SECTION AT THE END WHERE IT'S LIKE, HEY, HOW DO WE INTERACT WITH EACH OTHER? AND MAYBE LIKE, HOW DO WE, WHAT DO WE NEED TO BE SUCCESSFUL? AND MAYBE THAT'S, IS THAT LIKE A DISCUSSION AREA THAT WE THAT'S THERE OR AND THAT'S FAIR. 
          I I I WAS TRYING TO FIGURE OUT WHERE THAT, I THINK THIS PART AT THE VERY BE BEGINNING, BUT THAT IS SOMETHING WE'RE GONNA DO AT THE VERY END IS, IS KIND OF A WHAT CAN WE, WHAT CAN WE ASK OF EACH OTHER? AND THAT MAY BE, TO YOUR POINT, A REALLY GOOD POINT THERE. 
          WHAT DO WE NEED FROM EACH OTHER? AND THEN THAT'S FINE. 
          I JUST WANTED TO CAPTURE IT SOMEWHERE. 
          MAYOR NAILED IT. 
          I PUT IT BACK UP ON THE SCREEN BECAUSE IT'S THE ROLE OF COUNCIL RULES OF ENGAGEMENT. 
          THAT'S, THAT'S WHERE THAT BELONGS IN MY OPINION. 
          YEAH. 
          YEAH. 
          AND TO MAKE SURE THAT YOU DO ENCOMPASS THAT, UM, I'LL TELL YOU JUST A REALLY QUICK STORY. 
          UM, UH, 15 YEARS AGO I WAS DOING A, A PROJECT FOR U-S-A-I-D. 
          UM, AND THEY HAD ME GO TO WASHINGTON DC AND THEY BROUGHT PEOPLE IN FROM ALL OVER THE WORLD TO DO A PROJECT MANAGEMENT TWO CLASS. 
          SO IF YOU WERE GONNA ATTEND A PROJECT MANAGEMENT TWO, WHAT WOULD YOU THINK THAT WOULD ENTAIL? ADVANCED PROJECT MANAGEMENT? YEAH. 
          IT'S NOT WHAT IT WAS. 
          IT WAS NEGOTIATION SKILLS, INTERPERSONAL SKILLS, COMMUNICATION SKILLS. 
          SO I HAVE 60 OR OR 47 PEOPLE IN THE ROOM TRAINING THEM ON THIS KIND OF STUFF THAT THEY WEREN'T EXPECTING. 
          AND I HAD ONE TABLES OVER HERE YELLING AT ME CONSTANTLY. 
          'CAUSE THE FIRST QUESTION THEY ASK IS, WHAT WERE MY, WHAT'S MY PHD IN? WHAT WERE MY ADVANCED DEGREES IN? AND WHEN I SAID I HAVE TWO BACHELOR'S DEGREES, THEY AUTOMATICALLY LIKE, WHY AM I LISTENING TO THIS GUY? AND THEY FOUGHT ME TOOTH AND NAIL. 
          IT WAS A TWO WEEK CLASS. 
          AFTER THE THIRD DAY I STARTED DOING DAILY EVALUATIONS. 
          'CAUSE I'M LIKE, THESE PEOPLE HATE ME. 
          I MEAN, I WAS STAYING UP ALL NIGHT REWRITING THE COURSE. 
          MM-HMM . 
          AND I DID THAT FIRST EVALUATION AND I HAD, I HAD 37 PEOPLE IN THE CLASS. 
          I HAD THREE PEOPLE SAID, YOU'RE JUNK, YOU'RE TRASH. 
          WE DON'T WANT YOU. 
          I HAD 34 PEOPLE SAY, WOULD YOU GET THEM TO SHUT UP SO WE CAN LEARN SOMETHING ? RIGHT, RIGHT. 
          UM, YEAH, THAT WAS A VERY MUCH OF A LEARNING EXPERIENCE FOR ME. 
          OF COURSE. 
          IS THAT THE LOUDEST ISN'T THE MOST YEAH. 
          AND I'M NOT SUGGESTING THAT ANYONE SHUT UP. 
          I JUST THINK WE HAVE TO, I DON'T, I DON'T WANNA GO THERE. 
          I DON'T WANT THAT TO GET TWISTED IN THE WRONG WAY. 
          AND I DIDN DIDN'T SAY THAT, THAT WAS THE OTHER THING. 
          NO, NO, NO. 
          I KNOW. 
          NO, NO, NO. 
          I, I KNOW. 
          SO WE'RE, UM, WE'RE GONNA TAKE A COUPLE MORE COMMENTS AND THEN, UH, THANKS. 
          IF YOU GUYS THINK A, A 10 MINUTE 
          [01:50:01]
RECESS WOULD MAKE SENSE OR DO YOU, DO YOU GUYS PREFER FIVE OR 10 AFTER THESE NEXT TWO COMMENTS? FIVE'S FINE. 
          OKAY. 
          COUNCILMAN MARIOS. 
          SO KEN, DID I HEAR YOU SAID IT'S OKAY IF I DON'T SHUT UP? IS THAT WHAT YOU SAID?  . 
          LET'S NOT GO THERE UNLESS YOU'RE, UNLESS YOU'RE A GROUP THESE DAYS. 
          AND I'M NOT. 
          I'M NOT, NO. 
          I, I'M MESSING. 
          UM, I, I HEAR WHAT YOU'RE SAYING. 
          UH, KEN AND I THINK, YOU KNOW, THERE HAVE BEEN TIMES WHERE I THINK TO MYSELF, 'CAUSE EVERY ONCE IN A WHILE SOMETHING SURPRISES ME. 
          UM, I KNOW JOE AND I, YOU KNOW, WE'VE, WE'VE JOKED, UH, YOU KNOW, LIKE HE'LL GET A BUNCH OF CALLS ABOUT SOMETHING IN CAN CREEK ABOUT TREES. 
          WHAT WAS IT? THE ISSUE I THINK A YEAR OR AGO, THERE'S SOME TREES WERE CUT DOWN AND I JOKINGLY SAY, JOE, WHY'D YOU CUT DOWN THE TREES? YOU KNOW, WHEN I DIDN'T GET A SINGLE CALL? AND I'M OKAY WITH THAT. 
          BUT AT THE SAME TIME, JOE'S PHONE LIT UP FOR LIKE A WEEK. 
          UH, WHEN WE WERE DISCUSSING CHICKENS, I CAN'T, I LOST TRACK OF THE AMOUNT OF CALLS AND TEXTS I GOT YET OTHER ON PEOPLE ON THE COUNCIL. 
          WERE LIKE, WHAT? PEOPLE HAVE CHICKENS LIKE THERE? IT'S JUST THE NATURE OF OUR CIRCLE. 
          SO, UH, I THINK THAT THAT'S KIND OF THE STRENGTH OF A COUNCIL, BUT IT'S ALSO KIND OF THE CHALLENGE THAT I THINK WHAT YOU'RE KIND OF EXPERIENCING THERE IS, YOU KNOW, THE FACT THAT YOU'RE IN A DIFFERENT CIRCLE THAN I AM, JENNIFER IS IN A DIFFERENT CIRCLE. 
          SOME OF THOSE CIRCLES OVERLAP IN CERTAIN AREAS. 
          BUT WE DO, AND THAT'S WHAT BRINGS STRENGTH TO A COUNCIL, IS THAT WE DO HAVE A DIVERSE COUNCIL THAT BRINGS THOSE DIFFERENT THOUGHTS. 
          SO I SEE AS A STRENGTH. 
          UM, AND I THINK YOU DO TOO. 
          UM, BUT THAT IS ALWAYS GONNA BE KIND OF A CHALLENGE. 
          SO I DON'T KNOW IF IT'S, IF IT'S, OH, THIS GROUP LEADS OR IS MORE VOCAL THAN ANOTHER. 
          I THINK IT'S JUST THE FACT THAT OUR EARS ARE IN DIFFERENT GROUPS AT DIFFERENT TIMES FOR WHATEVER REASON. 
          WHETHER IT'S PHASE IN LIFE OR NEIGHBORHOODS WE LIVE IN, OR YEAH. 
          SOCIAL GROUPS WE'RE PART OF. 
          I MEAN, THAT'S JUST THE NATURE OF CONFLICT. 
          AND I THINK THAT'S A STRENGTH OF IT'S CLASS COUNCIL AND THIS COUNCIL. 
          YEAH. 
          MM-HMM. 
          COUNCILMAN BARR? UH, I'M SORRY. 
          DOEN. 
          YEAH. 
          YEAH. 
          IT'S, UH, YEAH. 
          I JUST WANNA REITERATE, UH, BEFORE WE BREAK THAT, UH, BACK OVER TO YOUR POINT TO MAYOR ABOUT ADDING THE THREE RESIDENTS, UM, STAKEHOLDERS AND, UM, AND BUSINESSES. 
          THERE'S SIX AREAS IN HERE, UM, THAT IF EVERYONE AGREES THAT WE COULD CERTAINLY KEEP THAT CONSISTENT. 
          YEAH. 
          I'M NOT CHANGING ANYTHING. 
          THAT IS WHAT WE SAID. 
          WELL, YEAH. 
          OKAY. 
          SO WE'RE NOT GONNA, WE'RE JUST GONNA KEEP RESIDENTS AND STAKEHOLDERS AND EVERYTHING AND NO BUSINESSES. 
          OKAY. 
          WELL, I'LL, I THINK FOR THE TIME BEING, THAT SEEMS TO BE THE MAJORITY. 
          SO THAT'S, THAT'S OKAY. 
          UM, ALRIGHT. 
          IT IS CURRENTLY 10 53. 
          WE'RE GONNA RECESS FOR FIVE MINUTES, SO SEE EVERYBODY BACK AT, ACTUALLY, LET'S, LET'S MAKE IT A SEVEN MINUTE AND SEE EVERYBODY BACK AT 11 O'CLOCK. 
          ALRIGHT, WE ARE BACK IN SESSION AT, UH, 1101. 
          AND, UH, WE'LL GO AHEAD AND GET RIGHT BACK TO THE WORK. 
          RICK, WE'VE GOT OUR NEXT STEP HERE, GUYS. 
          OUTSTANDING. 
          UM, I LIKE TO LOOK AT THE BALANCE SCORECARDS ON ONE SHEET 'CAUSE THEY FURTHER DEFINE YOUR VISION. 
          SO IT'S NICE TO SEE THEM ALL TOGETHER. 
          LET ME PUT THIS IN PRESENTATION MODE. 
          UH, IT WAS FAIRLY EASY TO PUT 'EM TOGETHER, UH, SINCE WE DIDN'T REALLY HAVE ANY SIGNIFICANT CHANGES OR ANY CHANGES . 
          SO, UH, YOUR CULTURE GOAL IS TO HAVE WELL-TRAINED, ENGAGED, AND INNOVATIVE EMPLOYEES WHO DELIVER AN EXCEPTIONAL CUSTOMER EXPERIENCE WHILE WORKING AS SAFE, INCLUSIVE, EQUITABLE ENVIRONMENT. 
          YOU'RE GONNA HAVE CLEAR, EFFECTIVE, EFFICIENT, CONTINUOUSLY IMPROVED AND CONSISTENTLY APPLIED PROCESSES AND POLICIES THAT MAKE IT EASY FOR EVERYONE TO DO, UH, TO BUSINESS WITH THE CITY, TO INTERACT WITH THE CITY. 
          UH, YOU'RE GONNA HAVE, YOU WANT TO HAVE RESIDENTS AND ALL STAKEHOLDERS CHOOSE RICHARDSON AS THE BEST PLACE TO LOCATE, CONTRIBUTE, AND ENGAGE. 
          AND YOUR FINANCIAL GOAL IS TO EFFECTIVELY, EFFICIENTLY AND TRANSPARENCY TRANSPARENTLY MANAGE CITY RESOURCES WHILE MAINTAINING AND ENHANCING CITY SERVICES. 
          SO YOU DO ALL THAT. 
          THIS IS A FURTHER WAY YOU DEFINE THAT VISION STATEMENT THAT YOU HAVE. 
          YOU'RE STARTING TO BREAK IT DOWN INTO MORE SPECIFICS. 
          AND THEN THE LEVEL BELOW THIS, THE WAY YOU'RE GONNA ACHIEVE THESE IS, IS YOUR STRATEGIES, WHICH IS THE NEXT THING WE'RE GONNA LOOK AT. 
          UM, LAST TIME WE WERE TOGETHER, I SAY LAST YEARS, BUT IT WAS A, A COUPLE YEARS AGO, UH, YOU, YOU WERE PRIORITIZED IT THIS WAY AND I THOUGHT IT WAS INTERESTING. 
          AND THEN I INCLUDED IT SIMPLY BECAUSE THE ONES IN ITALICS WERE NEW. 
          THOSE ARE THE ONES YOU ADDED THE LAST TIME WE WERE TOGETHER. 
          AND WHEN I ASK YOU TO PRIORITIZE IT THIS TIME, THEY MOVED UP THE LIST TO SECOND AND THIRD, WHICH IS NOT SURPRISING BECAUSE WHAT HAPPENS IS STRATEGIES EXIST BECAUSE YOU, YOU PERCEIVE A GAP OR A VOID THAT NEEDS TO BE FILLED OR SOMETHING THAT NEEDS TO BE DONE. 
          UM, SO YOUR NUMBER ONE STRATEGY IS TO ATTRACT, DEVELOP, AND RETAIN HIGH QUALITY INNOVATIVE EMPLOYEES. 
          IT'S VERY SIMILAR TO YOUR, UH, CULTURE. 
          EMPLOYEE GOAL. 
          NUMBER TWO, CONTINUE TO EXPLORE UNIQUE OPPORTUNITIES THAT ATTRACT AND TRAIN 
          [01:55:01]
RESIDENTS AND ALL STAKEHOLDERS. 
          AND NUMBER THREE, PROMOTE ECONOMIC DEVELOPMENT THAT BENEFITS THE WHOLE CITY. 
          THE REASON WHY I EXPECTED, AND IT TURNED OUT THAT THOSE MOVED UP YOUR LIST OF PRIORITIES IS BECAUSE THEY'RE RELATIVELY NEW, AS STRATEGIES GET IMPLEMENTED, THEY BECOME LESS STRATEGIC AND MORE OPERATIONAL. 
          AS YOU START IMPLEMENTING ELEMENTS OF THESE THINGS, THEY'RE NO LONGER A GAP THAT NEEDS TO BE FILLED, BUT IT'S JUST THE WAY YOU, IT BECOMES THE WAY YOU DO BUSINESS. 
          SO THE THINGS THAT GO DOWN TO TOWARDS THE BOTTOM OF THE LIST, EITHER IT'S NOT THAT THEY'RE NOT IMPORTANT, IT'S JUST THEY CAN BE BECOME MORE OPERATIONAL. 
          DOES THAT MAKE SENSE? THINGS LIKE DOCUMENT AND CONTINUOUSLY IMPROVE BUSINESS PROCESSES. 
          YOU KNOW, AT THE BEGINNING, IF YOU DON'T HAVE DOCUMENTED BUSINESS PROCESSES, THAT'S REALLY IMPORTANT. 
          AFTER YOU DOCUMENT 'EM AND HAVE A PRO PROCESS TO CONTINUOUSLY IMPROVE 'EM, THAT WILL DROP DOWN THE LIST OF WHAT'S STRATEGIC. 
          ANY QUESTIONS ABOUT THAT? SO, UH, THOUGHT THAT WAS INTERESTING. 
          THE ONLY FEEDBACK WE GOT, UM, AND THERE WAS NO, NOBODY THAT SUGGESTED THAT YOU ADD ANY ADDITIONAL STRATEGIES IS THAT YOU COULD MERGE, UH, 12 AND 13. 
          SO AGAIN, THAT WAS ME. 
          UH, SO NOT BECAUSE I WANT CREDIT, BUT BECAUSE IF YOU, IF THERE'S ANY QUESTION AS TO WHY THEY JUST SOUND VERY SIMILAR, BUT AT, BUT AT THE SAME TIME I RECOGNIZE THEY MEAN DIFFERENT THINGS. 
          SO I'M JUST WONDERING IF THERE'S A WAY FOR US TO CONNECT THEM IN ANY KIND OF WAY OR IF THEY DO NEED TO CONTINUE TO STAND ALONE. 
          I'M COMFORTABLE WITH EITHER. 
          I JUST WANTED TO HAVE A DISCUSSION. 
          SO, UM, COUNCIL MEMBER EMEL, THINK THOSE ARE HERE. 
          YEAH, I THINK WE CAN MARCH, BUT ALSO I THINK THE THOUGHT PROCESS WAS THAT, YOU KNOW, ONE WAS THE DEALERSHIP AND OTHER WAS MORE LIKE FINANCIAL, UH, THING, GRANT AND OTHER THINGS. 
          SO I I I DON'T KNOW HOW YOU'RE GONNA COMBINE THOSE THING TOO. 
          SO WE COULD POTENTIALLY LIKE, LEVERAGE OUR LEADERSHIP TO, UM, MAXIMIZE OPPORTUNITIES. 
          COUNTY, STATE, FEDERAL. 
          I DON'T, I DON'T KNOW. 
          I, I DON'T NEED TO COME UP WITH THE WORDS, BUT THE QUESTION IS JUST SHOULD WE OR SHOULD WE NOT FIND A WAY TO MERGE 'EM? COUNCIL MEMBER JUSTICE? YEAH, I I THINK THAT THEY, FOR THE REASONS THAT COUNCILMAN CHAMPS WILL JUST IDENTIFY, THEY SHOULD REMAIN SEPARATE. 
          I THINK THAT THEY, THEY ARE DIFFERENT GOALS IF WE NEED TO SORT OF REFINE THEM. 
          SO THAT'S A LITTLE MORE CLEAR. 
          I'M OKAY WITH THAT. 
          YOU KNOW, LEVERAGE, COUNTY, STATE, FEDERAL, YOU KNOW, UM, OPPORTUNITIES, YOU KNOW WHAT WE MEAN, THERE IS REALLY A FINANCIAL GOAL. 
          ARE THERE GRANTS? UH, ARE THERE OTHER WAYS THAT WE CAN, UM, YOU KNOW, UH, FUND THINGS WITH INNER CITY? I THINK THAT'S WHAT WE MEAN THERE. 
          AND THEN I THINK THE OTHER ONE, YOU KNOW, FOR EXAMPLE, JUST USING DART AS AN EXAMPLE, NUMBER NUMBER TWO IS USING REGIONAL LEADERSHIP POSITIONS TO POSITIVELY IMPACT, YOU KNOW, COUNTY, UH, COUNTY AND, YOU KNOW, REGIONAL GOALS OR WHATEVER. 
          SO I, I THINK THAT THEY ARE SEPARATE. 
          UM, YOU KNOW, BUT IF WE NEED TO REFINE THEM TO MAKE THAT A LITTLE MORE CLEAR, THAT WOULD BE OKAY. 
          FAIR ENOUGH. 
          YEAH, I'M, I'M ALIGNED WITH, SORRY, DID I SKIP AHEAD. 
          GO AHEAD, GO AHEAD. 
          I, I'M ALIGNED WITH WHAT JENNIFER SAID. 
          I, I, I AGREE WITH THAT. 
          THEY SHOULD REMAIN SEPARATE. 
          'CAUSE I THINK, YOU KNOW, IT WAS KINDA LIKE JENNIFER'S ROLE, YOU KNOW, UH, ON A REGIONAL LEVEL. 
          UH, SOME OF THE OTHER ROLES OTHERS HAVE TAKEN AND OUR INVOLVEMENT WITH THINGS LIKE LEADERSHIP OF NORTH TEXAS, I THINK IN SOME OF THOSE KINDS OF REGIONAL POSITIONS, WHAT 12 WAS LEADING TO ORIGIN 13 WAS I THINK AROUND THE DISCUSSION OF LOOKING AT OPPORTUNITIES FOR MORE GRANTS AND WHERE WE, UM, VERSUS HISTORICALLY WE HAVEN'T BEEN AS, UH, I GUESS, UH, FORWARD AGGRESSIVE ON GETTING THOSE GRANTS. 
          I THINK IT WAS MORE OF LET'S LOOK AT OPPORTUNITIES OF WHERE THAT MONEY IS SO THAT WE, UH, BRING SOME OF THAT INTO RICHARDSON. 
          I THINK THAT'S WHAT 13 WAS. 
          SO KEEPING THEM, UH, WE NEED TO, WE NEED TO SAY CLARIFY, I'D BE SUPPORT THAT, BUT I THINK KEEPING 'EM SEPARATE IS THE BEST. 
          OKAY. 
          UH, MAYOR IN THAT, I, I WAS GONNA SAY, IF, IF THERE'S, IF YOU HAD A LITTLE BIT OF CONFUSION AND THOUGHT THEY SOUNDED ALIKE, I'M WONDERING IF WE DO NEED TO JUST BE AS BOLD ON NUMBER 13 IS TO SAY, PUT SOMETHING IN THERE ABOUT, YOU KNOW, LEVERAGE COUNTY, STATE AND FEDERAL FINANCIAL OPPORTUNITIES OR, OR GRANT OPPORTUNITIES. 
          OR MONIES OPPORTUNITIES. 
          SURE. 
          SO SOMETHING THAT, THAT 'CAUSE BECAUSE THAT IS, I MEAN, UH, I THINK IT, I THINK IT WAS, UH, COUNCILWOMAN JUSTICE HAS SAID IT FIRST WAS, YOU KNOW, IT WAS ALL ABOUT FINANCIAL. 
          13 WAS ALL ABOUT FINANCIAL. 
          WHEREAS 12 IS MORE OF, YEAH, MAYBE THAT'S IT. 
          SUE COUNTY. 
          YEAH. 
          SO THEN, SO THEN ON THAT, IF THAT'S, IF IT IS FINANCIAL AND IF THAT IS THE THOUGHT PROCESS, THEN THERE ARE OBVIOUSLY OTHER FINANCIAL OPPORTUNITIES OUT THERE AS WELL. 
          A HUNDRED PERCENT. 
          THERE ARE, UH, NON-PROFIT ORGANIZATIONS. 
          THERE ARE OTHERS THAT, THAT PARTNERSHIPS THAT, YEAH, PARTNERSHIPS THAT WOULD GIVE TOWARDS THAT. 
          SO DO WE, DO WE BROADEN THIS A MAKE IT MORE SPECIFIC FROM THE STANDPOINT OF FINANCIAL, BUT THEN SEPARATELY THERE ARE A LOT OF DIFFERENT GRANT MAKING ORGANIZATIONS THAT COULD BENEFIT THE CITY. 
          AND IF, IF THIS IS REALLY A FINANCIAL SUGGESTION YES. 
          COUNCIL 
          [02:00:01]
MEMBER SHIEL, UH, YEAH, I MEAN, THAT'S A GOOD QUESTION. 
          BUT, YOU KNOW, WE DEFINITELY, TO AVOID MISCOMMUNICATION, I THINK WE NEED TO ADD THOSE FINANCIAL OR INVESTMENT OPPORTUNITY, BUT SAME TIME, FEDERAL, STATE, UH, AND, UH, COUNTY, THOSE, THOSE SOURCE. 
          BUT IT'S NOT THAT WE ARE LOOKING FOR INVESTMENT FROM ANYONE. 
          I THINK WE NEED TO DEFINE THAT, YOU KNOW, THE BEST WAY POSSIBLE. 
          BECAUSE SOMETIMES INVESTMENT COMES WITH SOME OTHER THINGS THAT ARE TO, SO IF WE WANT TO BROADEN THIS THING MORE, THEN IT'S GONNA GO A LITTLE MORE BROAD. 
          BROADEN THAT. 
          OKAY. 
          UM, HOW DO WE DEFINE THOSE OTHER, UH, UM, ALTERNATIVE BRAND FINANCIAL OPPORTUNITIES? I THINK THAT MIGHT BE, THAT SOUNDS BETTER. 
          ANYWAY, I, I, YEAH, I, I, THAT IS A VERY SIMPLIFIED WAY TO BROADEN IT. 
          UM, BUT I'M, YOU KNOW, AGAIN, ASIDE FROM THE GRANTS THAT WE COULD GET FROM OTHER ORGANIZATIONS, THERE'S ALSO CHARITABLE GIVING. 
          UH, YOU KNOW, SO IF YOU THINK ABOUT THE NEXT PERFORMING ARTS CENTER AND GETTING NAMING RIGHTS AND HAVING THOSE MONIES, AGAIN, IF THIS IS A FINANCIAL, HOW DO WE GET MONEY FROM OUTSIDE OF JUST RICHARDSON, IF THAT'S THE, THE THOUGHT PROCESS. 
          THAT'S, THAT'S MY ONLY, UH, UH, THINKING COUNCIL MEMBER JUSTICE. 
          YEAH, I, YOU RICK JUST WENT WHERE I WAS GOING, WHICH IS, I THINK FUNDING IS WHAT WE'RE TALKING ABOUT. 
          UM, I THINK GRANT HAS IT TO COUNCILMAN SHAFER'S POINT, THERE ARE A LOT OF STRINGS THAT CAN BE ATTACHED TO THAT TERM AND TO GRANTS IN GENERAL. 
          AND I THINK THAT'S PROBABLY WHY IT WAS A LITTLE BIT BROADER, UM, PREVIOUSLY. 
          AND SO I WOULD, I WOULD TAKE GRANT OUT AND EITHER DO FINANCIAL OR, OR FUNDING IS REALLY I THINK WHAT WE'RE, UM, TALKING ABOUT HERE. 
          SO, YEAH, AGAIN, I THINK, I THINK FUNDING COULD INCLUDE A GRANT. 
          IT COULD INCLUDE A, YOU KNOW, IT CAN INCLUDE SOMETHING FROM THE FEDERAL GOVERNMENT. 
          IT INCLUDE, YOU KNOW, LIKE, SO I THINK IT'S A BROADER TERM, UH, THAT ENCOMPASSES ALL OF THOSE. 
          FAIR ENOUGH. 
          UM, BUT GETS TO THE HEART OF, I THINK, WHERE THE CONFUSION WAS ORIGINALLY, WHICH IS THIS IS A FINANCIAL GOAL, UH, STRATEGY RATHER. 
          OKAY. 
          ALRIGHT. 
          LOOKS LIKE YOU'VE DONE SOME HELPFUL WORDSMITHING THAT'S GOT EVERYONE'S LIGHT OFF, SO WE CAN MOVE ON. 
          OKAY. 
          I, I JUST GOING TO PROPOSE IT IS EXPLORE RATHER THAN PURSUE. 
          OKAY. 
          UM, 'CAUSE SOME OF IT YOU MAY NOT WANT TO PURSUE. 
          SURE. 
          YEAH. 
          UM, SO IS THAT, IS THAT GOOD NOW? UM, EXPLORE ALTERNATIVE FUNDING OPPORTUNITIES? YES. 
          'CAUSE THAT'S REALLY WHAT YOU GUYS WERE TALKING ABOUT. 
          IT ALSO FEELS A LOT LESS REDUNDANT THAN THE YES. 
          PREVIOUS THING. 
          SO, PERFECT. 
          EXCELLENT. 
          ANY OTHER COMMENTS OR QUESTIONS ON THE, ON YOUR KEY STRATEGIES? WE'RE GONNA WORK WITH THESE IN A LITTLE BIT MORE, UH, DETAIL. 
          'CAUSE WHAT WE'RE GONNA DO IS LOOK AT THE VISION STATEMENT, UM, AND, UH, YOU HAVE THAT ON YOUR, UM, SHEET AND I'LL RE REDO THE GOALS. 
          AND YOU HAVE, DO YOU HAVE YOUR GOALS ON YOUR SHEET AS WELL? YES. 
          ALRIGHT. 
          YOU HAD THE VISION AND THE GOALS. 
          UM, AND THE QUESTION THAT WE WANT TO DO IS WE WANNA LOOK AT THOSE 13 KEY STRATEGIES AND SAY, IF YOU SUCCESSFULLY IMPLEMENT OR PURSUE THOSE STRATEGIES, WILL YOU THEN ACCOMPLISH THE FOUR HIGH LEVEL BALANCED SCORECARD GOALS? AND IF YOU ACCOMPLISH YOUR GOALS, THEN WILL YOU ACHIEVE YOUR VISION? SO DO WE HAVE A SUFFICIENT STRATEGIES TO ACHIEVE THE VISION? THAT'S REALLY WHAT WE WANT TO GO WITH ON THIS. 
          UM, SO YOU HAVE YOUR GOALS, YOU HAVE YOUR VISION. 
          DO YOU HAVE THE 13 STRATEGIES ON YOUR SHEET? YES. 
          YES. 
          ALL RIGHT. 
          SO THERE IT IS. 
          SO JUST KIND OF LOOK THROUGH THESE STRATEGIES AND SAY, OKAY, IF I ACCOMPLISH THESE OR IMPLEMENT THESE STRATEGIES, IF WE DO A GOOD JOB WITH THAT, WILL YOU ACCOMPLISH YOUR FOUR BALANCE SCORECARD? HIGH LEVEL GOALS? CONSIDER, WELL, THE ORDER, NOT REALLY CHANGE THE ORDER. 
          SO DON ALREADY, SORRY. 
          . 
          YEAH. 
          COUNCIL 
          [02:05:01]
MEMBER BARS. 
          SO LOOKING AT THE STRATEGIES AND ASKING MYSELF WHAT YOU JUST SAID MM-HMM . 
          IF I, IF WE AS A COUNCIL, COMPLETE ALL STRATEGIES, DO THEY, DO THEY COMPLETE THE GOALS? AND CAN YOU ACHIEVE ALL GOALS? THE, THE ONE I'M STRUGGLING TO SAY YES TO, UH, IS THE SECOND GOAL. 
          IT'S READS TO HAVE RESIDENTS AND ALL STAKEHOLDERS CHOOSE RICHARDSON AS THE BEST PLACE TO LOCATE, CONTRIBUTE, AND ENGAGE. 
          I CAN SEE WHERE THESE STRATEGIES, UM, COMPLETE THE BEST PLACE TO LOCATE BECAUSE IT CREATES A STRONG ECONOMIC ENVIRONMENT. 
          IT CREATES A STRONG CITY WITH CLEAR PROCESSES, WITH A STRONG FOUNDATION. 
          I DON'T SEE, AND, YOU KNOW, I DON'T SEE WHERE OUR CURRENT STRATEGIES SUPPORT THE CONTRIBUTE AND ENGAGE PIECE OF THAT GOAL. 
          UM, AND I'M NOT SAYING I HAVE THE ANSWER, I'M JUST, THAT'S THE ONE THING RIGHT NOW THAT POPS OUT TO ME. 
          AND IF SOMEBODY SEES THAT AND CHAIRS CARES TO, UM, CLARIFY THAT FOR ME, I WOULD APPRECIATE THAT. 
          COUNCIL MEMBER JUSTICE. 
          WELL, I, I WOULD SAY PROMOTE AVENUES FOR PUBLIC ENGAGEMENT AND INPUT ADDRESSES SOME OF THE CONCERN THAT YOU JUST ADDRESSED, UM, WITH THAT SAME GOAL. 
          AND IT GOES BACK TO THE MAYOR'S PRIOR POINT ABOUT MAYBE SPLITTING THAT PARTICULAR GOAL IN TWO. 
          UM, A LOT OF THESE GOALS REALLY DO SEEM TO BE, UH, STRATEGIES RATHER SEEM TO BE RELATED TO, UM, THE, THE, THE BUSINESS OR OTHER STAKEHOLDER SIDE OF THINGS, AND NOT AS MUCH TO RESIDENTS. 
          THERE IS SOME RESIDENTS HERE, BUT I FEEL LIKE MAYBE THERE'S SOME WORK TO BE DONE ON STRATEGIES TO ADDRESS THAT SORT OF COMPONENT A LITTLE BIT BETTER. 
          UM, THAT, BUT I, TO ANSWER YOUR QUESTION, I THINK THAT, THAT, THAT SORT OF ADDRESSES THAT PIECE A LITTLE BIT. 
          I SEE THAT, THANK YOU. 
          UH, JENNIFER AND I WOULD AGREE WE, WE MAY HAVE SOME WORK TO DO ON THAT ONE, THAT PIECE OF IT. 
          COUNCILMAN CORCORAN. 
          YEAH, I MEAN, I THINK THAT, I THINK THAT LIKE THE IMPROVED ACCESS, USABILITY, AND USER EXPERIENCE, I MEAN, THAT IS A STRATEGY THAT IS THERE FOR LIKE, A REALLY GOOD START WITH ENGAGEMENT. 
          BUT WE'VE HAD THAT FOR A WHILE AND I THINK WE'VE DONE A REALLY GOOD JOB. 
          I MEAN, IMPLEMENTING THAT STRATEGY WITH GIS SYSTEMS, WITH, YOU KNOW, ENHANCED THINGS ON OUR WEBSITES, UM, YOU KNOW, I THINK, I MEAN, I CAN JUST TELL THAT CITY STAFF HAVE REALLY TAKEN THAT, THAT THAT STRATEGY AND MADE IT A PRIORITY. 
          AND SO, YOU KNOW, I I WOULD BE OPEN TO SAYING THAT MAYBE THERE'S SORT OF AN, AN ELEVATED NEXT STEP STRATEGY FOR, I GUESS MAYBE FURTHER CONTRIBUTION AND ENGAGEMENT THAT WE CAN, WE CAN FOSTER WITH NEIGHBORHOODS AND RESIDENTS SPECIFICALLY, UM, APARTMENTS AND APARTMENTS AND HOMES. 
          UM, I, I, YOU KNOW, I DON'T WANT TO SIT HERE AND TRY TO MAKE IT UP ON THE FLY, BUT IF, YOU KNOW, I WOULD BE HAPPY IF LIKE RICK MAYBE TOOK SOME TIME AND DID THAT AND CAME BACK TO US WITH ONE, LIKE AN ADDITIONAL STRATEGY THAT HELPS WITH THAT. 
          I, COUNCIL MEMBER SEL, THINK ABOUT IT FOR A SEC. 
          YEAH, WE DO HAVE JUST ONE POINT, YOU KNOW, THAT ITEM SIX, PROMOTE AVENUES FOR PUBLIC ENGAGEMENT AND INPUT. 
          THIS IS VERY BROAD. 
          UH, THINGS, I MEAN, THAT'S, YOU KNOW, THAT'S THE STRATEGY. 
          IT COVERS LOTS OF THINGS. 
          UH, MAYBE WE CAN ADD A FEW MORE THINGS LIKE HOW TO, YOU KNOW, LIKE, YOU KNOW, WE TALKED ABOUT TRANSPARENCY IN THE PAST, UH, PREVIOUSLY ON OTHER VISION AND GOALS, BUT ON THIS ONE WE COULD PROBABLY ADD, UH, AN STRATEGY THAT, YOU KNOW, WE TALKED ABOUT, UH, DIG, DIG, DIGITIZING, UH, PROVIDING INFORMATION, EASY INFORMATION, LIKE ON THE, ON OUR WEBSITE. 
          UH, SO, SO MAYBE WE CAN, YOU KNOW, YEAH. 
          SOMETHING THAT I STRONGLY SUPPORT ALL THE TIME, UH, TO CREATE, WE ALREADY HAVE SOME BASIC LAYER THAT, YOU KNOW, THAT WE HAVE PREPARED. 
          SO, SO SOMETHING THAT, YOU KNOW, THE BEST WAY IS LIKE, YOU KNOW, IF WE COULD ADD SOMETHING FOR THE RESIDENTS TO GET INFORMATION, WE, WE TAKE CLICK WITHOUT LOOKING OR THINKING MUCH DEVELOP SOMETHING THAT IN THE FUTURE THEY WILL GET NEEDS. 
          YEAH. 
          SOMETHING, WE HAVE ALL THIS INFORMATION, WE JUST NEED TO MAKE THOSE THINGS EASY ACCESS, THEN YOU CAN, THEN I THINK THEY WILL BE MORE ANGUS. 
          RIGHT. 
          UH, WITHOUT THINGS. 
          SO, SO SOMETHING THAT WE SHOULD ALL BE THINKING OF. 
          AND, AND AS I'M HEARING WHAT YOU'RE SAYING, I'M JUST WONDERING, AND MAYBE IT'S FOR CLARIFICATION AND YOU CAN CONTINUE, IS ARE, TO ME, IT FEELS LIKE SHORT TERM ACTION ITEMS WOULD POTENTIALLY, UH, DO LIKE, HELP US WITH THAT PARTICULAR STRATEGY. 
          [02:10:01]
SO FOR EXAMPLE, IF THE STRATEGY IS THE ONE YOU WERE JUST TALKING ABOUT, UM, COUNCIL MEMBER SCH WILL, UH, PROMOTE AVENUES FOR PUBLIC ENGAGEMENT AND INPUT, THEN I WOULD ASSUME WE WOULD HAVE POSSIBLY A SHORT TERM ACTION ITEM THAT WOULD ACTUALLY MOVE THAT BALL FORWARD, WHATEVER THAT IDEA IS, RIGHT? UM, ONE CLICK ACCESS, OR, I DON'T KNOW, ONLINE SUGGESTION BOX OR YOU NAME IT, RIGHT. 
          WHATEVER THE THING IS. 
          UM, BUT I'M CURIOUS, AS WE'RE LOOKING AT THESE STRATEGIES, DO YOU, DO YOU, ARE YOU SAYING THAT YOU THINK THAT STRATEGY SHOULD CHANGE? LIKE WE SHOULD REWORD THE STRATEGY? OR ARE YOU SAYING WE NEED SOMETHING DIFFERENT THAN THIS? OR WHAT, WHAT ARE YOU SUGGESTING THERE? I THINK WE NEED, YOU KNOW, THIS IS PRETTY BROAD. 
          I MEAN, THIS COVERS EVERYTHING. 
          BUT IF WE CAN HAVE, IF WE CAN FOCUS ON SOMETHING, BECAUSE THIS IS A STRATEGY FOR 20 25, 20 26, NEXT TWO YEARS, UH, SO CITI HAS DONE A GREAT JOB BY COMING UP WITH SOME OF THE THINGS THAT, YOU KNOW, THAT WANTED TO SEE. 
          UH, BUT IF WE CAN MAKE THOSE THINGS, UM, LITTLE BIT MORE LIKE OPEN TO PUBLIC, YOU KNOW, THAT THEY KNOW THAT COUNCIL IS WORKING ON THAT, UH, THAT WOULD BE GOOD. 
          LIKE, AND I LIKE THE IDEA OF, LIKE YOU SAID, THAT ONE CLICK OPTION. 
          SURE, SURE. 
          UH, OR, YOU KNOW, UH, WE CAN HAVE ANOTHER POINT THAT SAYS THAT PROVIDE, INSTEAD OF SAYING ONE CLICK, IT CAN'T GET OFF. 
          I DON'T THINK WE CAN, WE MIGHT BE ABLE TO COME UP WITH THE IDEA IN ONE CLICK WITHIN THE NEXT ONE YEAR, SO TWO YEARS. 
          SURE. 
          BUT IF WE CAN MAKE THAT A GOAL THAT EVENTUALLY WILL ARRIVE THAT SITUATION, THAT ONE CLICK APP PROVIDE ONE CLICK ACCESS TO OUR, YEAH. 
          SO AGAIN, I'M JUST TO CLARIFY, AND I, MAYBE I'M WRONG, BUT I THINK WHAT YOU'RE DESCRIBING IS THE SHORT TERM ACTION ITEM OR THE TACTIC. 
          OR THE TACTIC VERSUS, VERSUS THE STRATEGY. 
          SO WHAT YOU'RE TALKING ABOUT IS SOMETHING WE COULD GO EXPLORE, UH, HOW TO GET LESS CLICKS TO THE PLACE THAT YOU WANT TO GET TO, FOR EXAMPLE. 
          UM, THAT WOULD BE A SHORT TERM ACTION ITEM THAT WE COULD DISCUSS THAT WOULD PROBABLY FALL UNDER THIS STRATEGY. 
          MM-HMM . 
          YEAH. 
          I, I, I AGREE WITH YOU. 
          OKAY. 
          UH, COUNCIL MEMBER JUSTICE. 
          YEAH, I WAS JUST GONNA SAY, GOING BACK TO MY COMMENT EARLIER ABOUT SORT OF TO HAVE RESIDENTS, I MEAN, WE GET TO IT A LITTLE BIT WITH THE NE NEIGHBORHOOD I INTEGRITY STRATEGY, BUT I THINK THAT POTENTIALLY THERE'S, THERE'S MORE TO DO THERE. 
          YEAH. 
          UM, BUT YEAH, THAT'S, I WAS JUST SORT OF COMING BACK AROUND HAVING SEEN THAT STRATEGY AND THINKING THAT THAT DOES ADDRESS SOME OF THE NEIGHBORHOOD, UM, AND RESIDENT COMPONENT OF THE GOAL. 
          UM, BUT YEAH, THERE MIGHT, THERE MIGHT BE, AND I LIKE COUNCILMAN CORCORAN'S IDEA ABOUT MAYBE HAVING, RICK HAVING HEARD THIS SORT OF DESIRE TO HAVE A MORE RESIDENT FOCUSED STRATEGY, UM, YOU KNOW, TO HAVE HIM SUGGEST ONE. 
          I WOULD, I WOULD BE OPEN TO THAT. 
          I THINK THAT'S A GOOD IDEA. 
          YEAH. 
          I WOULD ALMOST EVEN SUGGEST THAT THAT PARTICULAR STRATEGY, THE MAINTAINING A BALANCE, UM, BETWEEN NEIGHBORHOOD INTEGRITY AND THE REGULATORY ENVIRONMENT, IF IT ALMOST FEELS CLOSER TO A TACTIC, TO ME, I'M SAYING NO. 
          AND THAT'S OKAY. 
          THAT IT'S JUST, IT FEELS VERY SPECIFIC. 
          AND TO YOUR POINT, THERE'S PRECIOUS LITTLE ELSE THAT'S VERY FOCUSED AT THE NEIGHBORHOOD LEVEL OR AT THE RESIDENT LEVEL MM-HMM . 
          UM, SO THAT'S, IT GOES BACK TO KIND OF MY CONCERN ABOUT WHETHER OR NOT WE NEEDED SOMETHING MORE SPECIFIC ON THE GOALS, BUT WE COULD ACHIEVE IT, I THINK BY DOING IT IN THE STRATEGIES. 
          UM, AND I'M, I I WOULD BE OPEN TO THAT AS WELL. 
          YEAH. 
          NO, I WOULD SAY, I THINK I UNDERSTAND WHY YOU COULD SAY IT LOOKS NARROW. 
          I THINK THAT IT, THERE ARE TACTICS THAT WOULD FALL UNDER THAT SORT OF, YOU KNOW, PREVIOUSLY IT WAS LIKE ADUS FOR EXAMPLE. 
          IT WAS SHORT TERM RENTALS. 
          THERE ARE THINGS LIKE THAT THAT WE WERE CONSIDERING. 
          UM, YOU KNOW, A, A HOUSING NEEDS ASSESSMENT, YOU KNOW, ALL THOSE SORTS OF THINGS COULD POTENTIALLY FALL UNDER THIS STRATEGY, I THINK. 
          SO I THINK MY RECOLLECTION IS THAT'S WHY WE HAD THIS HERE, WAS THERE'S A LOT TO BALANCE, UM, WITH SOME OF THE THINGS WE WERE WANTING TO EXPLORE AS A COUNCIL IN THE LAST TWO TERMS. UM, SO, UM, I, I DON'T THINK IT'S TOO SPECIFIC BECAUSE THERE'S PLENTY OF TACTICS THAT CAN FALL UNDER THAT ONE. 
          BUT, BUT VERY MUCH AGREE. 
          WE SHOULD PROBABLY HAVE ONE THAT'S MORE FOCUSED ON JUST NEIGHBORHOODS AND RESIDENTS. 
          MM-HMM . 
          YEAH. 
          YEAH. 
          ALRIGHT. 
          UH, COUNCIL MEMBER BARRIOS. 
          YES, MAYOR, AS WE'RE HAVING THE DISCUSSION, I, ONE, I WILL SAY I SUPPORT JOE AND IN HIS COMMENT, PERHAPS WE ADD AT LEAST ONE. 
          UH, AND I'D BE ALSO, AND I'M NOT SAYING ANYTHING SPECIFIC, BUT I'D BE ALSO OPEN TO DISCUSSING WHETHER WE NEED TO KEEP ALL THESE STRATEGIES OR IF THERE'S ONE THAT, OR TWO THAT NEED TO BE DROPPED. 
          'CAUSE WE'RE JUST MAKING THE LIST LONGER. 
          WE CAN GO ALL DAY AND MAKE THAT LIST LONGER. 
          UM, BUT WHEN WE TALK ABOUT NEIGHBORHOOD INTEGRITY, THERE'S BEEN A LOT OF TALK ABOUT NEIGHBORHOOD INTEGRITY. 
          I THINK WE NEED TO KEEP IN MIND THAT, AND I DON'T REMEMBER THE EXACT NUMBER, BUT I, SOMETHING LIKE HALF OF OUR RESIDENTS ARE NOW RENTERS IN RICHARDSON. 
          UH, WHETHER IT BE THROUGH SINGLE FAMILY NEIGHBORHOODS OR THROUGH, UM, MULTI-FAMILIES. 
          AND THE, THAT NUMBER WILL ONLY GO UP, UM, IN THE FUTURE, JUST NOT IN RICHARDSON, BUT NATIONALLY AS YOUNGER GENERATIONS ARE CHOOSING TO RENT VERSUS 
          [02:15:01]
BUY. 
          UM, AND I THINK WE NEED TO INCORPORATE KIND OF A HOLISTIC APPROACH TO NOT, SO WHEN WE TALK NEIGHBORHOOD INTEGRITY, UH, I'M ALL FOR THAT. 
          UM, BUT AT THE SAME TIME, WE NEED TO KEEP IN MIND, UM, THAT WE'RE SERVING ALL OUR RESIDENTS, NOT JUST, UH, THOSE IN SINGLE FAMILY HOUSING, UH, WHETHER IT BE IN HOW WE CONSIDER OUR COMMUNICATION, WHETHER IT BE IN OUR TACTICS FOR SAFETY, WHETHER IT, UM, SO I'D LIKE TO STRATEGICALLY AND I, I DON'T KNOW WHERE WE AT IT OR HOW WE, BUT SOMETHING TO KIND OF KEEP THAT WHOLE PICTURE IN MIND MOVING FORWARD, RECOGNIZING THAT RESIDENT VERSUS NEIGHBORHOOD YES. 
          RESIDENT VERSUS NEIGHBORHOOD FOCUS. 
          BECAUSE I THINK WHEN PEOPLE THINK NEIGHBORHOOD, NEIGHBORHOOD INTEGRITY, THEY THINK NEIGHBORHOOD ASSOCIATIONS, AND WE ALL KNOW THOSE ARE, RICHARDSON DOES A HECK OF A JOB AT LINDSAY, AND EVERYBODY ON ON STAFF DOES A HECK OF A JOB AT, AT PROVIDING SERVICES TO NEIGHBORHOOD ASSOCIATIONS. 
          UM, BUT THEY ARE BECOMING HARDER AND HARDER TO STAY ENGAGED. 
          THEY'RE SHRINKING. 
          THEY'RE STRUGGLING WHILE SOME ARE GROWING. 
          AND WE ARE, WE ARE STRUGGLING TO KEEP THOSE. 
          UM, AND PERHAPS, AND I DON'T KNOW WHERE THE ANSWER IS AND ALL THAT, BUT, UM, WE NEED TO KEEP RENTERS IN IN MIND AS WE MOVE FORWARD. 
          UM, SO YEAH. 
          MAYBE MORE OF A BROAD RESIDENT, UM, TYPE TERMINOLOGY. 
          SO CAN I, CAN I ASK A QUESTION? WHAT IS, WHAT DOES THAT STRATEGY BE WORK TO MAINTAIN A BALANCE BETWEEN RESPONSIBLE NEIGHBORHOOD INTEGRITY AND THE REGULATORY ENVIRONMENT? THIS IS A VERY, SO, I'M SORRY. 
          YEAH, GO AHEAD. 
          THIS IS A VERY SPECIFIC STRATEGY THAT IS VERY MUCH WITH THE TIMES. 
          RIGHT NOW. 
          THERE ARE, THIS IS THE KIND OF STRATEGY IN 10 YEARS WE CAN VERY EASILY, HOPEFULLY TAKE OFF. 
          BUT RIGHT NOW, WITH THE AMOUNT OF REGULATION AND THE AMOUNT OF JUST DIRECTIVES, MANDATES, THINGS COMING FROM THE STATE GOVERNMENT, I FEEL VERY STRONGLY THAT THIS STRATEGY IS BASICALLY SAYING, HOW DO WE BALANCE, HOW DO WE BALANCE MAINTAINING OUR NEIGHBORHOODS AND MANAGING WHAT'S GOING ON IN OUR NEIGHBORHOODS WITH THE REGULATORY ENVIRONMENT THAT WE HAVE. 
          FOR EXAMPLE, IF I, I'VE HEARD IT SAID THAT IN THE, THE STATE LEGISLATIVE CODE AND SORT OF THE DEATH STAR BILL THAT CAME THROUGH, 18 WHEELERS CAN USE SOME OF OUR FEEDER ROADS RIGHT NOW THAT IS JUST AN EXAMPLE, HYPOTHETICAL. 
          BUT THAT'S THE KIND OF THING WHERE, HEY, HOW DO WE BALANCE NEIGHBORHOOD INTEGRITY WITH AN INSTANCE LIKE THAT? RIGHT. 
          WHEREAS BEFORE IT WASN'T A CONCERN BECAUSE THEY WEREN'T ALLOWED TO DO THAT BECAUSE WE HAD LOCAL GOVERNMENT CODES THAT WOULD PREVENT THINGS LIKE THAT FROM HAPPENING. 
          YEAH. 
          THE FRAT HOUSE BILL, THE FRAT HOUSE BILL. 
          THAT'S ACTUALLY A MUCH MORE RELEVANT EXAMPLE. 
          YEAH, EXACTLY. 
          BUT IS THIS, WHICH IS A TI GET A LOT ABOUT IS THE REGULATORY THING SPECIFIC TO JUST NEIGHBORHOODS? BECAUSE WE ALSO HAVE, I MEAN, WE'RE NOT AT 150,000 YET, BUT WE'VE ALL SEEN THAT THERE'S LEGISLATION AROUND 150,000 RESIDENTS ONCE WE GET TO THAT YOU CAN TAKE ANYTHING COMMERCIAL AND MAKE IT INTO MULTIFAMILY, FOR EXAMPLE. 
          THAT'S, YEAH. 
          SO, YOU KNOW, THERE ARE OTHER CITIES THAT ARE DOING THIS. 
          SO DO WE EXPAND THIS TO SAY THAT WE WANNA BALANCE THE CITY'S GOALS WITH REGULATORY ENVIRONMENT? SO I APPRECIATE IT. 
          I WILL SAY THAT WHEN WE WERE DEVELOPING THESE, I REMEMBER THERE WAS A VERY STRONG PUSH FROM A GROUP OF PEOPLE IN RICHARDSON TO MAKE SURE NEIGHBORHOODS AND THE WORD NEIGHBORHOOD SPECIFICALLY WAS LOCATED IN MULTIPLE PLACES THROUGHOUT OUR GOALS. 
          YES. 
          AND, AND SO, YOU KNOW, IF YOU WANNA GET RID OF IT, THAT'S, THAT'S FINE. 
           NO, WHAT, WHAT I ACTUALLY WANNA DO, I MEAN, WELL, FIRST I WANTED TO MAKE A GOAL SPECIFIC TO NEIGHBORHOODS AND RESIDENCE, UH, UH, WHICH NEIGHBORHOODS WOULD INCLUDE APARTMENTS AND, AND OTHER NEIGHBORHOODS. 
          RIGHT? BUT, UH, UH, BUT I, I RECOGNIZE THAT THAT WASN'T A THING. 
          AND SO I'M JUST, I'M WONDERING, LOOK, I DON'T HAVE A PROBLEM ADDING MULTIPLE MORE STRATEGIES, AND I DON'T HAVE A PROBLEM WITH, UH, WITH NEIGHBOR. 
          MY PROBLEM IS I DON'T THINK THE RESIDENTS ARE ACTUALLY FOCUSED ON ENOUGH IN OUR, SPECIFICALLY, IN OUR GOALS FOR, IN OUR STRATEGY. 
          SO I AM A LITTLE BIT CONCERNED ABOUT THAT. 
          I HAVE ONE MORE, ONE MORE COMMENT AND I'LL, I'M DONE. 
          I WOULD JUST SAY THAT IF WE AS A POTENTIAL OTHER STRATEGY, HEARING SOME OF THE STUFF I'VE SAID, YOU KNOW, RICK, LIKE SOME SORT OF STRATEGY ON MAYBE JUST RESIDENTIAL IN THE CITIZEN SENSE OF THE WORD RESIDENTIAL, YOU KNOW, EASE OF ACCESS AND EASE OF LIKE WAY TO ENGAGE WITH THE COMMUNITY. 
          MAKING SOMETHING WITH, I HEARD LIKE DIGITAL, A LOT OF, LIKE DIGITAL AND I DON'T KNOW. 
          I MEAN, THAT'S, I GUESS E FINDING, FINDING WAYS TO MAKE IT EASIER FOR RESIDENTS TO ENGAGE WITH THE COMMUNITY. 
          I DON'T KNOW, DO WE NOT HAVE THAT IN THE, I WAS GONNA SAY IS NUMBER SEVEN. 
          DOESN'T THAT I, I'M NOT SURE WHAT YOU MEAN BY COMMUNITY. 
          I'M, I MEAN, I'M, I'M LOOKING AT SEVEN IN WHAT YOU'RE SAYING. 
          LOOKING, IT SOUNDS LIKE NUMBER SEVEN TO ME, BUT I, I MAY NOT UNDERSTAND WHAT YOU'RE SAYING. 
          I THINK THE SENTIMENT I'M TRYING TO CONVEY IS THINGS LIKE, HEY, I WANT TO GET INVOLVED IN MY NEIGHBORHOOD ASSOCIATION, OR I WANT TO GET INVOLVED IN, LIKE IF I'M AN APARTMENT, IF I LIVE IN AN APARTMENT, 
          [02:20:01]
I DON'T KNOW, I WANT TO GET INVOLVED IN SOME SORT OF LIKE, LOCAL COMMUNITY GROUP OR BIKING CLUB OR SOMETHING. 
          I DON'T KNOW. 
          I'M JUST TRYING TO THINK IF THIS IS THE ROUTE WE'RE TRYING TO PURSUE, HOW WOULD WE CRAFT A STRATEGY THAT MEETS THE NEEDS THAT, THAT DAN BROUGHT UP OF CONTRIBUTE AND ENGAGE TO BULLET POINT THE GOAL THAT THE TWO, AND THERE COULD BE, I'M TRYING, THERE COULD BE A, A, A TACTIC UTILIZED THAT WE COULD, WE COULD BRING UP FOR THAT. 
          AND I KNOW WE'VE GOT A NUMBER OF POSSIBLE TACTICS THAT WOULD BE, UM, LET ME, LET ME GO DOWN THE LINE A LITTLE BIT. 
          LET'S SEE WHAT ELSE OTHER PEOPLE HAVE TO SAY. 
          AND THEN COUNCIL MEMBER SHIEL. 
          YEAH. 
          UH, YOU KNOW, YEAH, LOTS OF THINGS COULD GO TO THE TACTICS. 
          THIS COVERS PRETTY MUCH EVERYTHING. 
          THAT'S WHY NUMBER SIX, IT SAYS PUBLIC ENGAGEMENT, NOT CITIZEN, NOT RESIDENTS, UH, NOT BUSINESS. 
          IT'S LIKE ANYONE, UH, IT'S LIKE OPEN TO EVERYONE, UH, EVEN THE RENTER. 
          AND UH, UH, AND NUMBER 10, I THINK THAT'S JOE HAS, YOU KNOW, UM, EXPLAINED IT PRETTY, PRETTY DETAILED THAT, YOU KNOW, YES, WE DID HAVE THIS CONVERSATION THAT THINGS ARE HAPPENING LAST FEW YEARS, UH, IN ALL THIS COMING FROM THE STATE, WE'RE LOSING, YOU KNOW, YOU KNOW, LOSING. 
          OR YOU CAN SAY THAT WE BECOMING IRRELEVANT, WHAT WE THINK AS TODAY, THAT, YOU KNOW, THEY'RE CHANGING THINGS, UH, DOWN THE ROAD. 
          SO I THINK THIS TRANSITION, WE HAVE TO HAVE THIS THING SEPARATE ITEMS SO THAT WE, YOU KNOW, EVERYONE UNDERSTAND THAT WE, WE HAVE NOT LOST FOCUS. 
          THAT'S WHAT'S GOING ON. 
          UH, WE ARE WORKING TOWARDS IT TO MAKE SURE THAT WE TR WE MAKE THE TRANSITION SMOOTHLY. 
          UH, I THINK THAT'S IMPORTANT THAT WE HAVE THIS THING A SEPARATE ITEM FOR NOW. 
          UM, AND, UH, AND YEAH, I MEAN, NEIGHBORHOOD INTEGR IS IMPORTANT. 
          UM, AT LEAST FOR THE TRANSITION. 
          UH, PEOPLE DON'T LIKE TO SEE CHANGE, UH, GOOD OR BAD. 
          THEY JUST, BUT WE NEED TO MAKE SURE THAT, THAT THIS HAPPENED VERY INFORMED WAY AND, UH, WE KNOW WHAT'S GOING ON, WHAT'S GONNA BE IN THE RESULT. 
          OKAY. 
          COUNCIL MEMBER MORRIS, UM, MAYOR, I WANTED TO PROVIDE SOME CONTEXT AND, UH, BEHIND SOME OF KIND OF MY, AND AN EXAMPLE BEHIND MY COMMENT EARLY AND KIND OF WHAT CAUSED ME TO GO THAT WAY AND THOUGHT, UM, THERE WAS A CASE, AND I DON'T REMEMBER THIS WAS, I DON'T KNOW, SIX MONTHS, SIX TO 10 MONTHS AGO. 
          AND I DON'T REMEMBER THE DETAILS. 
          I I DON'T KNOW IF IT WAS A, MAYBE IT WASN'T THAT FAR BACK. 
          IT MAY HAVE BEEN AROUND THE DRONE, ONE OF THE DRONE DISCUSSIONS WHERE THE WORDING IN THE, UM, THE CASE OR, OR THE, UH, THE ZONING STATED 300 FEET FROM SINGLE FAMILY HOMES. 
          AND IT RESIDENT BROUGHT TO MY ATTENTION, WELL, WHY DON'T WE MAKE THAT SINGLE FAMILY HOMES AND APARTMENT COMPLEXES? AND WE DID. 
          AND, YOU KNOW, WE HAD THAT DISCUSSION, IT WAS CHANGED. 
          BUT UP UNTIL THAT MOMENT, THAT NEVER WOULD'VE CROSSED MY MIND, UH, IN ALL HONESTY, BECAUSE IT WAS NOT SOMETHING THAT WITHOUT THIS RESIDENT MENTIONING IT, I WOULD'VE THOUGHT OF IT. 
          IT WASN'T ON MY, UM, ON MY RADAR. 
          SO, AND I THINK THAT MADE ME THINK OF, OKAY, HOW DO WE APPROACH THIS AND HOLISTICALLY FROM A, NOT JUST THAT TRADITIONAL SINGLE FAMILY HOME, BUT ALL RESIDENTS, SO THAT THERE'S, I GUESS, AN EQUITABLE APPROACH, UH, WHEN WE, UH, LOOK AT ZONING. 
          SO THAT WAS KIND OF SOME OF THE, THE SPIRIT IN WHICH I BROUGHT MY COMMENTS EARLIER. 
          SO I'M GONNA PROVIDE THAT CONTEXT AND FOR THAT, BECAUSE THAT KIND OF REALLY MADE ME THINK. 
          AND, AND I DON'T KNOW WHERE THAT LANGUAGE IS, BUT THAT'S KIND OF THE THOUGHT BEHIND IT. 
          SO THAT WHEN WE MAKE THESE DECISIONS, WHEN WE LOOK AT ZONING, IT IS CONSIDERING ALL, UM, MULTIFAMILY. 
          SAME AS IF IT WERE CONSIDERING YEAH. 
          RESIDENTS OR RESIDENTS. 
          RESIDENTS ARE RESIDENTS. 
          YES. 
          THANK YOU. 
          COUNCIL MEMBER DOYEN. 
          YEAH, I, I JUST WANNA REITERATE, UH, HAVING A BACKGROUND OF, OF, OF, OF BEING INVOLVED WITH THE NEIGHBORHOOD, YOU KNOW, WE JUST, IF WE LOOK AT OUR, OUR GOALS AND OUR TACTICS, UM, THAT WE'VE ACCOMPLISHED, YOU KNOW, WE DID COMPLETE ALMOST A HUNDRED PERCENT OF THE BALANCE BETWEEN RESPONSIBLE NEIGHBORHOOD INTEGRITY AND REGULATORY ENVIRONMENT. 
          SO WE'VE CREATED NEW EDUCATIONAL WORKSHOPS, UH, WE'VE CREATED MAPS, ALLOWING STAKEHOLDERS TO HAVE EASY ACCESS. 
          AND WE'VE EXPLORED, UH, YOU KNOW, HAVING LARGER MEDIANS, UM, AND ALSO SHORT TERM RENTALS. 
          SO SOME OF THESE THINGS HAVE BEEN, IT ACCOMPLISHED, BUT THIS IS AN AREA THAT WILL ALWAYS BE, IT'S ALWAYS SOMETHING WE'RE GONNA BE DEVELOPING. 
          ACTUALLY, I HAD A COUPLE THINGS ON HERE THAT I HAD WRITTEN, UM, DURING THE INTERVIEW, AND I HAD PUT A COUPLE KEY POINTS ON HERE, YOU KNOW, CONTINUE TO ELEVATE THE NEIGHBORHOODS WITH PROGRAMS TO ENHANCE PROPERTY VALUES WITH EDUCATION, WHETHER IT BE LAWN CARE, WATERING, UH, CONSERVATIONS, UM, UH, CONSERVATIONS TYPES OF, UH, IN THE COMMUNITY AND HOW TO ENGAGE WITH THE COMMUNITY AND WHAT WE CAN DO TO 
          [02:25:01]
HELP THAT BRIDGE. 
          AND I DO BELIEVE KEEPING THE WORD RESIDENCE AND NEIGHBORHOODS IS VERY IMPORTANT. 
          'CAUSE A NEIGHBORHOOD IS A NEIGHBORHOOD, GENERALLY A SINGLE FAMILY HOME, BUT A RESIDENCE CAN BE ANYWHERE FROM AN APARTMENT, YOU KNOW, A, A COTTAGE STYLE, A A TOWN HOME, WHATEVER THE CASE MAY BE. 
          AND I THINK IT'S IMPORTANT TO INTEGRATE AND HAVE PROGRAMS THAT, UM, ALLOW ALL OF THE STAKEHOLDERS AND, UH, RESIDENTS AND BUSINESSES TO, TO, UH, ENGAGE. 
          I ALSO MADE ANOTHER COMMENT HERE. 
          IT SAYS, UH, DEVELOP, YOU KNOW, AS WE, AS WE GO THROUGH THIS TO HELP ALL THE RESIDENTS, IS TO DEVELOP AND ACCOMMODATE MIDDLE, UM, MENTAL HOUSING WHILE KEEPING THE CITY AS, YOU KNOW, AS ELEVATED AS POSSIBLE, AS WE DETERMINE TO INFILL, UM, REDEVELOPMENT, POTENTIAL HIGH-RISE DEVELOPMENT POPULA AS THE POPULATION INCREASES. 
          SO AS THAT, AS OUR POPULATION DOES INCREASE, I THINK WE, WE REALLY NEED TO HAVE OUR FINGER ON THE PULSE EXACTLY HOW ARE WE COMMUNICATING WITH THE RESIDENTS? HOW ARE WE COMMUNICATING WITH THE NEIGHBORHOODS? HOW ARE WE WORKING WITH THE HOAS, AND HOW DO WE CONTINUE THAT FULL DEVELOPMENT? IT'S SUPER, SUPER IMPORTANT. 
          AND I THINK, UH, THAT'S WHAT MAKES RICHARDSON AS IT IS NOW. 
          AND I THINK THOSE ARE THINGS THAT, EVEN THOUGH WE FEEL LIKE WE'RE A HUNDRED PERCENT ON THIS GOAL, I THINK IT'S SOMETHING THAT WE'LL CONTINUE TO ADD AND DEVELOP AS TIME GOES ON. 
          AND I SUPPORT THAT A HUNDRED PERCENT MAYOR. 
          10, THANK YOU. 
          UM, DON'T NECESSARILY DISAGREE WITH ANYTHING THAT'S BEEN SAID, BUT I THINK WE HAVE TO, I THINK WE ALSO ALSO HAVE TO KEEP IN MIND, UM, AND I'M NOT SURE JOE, EXACTLY HOW YOU MEANT THIS. 
          I, THERE'S HUNDREDS OF ORGANIZATIONS OUT THERE, AND SO I'M NOT SURE HOW WE, YOU KNOW, I THINK, I THINK THERE'S A, A, A DUTY, IF YOU WILL, FOR EXAMPLE, ON AN HOA TO, TO CULTIVATE THEIR NEIGHBORHOOD. 
          YOU KNOW, I THINK, I THINK OUR HOA PRESIDENT MEETING IS AMAZING AND I LOVE IT, AND I WOULD NEVER WANNA GET AWAY, GET AWAY FROM IT, BUT I THINK WE HAVE TO, YOU KNOW, I THINK WE CAN HAVE THE EDUCATIONAL SESSIONS AND THINGS LIKE THAT, BUT I DON'T, I I THINK THERE'S A, I'M GONNA TRY THIS. 
          I THINK THERE'S A LINE THERE WHERE WE'RE NOT GONNA BE ABLE TO GO OUT AND CONVINCE IF, IF, IF CURTIS ISN'T A PART OF HIS HOA, HOW DO WE GET HIM TO GO JOIN HIS HOAI THINK THERE'S A, I THINK THERE'S A LINE THERE. 
          AND THEN I THINK SUBSEQUENTLY WE'RE GONNA ALSO COME REALLY QUICKLY INTO THE COST REALIZATION OF HOW MUCH CAN WE DO GIVEN OUR BUDGET AS WE GO INTO THE, INTO THE BUDGET SESSIONS THIS YEAR. 
          SO I, I'M NOT SURE, I, I'M JUST, I GUESS I'M LOOKING KIND OF FROM, FROM A CLARITY PERSPECTIVE, WHEN YOU WERE TALKING ABOUT THE HOAS, UM, I JUST WANNA MAKE SURE THAT YEAH, THAT'S, I KIND OF HEARD WHAT YOU SAID, BUT I'M NOT SURE IF I HEARD WHAT YOU SAID, I GUESS IS WHAT I'M ASKING. 
          YOU KNOW, MAYOR, MAYOR, PRO TEM. 
          I MEAN, MY, I THINK MY THOUGHT WAS IF WE'RE GONNA CREATE A STRATEGY, WE NEED IT TO BE HIGH ENOUGH LEVEL THAT STAFF CAN DEVELOP TACTICS FOR IT. 
          AND IF WE'RE CREATING A STRATEGY, IT NEEDS TO TIE SPECIFICALLY TO CONTRIBUTE AND ENGAGE THOSE TWO WORDS IN RELATION TO RESIDENTS ON THE SECOND GOAL ON OUR LITTLE SHEET HERE. 
          AND SO HOW DO WE DO THAT? HONESTLY, I DON'T KNOW THAT WE EVEN REALLY NEED ANOTHER STRATEGY ON HERE REGARDING RESIDENTS. 
          BUT IF WE'RE GOING TO DO IT, THAT'S WHAT I WAS SAYING, MAYBE THAT'S WHERE WE FOCUS TO GET PEOPLE TO, HOW CAN THE CITY GET PEOPLE TO BE MORE ENGAGED, AND WHAT WOULD A STRATEGY LOOK LIKE TO DO THAT? THAT'S ALL I'M, I'M SAYING, I'M NOT SAYING THAT I EVEN WANNA PUT MORE WORK ON STAFF FOR THAT, BECAUSE I REALLY DON'T. 
          I JUST, IF WE'RE GONNA DO IT, IT NEEDS TO BE WORDED IN A CERTAIN WAY. 
          OKAY. 
          SO WE'VE GOT, THANK YOU FOR THAT. 
          I APPRECIATE IT. 
          WE'VE GOT 13 STRATEGIES. 
          UH, WE'VE ADJUSTED ONE OF THEM. 
          UM, ARE THERE ANY OTHER SPECIFIC STRATEGIES THAT ANYONE WANTS TO SPEAK ABOUT, EITHER TO REMOVE IT, TO CHANGE IT, OR TO ADD ONE? AND WE, LET'S START WITH REMOVE OR CHANGE OUTTA THE 13 THAT ARE THERE, ARE THERE ANY THAT NEED REMOVING OR SOME SORT OF SIGNIFICANT CHANGING, EXCUSE ME. 
          YEAH, IF YOU PLEASE, IF I MAY, BEFORE WE DO THAT, I, I DID, AS YOU GUYS WERE TALKING, UH, THAT ONE STRATEGY THAT SAID TO SOMETHING AROUND, UH, INCREASED AVENUES FOR PUBLIC INPUT AND ENGAGEMENT, UM, I CHANGED IT JUST TO SIMPLIFY IT A LITTLE BIT, UH, TO WORK, TO INCREASE PUBLIC ENGAGEMENT AND INPUT. 
          SO IT'S NOT FOCUSED ON THE AVENUES OR THE, THE, THE METHODS. 
          RIGHT? THAT'S, SO THAT KIND OF OPENS UP SOME OTHER OPTIONS FOR STAFF TO COME UP WITH ADDITIONAL TACTICS AROUND HOW DO WE INCREASE, BECAUSE REALLY THAT'S HELPING TO IMPACT THAT GOAL OF ENGAGED PUBLIC IF, IF WE WILL. 
          IS THAT OKAY WITH EVERYBODY? 'CAUSE I, I DIDN'T WANT TO YEAH. 
          ANYBODY TO THINK I WAS SNEAKING IN AND WORDS, THANK YOU FOR POINTING THAT OUT. 
          I DIDN'T, THAT WAS SNEAKY. 
          BUT IT LOOKS LIKE EVERYBODY'S OKAY WITH THAT , SO, ALL RIGHT. 
          UM, NOW, NOW THE NEXT THING IS, AGAIN, UM, TO THE MAYOR'S QUESTION. 
          IT'S A GREAT QUESTION. 
          IS THERE ANYTHING ELSE YOU GUYS WOULD LIKE TO, ANY OTHER THAT WE WANT TO CHANGE, WE WANT TO, OR IS THERE ANY THAT HAS BECOME OPERATIONAL ENOUGH IN YOUR OPINION, THAT WE CAN ELIMINATE AND THEY'RE NO LONGER NE NECESSARY AS 
          [02:30:01]
YIKES STRATEGIES? YEAH, I MEAN, IF TO THAT POINT, SHOULD NUMBER FOUR, IS THAT OPERATIONAL ENOUGH TO WHERE THERE'S A CONSTANT WORK BEING DONE TO ENSURE SAFE? AND I'M ASSUMING SYSTEMS MEANS INTERNAL SYSTEMS, LIKE COMPUTER SYSTEMS AND OTHER THINGS LIKE THAT? YEAH, LIKE, IT, IT, IT, I THINK, I THINK THAT WAS PUT IN THERE BECAUSE WITH THE, UH, WHAT WAS IT, CARROLLTON AND A COUPLE OTHER PLACES HAD SPECIFIC, UM, HACKS, IF YOU WILL. 
          AND SO I THINK, I THINK WHERE WE WERE COMING FROM WHEN IT WAS, WHEN IT WAS IN HERE WAS AS A COUNCIL, ONE OF OUR STRATEGIES IS WE NEED TO CONSTANTLY LOOK AT WHETHER IT BE FUNDING OR OTHER THINGS LIKE THAT. 
          SO, I MEAN, I, I, I HEAR WHAT YOU'RE SAYING. 
          I JUST THINK STILL AT A, AT A COUNCIL LEVEL, THAT'S SOMETHING THAT, THAT WE NEED TO ALWAYS KEEP OUR KIND OF FINGER ON THAT PULSE. 
          SO, OKAY, SO LET ME TAKE IT AWAY FROM THAT PARTICULAR ITEM AND LET'S JUST LISTEN, UH, THINKING BACK TO THE QUESTION THAT RICK JUST ASKED, UH, WHICH WAS, RICK, IS THERE ANYTHING THAT'S OPERATIONAL? WHAT WAS THAT? IT'S BECOME OPERATIONAL ENOUGH THAT IT'S NO LONGER STRATEGIC, RIGHT? IT'S JUST KIND OF THE WAY THE CITY DOES BUSINESS NOW. 
          OKAY. 
          IS, IS THERE ANYTHING, AS OPPOSED TO ME SUGGESTING ONE OF THEM, IS THERE ANYTHING ON THOSE 13 THAT STANDS OUT AS YOU, AS SOMETHING WE'RE ALREADY DOING IN AN OPERATIONAL WAY? YEAH, SO MAYOR, YEAH, I WOULD, I WOULD SAY THAT THE ENSURE SYSTEMS ARE SAFE AND SECURE IS KIND OF OPERATIONAL. 
          UM, THE FIRST STRATEGY, ATTRACTIVE HELP RETAIN HIGH QUALITY, INNOVATIVE EMPLOYEES FEELS REDUNDANT BECAUSE IT'S KIND OF A KEY PART OF ONE OF THE GOALS. 
          UH, LET'S SEE. 
          WASN'T IT ONE OF THE GOALS OR IS IT DIVISION? YEAH, IT'S THE CULTURE GOAL, THE FIRST ONE. 
          OKAY. 
          SO IT FEELS KIND OF LIKE, WELL, WE SET IT INTO GOALS AND WE'RE RESAYING IT IN STRATEGY. 
          I DON'T FEEL THERE'S ENOUGH DIFFERENTIAL THERE TO HAVE IT. 
          AND, UM, UNLESS SOMEBODY AGAIN, YEAH. 
          DON, I, I KNOW YOU'VE BEEN QUITE HONEST. 
          IS THERE A SPECIFIC REASON, I MEAN, YOU'RE THE ONE THAT HIRES AND IS IN CHARGE OF ALL THOSE STRATEGICALLY. 
          LIKE IS THERE A SPECIFIC REASON WHY YOU THINK THAT MIGHT SERVE US ON STRATEGY VERSUS LEAVING AS A GOAL? AND IF YOU'D RATHER REMAIN QUIET, NOT RESPOND AT THIS, FEEL FREE TO SAY SO AS WELL. 
          . 
          NO, I MEAN, SO, SO RECALL, I MEAN, THE, THE WAY WE LOOK AT THIS AS STAFF IS THAT EVERYTHING WE DO, WE SHOULD BE ABLE TO TIE BACK TO A STRATEGY OR A GOAL IF THERE'S NOT A SPECIFIC STRATEGY. 
          AND SO, I MEAN, MANY OF THE THINGS THAT I'VE PROPOSED IN EACH OF THE THREE BUDGETS THAT I'VE PRESENTED TO YOU HAVE FALLEN UNDER THAT, THAT INITIAL, UM, UH, STRATEGY OF, YOU KNOW, ATTRACTING AND RETAINING THE HIGHEST QUALITY EMPLOYEES. 
          AND SO, UM, I THINK IT'S MORE, I MEAN, UH, COUNCILMAN BAR, I THINK IT'S MORE ARTICULATE AND IT ALLOWS US TO DRIVE DIRECTLY BACK TO SOMETHING THAT YOU'RE SUPPORTING THROUGH A STRATEGY. 
          AND SO, UM, IT, IT DEFINITELY COULD BE SEEN AS REDUNDANT, BUT IT'S ALSO, I THINK, UM, SOMETHING THAT SERVED US WELL AS WE'VE GONE ABOUT OUR BUSINESS AND MAKING SURE THAT, THAT WHAT WE'RE DOING IS BEING RESPONSIVE TO HELPING YOU USE YOUR STRATEGIES TO ACCOMPLISH YOUR GOALS. 
          YEAH. 
          SO MEMBER JUSTICE, THANKS. 
          YEAH, I, I UNDERSTAND THAT WE, IT SHOULD BE, UM, YOU KNOW, SOMETHING THAT'S OPERATIONAL, THAT WE ENSURE SYSTEMS ARE SAFE AND SECURE. 
          I THINK THAT THAT ENVIRONMENT CHANGES CONSTANTLY. 
          AND SO I THINK THAT THIS NEEDS TO REMAIN A STRATEGY, YOU KNOW, TO COUNCILMAN HATCH WRITER'S POINT LIKE THIS NEEDS TO REMAIN A STRATEGY WHERE WE ARE, YOU KNOW, MAKING SURE THAT THE STAFF ARE FOCUSED ON THIS, THAT THERE ARE TACTICS TIED TO IT, THAT WE ARE ALWAYS, YOU KNOW, YES, IT SHOULD BE OPERATIONAL AND IT PROBABLY IS, BUT I DON'T THINK THAT WE SHOULD SORT OF MOVE AWAY FROM, FROM, UM, MAKING SURE THAT STAFF PRIORITIZE THIS AS A STRATEGY. 
          UM, AND, AND I, I, I AGREE WITH MR. MAGNER'S SORT OF SUGGESTION ABOUT, I, I THINK THAT THE GOAL AND THE STRATEGY ARE, ARE DIFFERENT ENOUGH RELATED TO EMPLOYEES. 
          ONE IS TO HAVE THEM, WELL, HOW DO WE DO THAT AS A STRATEGY? WE ATTRACT THEM, WE DEVELOP THEM, YOU KNOW, FIGURE OUT WAYS TO RETAIN THEM. 
          SO I, I THINK THAT THEY, YOU KNOW, UM, IT, IT SHOULD STAY. 
          AND TO ANSWER THE INITIAL QUESTION WHEN I READ THIS, THERE'S NONE THAT ARE SO OPERATIONAL THAT THEY NEED TO BE REMOVED OR EDITED. 
          FAIR ENOUGH. 
          COUNCIL MEMBER. 
          YES, MAYOR, I JUST BEFORE, UH, ON, ON THE INSURER SYSTEMS ARE SAFE AND SECURE, UM, THAT'S NOT AS ARTICULATE IN THE GOALS. 
          AND I'LL TELL YOU, AND KENT CAN, CAN WEIGH END THIS, UH, KENT CAN ADD TO THIS IF YOU LIKE. 
          UM, I THINK THERE ARE OTHER STAKEHOLDERS THAT AREN'T PART OF OUR COMMUNITY, BUT THEY'RE STAKEHOLDERS, LIKE BOND RATING AGENCIES THAT LOOK AT THAT AND KNOW THAT THAT'S A PRIORITY OF YOURS, AND THAT'S YOUR KEEPING THAT ON THE FOREFRONT OF OUR THINKING, AND I THINK THAT'S MEANINGFUL IN THAT WAY. 
          SO I JUST OFFER THAT, UH, JUST OFFER THAT PERSPECTIVE. 
          AND IF THERE'S WORDSMITHING THAT MAKES THAT MORE MEANINGFUL, SINCE IT'S GONNA BE THERE FOR THAT, FOR THAT PURPOSE AS WELL, THEN, UH, I, I, I DEFINITELY WOULD WELCOME THAT FROM YOU GUYS. 
          IF THERE'S SOMETHING THERE. 
          UH, COUNCIL MEMBER CORCORAN, I MEAN, I, YOU KNOW, I KNOW THAT IT SEEMS LIKE A LOT OF STRATEGIES, BUT WHEN YOU HAVE 
          [02:35:01]
FOUR GOALS, I MEAN, THIS IS ESSENTIALLY FOUR STRATEGIES PER GOAL. 
          I THINK THAT THAT'S, OR MAYBE IT'S LESS. 
          I THINK MY MATH'S OFF, MAYBE IT'S THREE. 
          EITHER WAY. 
          ONLY THREE. 
          FAIR ENOUGH'S. 
          THREE. 
          YEAH. 
          THANK YOU. 
          POINT IS, UM, AND ONLY, AND ONLY A COUPLE OF THEM. 
          SOME, SOME OF THEM OWN, LIKE, THERE MAY BE ONLY ONE OR TWO THAT ROLL UP TO SOME OF THE GOALS. 
          JUST FYI, RIGHT. 
          AT LEAST WHEN I DID MY BREAKDOWN, UH, NO, THAT'S VERY TRUE. 
          SO I GUESS MAYOR, MY POINT IS, I MEAN, YOU KNOW, I, I DON'T KNOW. 
          I DON'T KNOW THAT THERE'S, I DON'T THINK, YOU KNOW, WE DON'T HAVE 20 STRATEGIES ON HERE. 
          I THINK THAT, I THINK THAT WE'RE GOOD. 
          I MEAN, I THINK WE'RE GOOD. 
          IF THERE'S NOTHING YOU WANNA REMOVE, THAT'S MY OPINION. 
          YEAH, THAT'S TOTALLY COOL. 
          COUNCIL MEMBER, SHAEL, ANYTHING YOU WANNA REMOVE OR ADJUST? NO, I THINK, I THINK 13 IS NOT TOO MANY. 
          UH, AND YOU KNOW, NUMBER FOUR, IT'S NOT JUST A SYSTEM, YOU KNOW, CYBER SECURITY AND YOU KNOW, COMPUTER, IT'S ALSO THE, THE WEATHER CITY SAFETY, IF SOMETHING HAPPENED, TORNADO HAPPENS AND OTHER THINGS. 
          SO WE HAVE TO HAVE SOME STRATEGY FOR THOSE. 
          SO THESE ARE GONNA BE REGARD, YOU KNOW, I GUESS, UH, UH, JOHN HAS A STRONG POINT, YOU KNOW, IT'S FROM THE BOND RATING, SO THERE IS NO QUESTION ON THAT, BUT JUST TO ADD THAT THERE ARE, YEP. 
          I DON'T KNOW IF WE CAN CLARIFY THIS THING MORE THAN THAT. 
          YEAH. 
          UH, AND NUMBER ONE, I AGREE THAT, YOU KNOW, IT'S IMPORTANT THAT WE SHOW OUR EMPLOYEE, UH, BUT WE COULD STRATEGIZE THIS THING A LITTLE MORE. 
          SO HOW ARE WE GONNA DO, BUT THOSE COULD BE IN THE TACTICS. 
          YEAH. 
          SO IS THERE, IS THERE A 14TH STRATEGY THAT WE COULD ADD SPECIFIC TO, I DON'T KNOW, RESIDENTS, I'M NOT SUPERSTITIOUS, BUT FEELS LIKE 14 STRATEGIES MIGHT BE BETTER THAN 13. 
          BUT, UH, IF YOU'RE LOOKING AT A 14TH STRATEGY, UM, ONE OF THE THINGS YOU GUYS MENTIONED EARLIER THAT I DON'T THINK IS CAPTURED IN YOUR STRATEGIES IS THE, UH, INNOVATION AND ENTREPRENEURIAL, CREATING AN INNOVATION ENTREPRENEUR HUB OR SOMETHING, SOMETHING ALONG THOSE LINES. 
          THAT IS A GREAT POINT. 
          UM, AND I THINK THE COUNCIL FIELD AND WHERE THAT IDEA BELONGS IS AS A STRATEGY TO, IF THAT'S WHAT YOU, PART OF YOUR VISION FOR THE CITY. 
          YES. 
          YEP. 
          THEN YOU PROBABLY WANT A STRATEGY AND HAVE THAT ON THE RADIO. 
          IS THERE ANY OBJECTION TO HIM COMING UP WITH SOMETHING ON A STRATEGY FOR THAT? OKAY, I SEE. 
          NO OBJECTION. 
          NO OBJECTION. 
          BUT AT THE SAME TIME, THAT'S, IS THAT RESIDENT FOCUSED? I MEAN, NO, DEFINITELY NOT. 
          UM, UH, BUT THEN WE'RE ADDING MORE, UNLESS WE TAKE THE SPIN. 
          BUT I KNOW A COUPLE OF US, YOU KNOW, OUR ONE OFF CONVERSATIONS, THERE'S, UM, WITH RESIDENTS TALKED ABOUT, YOU KNOW, I'VE, I'VE SAID, HEY, I, I'VE KNOWN A LOT OF PEOPLE IN RICHARDSON WHO START THEIR BUSINESSES AS OUTSIDE OF RICHARDSON. 
          I FEEL LIKE WE EXPORT A LOT OF INVESTMENT, A LOT OF INNOVATION, A LOT OF RETAIL, A LOT OF MONEY FROM RICHARDSON INTO THE CITY OF THE SOUTH OR THE CITY OF THE NORTH OF US. 
          UM, WHEN I'D LIKE TO SEE SOME OF MORE OF THAT RESIDENTS OF RICHARDSON INVESTING THEIR MONEY IN RICHARDSON. 
          SO WE CAN FIND A WAY TO TIE THAT IN. 
          AND I DON'T KNOW IF THAT'S, THIS IS A PLACE TO DO IT, BUT I'VE ALWAYS, I'VE FOR MANY YEARS THOUGHT I'D LIKE TO SEE MORE RICHARDSON RESIDENTS ACTUALLY OWN BUSINESSES IN RICHARDSON, NOT JUST SEND IT STOP OF US. 
          SO, SO WE DO HAVE A COUPLE THINGS IN HERE. 
          I THOUGHT THAT NUMBER EIGHT, UH, YEAH. 
          THAT, THAT BRING, UH, PROBABLY THAT ONE BY THE WAY SEEMS LIKE A HUGE ONE. 
          I, I, I FOUND SO MANY OF THE TACTICS FALLING UNDER NUMBER EIGHT. 
          UH, WE'LL, WE'LL TALK ABOUT THAT LATER. 
          BUT, UH, IT, IT FEELS ALMOST TOO BIG. 
          AND, AND AGAIN, IT'S, I'M FINE WITH JUST ROLLING WITH THE 13. 
          I'D LOVE TO ADD SOMETHING ON THE ENTREPRENEURSHIP SIDE, UH, BUT THEN I START TO FEEL, OKAY, WE'VE GOT YET ANOTHER BUSINESS RELATED STRATEGY SPECIFIC TO BUSINESS, UH, THAT AND, AND NOT ANOTHER ONE RELATED TO RESIDENTS OR NEIGHBORHOODS EVEN. 
          UM, WE, WE CLEARLY AS A CITY, THINK THAT NEIGHBORHOODS ARE IMPORTANT BECAUSE WE DO SPEND THOSE EXTRA TIMES A, GOING TO NEIGHBORHOOD ASSOCIATION MEETINGS, B DOING THE NEIGHBORHOOD LEADERSHIP MEETINGS AND SO ON. 
          YET I DON'T, OTHER THAN THE BALANCING OF THE REGULATORY THING, WHICH IS AGAIN, TO ME FEELS SPECIFIC, BUT I GET THE VALUE AND I'M NOT LOOKING TO CHANGE IT. 
          BUT IS THERE ANYTHING ELSE WE'RE DOING FROM A STRATEGY PERSPECTIVE THAT SAYS WE'RE ACTUALLY STRENGTHENING THE NEIGHBORHOODS AND, AND BY THE WAY, BUDGET WISE, WE DO MATCHING FUNDS, BEAUTIFICATION, WE, THERE ARE A LOT OF THINGS WE ARE ACTUALLY DOING, YET IT DOESN'T FEEL ARTICULATED IN A STRATEGY UNLESS I'M MISSING A STRATEGY. 
          YOU THINK IT'S CONNECTED TO COUNCIL MEMBER JUSTICE? YEAH, I DO. 
          I MEAN, JUST EVEN THE EXAMPLE YOU JUST USED, FOR EXAMPLE, LIKE, I MEAN, YOU KNOW, UH, I REPRESENT DISTRICT TWO AND WE HAVE A LOT OF HOAS. 
          WE, YOU KNOW, WE USE THAT TERM INTER INTERCHANGEABLY, BUT LIKE HOAS TRULY, UM, UH, IN, IN THAT DISTRICT AND, UM, THE MATCHING FUND BEAUTIFICATION, FOR EXAMPLE, WE, WE CAN'T USE PUBLIC DOLLARS ON PRIVATE LAND. 
          AND SO IF THERE, YOU KNOW, AND BUT THOSE, THOSE HOAS WOULD LOVE FOR US TO BE ABLE TO DO THAT. 
          AND SO AGAIN, 
          [02:40:01]
THAT'S A BALANCE WHERE WE, WE WANT TO BE ABLE TO HELP, YOU KNOW, THERE MIGHT BE AREAS IF, FOR EXAMPLE, IF THAT LAND IS IN A PUBLIC RIGHT OF WAY, MAYBE WE CAN DO THAT, BUT WE HAVE TO BALANCE THAT APPROACH. 
          AND SO I GET, I THINK THAT ONE EXAMPLE AT LEAST IS ENCOMPASSED IN THAT STRATEGY. 
          AND SO I'M, I'M NOT OPPOSED TO COMING UP WITH A NEW NEIGHBORHOOD OR RESIDENT STRATEGY BY ANY MEANS. 
          UM, BUT I THINK THAT THAT ONE, YOU KNOW, REALLY THE, THE SPIRIT OF THAT STRATEGY IS, IS NEIGHBORHOOD INTEGRITY. 
          THE FLIP SIDE OF THAT COIN IS THAT THERE ARE A LOT OF CHALLENGES THAT WE HAVE IN DOING THAT, UH, YOU KNOW, FROM STATE OR FEDERAL OR OTHER, OTHER REGULATION. 
          AND SO I, I THINK THAT'S WHY WE CREATED THAT STRATEGY THAT WAY, IS THAT THE INTENT IS WE, THIS IS ABOUT NEIGHBORHOODS AND NEIGHBORHOOD INTEGRITY, BUT, BUT WE NEED THE PUBLIC TO UNDERSTAND THAT, YOU KNOW, IT MAY BE A FANTASTIC IDEA, BUT, OR OUR HANDS MAY BE TIED IN SOME WAYS. 
          AND SO I THINK THAT WAS THE SPIRIT. 
          IF WE WANT TO TINKER WITH THAT ONE, FINE. 
          BUT I THINK THAT IS THE NEIGHBORHOOD STRATEGY. 
          UM, UNLESS I'M MISREMEMBERING OR OTHERS DISAGREE. 
          YEAH. 
          DID YOU, WELL, I JUST, JUST, UM, FROM THE, FROM OUR PERSPECTIVE, I'LL GIVE YOU JUST A COUPLE OF SUGGESTIONS PERHAPS. 
          SO, YOU KNOW, UH, NEIGHBORHOOD BEING SOMEBODY WHO STARTED THE NEIGHBORHOOD INTEGRITY DEPARTMENT IN 2003 NEIGHBORHOOD HAS REALLY EVOLVED. 
          I, I THINK 10 COULD WORK REALLY WELL WITH, UH, REPLACING NEIGHBORHOOD WITH COMMUNITY BECAUSE IT'S REALLY MUCH MORE ABOUT, YEAH, IT'S REALLY MUCH MORE ABOUT NEIGHBORHOOD INTEGRITY. 
          I MEAN, NOW SO MANY THINGS, UM, BORDER OUR NEIGHBORHOODS AND NOW NEIGHBORHOODS, LITTLE NEIGHBORHOODS ARE POPPING UP ALL OVER THE PLACE, UH, THROUGH INFILL PROJECTS. 
          AND SO AS, I MEAN, WE DON'T APPROACH IT AS NEIGHBORHOOD INTEGRITY, WE APPROACH IT AS COMMUNITY INTEGRITY AND JOE, UH, OR COUNCILMAN CORCORAN AND EVERYTHING THAT YOU SAID ABOUT THE REGULATORY ENVIRONMENT APPLIES TO THESE OTHER AREAS AS WELL. 
          MAYOR, THE OTHER THING THAT, UM, AND TO RICK'S POINT, UH, WE FIND NINE AND 11 TO BE FAIRLY REDUNDANT. 
          UM, I THINK THAT YOU COULD CHANGE 11, UH, TO SAY SOMETHING ALONG THE LINES OF PROMOTE A, YOU KNOW, A ECOSYSTEM OF INNOVATION WHERE BUSINESS AND, UH, YOU KNOW, ALL SIZES CAN THRIVE OR CAN COUNCILMAN, UH, UH, BARRIOS GETTING TO YOUR POINT. 
          BUT, YOU KNOW, AS WE LOOK AT THESE, UH, MARIN, WE WE'RE, WE'RE, WE'RE DECIDING, WHICH WHEN WE BRING SOMETHING, UH, TO YOU, NINE AND 11 SEEM PRETTY MUCH THE SAME THING TO US. 
          UM, SO WITHOUT PERHAPS ADDING A STRATEGY, YOU MIGHT BE ABLE TO RETOOL 11, UM, AND MAKE IT, UH, RESPONSIVE TO WHAT YOU AND THE MAYOR PRO TEM HAVE BEEN AND, AND OTHERS HAVE BEEN SAYING, UH, WOULD BE NICE TO SAY, YOU KNOW, PROMOTE A ECOSYSTEM AND INNOVATION WHERE BUSINESSES OF ALL SIZES CAN THRIVE. 
          AND, YOU KNOW, SOMETHING, SOMETHING TO THAT EXTENT. 
          COUNCIL MEMBER DORIAN. 
          YEAH, I, I JUST, AND I AGREE. 
          I THINK YOU JUST REALLY TOOK THE WORDS RIGHT OUT OF MY MOUTH, BUT SORRY. 
          THE, YOU KNOW, WITH THE, I MEAN, REALLY HONESTLY, IT IS ABOUT COMMUNITY BECAUSE WITH INFILL AND SOME OF THE, SOME NEIGHBORHOODS WE'LL CALL IT, ARE INTEGRATED INTO EXISTING NEIGHBORHOODS. 
          MOST OF PARK IS A PRIME EXAMPLE. 
          SO I THINK IT REALLY IS PREDOMINANTLY, OR A COMMUNITY BASE AND, AND EXCELLING IN THE RESIDENTIAL AND NEIGHBORHOOD BASE IS STILL SUPER IMPORTANT. 
          I MEAN, WE DO OFFER THE MATCHING FUND PROGRAM. 
          WE ALSO HAVE THE INCENTIVE PROGRAM FOR, FOR REMODELING AND RENOVATION. 
          SO YOU, YOU GET A, YOU KNOW, A REFUND FOR THAT. 
          SO, I MEAN, THERE'S A LOT OF ALREADY, UH, NEIGHBORHOOD INTEGRITY PROGRAMS THAT HAVE BEEN AROUND FOR QUITE SOME TIME NOW. 
          DO WE NEED TO LOOK AT THOSE AND SEE IF WE CAN ENHANCE THOSE AT SOME POINT? POTENTIALLY, BUT THAT COULD BE PART OF A, YOU KNOW, A TACTIC. 
          BUT OTHER THAN THAT, UM, I THINK THE COLLABORATION AND EDUCATION WITH NEIGHBORHOODS AND RESIDENTS ARE EXTREMELY IMPORTANT RIGHT NOW BECAUSE THEY, THEY ARE WHAT MADE, THEY ARE THE BACKBONE OF THE CITY. 
          FAIR ENOUGH. 
          ANY OBJECTION TO THE ADJUSTMENT TO COMMUNITY INTEGRITY? OH, I DON'T SEE ANY. 
          OKAY. 
          AND ANY OBJECTION TO THE, UH, UH, THE SOMEHOW COMBINING OF, WAS IT NINE AND 11? NINE AND 11? NINE AND 11? WELL, ACTUALLY MY, MY PROPOSAL MAYOR WAS MAYBE LEAVE NINE, RIGHT? BECAUSE THAT MAKES 11 THE ENTREPRENEURSHIP THING. 
          MM-HMM . 
          YEAH. 
          YEP. 
          ANYBODY HAVE ANY PROBLEM WITH ANY OF THAT? I THINK THEY'RE GREAT. 
          OKAY. 
          UM, I, I, I'LL GET TO THE NEXT TWO, BUT JUST FROM A TIME CHECK PERSPECTIVE, AT SOME POINT WE'LL PROBABLY TAKE A FIVE MINUTE RECESS TO GRAB SOME FOOD AND MAYBE DO A WORKING LUNCH. 
          AND THEN IF WE DO WANT TO BE OUTTA HERE BY TWO, THERE'S A TON OF SHORT-TERM ACTION ITEMS I ASSUME THAT Y'ALL ARE BRINGING TO THE TABLE. 
          AND IF WE'RE GONNA TAKE THIS MUCH TIME, I, I WANNA MAKE SURE WE AT LEAST HAVE THE TWO HOURS FOR THAT. 
          UH, COUNCILMAN BARRIOS, YOUR THANK YOU. 
          LIGHT IS STILL ON. 
          YES. 
          SO I JUST DID A QUICK GOOGLE SEARCH OF, UH, YOU KNOW, RESIDENT FOCUS COUNCIL STRATEGIES, AND A COUPLE THAT KIND OF STICK OUT TO ME JUST TO READ FROM WORD FROM WORD AND JUST TO GET, THROW SOME IDEAS OUT THERE, IS COLLABORATING WITH COMMUNITY ORGANIZATIONS, BUSINESSES, AND OTHER STAKEHOLDERS TO ADDRESS LOCAL NEEDS. 
          I THINK THAT ENCOMPASSES RESIDENTS AND, UH, KIND OF PROVIDES FLEXIBILITY TO, UH, COUNCIL AND STAFF. 
          UM, ONE, PRESERVING, UH, ADDRESSING THE HOLISTIC NEEDS OF 
          [02:45:01]
RESIDENTS, INCLUDING RECREATION, HOUSING, BEHAVIORAL HEALTH SERVICES, UM, YOU KNOW, JUST, I, I JUST REALLY FOUND, UM, THAT PARTNERSHIP BECAUSE I THINK THAT INVOLVES, AT LEAST THAT'S ENCOMPASSING OF A LOT OF THINGS I THINK THAT, UH, CAN BE DONE AND WITH PARTNERING. 
          AND I THINK THAT'S KEY. 
          WHETHER IT'S PARTNERING WITH NEIGHBORHOOD ASSOCIATIONS, WHETHER IT'S PARTNERING WITH, UH, APARTMENT, UH, MANAGERS, APARTMENT, PERHAPS IN THE FUTURE THERE'S AN APARTMENT, RENTERS AND ASSOCIATION OR SOMETHING LIKE THAT. 
          YEAH. 
          YEAH. 
          I THINK CREATING THAT KIND OF FLEXIBILITY AND ADDRESSING THOSE NEEDS AS OUR COMMUNITY CHANGES, UM, IS KEY TO, UM, PRESERVING OUR CITY. 
          ALRIGHT. 
          ANY, UH, COUNCIL MEMBER SHIMEL, I JUST WANTED TO MAKE ONE STATEMENT HERE THAT, YOU KNOW, WHEN WE TALK ABOUT BUSINESS, THAT DOESN'T MEAN THAT WE ARE FOCUSING ON, ON THE BUSINESS ONLY, IT'S FOR THE BENEFIT OF THE RESIDENTS. 
          SO THE WHOLE THING IS LIKE, EVEN IF THERE IS, LIKE, SINCE THERE IS LESS POINT FOR THE RESIDENTS, I SEE THAT ALL 13 IS FOR THE RESIDENTS. 
          SO THIS IS NOT SOMETHING THAT WE ARE IGNORING THAT. 
          SO 60%, YOU KNOW, REVENUE COMES FROM THE BUSINESS AND IF WE COULD MAKE IT A HUNDRED PERCENT, I THINK ALL RESIDENTS WOULD BE HAPPY. 
          . 
          UH, SO I CAN, I DON'T THINK, YOU KNOW, THE STRATEGY IS LIKE TO MAKE THE RESIDENTS LIFE EASY, AND THAT'S WHY WE NEED TO MAKE BUSINESS LIFE EASY. 
          MAYOR, PER, AS I SIT AND READ NUMBER 10, I DO WANT TO TAKE US BACK FOR A MOMENT WHEN WE TALK ABOUT COMMUNITY INTEGRITY VERSUS NEIGHBORHOOD INTEGRITY. 
          UM, AND MAYOR, I'VE GOTTA GO ALL THE WAY BACK TO YOUR, YOUR TIME WHEN YOU WERE ON COUNCIL. 
          WE DO HAVE, AND I'M NOT SAYING THIS IS RIGHT, WRONG, OR INDIFFERENT, I JUST WANNA, I JUST WANNA EXPRESS THAT IT'S THERE AND IT'S A REALITY. 
          WE DO HAVE NEIGHBORHOODS, ACTUAL SINGLE FAMILY NEIGHBORHOODS THAT ARE CONCERNED ABOUT THEIR IN INTEGRITY AND CONCERNED ABOUT NOT WANTING APARTMENTS, NOT WANTING MULTIFAMILY, NOT WANTING VRBO, OR, UM, WHAT DO WE, UH, AIRBNBS OR WHATEVER THE CASE MIGHT BE, SHORT TERM RENTAL. 
          SHORT TERM RENTALS. 
          THANK YOU. 
          THAT'S THE TERM I WAS LOOKING FOR AND ALL OF THAT. 
          SO I, I, I, I DON'T DISAGREE WITH CHANGING THAT FROM NEIGHBORHOOD TO C UH, TO COMMUNITY, BUT I, I, BUT THERE IS THAT, THERE IS THAT FEEL. 
          AND SO I THINK WE JUST HAVE TO BE, BE MINDFUL OF THAT, THAT THERE IS A, THERE IS A FEEL OUT THERE AND IT GOES ALL THE WAY BACK, UH, YOU KNOW, GOTTA GO ALL THE WAY BACK TO, TO PALISADES, ET CETERA. 
          THAT WAS A LOT OF CONVERSATION BACK IN 20, WHAT EVERY YEAR THAT WAS, I CAN'T REMEMBER NOW, MARY, YOU'D HAVE TO HELP ME WITH THAT. 
          UM, ABOUT, YOU KNOW, NO, WE DON'T WANT APARTMENTS IN OUR NEIGHBORHOOD. 
          NO, WE DON'T WANT, YOU KNOW, VARIOUS BUSINESSES IN OUR NEIGHBORHOODS OR ET CETERA, ET CETERA, ET CETERA. 
          SO I JUST WANNA, I JUST WANNA MENTION THAT BECAUSE I WANNA BE, I WANNA BE MINDFUL OF THAT. 
          I'M NOT SAYING THAT, THAT, THAT, THAT, THAT I AGREE, DISAGREE. 
          I JUST, I, IT'S JUST THE, THE THOUGHT THAT'S OUT THERE. 
          YEAH. 
          ALRIGHT. 
          AND TO YOUR POINT TOO, CAN WE JUST LEAVE, LEAVE BOTH IN THEIR COMMUNITY AND, AND NEIGHBORHOODS IN THAT, ON, IN, IN LINE ITEM 10, WE TOOK NEIGHBORHOODS OUT, BUT CAN WE JUST LEAVE BOTH OF THEM IN THERE? NEIGHBORHOOD AND COMMUNITY INTEGRITY. 
          IS, IS THERE A STRONG FEELING OF MOVING IT BACK TO NEIGHBORHOODS? IS IT, YES. 
          COUNCILMAN BAREZ? I WOULD BE OPPOSED TO CHANGING IT BACK, BUT I WOULD BE OPEN TO BEING INCLUSIVE. 
          LIKE, UH, CURTIS MENTIONED, UH, SO USING BOTH WORDS, ANY CONCERNS ABOUT USING BOTH WORDS, HOW, HOW WOULD THAT BE? NEIGHBORHOOD AND COMMUNITY, OR COMMUNITY AND NEIGHBORHOOD. 
          ALL RIGHT. 
          I I, I'M GONNA, I'M GONNA TAKE ONE LAST SHOT HERE, AND THEN I'LL, AND THEN I'LL, I'LL DROP IT. 
          'CAUSE I WANNA, I WANNA GET TO THE RECESS AND GET TO OUR SHORT TERM ACTION ITEMS. UM, FOR AN ITEM NUMBER 14, PERHAPS, UM, AGAIN, WHETHER IT'S, IT'S A SEGMENT OF OUR CITY, RIGHT? BUT, BUT I THINK WHAT, WHAT, UH, MAYOR PRO TEM HUTCHIN RIDER SAID WAS, WAS VERY ASTUTE AND PROMOTED, GOT ME TO THINKING ABOUT THIS AGAIN, WHICH IS, YOU KNOW, WHETHER IT'S TO PROTECT AND PROMOTE, WHETHER IT'S TO PROTECT AND NURTURE. 
          UM, BUT I FEEL LIKE WE'VE GOTTA HAVE A STRATEGY THAT OVERALL SAYS OUR, WE SEE THIS COMPONENT OF OUR CITY, THE NEIGHBORHOODS THEMSELVES, AND THE RESIDENCES THEMSELVES, UM, AS IMPORTANT, AND THAT WE ARE GOING TO PUT A CERTAIN DEGREE OF FOCUS AND STRATEGY SPECIFICALLY TO THEM. 
          UM, AND SO, AGAIN, I THINK OF EVERYTHING ALONG THE LINES OF, IF YOU'VE GOT DRAG RACING ADJACENT TO YOUR NEIGHBORHOOD, IF YOU'VE GOT, UH, YOU KNOW, JUST, YOU JUST NAME THE 
          [02:50:01]
PROBLEM, RIGHT? THERE ARE CERTAIN THINGS THAT THERE WOULD BE A NUMBER OF DIFFERENT TACTICS THAT COULD POTENTIALLY ROLL UP TO A NEIGHBORHOOD SPECIFIC GOAL. 
          UM, LIKE TO PROTECT AND PROMOTE AND, AND, AND SEPARATELY KIND OF IN A FUTURE VISION, MAYBE, RIGHT? IF WHAT WE WANT IS A CITY THAT HAS, YOU KNOW, THE, SOME OF THE MOST PREMIER NEIGHBORHOODS IN THE REGION, RIGHT? PLACES WHERE PEOPLE WANNA LIVE, THAT WOULD, THAT WOULD KIND OF, THIS WOULD BE A STRATEGY THAT WOULD HELP YOU TOWARDS THAT GOAL OR THAT PARTICULAR VISION. 
          AND THERE WOULD BE DOZENS OF SHORT-TERM ACTION ITEMS YOU COULD PUT TOWARDS THAT COUNCIL MEMBER JUSTICE. 
          I, I GUESS I'M, I'M NOT, AGAIN, I AGREED WITH YOU EARLIER. 
          I'M NOT OPPOSED TO HAVING IT, I'M JUST STRUGGLING TO SEE HOW WHAT YOU JUST SAID DOESN'T FALL UNDER 10. 
          UM, I, I THINK MAYBE YOU'RE HUNG UP ON THE, AND THE REGULATORY ENVIRONMENT PIECE OF THAT STRATEGY, BUT I THINK THE REALITY IS USE DRAG RAISING AS AN EXAMPLE, OR SPEEDING DOWN JUPITER. 
          LIKE THEY'RE, I, I, I GET THOSE COMPLAINTS AS WELL, BUT THE REALITY IS THAT, YOU KNOW, WE, WE CANNOT REDUCE THE SPEED LIMIT ON JUPITER AS JUST AN EXAMPLE, YOU KNOW? RIGHT. 
          THERE'S, THERE'S A REGULATORY COMPONENT AND WE DON'T HAVE THE ABILITY TO DO THAT. 
          AND SO I, I THINK THAT WHAT YOU ARE SUGGESTING FALLS UNDER 10, AND I'M FULLY SUPPORTIVE AND WE CAN HAVE ALL THOSE TACTICS ROLL UP UNDER. 
          SURE. 
          I MEAN, I'D BE OPEN TO HAVING RICK TRY AND COME UP WITH THE 14TH ONE AND SEE IF IT'S SUBSTANTIALLY DIFFERENT ENOUGH THAT WE WANNA KEEP IT. 
          SURE. 
          FOR SURE. 
          LIKE, BUT I, I THINK WHAT YOU'RE SAYING, I DON'T THINK WE'RE ACTUALLY TALKING PAST EACH OTHER. 
          I THINK THAT STRATEGY IS THERE. 
          SO THE IDEA OF PROTECTING AND PROMOTING WOULD INCLUDE ALSO THINGS LIKE, UH, WHAT THE MAYOR PROTO MENTIONED, WHICH IS, UH, APARTMENTS, RIGHT? AND A DESIRE NOT TO HAVE APARTMENTS RIGHT BESIDE THEM, OR NOT TO HAVE, WHO KNOWS, A, A BAR RIGHT BESIDE THE NEIGHBORHOOD OR WHATEVER, RIGHT? THERE MAY NOT BE A REGULATORY ELEMENT THERE, BUT THERE MAY BE A DESIRE TO PROTECT THE NEIGHBORHOOD FROM THOSE SORTS OF DECISIONS. 
          OR AT LEAST TO HAVE IT A STRATEGY SO THAT THAT DECISION IS BEING CONSIDERED. 
          I MEAN, I KNOW ONE OF THE SUGGESTIONS WAS, WAS TO GET AWAY FROM, UH, UH, CAMPAIGNS AND ELECTIONS AND THAT SORT OF THING, RIGHT? BUT I MEAN, THERE'S, THERE'S A RECURRING THEME OUT THERE THAT BY SOME, THAT THE NEIGHBORHOOD'S VIEWS ARE NOT REALLY FULLY BEING CONSIDERED. 
          AND IF WE DON'T HAVE A STRATEGY THAT REALLY SAYS THAT WE ARE TRYING TO PROTECT YOU, WE'RE TRYING TO PROMOTE YOU, WE'RE TRYING TO HELP YOUR NEIGHBORHOOD BE THE VERY BEST NEIGHBORHOOD IT CAN BE, WHICH WE ALREADY DO IN CERTAIN WAYS. 
          I JUST DON'T, I, AND, AND YES, MAYBE IT'S THIS WORD BALANCE AND MAYBE IT'S THE REGULATORY ENVIRONMENT TO ME, IF WE'RE GONNA SAY THAT'S ALL IN THERE, THEN AGAIN, WHY WOULDN'T WE PUT REGULATORY ENVIRONMENT ON EVERY SINGLE OTHER ONE OF OUR STRATEGIES? 'CAUSE THERE'S ALWAYS REGULATIONS THAT ARE GONNA STOP US FROM DOING ANY ONE OF THOSE THINGS. 
          YEAH. 
          SO I JUST, EITHER WE STRENGTHEN 10 FOR ME, AND I SAY EITHER AS IF IT'S ONLY MY DECISION, AND IT'S CLEARLY NOT. 
          AND I'M TOTALLY COOL WALKING AWAY WITH THE 13 WE HAVE. 
          BUT I THINK WE EITHER WALK AWAY REMOVING THINGS LIKE REGULATORY ENVIRONMENT, AND WE STRENGTHEN NUMBER 10, OR WE CREATE A 14TH THAT SAYS, HEY, WE ACTUALLY ARE LOOKING TO TRY AND HELP ACTIVELY PROMOTE AND PROTECT THESE NEIGHBORHOODS. 
          UM, AND, AND THE PROTECT, BY THE WAY, WAS A PART OF YOUR ENVISION RICHARDSON TOO, IF I REMEMBER, AND I DIDN'T STUDY IT RIGHT BEFORE COMING HERE, BUT, BUT I, I, I WANNA SAY THAT A PART OF THIS WAS TO MAINTAIN THAT SMALL TOWN FEEL. 
          WELL, SOME OF THAT THAT THEY'RE TALKING ABOUT IS THOSE NEIGHBORHOODS. 
          IT'S NOT THE ONLY THING. 
          IT'S JUST ONE OF THINGS. 
          YEAH. 
          COUNCILMAN COR, I THINK I'M DONE. 
          IS THAT OKAY? I MEAN, I COURT THERE. 
          I MEAN, OH, GO AHEAD. 
          I, I DON'T MIND. 
          I, WHICHEVER WAY, COUNCIL JUSTICE. 
          YEAH, GO AHEAD. 
          I, I, I, I JUST TO, I, I THINK, UH, IT WOULD BE OKAY WITH REWORKING, BECAUSE I THINK THE SPIRIT OF WHAT YOU WERE SAYING IS WHAT WE MEANT BY 10. 
          YEAH. 
          AND I WOULD JUST ASK STAFF, LIKE, DO WE, DO WE THINK, YOU KNOW, WE WERE REALLY CONCERNED AT THE TIME, THERE WERE A LOT OF LAWSUITS AND YOU ALL THOSE SORTS OF THINGS AROUND SHORT TERM RENTALS AND NOT SO DOES THE STAFF HAVING WITH REMOVING THAT LANGUAGE, UNDERSTANDING THAT THE REALITY IS WE, WE DO HAVE TO SORT OF, YOU KNOW, ADDRESS REGULATORY ENVIRONMENT WITH RESPECT TO ANYTHING WE DO. 
          UM, I THINK IT WAS A SIGNALING TO THE COMMUNITY THAT WE HEAR YOU, BUT THE THINGS WE HAVE TO BALANCE ALSO. 
          SO I, YOU KNOW, I THINK THAT WE CAN MAKE 10 WHAT THE MAYOR IS SUGGESTING, AND I'M JUST CURIOUS, LIKE, CAN WE GET RID OF THAT LANGUAGE? IS STAFF COMFORTABLE WITH GETTING RID OF THE REGULATORY YEAH. 
          ENVIRONMENT? YEAH. 
          NO, UH, COUNCILWOMAN JUSTICE, YOU'RE ABSOLUTELY RIGHT. 
          I MEAN, THE, THE, THE CONTEXT WHERE, BECAUSE THAT, THAT REGULATORY ENVIRONMENT WAS ADDED IN TH IN 23, THE CONTEXT AROUND THAT WAS A LOT OF THE COMPLAINTS THAT WE WERE RECEIVING AT THAT TIME, WE WERE LIMITED EITHER BY STATE LAW OR BY CASE LAW AS TO WHAT WE COULD DO. 
          AND SO I THINK THE IDEA WAS, UM, TO DEMONSTRATE THAT WE'RE STILL VERY COMMITTED TO PROTECTING NEIGHBORHOOD INTEGRITY AND CREATE, AND CREATING A, AN IDEAL PLACE FOR PEOPLE TO SPEND THEIR TIME, MONEY, MONEY AND ENERGY. 
          BUT TO TRY TO BALANCE THAT WITH THE REALITY OF THAT DOESN'T MEAN WE CAN DO JUST ANYTHING. 
          AND THAT THERE ARE LIMITATIONS, NOT OUR LIMITATIONS, BUT OTHER, OTHER LIMITATIONS THAT WE HAVE TO CONSIDER. 
          SO 
          [02:55:01]
I, I WOULD FEEL FINE, UM, REMOVING THE REGULATORY ENVIRONMENT. 
          I MEAN, YOU KNOW, I, IT, IT'S BEEN A LONG TIME, BUT I THINK THE, THE , I, I THINK THE OPENING SENTENCE IN SOME OF OUR COMMUNITY SERVICES NOTICES, UH, IS VERY SIMILAR TO WHAT, WHAT WE WROTE BACK IN THE DAY, WHERE IT'S, YOU KNOW, YOU COULD HAVE A STRATEGY, I'D SAY WORK WITH, UH, YOU KNOW, WORK TO, UM, HELP PRESERVE OR MAINTAIN AND PRESERVE THE INTEGRITY AND VITALITY OF NEIGHBORHOODS. 
          YEAH. 
          MM-HMM . 
          THAT'S PRETTY MUCH THE FIRST SENTENCE OF A CODE NOTICE IF YOU RECEIVE IT. 
          YEAH. 
          WHY WE DO WHAT WE DO. 
          YEAH. 
          IT'S ON THE WEBSITE. 
          AND SO SOMETHING TO THAT EFFECT WOULD BE VERY COMFORTABLE TO US BECAUSE IT'S SOMETHING THAT, YOU KNOW, NOT, MAYBE NOT EVERYBODY'S AWARE OF IT, AND THAT'S A VERY FAIR POINT, BUT IT'S WHAT WE DO TODAY, AND IT'S WHAT, IT'S, IT'S REALLY WHAT GUIDES US ALL OF OUR COMMUNITY SERVICES AND, AND SOME OF OUR ZONING EFFORTS. 
          YEAH. 
          DON'T THINK, I DON'T THINK WE'RE IN OPPOSITION AT ALL. 
          I THINK IT'S A REWORKING OF 10 VERSUS ADDING A 14TH AND INTO YEAH. 
          AND THAT WORDING WAS ACTUALLY NOT BAD FOR ME. 
          YEAH. 
          ACTUALLY, I LIKE IT. 
          MAYOR, I, RICK AND I CAN TAKE SOME TIME DURING THE BREAK AND, AND WORK ON THAT ONE AND HAVE IT FOR YOU AFTER YOU GET YOUR, THE, IN INTEREST OF TIME, AND I'LL LET YEAH. 
          WHOEVER STILL NEEDS TO COMMENT, RIGHT? I DON'T WANT TO CUT OFF TOO MANY COMMENTS, BUT THIS IS STANDING BETWEEN US AND LUNCH, AND AS YOU CAN TELL, I DON'T WANNA MISS A MEAL. 
          YEAH. 
          YEAH. 
          SO, I, COUNCIL MEMBER, HERE'S, HERE'S JUST TO SUM UP YEAH. 
          JUST MAKE SURE I'M ON THE RIGHT PAGE. 
          WE'RE GOING TO COMBINE NINE AND 11. 
          NO, I, LET'S, WE'RE GONNA REWORK 11 AND YOU AND I ARE GONNA DO THAT TO BREAK , RIGHT? WELL, WELL, WE WE'RE GONNA GET RID OF THIS 11. 
          YES. 
          AND, AND MAKE SURE THAT NINE, NINE IS FINE, INCLUDES THAT WE'RE GONNA REWORK 10 YES. 
          UH, TO SOME DEGREE TO SOMEWHAT PROMOTE, PROTECT STRONG NEIGHBORHOODS. 
          UH, 11 BECOMES YOUR INNOVATION YES. 
          AND ENTREPRENEURIAL, YES. 
          ATTRACTION STRATEGY. 
          UM, AND I THINK THAT'S IT, RIGHT? AND THEN WE WILL MAINTAIN THAT'S FINE. 
          A 13, I THINK IT'S A MISTAKE. 
          I THINK IT'S A MISTAKE TO GET RID OF A SPECIFIC STRATEGY TO ADDRESS THE SPECIFIC CHALLENGES THAT WE FACE AS A CITY WITH THINGS IN THE STATE LEGISLATURE. 
          I'M GONNA PUT THAT OUT THERE. 
          YEAH. 
          LET'S, I THINK THAT THERE IS A LOT TO THAT. 
          SURE. 
          AND I, I THINK STAFF, THERE ARE A LOT OF TACTICS THEY'RE GONNA HAVE TO DEVELOP OVER THE COURSE OF THE NEXT TWO YEARS TO IT. 
          WOULD YOU, WOULD YOU BE COMFORTABLE WITH A STRATEGY NUMBER 14 THAT SAYS YES. 
          AND OKAY, THEN STRATEGY NUMBER 14 RELATES TO REGULATORY, NOT, NOT JUST, NOT JUST HOUSING REGULATORY, BUT ANY REGULATORY STUFF THAT WE FACE. 
          IS THAT COOL? ALL RIGHT. 
          SO WE GOT A NUMBER 14. 
          DO YOU WANT NUMBER 15? COUNCIL. 
          COUNCIL MEMBER EMEL, NUMBER 15. 
          YEAH. 
          UH, I THINK IT'S IMPORTANT, UH, TO ADD THAT POSITION, RICHARD, AS THE SMART CITY LEADER. 
          MM-HMM . 
          SO, UH, WE HAVE, WE TALKED ABOUT LOTS OF THINGS, BUT I THINK THERE'S SPARK CITY LEADER WOULD, UH, PUT US, UH, INTO THE NEXT PHASE OF OUR DEVELOPMENT, WHICH, UH, AND THAT, THAT I THINK WE NEED, I MEAN, WE HAVE DONE LOTS OF THINGS, BUT THAT WILL PUT US TOTALLY DIFFERENT CATEGORY. 
          YEAH. 
          IS, IS THAT, IS, IS THAT NOT SEVEN, IMPROVE ACCESS, USABILITY AND USER EXPERIENCE WITH POLICIES, PROCEDURES, I'M SORRY, POLICIES, PROCESSES, AND PROCEDURES? IT'S PROBABLY NOT, IT'S PART, IT IS A LITTLE, IT'S PART OF THAT. 
          BUT SMART CITY LEADER WOULD BE LIKE EVEN MUCH BIGGER THAN THAT. 
          ALTERNATIVE INNOVATIVE, THAT AN, IT MIGHT BE A LITTLE BIT IN NUMBER 11, WHICH WE'RE  REMOVING, RIGHT? UH, UH, BUT, BUT WE CAN INCORPORATE THAT WITHIN INTO NINE, A LITTLE BIT. 
          SOME OF THESE OTHERS, UH, WITH YOUR PERMISSION, UM, DONNA, I COULD PLAY AROUND WITH THAT. 
          I AGREE. 
          I AGREE. 
          I THINK GOOD. 
          THAT 13 STILL, THAT LEAVES US AT 13. 
          JUST REWORKING. 
          NO, WE GOT 14. 
          OKAY. 
          YEAH. 
          PERFECT. 
          14. 
          IT IS, WHAT WAS THE 14TH? THE 14TH ONE WAS, UH, THE REGULATORY, WE'RE TAKING THE REGULATORY OFF THE ONE AND WE'RE GENERICIZING IT AND MAKING IT A SEPARATE STRATEGY, WHICH IS ESSENTIALLY BALANCE REGULATORY ENVIRONMENT WITH GOALS OF THE CITY, OR SOMETHING TO THAT EFFECT. 
          I, I GUESS MY ONLY CONCERN, AND, AND WHEN I HEAR THE TERM SMART CITY, I'M NOT REALLY SURE I KNOW EXACTLY WHAT WE'RE TALKING ABOUT. 
          WE HAVEN'T VETTED THAT. 
          WE HAVEN'T TALKED ABOUT IT. 
          WE HAVEN'T REALLY REVIEWED IT. 
          I DON'T KNOW IF IT, I'M NOT, I'M NOT SAYING I'M OPPOSED TO IT, DON'T GET ME WRONG. 
          BUT I, I DON'T, YOU KNOW, THERE, THERE ARE A LOT OF THINGS WE COULD GO OUT AND DO THAT HAVE ABSOLUTELY NO PAYBACK. 
          WE CAN, WE CAN SPEND A LOT OF MONEY AND THERE'S NO PAYBACK TO IT. 
          NOW THERE'S OTHER THINGS THAT I AGREE WITH YOU A HUNDRED PERCENT ON THAT YOU, WE CAN DO THAT ARE, THAT ARE VERY, VERY FUNCTIONAL. 
          SO THAT, THAT, I THINK I, WHAT I'M CONCERNED ABOUT IS JUST THAT OVERARCHING, THROWING IT INTO OUR STRATEGIES WHEN WE REALLY HAVEN'T EVEN TALKED ABOUT IT OR VETTED IT AT, AT, AT ACCOUNT AS WELL. 
          WE CAN TALK ABOUT ALL THOSE DETAIL WITH THE TACTICS AND OTHER THINGS. 
          UH, BUT THIS WILL PUT US LIKE, LIKE YOU SAID, THAT NUMBER 11. 
          AND, UH, WHAT'S THE OTHER NUMBER? UH, AND NUMBER SEVEN, THESE ARE ALL, LET'S SMALL PIECES. 
          PART OF THAT. 
          LET'S LOOK AT, LET'S LOOK AT WHAT E SMITH'S. 
          UH, 
          [03:00:01]
I DON'T THINK WE'RE GONNA MAKE A BRAND NEW ONE THAT'S GONNA SAY, UH, SMART CITY, BUT I THINK THERE'S SOME ELEMENT THAT, UH, RICK'S GOT IN MIND THAT HE MIGHT BE ABLE TO KIND OF INCORPORATE. 
          UH, AFTER OUR FIVE MINUTE RECESS, WE CAN COME BACK AND, UH, SEE WHAT THOSE CHANGES LOOK LIKE. 
          AND THEN, AND THEN IF IT'S COMFORTABLE, WE CAN BE COMFORTABLE AND WE CAN MOVE ON TO THE TACTICS, IF THAT'S COOL. 
          ALRIGHT. 
          IT IS 1209. 
          WE'RE GONNA RECESS FOR FIVE MINUTES AND SEE YOU ALL AT 1214 AND ANTICIPATED, UH, THERE MIGHT BE SOME MUNCHING AND CRUNCHING IN THE BACKGROUND. 
          SO WE'LL DO OUR BEST MICS OFF WHENEVER, UH, WE'RE EATING. 
          BUT OTHERWISE, RICK, YOU WANNA TAKE IT FROM HERE? ABSOLUTELY. 
          UH, DONNA AND I WORKED A LITTLE BIT, UH, WHILE YOU GUYS WERE GRABBING LUNCH. 
          UH, YOU WILL SEE, UM, THEY'RE NOW 14. 
          UH, THE ONES, THE STUFF THAT'S NOW ITALICIZED IS NEW THIS YEAR. 
          SO THE NON ITALICIZED STUFF IS THE SAME AS IT WAS BEFORE. 
          ANYTHING THAT WAS CHANGED. 
          UM, I BELIEVE I CAPTURED EVERYTHING WITH THE ITALICS, UH, EXCEPT FOR SIX WHERE IT SAYS WORK TO INCREASE PUBLIC ENGAGEMENT AND INPUT. 
          UM, BUT WE'D ALREADY TALKED ABOUT THAT ONE. 
          SO SINCE THE LAST TIME YOU SAW THIS, THE ITALICIZED STUFF IS NEW. 
          I AM GONNA TURN MY MIC OFF AND EAT A HALF SANDWICH REAL QUICK WHILE YOU GUYS PERUSE THAT. 
          AND, UH, UH, LET ME KNOW. 
          UH, THUMBS UP, THUMBS DOWN. 
          UH, 10. 
          DO, DO YOU MIND PUTTING YOUR MIC ON? SO THAT IZED 10, 11, 13, AND 14 ARE THAT TILE SIZED IS ETH. 
          YES. 
          OKAY. 
          SO WE ARE NOT ADDING, I SOMETIMES STRUGGLES HERE. 
          WORD AND NINE NINE. 
          IT SAYS DOCUMENTS AND CONTINUOUSLY IMPROVE INNOVATIVE BUSINESS PROCESSES. 
          THAT WAS THE ONLY THING FROM THE EXISTING 11 THAT I THOUGHT WAS, UH, SHOULD BE INCLUDED. 
          UH, AND THEN, SO 10 IS NEW, 11 IS NEW. 
          UH, 13 AND 14 ARE NEW. 
          MAYOR AND COUNCIL. 
          THE, THE, UH, INTEGRITY AND VITALITY. 
          YOU'LL RECOGNIZE THAT HOPEFULLY FROM TWO OF THE DIVISIONS WITHIN THE CODE ENFORCEMENT PART OF OUR COMMUNITY SERVICES. 
          WE HAVE NEIGHBORHOOD INTEGRITY, WHICH IS CODE ENFORCEMENT, NEIGHBORHOOD VITALITY, OR THE, UH, WE HAD THE NEIGHBORHOOD VITALITY PROGRAM, UH, THE THIRD BEING THE, THE NEIGHBORHOOD RELATIONS. 
          BUT THAT'S, UH, THAT'S WHY WE CHOSE THOSE WORDS. 
          UM, SO WE TOOK OUT THE WORD COMMUNITY. 
          UH, WHERE WAS THAT BEFORE ON WE, WE COULD EASILY ADD NEIGHBORHOOD AND COMMUNITY DESIRABILITY AND ENCOURAGE REINVESTMENT. 
          THEY, IT APPLIES EQUALLY WHY THEY ENCOURAGE AND FREE INVESTMENT. 
          I MEAN, I FEEL LIKE, UM, THIS IS, I DON'T KNOW IF THAT WAS PART OF OUR PREVIOUS CONVERSATION BEFORE LUNCH. 
          WELL, I THINK A, I THINK A STRONG NEIGHBORHOOD IS, REQUIRES REINVESTMENT. 
          THAT'S, THAT'S THE BASIS OF OUR NEIGHBORHOOD INTEGRITY PROGRAM, IS THAT WE'RE TRYING TO SPARK REINVESTMENT IN THE NEIGHBORHOOD. 
          AND INVESTMENT COULD BE ALMOST ANYTHING. 
          IT COULD BE NEW, NEW LANDSCAPING OR ANY, ANY OF THAT SORT OF THING. 
          BUT WHAT ARE YOUR THOUGHTS? COUNCIL MEMBER? IT COULD BE CITY INVESTMENT. 
          YEP. 
          IT COULD BE THAT TOO. 
          THE HOME. 
          I'M NOT ANTI REINVESTMENT. 
          'CAUSE OBVIOUSLY REINVESTMENT IS RENEWAL AND IT, IT, AND IT, UH, BENEFITS ALL. 
          I JUST DUNNO IF THAT'S AS RESIDENT FOCUS AS WE WERE DISCUSSING. 
          AND, UM, REINVESTMENT. 
          WHEN I THINK OF SOME OF THE CONCERNS THAT COUNCILMAN OR MAYOR PERM MENTIONED EARLIER, THAT I HEAR A LOT THINGS LIKE S YOU KNOW, STR AND SOME OF THOSE, A LOT OF THE RENTALS THAT ARE TAKING PLACE OR THE FRAT HOUSES, THAT'S REINVESTMENT. 
          UM, BUT I DON'T KNOW IF THAT'S NECESSARILY NEIGHBORHOOD DESIRABILITY OR NEIGHBORHOOD OR COMMUNITY FOCUS. 
          COULD, COULD WE USE THE WORD IMPROVEMENT INSTEAD OF INVESTMENT? WOULD THAT MAKE IT BETTER FOR YOU? I PREFER THAT WORD. 
          OKAY. 
          ARE THERE ANY OBJECTIONS TO THE WORD IMPROVEMENT? SO AT THE END OF THE DAY, MOST OF THE INVESTMENT WOULD GO TO IMPROVE EXCEPT FOR THE SCENARIOS THAT HE 
          [03:05:01]
WAS TALKING ABOUT, WHICH IS IF IT'S A, YOU KNOW, YEAH, I MEAN YOU'RE, YEAH. 
          REINVESTMENT IS BASICALLY IMPROVEMENT. 
          IMPROVEMENT. 
          SO YEAH. 
          OKAY. 
          YOU KNOW, SO IF YOU DON'T MIND JUST MAKING THAT ONE CHANGE, AND I THINK I'M NOT SEEING, BUT IS EVERYONE ELSE GENERALLY COMFORTABLE WITH WHAT THEY'VE SEEN? YES. 
          COUNCIL MEMBER JUSTICE? YEAH. 
          I UNDERSTAND THE SPIRIT OF 14, BUT I'M, I WOULD LOOK TO STAFF TO SORT OF SAY, WHAT IS THE TACTIC THAT'S FALLING UNDER 14? I MEAN, IS THERE A SPECIFIC TACTIC OR ARE WE JUST PUTTING THAT IN THERE BECAUSE OF WHAT'S GOING ON WITH THE STATE LEGISLATURE? UM, WHAT, WHAT DOES THAT LOOK LIKE? I, I'VE GOT A FEW TACTICS THAT COULD PROBABLY FIT INTO IT, BUT, UH MM-HMM . 
          GO ON. 
          YOU KNOW, I, I THINK MAYBE, UM, YOU KNOW, RICK HAD TO, AND, AND MAYBE THE, THE WORD, UH, EFFECTIVELY TRACK AND NAVIGATE, BUT I THINK IT'S, THE TRACKING WOULD BE THE PROACTIVE, THE NAVIGATING, THE REALITY IS, IS WE'RE GONNA HAVE TO BE REACTIVE TO CERTAIN THINGS THAT THEY DO TO US, OR AGAIN, YOU KNOW, THAT, THAT IMPACT THE COMMUNITY. 
          SO THE, THE TACTICS WOULD BE THINGS THAT WE WOULD BRING BACK TO YOU. 
          UM, YOU KNOW, IF THEY PERMIT, YOU KNOW, S SHORT TERM RENTALS EVEN FURTHER, FOR INSTANCE, AND WE BRING IT BACK A TACTIC TO TRY TO MITIGATE THAT IMPACT ON THE COMMUNITY. 
          WHAT THAT IS, I DON'T KNOW, YOU KNOW, EXACTLY. 
          BUT THAT, THAT'S WHAT THE THINKING WOULD BE THERE. 
          UM, OBVIOUSLY THE 12 WOULD BE WHERE EVEN BEFORE THAT HAPPENS, WE TRY TO IMPACT, RIGHT. 
          YOU KNOW, THAT NOT OCCURRING THROUGH LEVERAGING YOUR REGIONAL RESPONSIBILITIES AND LEADERSHIP. 
          BUT ONCE THE DECISION IS MADE, I, I SEE 13 AS BEING MUCH MORE, I'M SORRY, 14 AS BEING MUCH MORE ONCE IT OCCURS, YOU KNOW, WE TRACK IT AND, AND WE HAVE TO FIGURE OUT HOW TO NAVIGATE A NEW WORLD BECAUSE OF WHAT'S BEEN THRUST UPON US. 
          THAT WAS THE, I THINK THAT WAS THE SPIRIT OF THE SECOND PART OF WHAT WE, OF, OF, UH, 10 THAT WE CHANGED. 
          MM, YEAH. 
          YEAH. 
          IT WAS JUST TIED TO WHAT WAS HAPPENING WITH HOUSING AND NEIGHBORHOODS AND ALL THAT. 
          BUT WOULD WE BE ABLE TO BROADER, I'M SORRY. 
          WOULD WE BE ABLE TO, YOU KNOW, WELL, NUMBER 12 WHERE I'M, I'M SORRY, NUMBER 13 OR 12, LEVERAGE REGIONAL LEADERSHIP OF, AND THEN ADD IN, EFFECTIVELY NAVIGATE THE REGULATORY ENVIRONMENT. 
          I, I'M, I'M TOTALLY OKAY WITH COMBINING 12 AND 14 AND JUST MAKING IT SLIGHTLY LONGER, BUT UN UNLESS THERE'S SOME OTHER MEANING IN 12 THAT YOU GUYS WOULD DIMINISH THAT. 
          AND I THINK COUNCIL MEMBER CORCORAN, I WANNA MAKE SURE WE'RE, YOU KNOW, CHECKING OFF THAT BOX. 
          BUT MAYBE IT'S LEVERAGING THE LEADERSHIP TO POSITIVELY IMPACT AND TRACK AND NAVIGATE THE REGULATORY ENVIRONMENT. 
          SOMETHING TO THAT EFFECT. 
          I'LL BE HONEST, AS LONG AS SENIOR STAFF UNDERSTANDS WHAT WE ARE DIRECTING THEM TO DO, I DON'T CARE IF IT'S COMBINED OR NOT. 
          OKAY. 
          ANYBODY ELSE HAVE A PROBLEM WITH COMBINING THOSE TWO COUNCIL MEMBER BARRIOS? I DON'T HAVE A PROBLEM WITH COMBINING OR KEEPING 'EM APART IF WE DO KEEP 'EM APART. 
          UM, I THINK I'M STRUGGLING WITH EFFECTIVELY NAVIGATE, I THINK IT'S KIND OF BROAD. 
          I THINK WE NEED TO BE MORE SPECIFIC ON THE MEANING OF THAT, BUT I'M FINE WITH COMBINING IT. 
          SO TRACK AND NAVIGATE. 
          I JUST FEEL LIKE THE WORD EFFECTIVELY NAVIGATE. 
          I DON'T KNOW. 
          I MEAN, THESE ARE STRATEGIES, THEY'RE NOT SUPPOSED TO BE SPECIFIC. 
          RIGHT, RIGHT. 
          TRUE. 
          I DON'T KNOW. 
          I'M JUST TO NAVIGATE. 
          OKAY. 
          I MEAN, WE'RE GONNA DO IT EFFECTIVELY, YOU KNOW? YEAH, RIGHT. 
          TRACK AND MITIGATE NEW REGULATIONS. 
          YEAH. 
          PROBLEM WITH THE WORD MITIGATE. 
          MM-HMM . 
          I, I GUESS MY ONLY QUESTION IS, AND WE'VE, WE'VE NOT DONE THIS, AND I DON'T KNOW, AGAIN, IT'S JUST ONE OF MY THOUGHTS, AND I DON'T KNOW IF IT, IT'S SOMETHING WE CAN EVEN DO, BUT, YOU KNOW, ON NOW I'M ON MY SEVENTH YEAR, I DON'T, I DON'T THINK WE AS A COUNCIL HAVE PER SE EVER BROUGHT IN, FOR EXAMPLE, OUR STATE REPS AND SAID, YOU KNOW, WE'RE REALLY TIRED OF YOU NOT ALLOWING US TO DO WHAT WE NEED TO DO BECAUSE Y'ALL KEEP PASSING REGULATIONS, OR I'M SORRY, PASSING LAWS THAT EFFECTIVELY BLOCK US ON SO MANY DIFFERENT THINGS. 
          AND SO, I MEAN, AS, AS LONG AS, AND AGAIN, Y'ALL MAY, EVERYBODY ELSE MAY DISAGREE AND NOT WANT TO DO THAT, OR, YOU KNOW, I, I ASSUME WE CAN DO IT OR WHATEVER, BUT I MEAN, THAT'S CERTAINLY A TACTIC. 
          BUT I, I, I DON'T KNOW, TRACK AND MITIGATE. 
          I DON'T, THE PROBLEM IS THE WAY THESE LAWS ARE WRITTEN, I'M NOT SURE WHAT WE CAN MITIGATE. 
          I'M, I'M NOT SURE. 
          I MEAN, I THINK IT, IT SEEMED MOST OF THEM SEEM, MY WORD D DRACONIAN. 
          THEY COME DOWN, THEY SLAP 'EM ON TOP OF US, AND WE'RE JUST LIKE, OKAY, WELL TODAY WE CAN'T DO X OR Y OR Z. 
          AND I, I ACTUALLY WOULD LOVE SOMETHING A LITTLE MORE MY WORD, AGGRESSIVE VERSUS THE WORD, YOU KNOW, TRACK AND NEW REGULATIONS AND, AND, AND A AND A AND A, YOU KNOW, FIGHT TO AFFECT NEW REGULATIONS OR SOME, I DON'T KNOW, FIGHT'S NOT THE RIGHT WORD. 
          SOMETHING ALONG THOSE LINES. 
          I INTERPRET MITIGATE AS FAR AS KIND LIKE WHAT CHIEF DID, YOU KNOW, HAVING SOMEBODY WHO GOES OUT AND THERE, AUSTIN DURING, DURING, UH, UM, UH, DURING 
          [03:10:01]
SESSION AND SPEAKS ON BEHALF AS FAR AS OUR, OUR PRIORITIES DURING LEGISLATIVE, UH, SESSIONS. 
          THAT'S WHAT I INTERPRET MITIGATE AS BEING IS TRY TO LIKE, TO SOFTEN THE RULE. 
          TO LESSEN THE IMPACT ON US. 
          YES. 
          THAT'S WHAT I INTERPRET THAT. 
          SO IF I'M WRONG, SOMEBODY CORRECTED ME ON THAT. 
          I DON'T THINK THAT'S WHAT COUNCILMAN CORKIN WAS AFTER, THOUGH. 
          SO I DON'T, I DON'T THINK THAT SORT OF SOLVES FOR, FOR WHAT HE WAS. 
          I MEAN, HE, CORRECT ME IF I'M WRONG. 
          I, I DON'T LIKE MITIGATE. 
          UM, I THINK NAVIGATE WAS A BETTER, I THINK THAT'S THE SPIRIT OF WHAT WE WERE TALKING ABOUT. 
          YEAH. 
          SOMETHING THAT'S BEEN PASSED, HOW DO WE DEAL? WE MIGHT NOT BE ABLE TO MITIGATE IT. 
          MM-HMM . 
          LIKE HOW DO WE DEAL WITH IT NOW THAT IT'S HERE? I AGREE. 
          AND THAT WAS THE IDEA. 
          I AGREE WITH THAT ORIGINAL MM-HMM . 
          I LIKE THAT. 
          AND, AND NAVIGATE THE EFFECTS. 
          AND THE POSITIVELY IMPACT IS DOING THE THING THAT I THINK YOU'RE TALKING ABOUT, UH, COUNCILMAN, UH, BARRIOS, WHICH IS POSITIVELY IMPACTING IT BY MITIGATING IT ESSENTIALLY, RIGHT. 
          UH, WITHOUT ADDING THOSE WORDS INTO THE THING. 
          BUT THAT'S ONE OF THE THINGS WE DO TO POSITIVELY IMPACT IT. 
          AND THEN FROM A TACTIC PERSPECTIVE, UH, TO YOUR POINT, UH, MAYOR PRO TEM, YOU KNOW, YOU KNOW, WE CAN TALK ABOUT THINGS LIKE CREATING SCORECARDS OR EXACTLY. 
          TELEGRAPHING WHO, WHO VOTED IN WHAT WAY THAT THAT IS NOW CAUSING US TO HAVE THIS IMPACT OR WHATEVER. 
          THOSE ARE ALL THINGS. 
          YEAH. 
          YEAH. 
          A HUNDRED PERCENT. 
          I LIKE IT. 
          YES. 
          COUNCIL MEMBER, DORIAN, DID YOU NO, I'M SORRY. 
          AND ANYTHING ELSE? MAYOR PROTON, ARE YOU GOOD? NO, NO, I'M GOOD. 
          ALRIGHT. 
          I THINK WE'RE GOOD WITH THOSE ADJUSTMENTS. 
          OKAY. 
          AND WE'RE BACK TO 13, WHICH IS GREAT. 
          THAT'S MY FAVORITE. 
          SO, SO HOPEFULLY, NO, NOBODY'S ADO PHOBIA. 
          NOT AT ALL. 
          LEVERAGE OUR REGIONAL LEADERSHIP POSITION TO POSITIVELY IMPACT COUNTY, STATE, AND FEDERAL ISSUES AND NAVIGATE THE REGULATORY ENVIRONMENT, IS WHAT WE ENDED UP WITH. 
          IS THAT RIGHT? OKAY. 
          LIKE IT OUTSTANDING. 
          UM, SO YES, UH, IT'S ALWAYS GOOD WHEN YOU DON'T ADD A SIGNIFICANT NUMBER OF STRATEGIES BECAUSE THE MORE YOU HAVE, THE MORE COMPLEXITY THAT YOU'RE BUILDING INTO YOUR SYSTEM. 
          SO, UM, THE NEXT THING IS TO LOOK AT SOME, UH, TACTICS OR SHORT TERM INITIATIVES, UM, BASED ON, UH, YOUR VISION, RIGHT? SO YOU WANT TO ALWAYS EVALUATE THESE THINGS IN TERMS OF HOW DOES IT OR DOES IT HELP YOU ACHIEVE YOUR VISION? AND IF IT DOESN'T, YOU HAVE TO QUESTION, UH, WHETHER YOU WANT TO DO IT OR NOT. 
          SO, UH, THROUGH THE SURVEYS AND CALLS, THIS IS A REAL EYE CHART, SO I UNDERSTAND THAT. 
          SO I HAVE, UH, I HAVE IT PRINTED OUT. 
          SO I HAND IT OUT IN A SECOND. 
          IF WE GET, IF THIS IS WHAT YOU CAME IN THIS YEAR, THIS IS WHAT CAME IN LAST YEAR. 
          UH, THERE WERE OTHER, UH, COMMENTS OR SUGGESTIONS THAT I THINK ARE RELEVANT TO KEEP IN MIND AS WE GO THROUGH. 
          UH, I'LL LET YOU KIND OF READ THOSE. 
          UM, THERE ARE NUMEROUS SHEETS AND WE'LL PASS THESE OUT. 
          THERE'S A SEPARATE SHEET 'CAUSE DIFFERENT IDEAS CAME IN AT DIFFERENT TIMES. 
          BUT I WANTED TO GIVE YOU GUYS KIND OF ALL THAT I HAD. 
          AND THEN WE'RE GONNA DO A LITTLE EXERCISE WITH THIS, AND I APOLOGIZE TO ANYBODY WATCHING ON THE INTERNET. 
          THIS IS WHERE WE'RE GONNA SPA BREAK INTO SOME SMALL GROUPS. 
          WE'RE GONNA GO THROUGH A COUPLE OF ITERATIONS, AND WE ARE GONNA GENERATE A LIST OF A NUMBER OF KEY SHORT TERM INITIATIVES, TACTICS, ET CETERA, UM, THAT ARE REALLY YOU GUYS FOCAL POINTS. 
          UH, I'M THINKING A GOOD NUMBER TO SHOOT FOR IS THE TOP 10. 
          UM, DOES ANYBODY HAVE ANOTHER SUGGESTION? IS 10 TOO MANY, TOO FEW, OR WE WANT TO SHOOT FOR 10 AND WE, WE'LL BE GOOD WITH THAT. 
          WE'RE BREAKING UP INTO GROUPS. 
          COME UP WITH OUR TOP 10 TACTICS. 
          IS THAT WHAT THE ASSIGNMENT IS? YOU AS A GROUP ARE GONNA HAVE A TOP 10 LIST OF THE COUNCIL'S FOCUS. 
          SO YOU'RE GONNA COME TO AGREEMENT ON THE TOP 10. 
          WHY ARE WE LIMITING TACTICS TO 10? UM, BECAUSE THESE ARE NOT NECESSARILY JUST TACTICS THAT YOU ARE, UM, NOT NECESSARILY TACTICS ARE GOING TO BE EMPLOYED. 
          THESE ARE TACTIC THINGS THAT YOU WANT TO EXPLORE FURTHER. 
          SO YOU'RE GOING TO TASK STAFF WITH BRINGING TO YOU ADDITIONAL INFORMATION AND HAVING SPECIAL SESSIONS OR PROVIDING ADDITIONAL INFORMATION. 
          THAT'S MY UNDERSTANDING. 
          YEAH. 
          AS YOU DEFINE YOUR ROLE, IT'S NOT YOUR ROLE TO DETERMINE WHAT THE TACTICS ARE. 
          ABSOLUTELY. 
          I WAS JUST GONNA SAY, THAT DOES NOT SAY TACTICS AT ALL. 
          YEAH. 
          SO IF YOU LOOK AT YOUR ROLE OF COUNSEL, WHICH I THINK I RECOPIED RIGHT HERE, IS, I GUESS I DIDN'T, UH, NO, THE ROLE OF COUNCIL IS TO ESTABLISH THE HIGH LEVEL VISION, UH, PROVIDE DIRECTION FOR STAFF, ET CETERA, ET CETERA. 
          AND THEN IT'S TYPICALLY STAFF'S ROLE IS THEN TO COME UP WITH THE SPECIFIC TACTICS ON IMPLEMENTING YOUR STRATEGY. 
          DOES THAT MAKE SENSE? MM-HMM . 
          YEAH, I AGREE. 
          IF THERE'S A TOP 10 THAT WE FEEL LIKE ARE ESSENTIAL 
          [03:15:01]
THAT WE WANNA COMMUNICATE TO STAFF TODAY, FINE. 
          BUT YES, GETTING INTO THE WEEDS OF A HUNDRED TACTICS, NO, I, THAT'S NOT OUR JOB. 
          YEAH. 
          I DON'T, I I DON'T THINK WE WANT TO GENERATE A LIST OF, UH, WELL, I'LL JUST BE HONEST WITH YOU. 
          WHEN I FIRST STARTED WORKING WITH THE CITY OF RICHARDSON, THERE WAS A LIST OF 126 SHORT TERM INITIATIVES THAT WERE ALL PRIORITIES. 
          UM, WHICH MEANS NONE OF 'EM WERE PRIORITY. 
          I MEAN, IT JUST, YOU CAN'T FOCUS ON 126 DIFFERENT THINGS AT ONCE. 
          SO, UM, THIS IS JUST A WAY TO GET KIND OF LIKE, UH, SEE WHAT YOU GUYS ALL AGREE ON, UH, AND WHAT YOU WANT TO, UH, HAVE MORE INFORMATION ON TO PURSUE GOING FORWARD. 
          SO I'M OKAY WITH, WITH NARROWING DOWN A 10, AND I UNDERSTAND, BUT I DON'T UNDERSTAND WHY WE WOULD HAVE LESS TACTICS THAN WE WOULD HAVE STRATEGIES. 
          WE'RE NOT, NO, THAT'S DOWN. 
          THE STAFF WILL COME BACK. 
          THE LIST, MISSING LIST OF TACTIC. 
          WE'RE, WE'RE DIRECTING STAFF TODAY. 
          HERE'S THE 10 THINGS WE THINK ARE THE MOST IMPORTANT TACTICS THAT YOU NEED TO ACCOMPLISH IN THE NEXT TWO YEARS. 
          BRING THESE BACK IN ADDITION TO THE OTHER 30 40 THAT YOU THINK MEET THESE STRATEGIES THAT WE'VE GIVEN YOU. 
          AND THEN WE WILL GET THAT PRESENTATION LATER AND VOTE ON WHETHER OR NOT THOSE ARE THE TACTICS WE ADOPT AS A COUNCIL. 
          THAT'S HOW I'VE DONE IT IN THE PAST, AND IT'S WORKED WELL. 
          YEAH. 
          OKAY. 
          I MEAN, WE HAVE, WE HAVE GOALS AND WE HAVE STRATEGIES AND TACTICS IF WE, YOU KNOW, START UP ALL THOSE DETAILED TACTICS. 
          BUT IF WE CAN GO, LIKE OVERALL TACTICS, YES. 
          I MEAN, THIS IS, SO, YEAH. 
          SO IF WE ENDED UP WITH 12 OR 13, I'M OKAY WITH THAT. 
          SO HERE'S THE PROCESS THAT WE'RE GONNA FOLLOW ON THIS. 
          I'LL GIVE YOU A TIME TO, UH, TO READ THROUGH THE LIST OR THINK ABOUT WHAT YOU THINK OR WHAT YOUR BIG, WHAT ARE THE THREE BIG THINGS, UH, MOVING THE NEEDLE. 
          BUT THE FIRST STEP IS FOR YOU AS AN INDIVIDUALLY TO EACH COME UP WITH YOUR TOP THREE TO FOUR KEY THINGS YOU THINK ARE THE MOST IMPORTANT THINGS THAT SHOULD BE DEMANDING THE FOCUS. 
          UM, I'LL GIVE YOU, UH, A FEW MINUTES TO DO THAT, AND THEN I'M GONNA PUT YOU INTO PAIRS AND I'M GONNA DRAFT, DON, IS IT OKAY IF I DRAFT YOU IN, BECAUSE THIS WORKS BETTER WITH EIGHT PEOPLE THAN SEVEN. 
          AND DON MAY BE ABLE TO SHARE WITH YOU GUYS SOME OF THE THINGS THAT'S ALREADY IN THE WORKS OR MAYBE ALREADY BEING WORKED ON IS FAIR ENOUGH? YEAH. 
          IS IT OKAY WITH THE COUNCIL? YES. 
          FOR WHAT, WHAT DO WE DO? WHAT I'M GONNA DRAFT DON AS AN EIGHTH MEMBER, UH, TO PROVIDE ADDITIONAL INPUT. 
          OH, OF COURSE. 
          HE WOULD DO IT ANYWAY. 
          . 
          I, SO WHAT DO WE, WHAT, WHAT SIZE GROUPS ARE WE DOING? WHAT ARE WE DOING RIGHT NOW? IT'S INDIVIDUAL BY YOURSELF, OWN SOLO, TOP THREE TO FOUR, UH, SHORT TERM INITIATIVES OR TACTICS OR WHATEVER YOU WANNA CALL 'EM, INITIATIVES, PROJECTS, ET CETERA. 
          UM, SPECIFIC THINGS THAT YOU THINK ARE ABSOLUTELY CRITICAL. 
          WHAT ARE THE TOP THREE TO FOUR THINGS AT THE TOP OF YOUR MIND? NO, YOU CAN HAVE IT. 
          [03:21:38]
HEY, RICK. 
          YEAH. 
          BEFORE, BEFORE WE BREAK UP, IF WE HAVE ANY QUESTIONS AS TO, I'M ASSUMING THESE ALL CAME FROM ONE OF US, CORRECT? YEAH. 
          IF WE, IF WE NEED SOME CLARIFICATION AS TO WHAT THEY'RE, WHAT THEY'RE TRYING TO DO, CAN WE DO THAT BEFORE WE BREAK UP OR, UM, SURE. 
          YOU'RE, YOU'RE WELCOME. 
          I WOULD ASSUME IF IT, IF YOU NEEDED CLARIFICATION, IT WOULDN'T BE ONE OF YOUR TOP THREE TO FOUR, BUT IF YOU HAD A SPECIFIC QUESTION ON ONE YEAH. 
          WELL, I, I ACTUALLY HAD IT ON TWO AND I WAS JUST, I'M, I'M CURIOUS WHAT IT SAYS. 
          DISCUSS GOING THROUGH A CITY BRANDING EFFORT AND THEN CREATE A LONG TERM CITY AESTHETICS PLAN. 
          SO I WAS JUST CURIOUS WHAT WANTED TO UNDERSTAND WHAT, WHAT WAS BEING PROPOSED AS A TACTIC ON THOSE. 
          OKAY. 
          JUST, JUST SO I UNDERSTAND. 
          'CAUSE I MEAN, I'VE, I'VE, I'VE, I GUESS MY QUESTION IS, IS I'M, I'M NOT SURE WHEN, WHEN I READ CITY BRANDING EFFORT, I MEAN, WE, WE BRAND EVERYTHING, RIGHT? AND WE'VE GOT A BRAND, WE, WE DO IT EVERYWHERE. 
          SO I'M JUST TRYING TO UNDERSTAND WHAT IT IS SOMEONE FEELS LIKE WE'RE MISSING OUTTA THERE. 
          'CAUSE IT MIGHT BE VERY IMPORTANT. 
          AND, AND THAT'S, I'M GOOD QUESTION. 
          I'M ASKING THE QUESTION. 
          GOOD. 
          AND, AND AGAIN, I I'M NOT SURE I KNOW EXACTLY WHAT A CITY AESTHETICS PLAN IS. 
          AESTHETICS CAN MEAN A LOT OF DIFFERENT THINGS, AND SO RIGHT. 
          JUST WANTED TO UNDERSTAND THOSE TWO. 
          IF IF WHOEVER PUT THOSE FORWARD YEAH. 
          WHILE WE'RE WAITING FOR OTHERS TO, UNLESS EVERYONE'S ALREADY GOT EVERY RANKING DONE, BUT, UH, THOSE WERE BOTH MINE AND OKAY. 
          AND YEAH, JUST VERY SHORTLY, OR VERY BRIEFLY, I DO BELIEVE WE BRAND EVERYTHING, BUT I, I DON'T KNOW THAT WE NECESSARILY HAVE A UPDATED, SUPER COHESIVE OVERARCHING BRANDING STRATEGY. 
          UH, AND IF THERE IS, THEN MAYBE THAT'S SOMETHING THAT WE CAN TALK THROUGH OR DISCUSS OR WHATEVER. 
          BUT, UM, CITIES OFTENTIMES WILL GO THROUGH A BRANDING OR REBRANDING EFFORT, RIGHT? UM, SO THAT'S, THAT'S WHAT I MEANT BY THAT. 
          ON THE AESTHETICS IT COULD MEAN ACTUALLY A NUMBER OF THINGS. 
          UM, BUT EVERY DAY WE REPLACE LIGHT POLES EVERY DAY WE REPLACE SIGNS AND TRAFFIC LIGHTS AND ALL THAT. 
          AND THE QUESTION IS, ARE WE JUST USING THE EXACT SAME SIGNS AND LIGHT POLES WE ALWAYS HAVE BECAUSE WE ALWAYS HAVE, OR IS THERE AN ACTUAL OPPORTUNITY TO SAY, HEY, OVER THE NEXT 12 YEARS? GOTCHA. 
          RIGHT. 
          OKAY. 
          THERE MAY BE AN OPPORTUNITY TO START CHANGING THE FACE OF WHAT SOME OF THAT LOOKS LIKE. 
          MAYBE MODERNIZING IT, SHOULD WE HAVE A COHESIVE THOUGHT PROCESS AROUND THAT. 
          THAT'S WHAT THE AESTHETICS ALLY WOULD MEAN. 
          PERFECT. 
          EVERYTHING FROM LIT SIGNS TO WHATEVER, WHATEVER THE AESTHETICS OF THE CITY AS YOU DRIVE AROUND IT, SO. 
          EXCELLENT. 
          PERFECT. 
          THANK YOU. 
          ANY OTHER S QUESTIONS? ANYBODY MIGHT HAVE ANYTHING THAT'S ON THE LIST? OKAY. 
          YOU NEED A, DO YOU GUYS NEED A COUPLE MORE MINUTES OR ARE YOU GOOD? COUPLE MORE MINUTES. 
          OKAY. 
          [03:25:59]
YOU GOOD? EVERYBODY GOOD? ALL RIGHT. 
          UM, WHAT I'M GONNA DO NOW IS I'M GONNA SPLIT YOU INTO PAIRS. 
          SO I'M GONNA NUMBER OFF ONE TO FOUR. 
          SO NUMBER OFF ONE TO FOUR. 
          AND REMEMBER YOUR NUMBER. 
          SO START WITH AHAN. 
          1, 2, 1, 2. 
          DON, YOU'RE GONNA BE FOUR. 
          SO ONE'S GET TOGETHER WITH YOUR LIKE NUMBER, UH, COME AND I WANT YOU TO DISCUSS AND COME TO CONSENSUS ON, I'LL GIVE YOU UP TO SIX. 
          SO THE MAXIMUM NUMBER THAT'S GONNA BE ON YOUR LIST NOW IS SIX. 
          [03:32:59]
I PUT YOU IN GROUPS OF FOUR, AND I WANT YOU TO COME UP WITH THE TOP SIX OR SO. 
          COME TO CONSENSUS ON THAT. 
          SIX OR SEVEN 
          [04:03:36]
TO 
          [04:03:36]
CREATE 
          [04:03:47]
YEAH, 
          [04:03:47]
EXACTLY. 
          [04:03:48]
THEM. 
          [04:03:49]
YEAH. 
          NOT, NOT OF US, BUT NONE OF US. 
          BUT I'M JUST SAYING THAT'S BOARDS AND COMMISSION, BUT I DON'T KNOW FOR OTHER BOARDS AND COMMISSION. 
          [04:12:08]
 
          [04:12:11]
YOU KNOW, MULTI MOBILE TRANSPORTATION DOES. 
          SO IT'S LIKE MAKING SURE THAT THERE'S ALL LINE, THAT WHEN WE'RE REDOING, I THINK IT WAS STER WHEN WE'RE REDOING KUSTER OR WHATEVER ROAD IT WAS, YOU KNOW, ARE WE ENSURING THAT WE'RE MAKING IT, YOU KNOW, BIKE FRIENDLY REPORTING WHAT WE DID ALONG TO BE COMPLIANT AND VICE VERSA OF MAKE SURE THAT THOSE ALIGN THEY'RE PART OF THAT LONG TERM GOAL. 
          YEAH. 
          AND WHETHER IT'S BUDGET RELATED OR NOT, IT'S STILL A LONG TERM BILL. 
          OKAY. 
          ALRIGHT. 
          THEN REVIEW, ALIGN PRIOR SPECIAL DEVELOPMENT STUDY AREAS HAD SEVERAL CASES WHERE THE COUNCIL IS SORT OF TALKING OVER EACH OTHER ABOUT WHAT THOSE PLANS SAY, WHAT WE'RE DOING THERE. 
          SO WE JUST NEED TO COME TOGETHER AND WE, YOU KNOW, ABOUT MAYBE EVEN HAVING THE CPC COME IN, SO WE'RE ALL ON THE SAME PAGE ABOUT WHAT THOSE ARE. 
          BUT THAT, THAT WOULD ALIGN WITH THE, THE, WE COMBINE THE THREE BULLETS TOGETHER. 
          THAT PART OF THAT THREE VALLEY, THAT'S PART OF THAT LET'S NOT CLUSTER SAME BUSINESS TO ADDRESS THAT, BUT I THINK WE SHOULD HAVE THE CONVERSATION. 
          YEP. 
          I AGREED. 
          AND YOU HAVE, UH, REVIEWED, UH, RULES OF ORDER AND PROCEDURES. 
          YEAH. 
          THERE ARE SOME SPECIFIC SUGGESTIONS ABOUT THINGS THAT COULD BE TWEAKED WITHIN THAT. 
          AND SO WE THINK WE, THE COUNCIL, WE HAVE A NEW MEMBER SHOULD REVIEW THAT SPECIFIC, UH, ONE WAS LIKE, WHAT RULES WE USE? WHAT DO WE USE ROBERT'S RULES? SHOULD WE USE SOMETHING ELSE? THAT'S ONE EXAMPLE THAT, YEAH. 
          SO THAT'S ONE OF THE EXAMPLES I MENTIONED WHEN I CAME OUT ON THE COUNCIL TWO YEARS AGO, I ASKED ABOUT ROBERT'S RULES. 
          I WAS TOLD, NO, WE DON'T USE ROBERT'S RULES. 
          AND A COUPLE WEEKS AGO, I KNOW WE HAD, UH, HE DID DISCUSS SOMEBODY, THERE WAS SOME, THEY SAID, WELL, ROBERT'S RULES. 
          IT'S LIKE, WELL, WE'RE NOT USING ROBERT'S RULES AS COUNCIL, SO WE NEED TO DISCUSS HOW ARE WE GONNA, AS, AS DISCUSSION IS, AND DISAGREEMENT BECOMES AN IMPORTANT PART OF WHAT WE DO, WE NEED TO MAKE SURE THAT WE'RE ALL ON THE SAME PAGE, WHETHER OR NOT WE'RE USING ROBERT'S RULES. 
          IF SO, WHICH ONES ARE WE USING? HOW PEOPLE ARE WE GETTING SURE. 
          WHAT IS THAT GONNA BE? YEAH. 
          PART OF THAT WAS SOME, THERE'S BEEN SOME KIND OF NUMBERING AND DISCUSSION ABOUT, YOU KNOW, SOME OF THE PROCLAMATIONS. 
          WE'RE DOING A LITTLE BIT MORE OF THAT, UM, ON A PUBLIC SIDE VERSUS JUST DOING 'EM, YOU KNOW, AT EVENTS AND HOW ARE WE GONNA MANAGE THAT? HOW ARE WE GONNA MANAGE THAT WITH STAFF TIMES? HOW ARE WE GONNA MANAGE THAT WITH, YOU KNOW, WHEN WE HAVE CERTAIN REQUESTS AND COST EXPENSIVE? I THINK, YEAH, IT JUST NEEDS TO BE PART OF THAT DISCUSSION. 
          THAT'LL BE OUR, THAT'LL BE OUR NUMBER OUT IN THE OPEN. 
          SO IT HAPPENS OPENLY AND NOT JUST, I MEAN, AS I, AS I LOOK HERE, I, I'VE GOT EIGHT UNIQUE. 
          COOL. 
          ROUGHLY. 
          UM, AND WHILE I HAVE YOU HERE, UH, WHAT'S NOT ON THE LIST, WHAT ELSE DO WE WANT TO PUT ON HERE? WHAT ARE OTHER, YOU KNOW, IT'S FUNNY BECAUSE WE ALL KIND OF SHOULD IN A LINE PROBABLY. 
          I MEAN, I, I WOULD, ARE YOU, YOUR MIC STILL ON? UH, NO, I TURN. 
          OKAY. 
          UH, I MEAN, I TURNED MINE ON, BUT IT, IT WON'T BE ABLE TO CATCH MUCH. 
          UH, ERIC, IF YOU'D RATHER 
          [04:15:01]
HAVE THAT CONVERSATION, LET'S, LET'S REVIEW WHAT WE HAVE THERE SO THAT A LITTLE BIT MORE TRANSPARENCY ON THAT PART. 
          OKAY. 
          AND THEN WE CAN ALSO TALK ABOUT ANYTHING ELSE THAT PEOPLE WANT TO ADD, AND THEN WE CAN GO FROM THERE. 
          OKAY. 
          IF THAT'S OKAY WITH YOU. 
          I'M SORRY, JOE. 
          MY FAULT. 
          AS WE COME BACK, UM, WE HAVE A, THE LIST THAT WE TALKED ABOUT, WE EVALUATED, THERE'S ROUGHLY EIGHT UNIQUE ITEMS. THERE'S SOME COMBINATION. 
          I'LL, WITH YOUR PERMISSION, I'LL TAKE THIS LIST AND KIND OF DO SOME COMBINING, UH, AND, UH, DOCUMENT THE EIGHT AND TYPE THEM UP. 
          UM, NOW I, I UNDERSTAND THAT THERE'S POTENTIALLY QUITE A FEW MORE ITEMS THAT PEOPLE WOULD LIKE TO HAVE ON THE LIST OR, UH, SO WE JUST WANTED TO OPEN IT UP AND FIND OUT WHAT, WHAT'S NOT ON THE LIST. 
          WHAT ELSE IS KIND OF TOP OF MIND THAT WE WANT TO CAPTURE AND JUST GET IT ON THE RADAR? YEAH, SO WE, WE DID HAVE, UM, UH, INPUT FROM A RESIDENT, UH, AT LEAST ON ONE OF THESE ITEMS, UH, THAT I THINK THERE MAY BE SOME COMMONALITY ON, UH, ON SOME OF THE OTHER ELEMENTS, WHICH, UH, WHICH WAS NUMBER ONE. 
          UM, UH, SO THE SUGGESTION WAS WHETHER OR NOT IT ACTUALLY IS GONNA BE CALLED THE ENVIRONMENTAL COMMISSION, BUT THE CONCEPT OF REESTABLISHING THE ENVIRONMENTAL COMMISSION, UH, TO ASSIST WITH IDENTIFYING CONSERVATION STRATEGIES. 
          UH, HERE IT SAID WATER CONSERVATION STRATEGIES, UH, THAT WOULD WORK WELL FOR RICHARDSON. 
          UM, I KNOW KIND OF IN MY OWN, UH, LIST OF, OF THINGS THAT I WAS, UH, THINKING MIGHT BE HELPFUL FROM A, UH, SHORT TERM ACTION ITEMS AND IS ALSO BUDGET CONSCIOUS. 
          UH, THE CONCEPT OF CONSIDERING LOW OR NO COST OPPORTUNITIES TO SHOW LEADERSHIP AND SUSTAINABILITY. 
          SO THOSE TWO THINGS TO SOME DEGREE, AND PROBABLY A COUPLE OTHERS COULD BE COMBINED INTO, UM, ONE ACTION ITEM. 
          THE COMMISSION COULD ULTIMATELY BE THE ONE THAT HELPS WITH LOW AND NO COST. 
          YES. 
          COUNCIL MEMBER JUSTICE. 
          UM, YEAH, I WOULD JUST WANNA REPHRASE IT. 
          YOU KNOW, WE USED TO HAVE ONE, WE GOT RID OF IT. 
          I DON'T RECALL THE HISTORY OF IT. 
          AND SO I THINK MAYBE WE REPHRASE IT TO LIKE, EXPLORE WHETHER WE NEED TO ESTABLISH AN ENVIRONMENTAL COMMISSION OR SOMETHING LIKE THAT SO THAT WE CAN HAVE THAT DISCUSSION. 
          BECAUSE AGAIN, WE HAD ONE, WE GOT RID OF IT. 
          AND YOU KNOW, I, I DON'T REMEMBER THE HISTORY OF IT AND I THINK IT WOULD BE HELPFUL TO THE PUBLIC BEFORE WE SAY WE'RE GOING TO REESTABLISH IT. 
          WE NEED TO HAVE THAT CONVERSATION AND UNDERSTAND WHY WE'RE DOING IT. 
          YEAH. 
          IT COULD BE CONSIDERED REESTABLISHING. 
          IT'S, I THINK THAT'S HOW WE USE, WE SAVE FOR MOST OF OUR TACTICS. 
          SO I THINK THAT'S FAIR. 
          ANY OTHER COMMENTS ON THAT? ARE THERE ANY OTHER TACTICS THAT, UH, I, I'VE GOT A FEW OTHERS, BUT I DON'T NEED TO DO 'EM ALL IN ONCE. 
          YES. 
          COUNCILMAN SHIMEL? UH, YEAH. 
          THANK YOU MR. MAYOR. 
          WELL, I MEAN, WE TALKED ABOUT IT. 
          UH, ALL, WE ALWAYS TALK ABOUT IT, BUT BECAUSE OF THE BUDGET ISSUE, UH, YOU KNOW, BECAUSE WE'RE, WE NEED TO BE MORE CAREFUL GOING DOWN AFTER THIS YEAR TO SEE WHAT WE CAN DO OR WE CAN'T DO IT. 
          BUT, UH, YOU KNOW, THE PUB PUBLIC ENGAGEMENT IS ALWAYS A CHALLENGE. 
          UH, ALWAYS JUST ONE SPECIFIC GROUP THERE ARE ALWAYS, ALWAYS ACTIVE, WHICH IS GREAT. 
          BUT, YOU KNOW, HEARING FROM REST OF THE RESIDENTS IS IMPORTANT. 
          SO, BUT AGAIN, YOU HAVE MENTIONED THAT IF WE DO THE SAME THING, WE'RE NOT GOING GOING TO EXPECT DIFFERENT RESULT. 
          SO THAT'S NOT GOING TO CHANGE. 
          I HAVE NOT SEEN LAST FOUR YEARS THAT THAT HAS CHANGED OR EVEN BEFORE. 
          SO WHAT CAN WE DO DIFFERENTLY? THAT'S SOMETHING THAT PROBABLY NEED TO BE REALLY DO SOME STUDY THAT WHAT ELSE WE CAN DO TO MAKE THIS THING HAPPEN. 
          ONE OF THE OPTION COULD HAVE BEEN SAY CREATE AN APP REJECTION. 
          LISTEN. 
          AND THAT WOULD GIVE LIKE, IT'S NOT LIKE CATEGORY THAT YOU HAVE TO GO FIND THE WEBSITE, FIND THE LINK WHERE YOU CAN PUT YOUR FEEDBACK. 
          IT'S JUST GO TO ONE PLACE AND THEN PUT YOUR FEEDBACK WITH DIFFERENT CATEGORY PULL DOWN CATEGORY SOMEONE CAN DO WITH THEIR PHONE. 
          JUST, UH, BUT AGAIN, YOU KNOW, I DON'T KNOW HOW MUCH THAT GONNA CAUSE CREATING AN APP THAT'S AN BUDGET ISSUE, BUT $5, EVEN $5. 
          SO, UH, THAT'S SOMETHING WE CAN EXPLORE. 
          BUT SHORT TERM, SOMETHING WE CAN DO, UH, KEN HAS MENTIONED THAT CREATE AN EMAIL THAT SAYS THAT EMAIL TO ALL COUNCIL MEMBER IN 
          [04:20:01]
ONE TIME, INSTEAD OF FINDING THE EMAIL ADDRESS FOR EACH COUNCIL MEMBER, UH, JUST SAID THAT, OKAY, ALL COUNCIL@CORE.GOV OR SOMETHING EASY TO REMEMBER AND THAT WILL GO LIKE TO THE WHOLE GROUP PLUS SOME OF THE STAFF. 
          SO THEY WILL SEE THAT. 
          SO THAT'S, THAT WOULD BE AN EASY WAY TO COMMUNICATE, BUT EVENTUALLY LONG TERM EXPLORE THE IDEA OF SEEING THAT HOW WE CAN GET THE FEEDBACK EASILY WITHOUT PUTTING THE RESIDENTS OR THE COMMUNITY MEMBERS INTO SAY, OKAY, YOU KNOW, DO THIS. 
          YOU HAVE TO DO THIS TO GET BACK BECAUSE WE ARE HERE TO SERVE. 
          BUT SOMETIMES IF PEOPLE FEEL COMFORTABLE THAT WHAT WE ARE DOING, THEY DON'T TRY TO DO ANYTHING. 
          SO, SO I'M NOT GOING TO BE HERE, YOU KNOW, BLAMING WHY YOU ARE NOT DOING IT. 
          BUT I, I WOULD SAY THAT WE NEED TO DO BETTER TO GET THEIR FEEDBACK MUCH EASIER. 
          THAT'S MY SUGGESTION. 
          THAT'S MY OPINION. 
          UH, ANY COMMENTS ABOUT THAT SUGGESTION OR ANY THOUGHTS ABOUT WHERE YOU WANNA GO WITH THAT? YES. 
          COUNCIL MEMBER JUSTICE, I DON'T UNDERSTAND WHAT THE TACTIC IS. 
          OKAY. 
          WHAT IS THE TACTIC? COUNCIL MEMBER? SHAM THAT T IS IT, IS IT, IS THE EMAIL THE TACTIC LIKE CREATING THAT? OR IS IT EXPLORING OR EXPLORING OPPORTUNITIES LIKE THE EMAIL TO MAKE IT EASIER FOR THE PUBLIC TO ENGAGE? RIGHT. 
          THAT TACTIC WOULD BE CREATED. 
          THE EMAIL RIGHT NOW MM-HMM . 
          IT DOESN'T COST ANY MONEY. 
          RIGHT. 
          AND THEN, UH, THE FUTURE TACTIC WOULD BE THAT, YOU KNOW, SEE IF, IF THAT CREATING APP, IT DOESN'T COST REALLY NOTHING ALMOST MANAGEABLE, THAT'S THEN IT CAN DO IT. 
          BUT IF THAT CREATE A BUDGET PROBLEM, PUT THAT FOR THE FUTURE. 
          THAT'S, I THINK DON'T NEED TO PROBABLY, UH, SEE WHAT WE CAN DO ON THAT. 
          YEAH. 
          I, I DON'T KNOW THAT WAY. 
          GO AHEAD DON. 
          I WAS JUST SAY COUNCIL HAN UH, SEL, WOULD IT BE, UM, COULD WE GO UP JUST A LITTLE BIT HIGHER AND SAY EXPLORE STRATEGIES TO INCREASE, UH, OR MAKE EASIER RESIDENTS ABILITY TO PROVIDE FEEDBACK AND THEN PERFECT. 
          OKAY. 
          THANK YOU. 
          THANK YOU. 
          YEAH. 
          ALRIGHT. 
          YES. 
          UH, MAYOR PRO TEMP, UM, I WOULD REALLY LIKE US TO PUT A TACTIC DOWN OF HOW DO WE ENGAGE AT A VERY CORE LEVEL WITH OUR REPRESENTATIVES AT STATE, POSSIBLY FEDERAL IF WE, IF WE FEEL LIKE THERE ARE THINGS THAT ARE GOING TO COME OUT OF, UH, VARIOUS FEDERAL, UM, BILLS. 
          BUT, YOU KNOW, OUR STATE REPS ARE RIGHT NOW IN SPECIAL SESSION WHEN THEY COME OUT. 
          UM, IIII JUST THINK THAT THERE, THERE'S GONNA BE AN OPPORTUNITY FOR AN UPCOMING ELECTION. 
          YOU KNOW, WHETHER IT'S KIND OF WHAT YOU MENTIONED EARLIER, MAYOR, DO WE, DO WE WANT TO TAKE THE, THE, YOU KNOW, APPROACH OF PUTTING A SCORECARD TOGETHER OR, OR, OR WHATEVER WE DO. 
          BECAUSE, YOU KNOW, OVER THE SEVEN YEARS THAT I'VE, I'VE BEEN ON HERE, YOU KNOW, MOST OF OUR ENGAGEMENT WITH OUR, WITH OUR REPRESENTATIVES HAVE BEEN AT EVENTS. 
          AND THAT'S OKAY. 
          THERE'S NOTHING WRONG WITH THAT, BUT I'D SURE LIKE TO GET SOMETHING A LOT MORE GRANULAR AND A LOT MORE, I, I GUESS I'M GONNA USE THE WORDS AGGRESSIVE. 
          'CAUSE WE, YOU KNOW, WE COME IN HERE AND WE SAY, OH GOSH, HERE'S ANOTHER NEW LAW THAT THE STATE HAS PASSED. 
          HERE'S WHAT THEY'VE DONE TO US. 
          AND THEN WE KIND OF PROBABLY ALL GO IN INDIVIDUALLY TALK. 
          AND I KNOW DON THROUGH, YOU KNOW, OTHER SOURCES THEY TALK, BUT I'D LOVE TO HAVE THEM COME IN AND, YOU KNOW, IF, AND MAYBE THIS IS TOO AGGRESSIVE, BUT HAVE 'EM IF AT THE PODIUM EXPLAINING YEAH, YOU KNOW, WHY DID YOU VOTE? WHY DID YOU TAKE THIS LOCAL CONTROL AWAY FROM US? DO YOU UNDERSTAND HOW THIS AFFECTS US? YEAH. 
          DO YOU, DO YOU REALLY GET IT? YEAH. 
          AND, AND BE MORE, I GUESS I'LL USE THE WORDS AGGRESSIVE. 
          AND I, I KNOW THAT'S SOMETIMES A BAD WORD. 
          MAYBE THERE'S A BETTER, BETTER, MORE POLITICALLY CORRECT WAY TO SAY THAT. 
          BUT I, I'D, I'D LOVE TO PUT THAT AS A TACTIC. 
          'CAUSE I THINK WE'VE, YOU KNOW, IT COMES UP EVERY TWO YEARS AND MORE INTENTIONAL. 
          THANK YOU. 
          VERY GOOD, RICK. 
          WELCOME. 
          THANK YOU. 
          YOU'RE  . 
          UM, BUT DO YOU, DO YOU SEE IT LIKE AS A A, BECAUSE SOME OF THE DIFFERENT GROUPS WE, WE ALSO INTERACT WITH LIKE, UH, THE CHAMBER AS YOU'RE VERY FAMILIAR, HAS LIKE A LEGISLATIVE COMMITTEE MM-HMM . 
          OR DO YOU SEE IT AS ACTUALLY, BECAUSE I, I, I VAGUELY REMEMBER US HAVING CONGRESSMAN SESSIONS IN FOR ONE OF OUR COUNCIL MEETINGS AT ONE POINT, PRESENTING ALL THE WONDERFUL THINGS HE WAS DOING FOR US . 
          UM, SO I, I WONDER WHETHER OR NOT, DO YOU, ARE YOU THINKING MORE ALONG THE LINES OF INVITING THEM TO THE COUNCIL SESSION? MM-HMM . 
          MORE LIKE A LEGISLATIVE COMMITTEE OR I DON'T, I DON'T, I DON'T THINK IT'S AT A LEGISL. 
          LIKE I DON'T THINK IT'S THROUGH THE, I DON'T THINK IT'S THROUGH THE CHAMBER OF COMMERCE. 
          I DON'T THINK IT'S THROUGH A A COMMITTEE. 
          I THINK IT'S LITERALLY BRINGING THEM IN. 
          YEAH. 
          AND THEY CAN TELL US, THEY CAN CERTAINLY TELL US THE, AS YOU PUT IT, THE WONDERFUL THINGS THAT THEY'VE DONE. 
          BUT THEN WE TURN AROUND AND SAY, HERE ARE OUR MAJOR, YOU KNOW, AND I THINK PRIOR TO THEM COMING IN, WE SHOULD, YOU KNOW, MAKE SURE WE HAVE WHAT OUR LIST IS OF, OF OUR MAJOR CONCERNS. 
          AND, YOU KNOW, UNDERSTAND IF WE BRING IN, YOU KNOW, REPRESENTATIVE X, WELL YOU VOTED FOR THESE THREE THINGS, DO YOU UNDERSTAND WHAT 
          [04:25:01]
THIS SURE IS HONESTLY DOING TO US? AND SO THAT'S, I I'D LOVE TO SEE THAT AS A TACTIC. 
          IT DOESN'T HAVE TO BE DONE TODAY OR TOMORROW. 
          I MEAN, THEY'RE GONNA BE IN SPECIAL SESSION FOR A WHILE. 
          CAN WE, WE'LL JUST GET IT GOING. 
          MAYBE THAT MAKES SENSE. 
          IT MAKES SENSE. 
          I'M NOT SURE HOW MANY OF OUR LEGISLATURES WILL, WILL ACTUALLY AGREE TO THAT KIND OF A, A SITUATION. 
          BUT, UH, I WONDER WHETHER OR OR NOT WE COULD INCLUDE A TACTIC THAT SAYS, UM, CONSIDER WAYS, CONSIDER NEW WAYS TO ENGAGE WITH OUR SURE. 
          ELECTED REPRESENTATIVES. 
          UM, YEAH, WE HAVE TO HOLD THEM ACCOUNTABLE THAT WE CAN, WE CAN PUT BACK ON RIGHT HERE, WHICH DISCUSS HOW TO IMPACT OUR SAFE REPRESENTATIVES IN ORDER TO MAINTAIN LOCAL CONTROL. 
          SO WE CAN SORT OF RE TWEAK THAT ONE AND PUT IT BACK ON. 
          YEAH, I MEAN THAT SOUNDS, YEAH, I THINK A BROADER ONE. 
          'CAUSE I THINK THAT APPROACH, YOU KNOW, A COUPLE WEEKS AGO WE DISCUSSED, UM, THE POSSIBILITY OF MOVING TO LIKE A FALL ELECTION. 
          AND THE CONCERN WAS IT BECOME PARTISAN. 
          I DON'T SEE HOW WE COULD BRING A, A PARTISAN STATE REP IN HERE, ASK THEM QUESTIONS OR STATE WHERE WE'RE AT AS A CITY WITHOUT IT BECOMING A PARTISAN DISCUSSION VERY QUICKLY. 
          WE TRULY WANT TO KEEP THE PARTISAN POLITICS OUT OF IT. 
          I DO NOT THINK THAT'S THE APPROACH. 
          I, I DON'T DISAGREE. 
          YEAH. 
          SO KEEPING IT BROADER MAYOR AS YOU SUGGESTION IS YEAH. 
          AND, AND, AND, AND MAYBE IT'S, YOU KNOW, THE IDEA IS ACCOUNTABILITY THOUGH. 
          MM-HMM . 
          YEAH. 
          AND, AND, AND MAYBE TO BRING 'EM IN AS A GROUP, MAYBE IT'S NOT AS AN, AT AN INDIVIDUAL LEVEL IN ORDER TO MAYBE LIKE A FORUM, A FORUM SOMETHING. 
          I DON'T KNOW, JUST IN SOME WAY SHAPE OR FORM. 
          'CAUSE I FEEL LIKE WE ALWAYS TALK ABOUT IT. 
          WE SAY WE'RE GONNA ENGAGE 'EM, WE SAY WE'RE GONNA PUSH BACK AND I DON'T FEEL LIKE WE'VE REALLY, YOU GOT IT. 
          SO WE'VE, WE'VE GOT IT AS A TACTIC AND WE'LL THANKS. 
          WE'LL COME BACK. 
          I'M SURE THEY'LL COME BACK WITH SOME STRATEGY THERE. 
          YOU CAN THROW OUT THE DETAILS ON HOW TO DO THAT. 
          YEAH. 
          PERFECT. 
          THANK YOU. 
          COUNCILMAN BARRIO. 
          THANK YOU MAYOR. 
          UM, ONE I MENTIONED, AND IT MAY FALL UNDER, AND I CAN'T SEE FROM HERE, BUT THERE WAS ONE I THINK THAT TOUCHED ON IT, BUT I WANT TO BE SPECIFIC ON, ON THIS. 
          UM, TO ENCOURAGE AND CULTIVATE RICH SMALL BUSINESSES. 
          I THINK IT'S SEEING HOW THAT MIGHT ALIGN WITH LIKE THE, UH, ECONOMIC DEVELOPMENT MASTER PLAN AND SEEING WHAT SPECIFICALLY. 
          AND WE'VE DONE A GREAT JOB. 
          I THINK OUR ECONOMIC DEVELOPMENT TEAM HAS DONE A GREAT JOB AND HAVE HAD SOME BIG WINS, UM, ESPECIALLY HERE RECENTLY. 
          BUT SPECIFICALLY LOOKING AT SMALL BUSINESSES, WHETHER IT'S CULTIVATING RICHARDSON BUSINESSES, INVESTMENT MONEY STAY WITHIN RICHARDSON, OR HOW DO WE SUPPORT THOSE SMALL AND GROWING, I THINK THAT ADDS THE FLAVOR AND FLAIR THAT IS RICHARDSON. 
          AND AS WE INVEST TO, UH, GENTRIFICATION TENDS TO HAPPEN AND THAT TENDS TO, UM, GET RID OF THAT LOCAL FLAVOR. 
          AND I WANNA MAKE SURE WE KEEP THAT RICHARDSON. 
          SURE. 
          SO IF WE CAN LOOK AT THAT IN THAT BIGGER UMBRELLA, THAT WOULD BE GREAT. 
          UM, SO THAT'S MY COMMENT FOR NOW. 
          THANK YOU. 
          SURE. 
          COUNCILMAN DOAN. 
          THANK YOU. 
          I, UH, WANTED TO SUGGEST ADDING TO THE SPRING VALLEY, UH, TACTIC TO ADD WALNUT LIA ON THE WEST SIDE AS WELL. 
          THAT'S, THAT'S EAST SIDE SPRING VALLEY. 
          BUT POTENTIALLY LOOKING, IF WE'RE LOOKING AT THAT WHOLE STRIP FROM EAST TO WEST, I'M SORRY. 
          WELL, THE SPRING VALLEY, THAT'S EAST, EAST SPRING VALLEY, WEST SPRING VALLEY THERE. 
          I'M SORRY. 
          E WELL, EAST SPRING VALLEY AND THEN THE WEST SIDE. 
          WELL WE, WE WILL CALL IT SPRING VALLEY, BUT THERE'S, IT'S REALLY MORE WALNUT LIA AREA. 
          WHAT ARE YOU SUGGESTING FOR THAT? WHERE THIS, UH, ALIGNS WITH THE DALLAS CITY LIMITS? OH, UHHUH. 
          THAT'S ALL DALLAS COUNTY AS WELL. 
          YEAH. 
          BUT IF WE'RE LOOKING AT THE SPRING VALLEY, EAST SPRING VALLEY SIDE OF HOW WE'RE, YOU KNOW, CONSIDERING, UH, POTENTIAL REDEVELOPMENT OR WHATEVER WE COULD DO FOR THE AREA, ALSO LOOK AT THE SAME IDEA ON THE WEST SIDE OF SPRING VALLEY, BUT IT'S PRIMARILY WHERE ALL D AND WALNUT MEET AND THAT, THAT AREA THERE IS POTENTIAL CONSIDERATION OF MAYBE FUTURE REDEVELOPMENT. 
          SO I DON'T, I I I, I'D LOVE COUNCIL'S, UH, FEEDBACK. 
          I DON'T KNOW IF WE CAN COMBINE THOSE TWO, WHETHER NOT IT WOULD BE A SECOND ONE. 
          AND THE REASON NOT, THE REASON WHY IS BECAUSE I THINK, AND MAYBE I MISUNDERSTOOD IT, A PART OF WHAT WE WERE DOING WITH THE SPRING VALLEY STUDY AND THE POSSIBLE PREVIOUS OTHER STUDIES THAT WE HAD DONE WAS REVISITING THEM. 
          THAT WAS SPECIFICALLY WEST SPRING VALLEY. 
          YOU'RE SPECIFICALLY TALKING ABOUT EAST SPRING VALLEY, WHICH IS AN OPPORTUNITY AREA. 
          BUT I DON'T, I I I DON'T KNOW THAT IT WOULD. 
          WELL, AND YOU'RE, AND, AND TO YOUR POINT, YOU'RE RIGHT THAT THAT IS PRIMARILY WEST SPRING VALLEY. 
          YEAH. 
          AND I'M NOT TRYING TO ADD ANOTHER TACTIC HERE, BUT SURE. 
          POTENTIALLY ON THE WEST SIDE. 
          SURE. 
          UM, THAT AREA HAS SOME OF THE SAME CONCERNS AS THE, UH, WEST OR THE EAST SPRING VALLEY SITE, I SHOULD THOUGHT. 
          WOULD YOU LIKE TO? WELL, I, I JUST THINK MAY MAYBE, UH, MAYOR, IF, IF YOU DON'T MIND, I, I THINK WE, WE COULD LOOK AT, UM, IF WE'RE TRYING TO BE RESPONSIVE TO THAT, THAT SUGGESTION, YOU KNOW, WE COULD LOOK AT, UM, STRATEGIES TO WORK WITH DALLAS TO IMPROVE OUR BORDER MM-HMM . 
          REGARDLESS OF WHERE IT IS. 
          THAT COULD BE IN ADDITION TO THAT COULD BE NEW THINGS IN WEST SPRING VALLEY. 
          WE COULD, WE COULD, UH, TRY TO APPROACH IT LIKE THAT, BUT YEAH, THAT MAKES SENSE. 
          I THINK ANYTHING BEYOND THAT WOULD BE A LITTLE BIT CONCERNING. 
          WE DID THE ENVISION RICHARDSON COMPREHENSIVE PLAN. 
          WE HAVE ALL THESE 
          [04:30:01]
AREAS THAT WE IDENTIFIED AFTER A LOT OF PUBLIC INPUT THAT WASN'T ONE. 
          AND SO I, I THINK WE NEED TO BE CAREFUL ABOUT THAT. 
          BUT, YOU KNOW, TO THE EXTENT CONVERSATIONS WITH DALLAS COUNTY, WITH WEST SPRING VALLEY CAN CARRY OVER INTO THAT PART, THAT'S OKAY. 
          BUT I DON'T THINK WE SHOULD BE STUDYING AN AREA THAT OUR RESIDENTS HAVEN'T EXPLICITLY TOLD US TO. 
          YEP. 
          COUNCILMAN CORCORAN? NOPE. 
          OKAY. 
          UM, I'VE GOT A SEPARATE ONE THAT I'D LOVE TO JUST KIND OF LEVEL UP WITH YOU GUYS AND GET YOUR SENSE ON WHETHER OR NOT THIS IS SOMETHING WE DO WANT A BRIEFING ON AND A DISCUSSION ABOUT. 
          UH, BUT THE UNHOUSED POPULATION IN RICHARDSON IS, UH, UH, POTENTIALLY BECOMING MORE AND MORE OF A SIGNIFICANT PRESENCE. 
          UH, AND SOMETHING THAT PERHAPS COULD USE SOME LEVEL OF DISCUSSION AND STRATEGY AND DIRECTION BY THE COUNCIL. 
          UM, AS YOU MAY OR MAY NOT KNOW, THERE'S A NUMBER OF STRATEGIES GOING ON AS WE SPEAK IN DALLAS, UH, THAT WILL ACTUALLY, UH, AS A CITY POTENTIALLY PUT US IN A PLACE WHERE WE SEE MULTIPLE, UH, OF, OF THE IMPACT THAT WE'VE ALREADY SEEN. 
          UM, UH, IT'S HARD TO MEASURE. 
          RIGHT. 
          BUT THAT WOULD BE, AND WE DO HAVE SOME EXISTING STRATEGIES, BUT IS THIS SOMETHING THAT WE SHOULD BE TALKING ABOUT ON A BIGGER LEVEL? I AS A COUNCIL? OR SHOULD WE JUST LEAVE IT ALONE? I, I THINK THAT, I DON'T WANNA SAY WE SHOULD JUST LEAVE IT ALONE. 
          SURE. 
          BUT WHAT I WILL SAY IS THAT THE LAST TWO YEARS, UM, YOU KNOW, WE DID HAVE A TACTIC ASKING CITY STAFF TO BE MORE ENGAGED WITH THAT. 
          AND I KNOW THAT THEY'VE HAD, WE HAVE PERMANENT REPRESENTATIVES THAT GO TO A LOT OF THESE REGIONAL ORGANIZATIONS THAT DEAL WITH THIS. 
          RIGHT. 
          UM, I ALSO, I WILL SAY LIKE, YOU KNOW, MAYOR, I, I DID A LOT OF RESEARCH ON THIS MM-HMM . 
          THE LAST TWO YEARS. 
          AND REALLY THE WAY YOU PREVENT HOMELESSNESS IS BY PREVENTING PEOPLE FROM BECOMING HOMELESS. 
          IT'S LIKE NUMBER ONE THING. 
          AND WE HAVE THAT RIGHT THERE AS SOMETHING WE'RE GONNA LOOK AT. 
          SO THE HOUSING STUDY. 
          SO I THINK, I THINK THAT THE DISCUSSION AROUND HOW WE TACKLE THAT IS GONNA NATURALLY FLOW INTO THE HOUSING STUDY. 
          OKAY. 
          THAT'S MY OPINION. 
          IT'S, CAN I JUST ADD, I THINK BECAUSE WE DID HAVE THE TACTIC LAST TIME, AND WE DID REALLY THIS TAPPED IN REALLY GREAT WORK JOINING THESE REGIONAL ORGANIZATIONS. 
          AND SO PERHAPS IT'S, UM, A PRESENTATION TO THE, YOU KNOW, PUBLIC PRESENTATION ABOUT SORT OF OUR PARTICIPATION AND WHAT THOSE ORGANIZATIONS ARE DOING TO ADDRESS THIS ISSUE. 
          YEP. 
          UH, 'CAUSE WE DO HAVE THAT PARTICIPATION, BUT I DON'T KNOW THAT WE'VE DISCUSSED, UH, REALLY WHAT THAT REPRESENTATION MEANS. 
          THAT'S TRUE. 
          AS A COUNCIL. 
          THAT'S TRUE. 
          COUNCILMAN BORIO, I HAVE NOTHING ADDED TO THIS TOPIC. 
          LET ME, LEMME JUST TO NEXT ONE. 
          LET ME, LET ME, UM, UH, SO I'M, I'M FINE. 
          WITH MOVING FORWARD IN THAT WAY. 
          I JUST, I WANNA, I WANNA STATE IN CASE WHAT I'M SAYING IS, IS NOT LANDING OR, OR I'M SAYING IT THE WRONG WAY. 
          SO AS YOU MAY KNOW, DALLAS IS DOING SOME HEAVY ACTIVITY AS WE SPEAK TO, UH, MAKE THEMSELVES READY FOR SOCCER. 
          AND SO BY DOING THAT, THERE ARE A CONSIDERABLE INCREASE IN THE, UH, INSTANCES WHERE WE'RE SEEING FOLKS AND HELPING PEOPLE NOT BECOME UNHOUSED IS DEFINITELY A PART OF THE STRATEGY. 
          BUT THERE IS AN OP, THERE IS A SITUATION WHERE THERE'S, UM, UH, MORE PEOPLE MIGRATING NORTH AS WE SPEAK, UM, THAN WHAT WE HAVE EVER PROBABLY SEEN BEFORE WITH A PUSH. 
          AND SO I JUST, WHAT I WOULD RATHER NOT DO, BUT I AM ONE OF SEVEN, IS TO WAIT UNTIL WE HAVE THREE X FOUR X OF THAT POPULATION AND THEN WE START TALKING ABOUT COMING UP WITH A STRATEGY AND A, AND AN APPROACH TO WORK WITH THEM. 
          UH, WHAT SHOULD THOSE POLICIES BE? AND ARE WE TOTALLY COOL WITH ALL THE SAME POLICIES, OR SHOULD WE BE MORE AGGRESSIVE, LESS AGGRESSIVE, MORE HELPFUL? WHAT SHOULD WE DO? RIGHT? UH, AND WHAT THINGS ARE ATTRACTING. 
          THIS ALSO TOUCHES DART A LITTLE BIT, RIGHT? WHAT IS DART DOING TO HELP OR NOT HELP? UM, SO YES, MR. COR, UH, COUNCILMAN CORCORAN. 
          YEAH, I MEAN, I, I DON'T KNOW. 
          I MAY NOT CHANGE THE DECISION AND WE CAN STICK WITHOUT IT BEING A SHORT TERM ACTION ITEM. 
          I JUST WANTED TO MAKE SURE I PUT IT OUT THERE. 
          NO, I, I GUESS I APPRECIATE WHERE, WHERE YOU'RE COMING FROM ON THAT. 
          AND I THINK IT'S, YOU KNOW, I THINK THAT, I THINK THAT YOU'RE RIGHT THAT IT'S A PROBLEM THAT IS ONLY GOING TO GET WORSE. 
          BUT I ALSO, I GUESS I WOULD ALSO TO YOUR, WHAT YOU JUST SAID, I ALSO WOULD BE VERY CAREFUL ABOUT ASKING OUR CITY STAFF TO DO MORE THAN THEY'RE ALREADY DOING TO ADDRESS THIS TOPIC, BOTH WITH OUR POLICE DEPARTMENT AND SOME OF THE WORK THAT THEY'VE DONE, AND GOING TO THE REGIONAL MEETINGS AND BRINGING UP THE CONCERNS AS THEY COME UP. 
          THAT'S, THAT'S ALL I'M SAYING. 
          I DON'T KNOW THAT I WANT TO DIRECT THEM TO, TO UNDERTAKE A HUGE EFFORT TO DO ALL THESE ADDITIONAL THINGS, UM, JUST AROUND THAT AREA. 
          YEAH. 
          THIS WASN'T A DIRECTION, IT WAS JUST A DISCUSSION, BUT IF WE DON'T THINK WE SHOULD HAVE ADDITIONAL DISCUSSION ON THE UNHOUSED POPULATION, UH, IT'S TOTALLY OKAY. 
          THAT'S WHAT I'M SAYING. 
          YEAH, COUNCILMAN? YEAH. 
          SO I, I SEE JOE'S POINT ABOUT THE BEST WAY TO IS TO ADDRESS, I AGREE 
          [04:35:01]
THAT THAT'S A LONG TERM STRATEGY. 
          UM, YOU KNOW, IT'S ONE OF THOSE THINGS THAT, WELL, YOU KNOW, YOU DON'T, YOU DON'T NOT FEED THE HUNGRY BECAUSE WE'RE WORKING ON LONG TERM OF INCREASING THEIR PAY OR, YOU KNOW, GIVE, TRYING TO PROVIDE BETTER JOB OPPORTUNITIES. 
          YOU MUST ADDRESS SHORT TERM NEEDS WHILE COMING UP WITH LONG-TERM SOLUTION. 
          PRIOR TO JOINING THE COUNCIL, THERE WERE TWO THINGS THAT I, FOR OVER 20 YEARS I VOLUNTEERED AT EXTENSIVELY. 
          ONE WAS, UM, WORKING, VOLUNTEERING IN PRISONS. 
          THE OTHER WAS, UH, WORKING WITH THE UNHOUSED. 
          UH, IT'S, IT'S SOMETHING THAT'S A GREAT PASSION OF MINE. 
          UM, AND I AM OPEN TO US TO HAVING THOSE CONVERSATIONS, THAT CONVERSATIONS I'M OPEN TO US. 
          I DON'T THINK, LIKE JOE SAID, IT'S SOMETHING WE NEED TO CHARGE STAFF WITH. 
          MAYBE IT'S SOMETHING THAT, AND I'M HAPPY TO BE THAT PERSON WHO HAS THOSE DISCUSSIONS, WHETHER IT'S BE WITH OUR VOL, OUR COMMUNITY ORGANIZATIONS, OR HOUSES OF FAITH, INTERFAITH ALLIANCE. 
          MAYBE IT'S US, YOU KNOW, VISITING THE INTERFAITH ALLIANCE TO SAY, OKAY, WHAT ARE YOU AS A FAITH COMMUNITY DOING? LIKE, WHERE CAN WE AS A CITY, YOU KNOW, PARTNER WITH YOU? WHAT ARE YOU DOING? WHERE DO WE, ARE WE LOOKING AT THIS? LIKE, I THINK THAT'S A COMMUNITY APPROACH. 
          AND THERE ARE A LOT OF RESOURCES IN OUR COMMUNITY, UH, AS A MEMBER OF ONE OF THE LARGER CHURCHES IN THE AREA. 
          I KNOW THERE'S A LOT OF RESOURCES THERE TOWARDS HELPING THAT COMMUNITY. 
          AND I THINK THAT IF OUR GROUPS THAT WE SUPPORT, SUCH AS NETWORK AND SOME OF THESE OTHER GROUPS, UM, COMBINED WITH WHAT INTERFAITH IS DOING THERE, THERE'S SOME OPPORTUNITY FOR SOME SYNERGY TO BE CREATED. 
          SO IT'S NOT REINVENTING THE WHEEL AND CREATING ANOTHER SOCIAL SERVICES PROGRAM. 
          YEP. 
          BUT I DO THINK THAT WE, AS A CITY, I WOULD APPRECIATE THE APPROACH AND I HAVE NO PROBLEM BEING A PART OF IT, HAVING THAT DISCUSSION OR BEING A PART OF YEP. 
          HAVING THOSE DISCUSSIONS IN THE COMMITTEE. 
          COUNCILMAN JUSTICE. 
          YEAH. 
          I DON'T, I DON'T THINK IT'S, AS YOU CHARACTERIZE IT, THAT WE DON'T WANNA HAVE A DISCUSSION ABOUT HOMELESSNESS. 
          THAT'S NOT, UM, I DON'T THINK THAT I'M, IT'S NOT WHAT I'M HEARING FROM THE COUNCIL MEMBERS. 
          AND, AND I THINK WHAT I WAS SUGGESTING, YOU KNOW, IS THAT WE ALREADY HAVE PARTICIPATION IN ORGANIZATIONS, BUT I DON'T THINK AS A COUNCIL WE'VE RECEIVED A REPORT ON THAT. 
          I THINK THAT THAT MIGHT SATISFY OR BALANCE SORT OF BOTH WHAT I'M HEARING, BOTH FROM THE MAYOR AND FROM COUNCILMAN CORCORAN ABOUT MAKE, MAKING SURE THAT WE'RE UTILIZING STAFF TIME APPROPRIATELY. 
          THAT WE'RE, WE HAVE A DISCUSSION ABOUT WHAT WE'RE DOING ALREADY AND IF WE FEEL LIKE WE NEED TO PROVIDE MORE DIRECTION OR SOMETHING AT THAT TIME, WE CAN. 
          BUT I THINK HAVING A PRESENTATION AND RECEIVING A REPORT ABOUT OUR EFFORTS MIGHT BE THE WAY TO SORT OF SATISFY THIS. 
          AND THAT COULD BE THE TACTIC BROADLY. 
          UM, AND IF FOR SOME REASON AT THAT TIME WE, WE SAY, OH GOSH, WE FEEL LIKE YOU NEED TO BE DOING MORE, WE COULD CERTAINLY PROVIDE THAT DIRECTION AT THAT TIME. 
          YEAH. 
          I, I WOULD JUST, I WANNA REASSURE THE COUNCIL. 
          I MEAN, WE'RE, WE'RE MORE THAN, UM, UM, UM, ABLE AND, AND INTERESTED IN PROVIDING THAT CHIEF TITTLE AND OTHERS, OR REGIONALLY INVOLVED ALREADY IN THE PREPARATION WITH THE MAYOR IS DESCRIBING IS A UNIQUE SITUATION. 
          YEAH. 
          THAT'LL PROBABLY RESULT IN A, IN AN INFLUX OF THE UNHOUSED. 
          UM, AND MANY OF THE LONG-TERM STRATEGIES THAT, UH, MIGHT HELP FOLKS THAT NEED WRAPAROUND SERVICES TO GET BACK ON TRACK WON'T BE APPROPRIATE FOR THIS PARTICULAR GROUP OF UNHOUSED. 
          'CAUSE IT'S A DIFFERENT POPULATION. 
          AND SO WE'RE HAPPY TO DO THAT. 
          IT'S NOT A BURDEN. 
          UH, YOU KNOW, AND, AND, UM, UH, COUNCILWOMAN JUSTICE TO YOUR POINT, THAT WOULD BE THE SPIRIT OF HOW WE WOULD APPROACH IT. 
          YEAH. 
          OKAY. 
          AND GREAT CONVERSATION. 
          I JUST AS A POINT OF TIME , OR POINT OF ORDER, UH, WE ARE SCHEDULED TO CONCLUDE AT TWO O'CLOCK. 
          YES. 
          UM, I DON'T, I, WE HAD TWO MORE ITEMS ON THE AGENDA. 
          I TALKED TO DON ABOUT IT BRIEFLY. 
          UH, IF YOU GUYS ARE WILLING TO STAY LATE, I WILL STAY AS LONG AS YOU GUYS WANT TO, TO KIND OF PUT A BOW ON IT. 
          UM, BUT, UH, I'VE GOT A, IT, IT'S TOTALLY UP TO YOU GUYS. 
          YEAH. 
          COUNCILMAN MORRIS, I HAVE ONE TACTIC TO ADD THAT WAS, UH, I NEEDED TO SEE. 
          ARE, ARE WE OKAY STAYING A LITTLE BIT LONGER? I GUESS THAT'S THE QUESTION. 
          I'M GOOD. 
          I CAN'T GO THAT LATE. 
          OKAY. 
          I NEED, I NEED TO A, I MEAN, ABSOLUTE CUT FOR ME IS TWO 30. 
          OKAY. 
          YEAH. 
          SO WITH 30 MINUTES TO GO, UH, WE HAVE TO POWER THROUGH. 
          WHAT WOULD YOU LIKE US TO DO? LET'S WRAP UP OUR CONVERSATION ON TACTICS, AND THEN WE'LL DO THE WHAT DO WE NEED FROM EACH OTHER EXERCISES AND PUT A BOW ON THIS. 
          TALK ABOUT NEXT STEP. 
          ALL RIGHT. 
          ALRIGHT. 
          QUICKLY, UH, CONSIDER DISCUSSION ON COUNCIL APPROACH TO NEW TECH. 
          I SAID THIS WHEN WE HAD DISCUSSIONS AROUND THE DRONE COUNCILMAN, HUTCHIN RIDER, UH, A BIT AGO, KIND OF IN RESPONSE TO, UH, FINS, UH, COMMENT ABOUT SMART CITIES. 
          I FEEL LIKE IT'S SOMETHING THAT WE AS A COUNCIL SHOULD LOOK AND SAY, OKAY, WHAT IS OUR APPROACH TO NEW TECH? HOW ARE WE GONNA APPROACH TECHNOLOGY IN OUR CITY? IT'S A DISCUSSION SHOULD BE HAD. 
          SO THERE'S SOME KIND OF BASELINE. 
          SO I WOULD LIKE TO SEE SOME KIND OF DISCUSSION OR PUT OUR HEAD AROUND HAVING THAT, UH, SO THAT WE CAN HAVE A BASELINE APPROACH. 
          JUST ANYTHING ELSE, DON, THIS IS, UH, PLEASE DON'T WRITE EITHER OF THESE DOWN. 
          IT, IT IS MORE OF A QUESTION TO DON, 'CAUSE THE MAYOR BROUGHT UP ONE AND THEN THE SECOND ONE THAT'S KIND 
          [04:40:01]
OF FLOATING OUT THERE. 
          DO YOU FEEL WE NEED TO GIVE YOU A TACTIC EITHER IN REGARDS TO THE UPCOMING FIFA SOCCER OR IMMIGRATION? UH, AND YOU CAN SAY NO AND NO, AND THAT'S GREAT. 
          AND I'LL, I WON'T SAY ANOTHER WORD, BUT NO, AND NO, I PLAN TO HAVE SOMETHING RELATED TO FIFA GENERICALLY IN OUR REGIONAL INVOLVEMENT. 
          SO, BUT THE IMMIGRATION, UM, WE'RE LETTING THE LAW HANDLE THAT. 
          SO YEAH. 
          I JUST WANNA MAKE SURE. 
          YES, SIR. 
          THANK YOU. 
          THANK YOU. 
          UM, ONLY BECAUSE WE HAVE PRECIOUS FEW TACTICS OR STRATEGIES AROUND THE EMPLOYEE SIDE. 
          UM, AND BECAUSE I REALLY LOVE DOING THINGS THAT RECOGNIZE WONDERFUL ACTIVITIES IN OUR CITY, I'M WONDERING WHETHER OR NOT WE COULD CONSIDER A TACTIC OR LOOKING AT WHAT OTHER CITIES DO WHEN IT COMES TO, UH, AN EMPLOYEE OF THE MONTH OR SOME SORT OF RECOGNITION THAT WE CAN DO FOR INTERNAL EMPLOYEES OF THE CITY. 
          UM, YOU KNOW, WE GOT A REALLY BEAUTIFUL EMAIL YESTERDAY OR SOMETHING FROM A TENANT, AND IT WAS LIKE THAT, A RESIDENT AND, AND THE, UH, UH, THE IDEA OF BEING ABLE TO PUT A, UH, AN EMPLOYEE SPOTLIGHT FROM TIME TO TIME KIND OF FEELS LIKE IT COULD BE A THING WE OUGHT TO CONSIDER. 
          BUT I DON'T KNOW. 
          I DON'T EVEN KNOW HOW, HOW YOU FEEL ABOUT THAT. 
          I HAVEN'T, HAVEN'T ASKED YOU ABOUT THAT. 
          UM, YY OBVIOUSLY, ANYTIME WE HAVE A CHANCE TO, TO RECOGNIZE OUR EMPLOYEES, UM, WE, WE, WE'RE FINE WITH THAT. 
          WE, WE DO HAVE, UH, IN, IN INTEREST OF TIME, I'D BE HAPPY TO COME BACK AND SHARE MORE ABOUT IT. 
          BUT WE DO HAVE, UM, SEVERAL, UH, EMPLOYEE RECOGNITION PROGRAMS. WE HAVE AN EMPLOYEE, UM, UM, COMMITTEE THAT, UM, PLANS, UH, EVENTS, UH, MOST ALMOST MONTHLY NOW. 
          AND A LOT OF TIMES WE USE THOSE OPPORTUNITIES. 
          YOU KNOW, WHEN WE, WHEN WE HAVE SOMEBODY THAT REALLY STANDS OUT, I'D LOVE THE OPPORTUNITY TO BRING THEM. 
          UH, WE TRY TO ACCOMPLISH THAT A LOT THROUGH THE MONTHLY, UH, CELEBRATIONS WHEN WE'RE CELEBRATING A, YOU KNOW, ANIMAL SERVICES WEEK, FOR INSTANCE. 
          IT'S, IT'S ALWAYS GREAT TO HAVE YOU GUYS COLLECTIVELY APPRECIATE THEM. 
          SO, UM, OR I VERY MUCH APPRECIATE THE VALUE OF THAT. 
          AND I MEAN, WE'LL BE, WE'D BE OPEN TO EXPLORING OPTIONS. 
          COOL. 
          NO, I THINK THAT'S IMPORTANT BECAUSE, UH, YOU KNOW, I SEE THAT VERY OFTEN THAT YOU RECOGNIZE THE EMPLOYEE, UH, IN VARIOUS EVENTS. 
          I APPRECIATE YOU DO THAT, BUT I THINK IT'S TOTALLY LIKE THE CITY MANAGER REALLY DO ANYTHING WITH THEIR STAFFS, NOT NOT THE COUNCIL MEMBERS, I THINK. 
          YEAH. 
          UM, JUST AGAIN, UH, UH, WE'LL LEAVE IT TO YOU AND YOU CAN GIVE US YOUR FEEDBACK, BUT I, I THINK THERE'S SOMETHING SPECIAL TO BE RECOGNIZED AT THE BEGINNING OF A COUNCIL MEETING. 
          THERE'S A LOT OF, A LOT OF PEOPLE TAKE THAT TO HEART AND, AND ESPECIALLY IF THERE'S SOMETHING THERE THAT YOU THINK IS APPROPRIATE. 
          UM, DEFINITELY LET'S, I KEEP THAT ON THE, IN THE CONVERSATION. 
          UH, THE VERY LAST THING I'M GONNA ASK ABOUT IS, IS THE AESTHETICS, UH, UH, TACT TACTIC. 
          UM, I DON'T KNOW WHEN OR WHERE IT MAKES MORE SENSE TO FINALLY BE ABLE TO HAVE THE CONVERSATION. 
          UH, BUT EVERY MONTH, EVERY YEAR THAT WE WAIT TO HAVE THE CONVERSATION MEANS WE JUST CONTINUE TO DO EXACTLY WHAT IT IS WE'VE DONE FOREVER, WHICH IS THE EXACT SAME LIGHT POLES, EXACT SAME SIGNALS, EXACT SAME EVERYTHING. 
          SO I GUESS THE QUESTION BECOMES, DO WE WANT TO HAVE ANY CONVERSATION TO WHERE THAT IS A CONSCIOUS DECISION VERSUS AN AUTOMATED DECISION? YES. 
          COUNCIL CORCORAN. 
          NO, I MEAN, I KNOW THAT LIKE, THERE'S A LOT OF LIKE WAY FINDING AND THINGS LIKE THAT, RIGHT? AND SOME OF THE PLANS THAT ALREADY EXIST. 
          AND SO, YOU KNOW, MY, MY THOUGHT IS MAYBE THAT'S A GOOD STARTING POINT. 
          OKAY. 
          YOU KNOW? OKAY. 
          COME BACK. 
          YEAH. 
          I, I LIKE, I'D LIKE THE SPIRIT OF WHAT THE, THE RECOMMENDATION. 
          I'M JUST SORT OF CON CONCERNED ABOUT SORT OF THE BUDGET. 
          LIKE, IS IT REALISTIC? YOU KNOW, WHAT WOULD SOMETHING LIKE THAT COST US TO COME UP WITH A PLAN? IS IT GONNA COST US $200,000 JUST TO DEVELOP A PLAN OR SOMETHING LIKE THAT? IF, IF SO, LIKE, I DON'T THINK NOW'S THE RIGHT TIME TO DO IT MM-HMM . 
          YEAH. 
          AND MAYBE KEEP IT ON THE LIST FOR NEXT TIME OR SOMETHING, YOU KNOW, LIKE THAT'S, THAT'S MY CONCERN. 
          WE HAVE A LOT HERE ALREADY, AND, YOU KNOW, WE HAVE 12 PLANS THAT WE NEED TO REVIEW AND DECIDE WHAT WE'RE GONNA DO WITH. 
          SO MAY, MAYBE WHAT COULD BE FREE IS, UM, US JUST GETTING A REVIEW OF KIND OF WHAT WE CURRENTLY DO, WHAT OUR CURRENT LIGHT POLES LOOK LIKE WHENEVER WE REPLACE 'EM, WHAT OUR CURRENT TRAFFIC LIGHTS LOOK LIKE WHEN WE REPLACE 'EM. 
          THAT DOESN'T COST ANYTHING. 
          THERE'S NO STUDY THERE. 
          UH, WE COULD HYPOTHETICALLY LOOK AT ONE OR TWO OTHER CITIES NEXT TO US AND SAY, THIS IS WHAT THEY'RE DOING, AND, AND THEN REVIEW THAT. 
          AND THEN IF WE COULD SAY, AS A GROUP, OH NO, WE NEED A BIGGER STUDY. 
          UH, WE NEED SOMEONE SPECIFICALLY TO COME IN AND DO ALL THAT FOR US. 
          AND WE COULD ALSO DO THAT, BUT THAT WOULD BE MONEY. 
          AND I'M, I'M JUST SUGGESTING I'D RATHER NOT CONTINUE DOING SOMETHING AUTOMATICALLY UNLESS WE'RE ALL CONSCIOUSLY DECIDING THAT THAT'S WHAT WE WANTED. 
          IF, IF A, A GOOD STARTING POINT WOULD BE FOR US TO COME, I MEAN, WE'VE ZONED 2000 PLUS ACRES, YOU KNOW, WEST SPRING VALLEY IQ, US 75 MAINE, OTHERS PD THROUGH PDS. 
          IF A GOOD STARTING POINT WOULD BE FOR US TO COME BACK AND JUST SHARE SOME OF THOSE DESIGN FEATURES THAT ARE WITHIN THOSE, UH, VARIOUS, UH, SPECIAL, UH, STUDY AREAS OR PDS, WE'RE HAPPY TO DO THAT, IF THAT'S OKAY. 
          THAT'S A GOOD IDEA. 
          YEAH. 
          I'M FINE WITH THAT. 
          SO LONG AS THIS DOESN'T SUFFER FOR IT. 
          AGREE. 
          I THINK THIS IS THE STUFF THAT WE'VE REALLY GOTTA GET DONE. 
          YEAH, OF COURSE. 
          YEAH. 
          AND I, I, AND I JUST WANT TO THANK YOU. 
          I JUST WANT TO ADD TO THIS. 
          I, I KNOW THAT WE'RE COMING UP WITH SOME NEW TACTICS AND, UH, SOME STRATEGIES, BUT 
          [04:45:01]
I JUST WANT TO SAY, UM, OUT LOUD THAT, YOU KNOW, WE ARE STILL WORKING ON THE LAST TWO YEARS OF TACTICS. 
          AND, UH, WE HAVE MADE A LOT OF HEADWAY IF YOU LOOK AT THE SHEET HERE. 
          BUT I, I JUST DON'T WANT TO PUT TOO MUCH ON OUR PLATE WHERE WE CAN ACTUALLY ACCOMPLISH AND TRY TO FINISH UP SOME OF THE OLDER TACTICS THAT WE HAVE ALREADY. 
          UH, COMPLETE THEM. 
          SOME OF THEM WILL BE ONGOING, BUT THERE'LL BE TO A ONE A, A, A COMPLETE STATE OF SOME SORT. 
          BUT JUST TO REALLY CONCENTRATE ON TRYING TO WRAP UP SOME OF THOSE AND NOT LOSE FOCUS BY JUST CREATING NEW ONES THAT WE MAY OR MAY NOT BE ABLE TO GET TO FOR ANOTHER TWO YEARS. 
          'CAUSE TWO YEARS GOES BY SUPER FAST, AND WE'RE NOT EVEN DONE WITH THIS TWO YEAR TACTIC YET. 
          SO I'D JUST LIKE TO MAKE THAT, UH, APPARENT TO EVERYONE. 
          ALL GOOD. 
          EXCELLENT. 
          ARE WE GOOD ON OUR DISCUSSION OF TACTICS FOR NOW? AWESOME. 
          ONE OF THE THINGS WE WANTED TO DO IS JUST KIND OF HAVE A, UM, GO ON RECORD, AND WE MENTIONED IT BEFORE ON, UH, WHAT DO WE NEED FROM EACH OTHER? SO WE'RE GONNA DO TWO ITERATIONS OF THIS. 
          THE FIRST ITERATION IS, WHAT DO YOU GUYS NEED FROM EACH OTHER AS COUNSEL IN ORDER FOR COUNSEL TO FUNCTION EFFECTIVELY? SO WE, I HAD MENTIONED IT TO YOU. 
          I KNOW YOU PROBABLY GOT SOME IDEAS. 
          AGAIN, THIS IS NOT A B***H SESSION, THIS IS NOT, HEY, YOU'RE NOT GIVING ME THIS, BUT WHAT DO YOU GUYS NEED FROM EACH OTHER? UM, I'LL GIVE YOU A MINUTE TO KIND OF JOT DOWN YOUR THOUGHTS, AND THEN I'M GONNA SPLIT YOU INTO TWO GROUPS. 
          AND THEN I WANT EACH GROUP TO KIND OF RECORD THEIR, THEIR THINKING ON WHAT IT IS. 
          ACTUALLY, NO, WE'RE NOT GONNA SPLIT INTO GROUPS. 
          WE'LL JUST GO AROUND, WE'LL DO IT BOGLE STYLE. 
          YEAH. 
          UH, IN THE INTEREST OF TIME. 
          SO, UM, I'LL GIVE YOU A COUPLE MINUTES TO JOT DOWN YOUR THOUGHTS, AND THEN WE WILL, UH, JUST GO AROUND, UH, ROUND ROBIN AND RECORD THAT. 
          UH, AND THEN WHEN WE'RE DONE WITH THAT, WE'LL UH, HAVE STAFF DEVELOP A LIST. 
          I THINK YOU GUYS ALREADY GOT ONE. 
          PRETTY WELL DONE. 
          UH, AND THEN I'M GONNA HAVE, UH, YOU GUYS DEVELOP A LIST OF WHAT YOU NEED FROM STAFF, AND THEN WE'RE GONNA SHARE OUR LIST WITH EACH OTHER. 
          SO FIRST, WHAT DO YOU GUYS NEED FROM EACH OTHER AS COUNSEL? TAKE A COUPLE MINUTES, JOT DOWN YOUR THOUGHTS. 
          OKAY. 
          FOR THE MOST PART, IT LOOKS LIKE, UH, MOST OF YOU'RE READY. 
          UH, 
          [04:50:01]
AND, UH, WHEN I SAY WE'RE GONNA DO IT, BOGGLE FORMAT, IS EVERYBODY FAMILIAR WITH BOGGLE? NO. 
          OKAY. 
          BOGLE'S A LITTLE WORD GAME. 
          SO ONCE A WORD SAID, YOU DON'T NEED TO SAY IT AGAIN, IT'S ON THE LIST. 
          SO YOU, IF IT'S ON THE LIST, YOU CAN JUST SAY, DITTO. 
          THIRD BULLET. 
          WE DON'T HAVE TO HAVE FURTHER DISCUSSION. 
          DOES THAT MAKE SENSE? UH, SO THIS WILL HELP US MOVE ALONG A LITTLE BIT. 
          UH, WE'LL START WITH THE MAYOR. 
          WE'RE JUST GONNA GO DOWN THE LINE, AND THEN WE'LL GO BACK UNTIL EVERYBODY'S OUT OF THINGS. 
          AND THEN WE WILL LOOK AT THE LIST AND DISCUSS AND ASK QUESTIONS AND GET CLARIFICATION. 
          SO, MR. MAYOR, WHAT'S YOUR FIRST THING? WHAT DO YOU NEED FROM THE REST OF COUNCIL? UM, GRACE, ALL KEN, WE SUPPOSED TO USE ONE WORD. 
          IS THAT, IS THAT WHAT THIS IS? NO. 
          OH, OKAY. 
          JUST ONE THING. 
          I WAS, WOW. 
          DON'T GIMME YOUR WHOLE LIST. 
          JUST GIMME THE NO, NO, NO. 
          I, MY MINE'S REALLY SIMPLE. 
          I THINK WE NEED FOCUS, UM, WHEN WE'RE IN THE MEETINGS, BECAUSE OUR MEETINGS ARE GETTING LONGER AND LONGER AND LONGER AND LONGER. 
          AND WHAT I FIND IS PEOPLE ARE SAYING THINGS THAT WE REALLY DON'T, WE DON'T NEED TO TALK ABOUT. 
          YOU KNOW, I MEAN, IT, IT, IT, WE ALL KNOW ALL OF OUR PROFESSIONAL EXPERIENCE, OUR PERSONAL EXPERIENCE AT THIS POINT, ET CETERA, ET CETERA. 
          AND SO, YOU KNOW, PLEASE, IF, IF, IF, IF THE, YOU KNOW, IF YOU, IF YOU PUT YOUR RED LIGHT ON AND, AND THE MAYOR RECOGNIZES YOU, AND LET'S SAY YOU WERE SOMEONE HERE WHO'S PRESENTING A ZONING CASE, YOU KNOW, YOU DON'T NEED TO SAY, YOU KNOW, THANK YOU FOR COMING. 
          I HAVE SEVERAL QUESTIONS FOR YOU THIS EVENING. 
          JUST GET INTO THE QUESTION. 
          SAVE THE TIME, HAVE REAL FOCUS. 
          UM, HAVE YOUR QUESTIONS READY TO GO BEFORE YOU HIT YOUR RED LIGHT. 
          SO THAT WE'RE, WE'RE, WE'RE BEING EFFICIENT, EFFECTIVE, AND FOCUSED. 
          THAT, THAT'S, THAT'S, I, I FEEL LIKE WE'VE GOTTEN AWAY FROM THAT. 
          AND IT JUST DRAGS OUT THE MEETINGS. 
          AND I, I DON'T THINK, AND THE LATER NIGHT, THE LATER WE GET AT NIGHT, THEN WE RUSH AND WE'RE NOT EFFECTIVE. 
          THANKS. 
          OKAY. 
          GOOD. 
          YEAH, I, I, I AGREE 100%. 
          UH, YOU CAN DITTO ME ON THAT, BUT I'M ALSO ADDING TEAM BUILDING. 
          WHEN, WHEN YOU SAY TEAM BUILDING, IN WHAT SENSE DO YOU NEED THAT FROM THE OTHER COUNCIL MEMBERS? WELL, UH, IF I'M GONNA GIVE AN EXPLANATION, I, UH, I FEEL LIKE, UH, MAYBE JUST THE PAST SIX MONTHS OR SO, UM, I, I, WELL, LET ME REPHRASE THIS. 
          OVER THE LAST COUPLE YEARS, I FEEL LIKE WE'VE HAD SOME, UH, COHESIVENESS AND, AND SOME TEAM BUILDING AND, UH, SOME CAMARADERIE. 
          AND I KNOW THERE'S ARE PROBABLY THREE YOU'RE GONNA HEAR WHEN I, WHEN I'M, IT'S MY TURN AGAIN. 
          BUT I REALLY FEEL LIKE THAT, UH, WE'VE LOST A LITTLE BIT OF THAT, AND I WOULD LIKE TO SEE THAT RE-IMPLEMENTED BACK INTO THE, UH, I THINK IT CREATES A NICE COHESIVENESS BETWEEN A, UH, A BOARD OF DIRECTORS AND AK UH, COUNCIL. 
          SO I THINK TEAM BUILDING, UH, AND THE COHESIVENESS IS IMPORTANT. 
          OH, AGAIN, I'LL COME BACK TO THE COHESIVENESS, BUT RIGHT NOW JUST LEAVE IT AS TEAM BUILDING. 
          COOL. 
          JENNIFER? UM, I HAVE A LOT WRITTEN DOWN HERE, BUT REALLY I SUMMARIZED IT AS SEE RULES OF ENGAGEMENT AND ROLE OF COUNSEL. 
          THAT'S REALLY WHAT IT COMES DOWN TO FOR ME. 
          WE HAVE DEFINED EXACTLY WHAT OUR ROLE IS AND WHAT WE EXPECT OF EACH OTHER FROM A, FROM RULES OF ENGAGEMENT PERSPECTIVE. 
          SO I DON'T NEED TO BREAK IT OUT. 
          I DON'T THINK WE NEED TO BREAK IT OUT HERE. 
          UM, I THINK THAT WE'VE ALL AGREED ON WHAT THOSE ARE TODAY, AND THAT'S, THAT'S WHAT WE SHOULD, UH, BE STRIVING FOR. 
          AND WHAT I, THIS IS WHAT I NEED FROM MY OTHER COUNCIL MEMBERS, IS TO READ THOSE AND LIVE BY THEM. 
          EXCELLENT RESPECT. 
          UH, I BELIEVE THERE HAVE BEEN TIMES WHERE, YOU KNOW, COUNCIL MEMBERS ARE CUT OFF OR INTERRUPTED OR, UM, GONE AFTER DIRECTLY. 
          AND THERE'S, THERE'S BEEN, UM, SOME LACK OF RESPECT AMONG THE COUNCIL. 
          AND I THINK TO RESPECT EACH OTHER'S THOUGHTS, OPINIONS, SEE EACH OTHER'S EQUAL AND NOT DOWN, TALK DOWN TO EACH OTHER IS AN IMPORTANT THING. 
          VERY GOOD. 
          JOE. 
          UH, I, I SAID BE RESPECTFUL OF STAFF'S TIME OUTSIDE OF COUNCIL MEETINGS SO THAT THEY CAN HELP DEVELOP SOLUTIONS FOR ALL OF OUR DAY-TO-DAY THINGS THAT COME UP. 
          UM, AND, YOU KNOW, I MEAN, WE ALL GET, WE ALL GET EMAILS, WE ALL GET THINGS. 
          AND, UH, YOU KNOW, I WANT, I WANT STAFF TO FEEL LIKE THEY HAVE THE TIME TO RESPOND TO THAT. 
          AND JUST, JUST, I DON'T KNOW. 
          JUST THINK ABOUT ALL OF THE SIX OF US WHEN YOU'RE BUGGING STAFF FOR THINGS OUTSIDE OF MEETINGS. 
          EXCELLENT. 
          ALRIGHT. 
          LISTEN. 
          AND ALSO TO UNDER UNDERSTAND AND LOOK FOR BOTH PROS AND CONS ON BOTH SIDE OF DISCUSSION. 
          LOOK FOR WHAT THE PROS AND CONS OF ITEM DISCUSSION. 
          UH, SOMETIMES WE HEAR THINGS 
          [04:55:01]
FROM ONE SIDE, HEAVILY EMOTIONAL, UH, AND THEN DON'T SEE WHAT COULD BE THE CONSEQUENCE OF THAT, UH, DECISION. 
          JUST IN GENERAL. 
          JUST LISTEN AND, YEAH. 
          EXCELLENT. 
          MAYOR, DO YOU HAVE ANYTHING THAT'S NOT ON THE LIST? I, I WOULD SAY PRO, WELL, NO, I DON'T. 
          DITTO. 
          OKAY. 
          ON ALL. 
          OKAY. 
          THE, THE ONLY THING I WANT ADD IS, UH, I WANT TO BE VERY CAREFUL WE'RE, UH, HOW I SAY THIS. 
          UM, WE'RE, WE'RE A GROUP OF SEVEN. 
          WE REPRESENT THE WHOLE CITY. 
          JUST 'CAUSE YOU LIVE IN ONE DISTRICT DOESN'T MEAN THAT'S YOUR DISTRICT AND YOU'RE THE ONLY ONE THAT REPRESENTS THAT, THAT DISTRICT, THE WHOLE, WE, WE REPRESENT THE WHOLE CITY, AND WE ALWAYS NEED TO CONSTANTLY RECOGNIZE THAT WE MAY, I MEAN, YES, THERE'S CERTAINLY, WE MAY TALK TO OUR NEIGHBORS MORE OR TALK TO PEOPLE OR, OR WHATEVER, BUT, UM, WE'RE NOT LIKE DALLAS AND I DON'T EVER WANT US TO BE LIKE DALLAS, WHERE WE'RE SOME, YOU KNOW, FORM OF A SINGLE MEMBER DISTRICT. 
          UM, AND SO I WANNA BE CAREFUL THAT WE NEVER START TO, TO GET OURSELVES OFF INTO THAT, INTO THAT TYPE OF APPROACH. 
          EXCELLENT. 
          CURTIS. 
          YEAH. 
          I, I WANNA DITTO THAT AS WELL. 
          AND, UH, I'LL ADD TO, UH, PREPARATION. 
          UM, I, I, I, NOT THAT WE DON'T DO THIS, BUT I JUST WANNA SAY, 'CAUSE I THINK EVERY, IT'S IMPORTANT TO ALL, EVERYONE HERE ON THE COUNCIL THAT, YOU KNOW, WHEN WE COME TO THE MEETING TO, TO, UH, COUNCILMAN HUTCHIN RIDER'S, UH, POINT IS WE DON'T WANNA TAKE UP TOO MUCH OF OUR TIME MM-HMM . 
          SO BE PREPARED, UH, NOT REHASH THE SAME QUESTIONS THAT EVERYONE ELSE IS ASKING, OR DIVE INTO THE DEPTHS OF SO MUCH BACKGROUND. 
          JUST TRY TO, YOU KNOW, STAY PREPARED AND FOCUSED AND, UM, HOWEVER YOU WANNA LABEL THAT. 
          UM, I'M JUST CALLING IT PREPARATION, UH, AT THE MOMENT. 
          THANK YOU. 
          EXCELLENT. 
          ANYTHING NEW? NO, ALMOST ALL OF THIS HAS ENCOMPASSED IN MY LAST COMMENT. 
          OKAY. 
          VERY GOOD. 
          UM, THERE HAVE BEEN A COUPLE TIMES WHERE COUNCIL MEMBERS WILL, UM, KIND OF SAY THINGS UNDER THE BREATH. 
          UH, AND IT, I PREFER IF WE JUST SPEAK UP AND TAKE THE TIME, YOU KNOW, VERSUS ME TURNING OVER AND MUMBLING TO JOE, YOU KNOW, ABOUT BEING UPSET ABOUT WHAT, YOU KNOW, JENNIFER MAY BE SAYING I SHOULD SPEAK UP. 
          AND SO THAT'S PART OF THE PUBLIC DISCUSSION. 
          SO I THINK THAT'S, I GUESS SPEAK UP IS WHAT I'M SAYING. 
          OKAY. 
          VERY GOOD. 
          WHAT'S THAT? OKAY. 
          ARTHUR, SIT UP. 
          ALL RIGHT. 
          UH, CURTIS. 
          KEN, YOU GOOD? I'M GOOD, THANK YOU. 
          EVERYBODY GOOD? UH, ONE MORE? YEP. 
          OKAY. 
          ASSUME GOOD INTENTIONS. 
          LOVE IT. 
          ALL RIGHT. 
          YEAH. 
          'CAUSE YOU ALL WANT WHAT'S BEST FOR THE CITY OF RICHARDSON, RIGHT? SO, AND YOU ALL SAID THAT. 
          SO ASSUME POSITIVE INTENT, UH, GIVE EACH OTHER GRACE, FOCUS, UH, WORK AS A TEAM. 
          LIVE THE RULES OF ENGAGEMENT AND ROLE OF COUNCIL. 
          RESPECT EACH OTHER'S THOUGHTS AND OPINION. 
          BE RESPECTFUL OF STAFF'S TIME. 
          LISTEN TO UNDERSTAND, UH, REMEMBER YOU REPRESENT THE WHOLE CITY. 
          BE PREPARED AND SPEAK UP. 
          SO, EXCELLENT STUFF. 
          THAT'S WHAT YOU NEED FROM EACH OTHER. 
          IT'S NOT SAYING THAT YOU'RE NOT GETTING IT, IT'S JUST SAYING YOU'RE GOING ON RECORD THAT THAT'S WHAT YOU NEED. 
          UM, WE HAVE 12 MINUTES, SO I'M GONNA GIVE YOU, UH, FOUR MINUTES, , FOUR AND A HALF. 
          I'LL GIVE YOU FOUR AND A HALF. 
          I'M GENEROUS. 
          UH, I WANT STAFF TO GENERATE THEIR LIST AND GET IT READY, UH, AND COUNSEL TO GENERATE A LIST OF WHAT DO YOU GUYS NEED FROM STAFF IN ORDER FOR YOU GUYS TO BE SUCCESSFUL. 
          AND THEN WE'RE GONNA SHARE THE LIST. 
          FAIR ENOUGH. 
          OKAY. 
          WHAT'S THAT ONE WORD AGAIN? NO, IT DOESN'T HAVE TO BE ONE WORD. 
          YOU CAN JUST, UH, BULLETS. 
          NO. 
          AND, AND IF YOU WOULD, AS YOU GET IT GENERATED, PUT IT ON A FLIP CHART SO THAT WE CAN SHARE IT WITH EACH OTHER. 
          YES. 
          YOU GUYS ALL GET TOGETHER AND GENERATE YOUR LIST. 
          THERE'S ONE MORE 
          [05:06:28]
WE'VE 
          [05:06:28]
AGREED ON. 
          ONE THING, WHICH IS JOE IS GONNA BE OUR, UH, SPOKESPERSON. 
          OKAY. 
          I HAVE TICKETS WITH MY, YEAH, YEAH. 
          OH MY GOD. 
          I HAVE ACTUAL MONEY ON. 
          OH, YOU GUYS, YOU DON'T HAVE TO GET IT ON A FLIP CHART. 
          IF YOU'VE GUYS GOT IT WRITTEN DOWN, WE'LL JUST DO IT. 
          UH, JUST MEMORIZED. 
          YOU CAN JUST READ OFF YOUR LIST. 
          YEAH. 
          AND I WILL ASK ANY QUESTIONS I MIGHT HAVE TO MAKE SURE THAT I PUT THE RIGHT THING DOWN. 
          SO WHAT'S YOUR FIRST THING? STAFF, COUNSEL FOR COUNSEL. 
          WHAT DO YOU NEED FROM STAFF, WHETHER YOU'RE GETTING IT OR NOT? I WILL, I'LL ASK MY COLLEAGUES. 
          CORRECT ME IF I'M WRONG, BUT THERE ARE, I THINK, TWO THINGS THAT WE MORE OR LESS AGREED ON. 
          THE FIRST ONE IS SOLUTIONS AND NOT JUST ANSWERS. 
          SO, YOU KNOW, FOR EXAMPLE, THE EXAMPLE THAT EVERYONE KIND OF AGREED IS LIKE, HEY, SOMEONE SAYS, I WANT A SPEED BUMP BECAUSE PEOPLE ARE SPEEDING ALL THE TIME. 
          AND STAFF WILL COME BACK AND RESPOND, HEY, SORRY, WE DID A STUDY A COUPLE YEARS AGO, A SPEED BUMP. 
          UH, WE CAN'T DO IT THERE. 
          SORRY. 
          AND IT'S LIKE, OKAY, WELL, YOU KNOW, MAYBE WE NEED SOMETHING TO TELL THEM MAYBE BESIDES JUST, HEY, SORRY, WE CAN'T DO IT. 
          RIGHT. 
          SO LOOKING FOR A SOLUTION, AT LEAST A HALFWAY SOLUTION TO SOME OF THE ISSUES, UM, IS SOMETHING THAT I THINK WE CAN ALL, WE CAN ALL BENEFIT FROM. 
          UM, AND THEN THE OTHER THING IS, YOU KNOW, WHERE, WHERE POSSIBLE ENDEAVORING TO GET US PRESENTATIONS, UM, AHEAD OF TIME. 
          I MEAN, AGAIN, WHERE POSSIBLE UNDERSTANDING THAT SOMETIMES Y'ALL WORKING UP TO THE LAST MINUTE TO KIND OF TRY TO, TO CRANK OUT DIFFERENT ADJUSTMENTS AND THINGS. 
          BUT FOR EXAMPLE, UH, A LOT OF THE, I THINK A LOT OF LIKE THE SALES TAX RECEIPT AND LIKE A LOT OF LIKE THE BUDGET ONES, Y'ALL WERE ABLE TO KIND OF PUSH AND GET THOSE TO US A DAY OR SO AHEAD OF TIME AT LEAST. 
          RIGHT. 
          YOU KNOW, IF THERE'S OTHER OPPORTUNITIES LIKE THAT, I THINK IT WOULD HELP US TO MAKE OUR MEETINGS MORE CONCISE. 
          UM, IF WE CAN DEVELOP QUESTIONS AHEAD OF TIME. 
          DOES THAT MORE OR LESS, YEAH, I THOUGHT THE SECOND ONE THAT WE AGREED, AGREED ON FINE WITH THAT. 
          I'M SORRY. 
          TO THE EXTENT, EXTENT STAFF CAN DO IT, I THOUGHT THE OTHER ONE WE AGREED ON WAS, WAS THAT, YOU KNOW, THE, THAT STAFF FEELS EMPOWERED TO PUSH BACK IF WE ARE, ARE, ARE SEEKING TO GO BEYOND THE TACTICS AND ALL THAT SORT OF STUFF. 
          SO IF, IF, IF SOMEONE'S COMING TO YOU ASKING YOU TO DO SOMETHING THAT THE COUNCIL HASN'T AGREED ON, THAT THE STAFF FEEL EMPOWERED TO PUSH BACK ON THAT. 
          UM, I THINK THAT THAT'S WHAT WE WERE DISCUSSING. 
          YEAH. 
          YEAH. 
          DO AGREE ON THAT AND NOT WHEN WE SAY STAFF, NOT JUST DAWN, BUT, 'CAUSE YOU KNOW, THE REALITY IS, LORD FORBID, SOMETHING WERE TO HAPPEN TO YOU TOMORROW, YOU KNOW, WE WOULD HAVE TO APPOINT SOME KIND OF REPLA TEMPORARY REPLACEMENT TILL REPLACEMENT ISN'T. 
          SO WE WANT TO EMPOWER SPECIFICALLY THE EXPERTS IN THE ROOM. 
          UH, SO IT'S NOT JUST DON, BUT, YOU KNOW, STAFF RECOMMENDATIONS, STUFF LIKE THAT. 
          LIKE WE WANNA, UM, SEE THAT YEAH. 
          SO THAT THAT COULD, IT'S NOT JUST DON YEAH. 
          MAY NOT BE CONSENSUS ON SECOND POINT OUT THERE. 
          UH, I THINK WHAT COUNCIL MEMBER CORCORAN JUST SAID WAS THAT THERE MAY NOT BE CONSENSUS ON THAT SECOND ONE. 
          I JUST, I DON'T KNOW IF ANYONE HEARD THAT. 
          SO THAT'S ALL. 
          YEAH. 
          AND PART OF MY THOUGHT I WAS ONE OF THE ONES THAT DISCUSSED THAT ONE. 
          UM, THERE ARE, TO COUNCILMAN HUTCHIN WRITER'S POINT ABOUT BEING PREPARED AND CONCISE. 
          I'VE ALWAYS DESCRIBED BEING ON A COUNCIL AS PLAYING 3D CHESS. 
          I'M SEEING THE PRESENTATION FOR THE FIRST TIME WHEN WE SEE IT LIVE. 
          I'M HAVING TO THINK, OKAY, WHAT ARE MY FELLOW COUNCIL MEMBERS APPROACH 
          [05:10:01]
ON THIS ZONE TYPE OF ZONING CASE? I'M DEVELOPED BY MY OWN THOUGHTS BASED ON WHAT I, THE 300 PAGES I READ THIS WEEKEND BASED ON THAT. 
          AND THEN TRYING TO DEVELOP THE QUESTIONS. 
          AND THAT DOESN'T ALWAYS COME ACROSS QUICKLY AND CONCISELY. 
          SO IF WE SAW THOSE POWERPOINTS AHEAD OF TIME, WE COULD DEVELOP THOSE QUESTIONS, BE MORE EFFICIENT. 
          UM, BECAUSE THE REALITY IS, WHILE A LOT OF THAT INFORMATION OVERLAPS THIS, THE, THE PRESENTATION DECK IS THE SALES PITCH, RIGHT? AND OTHER CITIES TALKING TO COUNCIL MEMBERS AND MAYORS IN OTHER CITIES, THEY DO GET 'EM AHEAD OF TIME. 
          A LOT OF CITIES, THE COUNCIL GETS IT AHEAD OF TIME, UH, THE PRIOR WEEK. 
          AND THAT MAKES THINGS GO MORE EFFICIENTLY, UM, WHEN DEVELOPING QUESTIONS, I THINK IN A MORE, UH, EFFICIENT AND THROWAWAY. 
          I KNOW WE'RE UP AGAINST THE TWO 30, BUT WE WANT TO HEAR FROM STAFF AS WELL. 
          OF COURSE. 
          GOOD. 
          OKAY. 
          THANKS. 
          UH, YEAH. 
          UH, I'M SORRY, GO AHEAD. 
          UH, IS THERE, BEFORE WE GO OVER TO STAFF THOUGH, IS THERE ANYTHING ELSE'S FROM COUNSEL? OKAY, GOOD. 
          I I'LL BE, UH, I'LL BE PITHY. 
          UH, FIRST, UH, IS JUST BE MINDFUL OF THE EXISTING WORK PLAN AND THE WORKLOADS AND THE WORKLOAD DEMANDS THAT WE HAVE. 
          WE UNDERSTAND THAT A NEW COUNCIL WANTS TO ADD NEW INITIATIVES, AND WE WILL HONOR AND RESPECT THAT AND WE'LL WORK HARD ON IT. 
          BUT SHIFTING PRIORITIES, UM, ARE GONNA HAVE IMPLICATIONS. 
          AND WE JUST NEED TO MAKE SURE THAT YOU UNDERSTAND THE IMPLICATIONS OF ADDING NEW PROGRAMMING OR NEW SERVICES OR NEW STUDY INITIATIVES TO WHAT WE'RE DOING TODAY. 
          IF YOU LOOK AT THIS DOCUMENT, THE FIRST 10 ITEMS ON THERE, IT AMOUNTS TO ABOUT $400 MILLION IN EFFORTS THAT WE HAVE UNDERWAY TODAY. 
          AND THESE ARE THINGS THAT ARE TOO LARGE. 
          THEY TRANSCEND ANY ONE COUNCIL TERM, AND WE'RE LOCKED AND LOADED. 
          WE'RE, WE'RE KIND OF PREGNANT. 
          AND SO, UM, WE HAVE TO BE REALLY MINDFUL OF THAT, AND WE ASK FOR YOUR HELP ON THAT. 
          THE OTHER THING WOULD JUST BE TO PRIORITIZE TACTICS. 
          I LOVE THIS SAYING THAT, YOU KNOW, I, AND I BELIEVE THIS, GENUINELY THIS TEAM CAN DO ANYTHING, BUT WE CAN'T DO EVERYTHING. 
          IT'S JUST NOT, IT'S JUST NOT POSSIBLE. 
          SO, YOU KNOW, WE, THE MORE THOUGHTFUL THAT YOU CAN BE WHEN YOU'RE PRIORITIZING THINGS WILL HELP US ENSURE THAT, YOU KNOW, OUR ENERGY IS DIRECTED TOWARDS THE INITIATIVES THAT MOST HIGHLY ALIGN WITH WHAT YOU WANNA ACCOMPLISH. 
          AND THAT CLARITY WILL BE VERY VALUABLE TO US. 
          UM, THE LAST THING, UM, I'LL SAY JUST, UH, IN INTEREST OF TIME HERE IS, UH, AND, AND I SAY THIS WITH ALL, ALL, ALL THE RESPECT IN THE WORLD, IS THAT WE WOULD LOVE YOU TO, UH, TRUST YOUR PROFESSIONAL STAFF. 
          WE HAVE, UH, AMAZING PROFESSIONALS THAT HAVE KNOWLEDGE THAT IS SO DEEP AND WIDE IN WHAT THEY DO. 
          AND WE ARE ALWAYS HAPPY TO ANSWER QUESTIONS. 
          WE'RE ALWAYS PRO, ALWAYS HAPPY TO PROVIDE AS MUCH CONTEXT AS WE NEED. 
          BUT THERE, THERE ARE, THERE ARE QUESTIONS THAT COME DOWN TO THE NUANCES OF LOCAL GOVERNMENT MANAGEMENT OR THE NUANCES OF ANYONE IN PARTICULAR, FIELD OR REALM. 
          AND, AND, UM, YOU KNOW, THE, THE MORE THAT YOU CAN TRUST US AND LET US, UM, MAKE, MAKE THOSE CALLS AND DECISIONS WITH YOUR GUIDANCE, I THINK THE BETTER WE'RE ABLE TO SERVE OUR, OUR, OUR, OUR RESIDENTS, OUR BUSINESSES, OUR DEVELOPMENT COMMUNITY, AND EVERYBODY, EVERYONE ELSE THAT WE HAVE, UH, THAT WE HAVE ENGAGEMENT WITH. 
          SO, I'LL STOP THERE, RICK. 
          OKAY. 
          ANY QUESTIONS FROM COUNCIL? ANY QUESTIONS FROM STAFF TO COUNCIL? OUR ALL RIGHT. 
          WELL, I APPRECIATE Y'ALL STAYING, UH, A LITTLE BIT LATE. 
          I APOLOGIZE FOR, FOR RUNNING OVER. 
          UH, I LET A COUPLE CONVERSATIONS GO 'CAUSE I THOUGHT THEY WERE VALUABLE, UH, AND I HOPE I MADE THE RIGHT JUDGMENT. 
          SO, UM, I APPRECIATE YOU GUYS BEING HERE AND ALLOWING ME TO BE HERE. 
          I ALWAYS LOVE WORKING WITH YOU. 
          I LOVE WORKING WITH COUNCILS AND STAFF BECAUSE IT'S RARE IN THIS WORLD TO FIND PEOPLE WHO ARE WILLING TO DONATE THEIR TIME TO MAKE THINGS BETTER FOR THEIR NEIGHBORS. 
          SO I APPRECIATE Y'ALL FOR THAT. 
          UM, WITH THAT, I AM DONE. 
          I'LL, WE'LL TYPE THIS STUFF UP AND GET IT BACK TO YOU. 
          UM, OTHER THAN THAT, I WILL KICK IT BACK OVER. 
          YEAH. 
          JUST, JUST 30 SECONDS. 
          I WANNA LET, UH, YOU AND THE, AND THE COMMUNITY KNOW, UH, RICK WILL BE, UH, FINALIZING THIS. 
          RICK WILL BE BACK TO PRESENT TO YOU IN A COUNCIL MEETING, PROBABLY THE SECOND OR THIRD WEEK IN AUGUST. 
          UH, THE FOLLOWING WEEK, YOU'LL HAVE A CHANCE TO ADOPT THIS, UH, NEW STATEMENT OF GOALS BY RESOLUTION. 
          SO WE'LL HAVE TWO OPPORTUNITIES FOR THE PUBLIC TO, TO PROVIDE INPUT AFTER TODAY, UH, AT THE START OF BOTH OF THOSE MEETINGS THAT, THAT THEY'LL BE ON THE AGENDA. 
          AND THEN, UM, WE WOULD LIKE TO, WE WILL STRIVE TO HAVE OUR TACTICS BACK TO YOU, UM, SOMETIME BY, UH, THE SECOND OR THIRD WEEK IN SEPTEMBER, WHICH, UH, COMPARED, UH, TO LAST TERM IS ABOUT 90 DAYS AHEAD OF, OF THAT, WHICH WAS, UH, WHICH WILL BE GREAT FOR US FROM AN IMPLEMENTATION AND WORKLOAD STANDPOINT, A WORK PLAN STANDPOINT, AND WHICH WILL HELP YOU ACCOMPLISH, UH, MORE, UH, THINGS THIS TERM. 
          SO, UH, THE ONLY FEEDBACK, UH, THE NOTES THAT WE TOOK ON THE, UH, UH, TACTICS THAT WE ALREADY HAVE LISTED, IS THAT SOMETHING THAT WE CAN HAVE AS A PART OF WHATEVER PACKET WE PUT OUT THERE ON THIS? YES, ABSOLUTELY. 
          OKAY. 
          SO THAT WOULD BE REALLY HELPFUL. 
          THANK YOU RICK, FOR, UH, DOING EVERYTHING YOU DID. 
          I DON'T SEE ANY OTHER QUESTIONS, COMMENTS, OR ANYTHING ELSE. 
          SO WITH NO FURTHER BUSINESS, THIS MEETING IS ADJOURNED AT 2:34 PM.
* This transcript was created by voice-to-text technology. The transcript has not been edited for errors or omissions, it is for reference only and is not the official minutes of the meeting.